Title: Australian postpartum women want reputable health information delivered via social networking sites.
Authors: Gow, Megan L.; Henderson, Maddison; Henry, Amanda; Roberts, Lynne; Roth, Heike
Abstract: Novel strategies are needed to target the health of postpartum women, who face numerous competing demands. This survey study of 553 postpartum women found 90% want access to a range of health information via social networking sites from reputable professionals, with Instagram (71%) the preferred platform. Delivery of health information to postpartum women via health organisation social networking sites could deliver cost savings and health benefits for postpartum women.
Subjects: AUSTRALIA; SOCIAL media; COST control; MEDICAL personnel; RESEARCH funding; MATERNAL health services; HEALTH status indicators; PUERPERIUM; HEALTH; STATISTICAL sampling; INFORMATION resources; ONLINE social networks; DESCRIPTIVE statistics; FACEBOOK (Web resource); HEALTH promotion; DATA analysis software; ACCESS to information; PSYCHOSOCIAL factors
Publication: Australian & New Zealand Journal of Obstetrics & Gynaecology, 2024, Vol 64, Issue 6, p643
ISSN: 0004-8666
Publication type: Academic Journal
DOI: 10.1111/ajo.13840

Australian postpartum women want reputable health information delivered via social networking sites.

Gow, Megan L.; Henderson, Maddison; Henry, Amanda; Roberts, Lynne; Roth, Heike