Slogans that worked.
- Published in:
- Marketing Research, 2008, v. 20, n. 2, p. 4
- Publication type:
- Article
Works matching DE "HISTORY of advertising"
Results: 184
1
2
Advertising at War: Business, Consumers, and Government in the 1940s.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
3
Justifying Commercialization: Legitimating Discourses and the Rise of American Advertising.
- Published in:
- Journalism & Mass Communication Quarterly, 2013, v. 90, n. 3, p. 559, doi. 10.1177/1077699013493787
- By:
- Publication type:
- Article
4
The Adman’s Dilemma: From Barnum to Trump.
- Published in:
- 2020
- By:
- Publication type:
- Book Review
5
Advertising to the American Woman, 1900-1999.
- Published in:
- 2003
- Publication type:
- Book Review
6
A Review of “The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture”.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
7
Advertising in India: The Journey So Far and Road Ahead.
- Published in:
- FIIB Business Review, 2021, v. 10, n. 2, p. 87, doi. 10.1177/2319714519869463
- By:
- Publication type:
- Article
8
Book Review: The Rise of Advertising in the United States: A History of Innovation to 1960, by Edd Applegate.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
9
A strategy of seduction? The role of commercial advertisements in the eighteenth-century retailing business of Antwerp.
- Published in:
- Business History, 2009, v. 51, n. 1, p. 100, doi. 10.1080/00076790802604475
- By:
- Publication type:
- Article
10
THE BIRTH OF AMERICAN ADVERTISING.
- Published in:
- Communication Today, 2018, v. 9, n. 2, p. 4
- By:
- Publication type:
- Article
11
Editorial.
- Published in:
- Communication Today, 2018, v. 9, n. 2, p. 2
- By:
- Publication type:
- Article
12
Proměny československéreklamy.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
13
VZNIK REKLAMNÍHO PRUMYSLU V CESKÝCH ZEMÍCH.
- Published in:
- Communication Today, 2013, n. 1, p. 48
- By:
- Publication type:
- Article
14
"The Reliable Grocer": Consumerism in a New South Town, 1875-1900.
- Published in:
- North Carolina Historical Review, 2013, v. 90, n. 3, p. 259
- By:
- Publication type:
- Article
15
Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945-67.
- Published in:
- Contemporary British History, 2008, v. 22, n. 4, p. 477, doi. 10.1080/13619460802439374
- By:
- Publication type:
- Article
16
Advertising Community: Union Times and Singapore's Vernacular Public Sphere, 1906-1939.
- Published in:
- Journal of World History, 2014, v. 25, n. 4, p. 583
- By:
- Publication type:
- Article
17
HIA volume 44 Cover and Front matter.
- Published in:
- History in Africa: A Journal of Method, 2017, v. 44, p. f1, doi. 10.1017/hia.2017.10
- Publication type:
- Article
18
New Hampshire Painted Theater Curtains and Scenic Artists, 1890-1940.
- Published in:
- Historical New Hampshire, 2012, v. 66, n. 1, p. 33
- By:
- Publication type:
- Article
19
Absolute Advertising: Walter Ruttmann and the Weimar Advertising Film.
- Published in:
- 2013
- By:
- Publication type:
- Film/TV Criticism and Review
20
Electric Homes! Automatic Movies! Efficient Entertainment!: 16mm and Cinema's Domestication in the 1920s.
- Published in:
- Cinema Journal, 2009, v. 48, n. 4, p. 1, doi. 10.1353/cj.0.0133
- By:
- Publication type:
- Article
21
Pioneers of Promotion: How Press Agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition Created Modern Marketing. The William F. Cody Series on the History and Culture of the American West. By Joe Dobrow.
- Published in:
- 2019
- By:
- Publication type:
- Book Review
22
Advertising in Modern and Postmodern Times.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
23
الإعلانات الصحفية مصدر وثائقي من مصادر المعلومات الأولية: جريدة الأهرام نموذجا من 1876م : 1901م.
- Published in:
- Scientific Journal of Library, Archives & Information (SJLAI), 2024, v. 6, n. 18, p. 165
- By:
- Publication type:
- Article
24
A antropomorfização de animais não humanos na publicidade portuguesa: O caso de ‘A vaca que ri'.
- Published in:
- Revista Crítica de Ciências Sociais, 2017, n. 112, p. 25, doi. 10.4000/rccs.6555
- By:
- Publication type:
- Article
25
The Rise of Mass Advertising: Law, Enchantment, and the Cultural Boundaries of British Modernity. By Anat Rosenberg.
- Published in:
- 2023
- By:
- Publication type:
- Book Review
26
Wise Mothers and Wise Buyers: Marketing Tea and Home Improvement in 1930s South Africa.
- Published in:
- Journal of African History, 2022, v. 63, n. 3, p. 291, doi. 10.1017/S002185372200055X
- By:
- Publication type:
- Article
27
Advertising and public relations in Israel: an integrated historiography approach.
- Published in:
- Israel Affairs, 2017, v. 23, n. 4, p. 690, doi. 10.1080/13537121.2017.1333729
- By:
- Publication type:
- Article
28
Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour.
- Published in:
- International Journal of Advertising, 2015, v. 34, n. 3, p. 447, doi. 10.1080/02650487.2015.1006082
- By:
- Publication type:
- Article
29
Adland: A Global History of Advertising.
- Published in:
- 2008
- By:
- Publication type:
- Book Review
30
The development of mass media in Asia-Pacific.
- Published in:
- International Journal of Advertising, 2003, v. 22, n. 2, p. 273, doi. 10.1080/02650487.2003.11072845
- By:
- Publication type:
- Article
31
A theory of postmodern advertising.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 1, p. 3, doi. 10.1080/02650487.2000.11104781
- By:
- Publication type:
- Article
32
Advertisements as cyclical fashion goods? An analysis of variation in the frequency of usage of values, claims & styles in magazine advertisements.
- Published in:
- International Journal of Advertising, 1999, v. 18, n. 3, p. 377, doi. 10.1080/02650487.1999.11104767
- By:
- Publication type:
- Article
33
From four hundred million to more than one billion consumers: a brief history of the foreign advertising industry in China.
- Published in:
- International Journal of Advertising, 1997, v. 16, n. 4, p. 241, doi. 10.1080/02650487.1997.11104694
- By:
- Publication type:
- Article
34
Technologies of the Body: Polite Consumption and the Correction of Deformity in Eighteenth-Century England.
- Published in:
- History, 2014, v. 99, n. 338, p. 775, doi. 10.1111/1468-229X.12087
- By:
- Publication type:
- Article
35
Plath, Domesticity, and the Art of Advertising.
- Published in:
- 2002
- By:
- Publication type:
- Poetry Review
36
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
37
The Nineteenth-Century American Trade Card.
- Published in:
- Business History Review, 2000, v. 74, n. 4, p. 683, doi. 10.2307/3116471
- By:
- Publication type:
- Article
38
Mediated Histories of Advertising. Museum Exhibitions and Digital Archives.
- Published in:
- Journal of Media Research, 2015, v. 8, n. 1, p. 3
- By:
- Publication type:
- Article
39
A Global History of Advertising, 2nd edn.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
40
PRESS ADVERTISING AND FASCIST DICTATES.
- Published in:
- Journalism Studies, 2013, v. 14, n. 5, p. 663, doi. 10.1080/1461670X.2013.810902
- By:
- Publication type:
- Article
41
Advertising in the United States: past, present, future.
- Published in:
- Journalism Studies, 2000, v. 1, n. 2, doi. 10.1080/14616700050028262
- By:
- Publication type:
- Article
42
‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749.
- Published in:
- Journal of Marketing Management, 2017, v. 33, n. 13/14, p. 1170, doi. 10.1080/0267257X.2017.1380687
- By:
- Publication type:
- Article
43
Historical research in marketing theory and practice: a review essay.
- Published in:
- Journal of Marketing Management, 2014, v. 30, n. 11-12, p. 1239, doi. 10.1080/0267257X.2014.929166
- By:
- Publication type:
- Article
44
Adland: A global history of advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
45
Umschlagbild.
- Published in:
- Technikgeschichte, 2015, v. 82, n. 1, p. 94
- By:
- Publication type:
- Article
46
Advertising lives.
- Published in:
- History Australia, 2014, v. 11, n. 3, p. 134, doi. 10.1080/14490854.2014.11668537
- By:
- Publication type:
- Article
47
Machines, music, and the quest for fidelity: Marketing the Edison phonograph in America, 1877-1925.
- Published in:
- Musical Quarterly, 1995, v. 79, n. 1, p. 131, doi. 10.1093/mq/79.1.131
- By:
- Publication type:
- Article
48
Publicity, politics, and professoriate in fin-de-siècle Vienna: The misconduct of the embryologist Samuel Leopold Schenk.
- Published in:
- History of Science, 2020, v. 58, n. 4, p. 458, doi. 10.1177/0073275320914140
- By:
- Publication type:
- Article
49
The representation of the New Guinea tree house in the historical popular medium of the trade card.
- Published in:
- Journal of New Zealand & Pacific Studies, 2019, v. 7, n. 1, p. 19, doi. 10.1386/nzps.7.1.19_1
- By:
- Publication type:
- Article
50
Blurring the Boundaries Between Medicine and Food: The Canny Marketing of Läkerol in Early Twentieth-Century Sweden.
- Published in:
- Social History of Medicine, 2024, v. 37, n. 4, p. 758, doi. 10.1093/shm/hkae038
- By:
- Publication type:
- Article