Works matching Ambush marketing
Results: 136
CLASSIFICATION OF AMBUSH MARKETING METHODS IN SPORT - EVIDENCE FROM THE 2012 UEFA EUROPEAN CHAMPIONSHIP.
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- International Journal of Contemporary Management, 2016, v. 15, n. 1, p. 131, doi. 10.4467/24498939IJCM.16.007.4840
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- Article
FACE AU DEVELOPPEMENT DE L'AMBUSH MARKETING, LA RÉPONSE MARKETING COMME COMPLÉMENT À L'APPROCHE JURIDIQUE ?
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- Revue Française du Marketing, 2013, n. 242, p. 45
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- Article
The Evolution of Media Reporting of Ambush Marketing.
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- Sport Marketing Quarterly, 2018, v. 27, n. 1, p. 18, doi. 10.32731/smq.271.032018.02
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The Legal Perspective of Ambush Marketing: an Arm Length Study in Indian Scenario.
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- International Journal of Business Insights & Transformation, 2011, v. 4, n. 2, p. 128
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- Article
Ambush Marketing in Poland Before the 2012 European Football Championship.
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- Journal of Entrepreneurship, Management & Innovation, 2013, v. 9, n. 1, p. 157, doi. 10.7341/2013919
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- Article
Ambush marketing and RTM as a dangers for sport organisations.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 1130, doi. 10.7752/jpes.2020.s2157
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- Article
Ambush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impacts.
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- Journal of Sponsorship, 2011, v. 4, n. 3, p. 253
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- Article
Ambush marketing and the Olympics 2012.
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- Journal of Sponsorship, 2011, v. 4, n. 3, p. 245
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Ambush Marketing - Need for Legislation in India.
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- Journal of Intellectual Property Rights, 2010, v. 15, n. 6, p. 455
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- Article
Consumer attitudes towards ambush marketing.
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- Sport Management Review, 2015, v. 18, n. 2, p. 280, doi. 10.1016/j.smr.2014.07.001
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- Article
Framing ambush marketing as a legal issue: An Olympic perspective.
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- Sport Management Review, 2011, v. 14, n. 3, p. 297, doi. 10.1016/j.smr.2011.02.002
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- Article
Responses of Chinese Laws to Ambush Marketing.
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- Asian Journal of Law & Economics, 2018, v. 9, n. 2, p. 1, doi. 10.1515/ajle-2017-0015
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- Article
Dirty Trix at Euro 2008: Brand Protection, Ambush Marketing and Intellectual Property Theft at the European Football Championships.
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- Entertainment & Sports Law Journal, 2012, v. 10, p. 1
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- Article
Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup.
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- Journal of Global Sport Management, 2018, v. 3, n. 3, p. 266, doi. 10.1080/24704067.2018.1432991
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- Article
When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition.
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- Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1256, doi. 10.1080/0267257X.2017.1372506
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- Article
Predicting the Future for Rio 2016: Legal Issues in Sponsorship, Ambush Marketing, and Social Media.
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- Entertainment & Sports Law Journal, 2016, v. 14, p. 1, doi. 10.16997/eslj.199
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- Article
An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario.
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- Sport Marketing Quarterly, 2018, v. 27, n. 3, p. 145, doi. 10.32731/smq.273.092018.01
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- Article
Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation.
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- Journal of Sport Management, 2016, v. 30, n. 5, p. 473, doi. 10.1123/jsm.2015-0205
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- Article
Ambush Marketing in Sport Taekwondo and How to Prevent It.
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- Ido Movement for Culture. Journal of Martial Arts Anthropology, 2020, v. 20, n. 4, p. 7, doi. 10.14589/ido.20.4.2
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- Article
The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes.
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- Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 43
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- Article
Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners.
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- Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 7
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- Article
Ambush Marketing and the Right of Association: Clamping Down on References to That Big Event With All the Athletes in a Couple of Years.
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- Journal of Sport Management, 2011, v. 25, n. 4, p. 354, doi. 10.1123/jsm.25.4.354
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The evolving sophistication of ambush marketing: A typology of strategies.
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- Thunderbird International Business Review, 2011, v. 53, n. 6, p. 709, doi. 10.1002/tie.20447
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- Article
Laying the law down on ambush marketing.
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- 2011
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- Opinion
THE LEGAL ASPECTS OF AMBUSH MARKETING.
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- Collected Papers of the Faculty of Law in Split / Zbornik Radova Pravnog Fakulteta u Splitu, 2019, v. 56, n. 2, p. 271, doi. 10.31141/zrpfs.2019.56.132.271
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- Article
AMBUSH MARKETING: THE ADDED-VALUE OF EVENT-SPECIFIC LEGISLATIONS.
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- International Sports Law Review Pandektis, 2013, v. 10, n. 1/2, p. 189
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THE FIGHT AGAINST AMBUSH MARKETING AND LONDON 20 1 2 : How has this phenomenon dealt with by the UK legislation and what's the role of the EU legislation?
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- International Sports Law Review Pandektis, 2009, v. 8, n. 1/2, p. 156
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- Article
AMBUSH MARKETING: IS IT DECEITFUL OR A PROBABLE STRATEGIC TACTIC IN THE OLYMPIC GAMES?
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- Marquette Sports Law Review, 2016, v. 27, n. 1, p. 197
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The Olympics, transnational law and legal transplants: the International Olympic Committee, ambush marketing and ticket touting.
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- Legal Studies, 2016, v. 36, n. 1, p. 93, doi. 10.1111/lest.12095
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Bavarian Blondes Don't Need a Visa: A Comparative Law Analysis of Ambush Marketing.
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- Tulane Journal of International & Comparative Law, 2012, v. 21, n. 1, p. 1
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Ambush marketing in major sports events: war minus the shooting?
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- Journal of Intellectual Property Law & Practice, 2015, v. 10, n. 7, p. 536, doi. 10.1093/jiplp/jpv082
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Defining the indefinable: Legislating for "ambush marketing".
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- 2020
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- Editorial
UNCONSTITUTIONAL HOSTING OF THE SUPER BOWL: ANTI-AMBUSH MARKETING CLEAN ZONES' VIOLATION OF THE FIRST AMENDMENT.
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- Marquette Sports Law Review, 2011, v. 22, n. 1, p. 257
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- Article
Sporda Tuzak Pazarlama: Kavramsal Bir Çerçeve.
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- International Journal of Management Academy, 2022, v. 5, n. 2, p. 458, doi. 10.33712/mana.1135005
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What Drives Ambush Marketer Misidentification?
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 137, doi. 10.1123/JSM.2014-0122
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Sponsor, Ambusher, and Other: Consumer Response to Three Strategies.
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- Vikalpa: The Journal for Decision Makers, 2014, v. 39, n. 1, p. 75, doi. 10.1177/0256090920140105
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- Article
Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations.
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- International Journal of Advertising, 2020, v. 39, n. 7, p. 921, doi. 10.1080/02650487.2019.1710971
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- Article
Ambush marketing in sport: An analysis of sponsorship protection means and counter-ambush measures.
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- Journal of Sponsorship, 2009, v. 2, n. 4, p. 303
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- Article
SİNSİ VEYA UYANIK PAZARLAMA(?); KAVRAMSAL ÇERÇEVE VE ÖRNEK OLAYLAR.
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- Journal of Marmara University Social Sciences Institute / Öneri, 2017, v. 12, n. 47, p. 111, doi. 10.14783/maruoneri.v12i27581.290492
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- Article
مدیریت ریسک های بازاریابی کمین با تاکید بر ایجاد جو روانی سالم در رویدادهای ورزشی.
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- Razi Journal of Medical Sciences, 2022, v. 28, n. 11, p. 66
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- Article
Athletes as ambush marketers? An examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games.
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- European Sport Management Quarterly, 2021, v. 21, n. 1, p. 116, doi. 10.1080/16184742.2020.1725091
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- Article
UN CADRE D'ANALYSE DE L'EFFICACITÉ PERSUASIVE DU PSEUDO-PARRAINAGE.
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- Revue Française du Marketing, 2008, n. 217, p. 63
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- Article
MARKETING WARFARE: A CASE STUDY FROM THE 2008 BEIJING OLYMPICS.
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- International Journal of Business & Public Administration, 2012, v. 9, n. 2, p. 11
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- Article
Measuring ambush-marketing and sponsorship effects: a football consumer response approach.
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- Journal of Strategic Marketing, 2021, v. 29, n. 2, p. 158, doi. 10.1080/0965254X.2019.1684977
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- Article
Ambush Marketing: A Critical Review and Some Practical Advice.
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- Marketing Bulletin, 2003, v. 14, p. 1
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- Article
Fighting for what is left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry.
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- Journal of Sponsorship, 2010, v. 3, n. 4, p. 379
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Ambush Marketing and Rule 40 for Tokyo 2020: A Shifting Landscape for Olympic Athletes and Their Sponsors.
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- Journal of Legal Aspects of Sport, 2021, v. 31, n. 1, p. 94, doi. 10.18060/24921
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- Article
Legal Guarantees for Olympic Legacy.
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- Entertainment & Sports Law Journal, 2011, v. 9, n. 1, p. 1, doi. 10.16997/eslj.28
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Implicit and explicit attitudes to sponsors and ambushers.
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- European Sport Management Quarterly, 2012, v. 12, n. 5, p. 477, doi. 10.1080/16184742.2012.703682
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- Article
AMBUSH MARKETING VS. OFFICIAL SPONSORSHIP: IS THE INTERNATIONAL I.P. AN UNFAIR COMPETITION REGIME A GOOD REFEREE?
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- Propiedad Inmaterial, 2016, n. 21, p. 5, doi. 10.18601/16571959.n21.01
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- Article