Works matching AU Stephen, Andrew T.

Results: 33

VIRAL MARKETING: A LARGE-SCALE FIELD EXPERIMENT.

Published in:

Economics, Management & Financial Markets, 2011, v. 6, n. 3, p. 43

By:

Toubia, Olivier;
Stephen, Andrew T.;
Freud, Aliza

Publication type:

Article

How consumer digital signals are reshaping the customer journey.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w

By:

Schweidel, David A.;
Bart, Yakov;
Inman, J. Jeffrey;
Stephen, Andrew T.;
Libai, Barak;
Andrews, Michelle;
Rosario, Ana Babić;
Chae, Inyoung;
Chen, Zoey;
Kupor, Daniella;
Longoni, Chiara;
Thomaz, Felipe

Publication type:

Article

The future of social media in marketing.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 79, doi. 10.1007/s11747-019-00695-1

By:

Appel, Gil;
Grewal, Lauren;
Hadi, Rhonda;
Stephen, Andrew T.

Publication type:

Article

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 574, doi. 10.1007/s11747-019-00647-9

By:

Sciandra, Michael R.;
Inman, J. Jeffrey;
Stephen, Andrew T.

Publication type:

Article

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.

Published in:

Marketing Science, 2017, v. 36, n. 1, p. 89, doi. 10.1287/mksc.2016.1001

By:

Chae, Inyoung;
Stephen, Andrew T.;
Bart, Yakov;
Yao, Dai

Publication type:

Article

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control.

Published in:

Journal of Consumer Research, 2014, p. S63, doi. 10.1086/668794

By:

WILCOX, KEITH;
STEPHEN, ANDREW T.

Publication type:

Article

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control.

Published in:

Journal of Consumer Research, 2013, v. 40, n. 1, p. 90, doi. 10.1086/668794

By:

WILCOX, KEITH;
STEPHEN, ANDREW T.

Publication type:

Article

Consumers' Trust in Feelings as Information.

Published in:

Journal of Consumer Research, 2012, v. 39, n. 4, p. 720, doi. 10.1086/664978

By:

AVNET, TAMAR;
PHAM, MICHEL TUAN;
STEPHEN, ANDREW T.

Publication type:

Article

Feeling the Future: The Emotional Oracle Effect.

Published in:

Journal of Consumer Research, 2012, v. 39, n. 3, p. 461, doi. 10.1086/663823

By:

TUAN PHAM, MICHEL;
LEE, LEONARD;
STEPHEN, ANDREW T.

Publication type:

Article

Reducing Uncertainty by Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation.

Published in:

2016

By:

du Plessis, Christilene;
Stephen, Andrew T.;
Bart, Yakov;
Goncalves, Dilney

Publication type:

Abstract

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications.

Published in:

Psychology & Marketing, 2020, v. 37, n. 6, p. 796, doi. 10.1002/mar.21341

By:

Labrecque, Lauren I.;
Swani, Kunal;
Stephen, Andrew T.

Publication type:

Article

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Published in:

Marketing Science, 2013, v. 32, n. 3, p. 368, doi. 10.1287/mksc.2013.0773

By:

Toubia, Olivier;
Stephen, Andrew T.

Publication type:

Article

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 791, doi. 10.1177/0022243719834514

By:

Grewal, Lauren;
Stephen, Andrew T.

Publication type:

Article

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 197, doi. 10.1177/0022243718821960

By:

Grewal, Lauren;
Stephen, Andrew T.;
Coleman, Nicole Verrochi

Publication type:

Article

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 263, doi. 10.1509/jmr.13.0127

By:

STEPHEN, ANDREW T.;
ZUBCSEK, PETER PAL;
GOLDENBERG, JACOB

Publication type:

Article

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 270, doi. 10.1509/jmr.13.0503

By:

BART, YAKOV;
STEPHEN, ANDREW T.;
SARVARY, MIKLOS

Publication type:

Article

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 624, doi. 10.1509/jmr.09.0401

By:

Stephen, Andrew T.;
Galak, Jeff

Publication type:

Article

Microfinance Decision Making: A Field Study of Prosocial Lending.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S130, doi. 10.1509/jmkr.48.SPL.S130

By:

Galak, Jeff;
Small, Deborah;
Stephen, Andrew T

Publication type:

Article

Microfinance Decision Making: A Field Study of Prosocial Lending.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, p. S130, doi. 10.1509/jmkr.48.SPL.S130

By:

Galak, Jeff;
Small, Deborah;
Stephen, Andrew T.

Publication type:

Article

Deriving Value from Social Commerce Networks.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 215, doi. 10.1509/jmkr.47.2.215

By:

Stephen, Andrew T;
Toubia, Olivier

Publication type:

Article

Fields of Gold: Scraping Web Data for Marketing Insights.

Published in:

Journal of Marketing, 2022, v. 86, n. 5, p. 1, doi. 10.1177/00222429221100750

By:

Boegershausen, Johannes;
Datta, Hannes;
Borah, Abhishek;
Stephen, Andrew T.

Publication type:

Article

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions.

Published in:

Journal of Marketing, 2022, v. 86, n. 1, p. 132, doi. 10.1177/00222429211045687

By:

Crolic, Cammy;
Thomaz, Felipe;
Hadi, Rhonda;
Stephen, Andrew T.

Publication type:

Article

Real-Time Brand Reputation Tracking Using Social Media.

Published in:

Journal of Marketing, 2021, v. 85, n. 4, p. 21, doi. 10.1177/0022242921995173

By:

Rust, Roland T.;
Rand, William;
Huang, Ming-Hui;
Stephen, Andrew T.;
Brooks, Gillian;
Chabuk, Timur

Publication type:

Article

Online Shopping and Social Media: Friends or Foes?

Published in:

Journal of Marketing, 2017, v. 81, n. 6, p. 24, doi. 10.1509/jm.14.0344

By:

Zhang, Yuchi;
Trusov, Michael;
Stephen, Andrew T.;
Jamal, Zainab

Publication type:

Article

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 146, doi. 10.1509/jm.15.0415

By:

Lamberton, Cait;
Stephen, Andrew T.

Publication type:

Article

The past, present, and future of innovation research.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 187, doi. 10.1007/s11002-020-09528-6

By:

Lee, Byung Cheol;
Moorman, Christine;
Moreau, C. Page;
Stephen, Andrew T.;
Lehmann, Donald R.

Publication type:

Article

Will We Be the Last Human Editors of JCR?

Published in:

2024

By:

Schmitt, Bernd;
Cotte, June;
Giesler, Markus;
Stephen, Andrew T;
Wood, Stacy

Publication type:

Editorial

50 Years of JCR.

Published in:

Journal of Consumer Research, 2024, v. 51, n. 1, p. 1, doi. 10.1093/jcr/ucae020

By:

Schmitt, Bernd;
Cotte, June;
Giesler, Markus;
Stephen, Andrew T;
Wood, Stacy

Publication type:

Article

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research.

Published in:

Journal of Consumer Research, 2024, v. 51, n. 1, p. 114, doi. 10.1093/jcr/ucae014

By:

Stephen, Andrew T

Publication type:

Article

Relevance—Reloaded and Recoded.

Published in:

Journal of Consumer Research, 2022, v. 48, n. 5, p. 753, doi. 10.1093/jcr/ucab074

By:

Schmitt, Bernd H;
Cotte, June;
Giesler, Markus;
Stephen, Andrew T;
Wood, Stacy

Publication type:

Article

Our Journal, Our Intellectual Home.

Published in:

Journal of Consumer Research, 2021, v. 47, n. 5, p. 633, doi. 10.1093/jcr/ucaa065

By:

Schmitt, Bernd H;
Cotte, June;
Giesler, Markus;
Stephen, Andrew T;
Wood, Stacy

Publication type:

Article

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 267, doi. 10.1177/1094670510375600

By:

Libai, Barak;
Bolton, Ruth;
Bügel, Marnix S.;
de Ruyter, Ko;
Götz, Oliver;
Risselada, Hans;
Stephen, Andrew T.

Publication type:

Article

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products.

Published in:

Journal of Interactive Marketing, 2017, v. 40, p. 1, doi. 10.1016/j.intmar.2017.06.001

By:

Verhoef, Peter C.;
Stephen, Andrew T.;
Kannan, P.K.;
Luo, Xueming;
Abhishek, Vibhanshu;
Andrews, Michelle;
Bart, Yakov;
Datta, Hannes;
Fong, Nathan;
Hoffman, Donna L.;
Hu, Mandy Mantian;
Novak, Tom;
Rand, William;
Zhang, Yuchi

Publication type:

Article