Works matching Social Marketing

Results: 5000

A PERCEPÇÃO DE MULHERES JOVENS DIAGNOSTICADAS COM CÂNCER DE MAMA SOBRE AS CAMPANHAS DE MARKETING SOCIAL.

Published in:

Revista Fatec Zona Sul (REFAS), 2023, v. 9, n. 3, p. 1, doi. 10.26853/refas_issn-2359-182x_v09n03_02

By:

Xavier Bueno, Natalia;
da Cunha, Gustavo Rodrigues

Publication type:

Article

CONTRIBUIÇÕES DO MARKETING SOCIAL NA FORMAÇÃO DO ADMINISTRADOR.

Published in:

Administração: Ensino e Pesquisa, 2019, v. 20, n. 2, p. 286, doi. 10.13058/raep.2019.v20n2.1328

By:

SOUZA BARBOZA, STEPHANIE INGRID;
DA SILVA, WESLEY FERREIRA

Publication type:

Article

Marketing social y el proceso de decisión de compra de millenials en bebidas gasificadas en Perú.

Published in:

Revista de Ciencias Sociales (13159518), 2023, v. 29, p. 165

By:

Saldaña Meza, Deyci;
Matta Dávila, Gabriela Estefani;
Bustos Chávez, Meliza del Pilar;
Panta Merino, Mónica Esther

Publication type:

Article

Devenir teórico-práctico del Marketing social en el cambio de comportamiento de ciudadanos en la era actual.

Published in:

Revista de Ciencias Sociales (13159518), 2023, v. 29, n. 1, p. 328

By:

Calanchez Urribarri, Africa;
Cardich, Jorge;
Blas Chávez, Karla;
Huamán de los Heros, Claudio

Publication type:

Article

AÇÕES DO MARKETING SOCIAL NO COMBATE AO TRABALHO INFANTIL.

Published in:

Revista de Administraçãao da UNIMEP, 2022, v. 19, n. 8, p. 159

By:

Veloso e Sousa, Caissa;
Ferreira dos Santos, Marcela;
Martins dos Reis, Janaína

Publication type:

Article

MARKETING SOCIAL E CAMPANHAS RELACIONADAS AO TRANSTORNO DO ESPECTRO AUTISTA.

Published in:

Revista de Administraçãao da UNIMEP, 2022, v. 19, n. 8, p. 2

By:

Veloso e Sousa, Caissa;
Batista Moreira, Giselle dos Santos;
de Almeida Cruz, Marina

Publication type:

Article

O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO.

Published in:

RAE: Revista de Administração de Empresas, 2014, v. 54, n. 4, p. 370, doi. 10.1590/S0034-759020140403

By:

DOURADO MARTINS, OLIVA MARIA;
FINISTERRA DO PAÇO, ARMINDA MARIA;
WAGNER MAINARDES, EMERSON;
GOUVEIA RODRIGUES, RICARDO

Publication type:

Article

INFLUÊNCIA DO MARKETING SOCIAL NA IMAGEM CORPORATIVA.

Published in:

Revista Ibero-Americana de Estratégia (RIAE), 2015, v. 14, n. 4, p. 119, doi. 10.5585/riae.v14i4.2268

By:

Monken, Sonia Francisca;
Sarquis, Aléssio Bessa;
Gonçalves Tondolo, Vilmar Antonio;
de Lima, Maurício Andrade

Publication type:

Article

LITERACIA NA SAÚDE DA MULHER À LUZ DO MARKETING SOCIAL.

Published in:

Revista Gestão Organizacional (RGO), 2022, v. 15, n. 3, p. 6, doi. 10.22277/rgo.v15i3

By:

DOS SANTOS ALVES, JOICE;
SOUZA BARBOZA, STEPHANIE INGRID

Publication type:

Article

Experiências de captação de recursos e a interface com o marketing social: estudo de caso no Núcleo Social de Diadema.

Published in:

Interações, 2021, v. 22, n. 2, p. 513, doi. 10.20435/inter.v22i2.2864

By:

Luzzi Las-Casas, Alexandre;
Teske, Ruy;
Costa e Silva, Susana;
do Nascimento João, Belmiro

Publication type:

Article

ÁGUA SUJA TAMBÉM LAVA: UMA ANÁLISE DO DESPERDÍCIO DE ÁGUA SOB A PERSPECTIVA DE MARKETING SOCIAL.

Published in:

Gestão e Desenvolvimento (18075436), 2019, v. 16, n. 3, p. 58, doi. 10.25112/rgd.v16i3.1747

By:

dos Santos Alves, Joice;
Patrícia da Silva, Luana;
Nunes Araújo, Guilherme;
Souza Barboza, Stephanie Ingrid

Publication type:

Article

FILHOS DO CORAÇÃO: PERCEPÇÃO DAS FAMÍLIAS ADOTANTES EM RELAÇÃO AS AÇÕES DE MARKETING SOCIAL EM PROL DA CAUSA.

Published in:

Gestão & Planejamento, 2020, v. 21, p. 54, doi. 10.21714/2178-8030gep.v.21.6088

By:

Dalves Damaceno, Cristiane;
Veloso e Sousa, Caíssa;
Luna Batinga, Georgiana

Publication type:

Article

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 658, doi. 10.17358/jabm.9.2.658

By:

Rizky, Muhammad;
Yuliati, Lilik Noor;
Hasanah, Nur

Publication type:

Article

THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BRAND SELECTION: A CASE OF DURBAN CUSTOMERS.

Published in:

Consumer Behavior Review (CBR), 2023, v. 7, n. 1, p. 1, doi. 10.51359/2526-7884.2023.253278

By:

Peter Tlapana, Tshepo;
Patience Ntobaki, Paballo;
Hillary Hawkins-Mofokeng, Raymond

Publication type:

Article

COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.

Published in:

Revista FACE, 2023, v. 23, n. 2, p. 171, doi. 10.24054/face.v23i2.2471

By:

Álvarez Vanegas, Adriana

Publication type:

Article

MARKETING CON RESPONSABILIDAD SOCIAL EN BENEFICIO DEL TALENTO HUMANO DE ESTUDIANTES DE POSGRADO DE UNA INSTITUCIÓN DE EDUCACIÓN SUPERIOR.

Published in:

Revista FACE, 2023, v. 23, n. 2, p. 78, doi. 10.24054/face.v23i2.2462

By:

Romero Pérez, María Dolores;
Velasco Romero, Omar Saabel;
Flores Vázquez, Norma Angélica

Publication type:

Article

Reflexiones sobre la COVID-19, una mirada desde la mercadotecnia social.

Published in:

Revista Ciencias de la Salud, 2022, v. 20, n. 2, p. 1, doi. 10.12804/revistas.urosario.edu.co/revsalud/a.11039

By:

López, Reyna Felipe;
Morales García, Manuel Higinio

Publication type:

Article

Exploring Rural Tourism Experiences from Social Marketing and Happiness Management Perspective: A Survival Analysis with Instagram.

Published in:

Empresa y Humanismo, 2025, v. 28, n. 1, p. 133, doi. 10.15581/015.XXVIII.1.133-166

By:

GALIANO-CORONIL, ARACELI;
BLANCO-MORENO, SOFÍA

Publication type:

Article

UM ESTUDO EXPLORATÓRIO NO ÂMBITO DO MARKETING SOCIAL SOBRE AS BARREIRAS AO COMPORTAMENTO DO ALEITAMENTO MATERNO.

Published in:

Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2013, n. 30, p. 55

By:

DOURADO MARTINS, OLIVA MARIA;
FINISTERRA DO PAÇO, ARMINDA MARIA;
RODRIGUES, RICARDO GOUVEIA

Publication type:

Article

Adoção de Social Media Marketing por Micro e Pequenas Empresas: Estudo exploratório no contexto Brasileiro.

Published in:

Teoria e Prática em Administração, 2024, v. 14, n. 2, p. 1, doi. 10.22478/ufpb.2238-104X.2024v14n2.69427

By:

Gouveia, Renata;
Cruz Aguiar, Edvan;
Araújo Vieira, Renan

Publication type:

Article

Study of the influence of commitment in social marketing: the case of "Coordinadora de lucha contra la droga, barrio vivo".

Published in:

Teoría y Praxis, 2017, n. 30, p. 25, doi. 10.5377/typ.v0i30.6356

By:

Foncubierta Rodríguez, María José;
Ripoll, Rafael Ravina;
Coronil, Araceli Galiano

Publication type:

Article

واقع حملات التسویق الاجتماعي عبر الانترنت في العالم العربي- دراسة لاستخدامات الفایسبوك في حملات التحسیس والتثقیف من طرف المؤسسات الحكومیة-.

Published in:

Al-Tawāṣul, 2022, v. 28, n. 2, p. 19

By:

حســـینة أڤـــر&

Publication type:

Article

Antecedents of the adoption of Social Media Marketing by micro and small enterprises.

Published in:

Contextus: Revista Contemporanea de Economia e Gestao, 2023, v. 21, p. 1, doi. 10.19094/contextus.2023.88631

By:

Gouveia, Renata Edvania Costa;
Aguiar, Edvan Cruz

Publication type:

Article

Estratégias de Marketing Social adotadas na Campanha Lei do Minuto Seguinte.

Published in:

Journal Public Administration & Social Management / Administração Pública e Gestão Social, 2023, v. 15, n. 2, p. 1

By:

Ermes Santos, Valéria;
Gondim-Matos, Beatriz;
Barbosa Lessa, Patrick Wendell

Publication type:

Article

RESPONSABILIDADE SOCIAL E MARKETING SOCIAL NA MONSANTO: ANÁLISE PELO CONTINUUM DA COLABORAÇÃO.

Published in:

Revista Metropolitana de Sustentabilidade, 2018, v. 8, n. 2, p. 6

By:

de Souza, Silmara Regina;
de Toledo Pitombo, Teresa Cristina Dias;
Borges Zaccaria, Rosana;
Augusto Monteiro, Thel

Publication type:

Article

The effectiveness of social marketing in global health: a systematic review.

Published in:

2017

By:

Firestone, Rebecca;
Rowe, Cassandra J.;
Modi, Shilpa N.;
Sievers, Dana

Publication type:

journal article

OS ANTECEDENTES DA COCRIAÇÃO DE VALOR EM PROGRAMAS DE INCENTIVO AO SEXO SEGURO: CONTRIBUIÇÕES DA LÓGICA DOMINADA POR SERVIÇO AO MARKETING SOCIAL.

Published in:

Revista de Ciências da Administração, 2019, v. 21, n. 54, p. 8, doi. 10.5007/2175-8077.2019.e51291

By:

Keiti Higuchi, Agnaldo;
Teixeira Veiga, Ricardo;
Borges Martins, Juliana

Publication type:

Article

Sosyal Medya Pazarlaması Alanındaki Yayınların Bibliyometrik Analizi.

Published in:

2022

By:

BİLGİNER ÖZSAATCI, Fatma Gül

Publication type:

Literature Review

Inspiring Resident Engagement: Identifying Street Tree Stewardship Participation Strategies in Environmental Justice Communities Using a Community-Based Social Marketing Approach.

Published in:

Arboriculture & Urban Forestry, 2018, v. 44, n. 6, p. 291, doi. 10.48044/jauf.2018.026

By:

de Guzman, Edith;
Malarich, Rachel;
Large, Lori;
Danoff-Burg, Sharon

Publication type:

Article

MARKETING SOCIAL APLICADO A CAUSAS PÚBLICAS: CUIDADOS E DESAFIOS METODOLÓGICOS NO PLANEJAMENTO DAS MUDANÇAS DE COMPORTAMENTOS, ATITUDES E PRÁTICAS SOCIAIS.

Published in:

Pensamento & Realidade, 2011, v. 26, n. 3, p. 77

By:

Tavares de Araújo, Edgilson

Publication type:

Article

Zastosowanie Social Media Marketingu w działalności obiektów i obszarów atrakcyjnych turystycznie na przykładzie Energylandii i Wadowic.

Published in:

Entrepreneurship; Education / Przedsiebiorczość - Edukacja, 2023, v. 19, n. 2, p. 102, doi. 10.24917/20833296.192.7

By:

Batko, Ewa

Publication type:

Article

Relationship between Social Media for Social Marketing in Family Planning.

Published in:

ASEAN Marketing Journal, 2013, v. 5, n. 1, p. 39

By:

Ardiansyah

Publication type:

Article

Social Marketing for Digital Transformation: Digitalizing Social Action for the Development of Women at Risk of Exclusion.

Published in:

Journal of Business (20789424), 2020, v. 12, n. 2, p. 52, doi. 10.21678/jb.2020.1484

By:

Rivera, Reynaldo Gustavo;
Nogaró, Jazmín

Publication type:

Article

Marketing and social responsibility: an exploratory study of local tourism.

Published in:

Tourism & Management Studies, 2018, v. 14, n. 4, p. 39, doi. 10.18089/tms.2018.14404

By:

Pozo, Hamilton;
Tachizawa, Takeshy

Publication type:

Article

WYKORZYSTANIE STRATEGII MARKETINGOWEJ SOCIAL MEDIA W KREOWANIU SPRZEDAŻY MARKI FRUGO.

Published in:

Management Sciences / Nauki o Zarzadzaniu, 2012, v. 13, n. 4, p. 135

By:

Kańska-Klonowska, Marta

Publication type:

Article

Social marketing and mass media interventions to increase sexually transmissible infections (STIs) testing among young people: social marketing and visual design component analysis.

Published in:

BMC Public Health, 2024, v. 24, n. 1, p. 1, doi. 10.1186/s12889-024-18095-8

By:

Riddell, Julie;
Cleary, Anne;
Dean, Judith A.;
Flowers, Paul;
Heard, Emma;
Inch, Zeb;
Mutch, Allyson;
Fitzgerald, Lisa;
McDaid, Lisa

Publication type:

Article

Understanding the Effect of Social Media Marketing on Purchase Intention: A Value-Based Adoption Model.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 305, doi. 10.15294/jdm.v13i2.37878

By:

Vidyanata, Deandra

Publication type:

Article

أثر التسويق عبر وسائل التواصل االجتماعي على نية شراء العمالء في سياق الشركات الريادية: الدور الوسيط لحقوق ملكية العالمة التجارية.

Published in:

International Journal of Islamic Marketing, 2023, v. 12, n. 2, p. 14

By:

عالء الدين محمد خ
دانا العبد;
جاسم الغصاونة;
عال الحديد;
نور صالح

Publication type:

Article

Erfolgreiches Social-Media-Marketing: Welche Bildinhalte und Veröffentlichungszeiten erhöhen die „Likes“ von Beiträgen auf Instagram?

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 4, p. 68

By:

Winkeler, Pia;
Zaglauer, Linn Viktoria

Publication type:

Article

Programas de marketing social: proposição e exame de uma estrutura conceitual de avaliação de resultados.

Published in:

RAP: Revista Brasileira de Administração Pública, 2012, v. 46, n. 2, p. 493, doi. 10.1590/s0034-76122012000200008

By:

Meira, Paulo Ricardo dos Santos;
Santos, Cristiane Pizzutti dos

Publication type:

Article

Eficacia del "Marketing social" y de una estratégia convencional para el control de la placa dental.

Published in:

CES Odontología, 2009, v. 22, n. 2, p. 19

By:

López, Olga Patricia;
Paz, Alba Lucía;
Cerezo, María del Pilar

Publication type:

Article

A Systematic Literature Review on Social Media Marketing in Small and Medium Enterprises.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2023, v. 50, n. 1, p. 80, doi. 10.1177/09708464221129005

By:

Kanth, Grishma;
Prasad, R. Siva Rama

Publication type:

Article

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2302311

By:

Manyanga, Wilbert;
Kanyepe, James;
Chikazhe, Lovemore;
Manyanga, Tendai

Publication type:

Article

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 51, doi. 10.1007/s11747-020-00733-3

By:

Li, Fangfang;
Larimo, Jorma;
Leonidou, Leonidas C.

Publication type:

Article

Social Marketing Mix Dimensions as Determinants of Brand Loyalty: A Case Study.

Published in:

Annals of Management Science, 2015, v. 4, n. 2, p. 99, doi. 10.24048/ams4.no2.2015-99

By:

Teimouri, Hadi;
Ebrahimi, Sima;
Rezaei, Marzieh;
Jenab, Kouroush;
Khoury, Sam

Publication type:

Article

Rethinking Social Marketing and Behavioural Change in Times of Covid-19 Pandemic.

Published in:

Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2021, v. 19, n. 1, p. 321, doi. 10.18026/cbayarsos.855708

By:

Şentürk, Tolga

Publication type:

Article

Corporate social marketing in tourism: to sleep or not to sleep with the enemy?

Published in:

Journal of Sustainable Tourism, 2017, v. 25, n. 7, p. 884, doi. 10.1080/09669582.2016.1201093

By:

Truong, V. Dao;
Hall, C. Michael

Publication type:

Article

Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Published in:

Information (2078-2489), 2020, v. 11, n. 5, p. 242, doi. 10.3390/info11050242

By:

Wawrowski, Bartosz;
Otola, Iwona

Publication type:

Article

How Big Data Analytics, AI, and Social Media Marketing Research Boost Market Orientation: Companies can use big data analytics, artificial intelligence (AI), and social media marketing research to increase market orientation.

Published in:

Research Technology Management, 2022, v. 65, n. 2, p. 64, doi. 10.1080/08956308.2022.2022907

By:

Zhang, Haili;
Song, Michael

Publication type:

Article

Buzz marketing on social media and its role in a brand building-An exploratory study of the opinions of a sample of viewers of Zain Iraq advertisement to launch a service 4G.

Published in:

Journal of Administration & Economics, 2023, n. 138, p. 267, doi. 10.31272/JAE.46.2023.138.

By:

Al khazraje, Mohammed Idan Bani;
Abdul Zahra, Ali Hussein

Publication type:

Article