Works matching DE "BRAND personification"
Results: 433
Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences.
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- JMM: The International Journal on Media Management, 2020, v. 22, n. 3/4, p. 144, doi. 10.1080/14241277.2021.1920022
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Demographic differences in perceptions of media brand personality: a multilevel analysis.
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- JMM: The International Journal on Media Management, 2018, v. 20, n. 2, p. 81, doi. 10.1080/14241277.2017.1410481
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A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media.
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- JMM: The International Journal on Media Management, 2017, v. 19, n. 3, p. 197, doi. 10.1080/14241277.2017.1306531
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The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors.
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- Tourism Culture & Communication, 2025, v. 25, n. 1, p. 17, doi. 10.3727/109830423X16806442344945
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The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops.
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- Journal of Family Business & Management Studies, 2024, v. 16, n. 2, p. 147
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The Influence of Islamic Brand Personality towards Bank Muamalat Surabaya Brand Loyalty.
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- KnE Social Sciences, 2019, v. 2019, p. 678, doi. 10.18502/kss.v3i13.4240
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Brand Image Models of Non-Durable Products: An Exploratory Study.
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- AIMS International Journal of Management, 2021, v. 15, n. 2, p. 119, doi. 10.26573/2021.15.2.4
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The Personality of Visual Elements: A Framework for the Development of Visual Identity Based on Brand Personality Dimensions.
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- International Journal of Visual Design, 2024, v. 18, n. 1, p. 67, doi. 10.18848/2325-1581/CGP/v18i01/67-98
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Static and Animated Brand Logos: Interplay of Brand Logos and Brand Personality on Emotional and Cognitive Effects.
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- International Journal of Visual Design, 2020, v. 14, n. 3, p. 15, doi. 10.18848/2325-1581/CGP/v14i03/15-28
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Measurement of Consumer's Brand Cognitive Confusion in China's Maritime and Land Silk Road Area.
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- Journal of Coastal Research, 2021, v. 94, n. sp1, p. 962, doi. 10.2112/SI94-189.1
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Measurement of Consumer's Brand Cognitive Confusion in China's Maritime and Land Silk Road Area.
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- Journal of Coastal Research, 2019, v. 94, p. 962, doi. 10.2112/SI94-189.1
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Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand - Results of Qualitative Research.
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- Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 146, doi. 10.7172/1644-9584.91.11
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Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants.
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- Journal of Tourism & Services, 2022, v. 13, n. 24, p. 26, doi. 10.29036/jots.v13i24.278
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ЛИЧНОСТТА КАТО БРАНД НА СЪВРЕМЕННИЯ ПАЗАР.
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- Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 233
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SERBIAN ADAPTATION OF THE BRAND PERSONALITY SCALE (BPS): AN APPLICATION TO TOURISM DESTINATIONS.
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- Primenjena Psihologija, 2017, v. 10, n. 1, p. 37, doi. 10.19090/pp.2017.1.37-61
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THE INFLUENCE OF BRAND PERSONALITY TOWARDS IDENTIFICATION OF PREMIER SOCCER LEAGUE TEAMS IN SOUTH AFRICA: A STRUCTURAL EQUATION MODEL.
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- Polish Journal of Management Studies, 2022, v. 25, n. 1, p. 378, doi. 10.17512/pjms.2022.25.1.23
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EXPLAINING THE IMPACT OF SERVICE QUALITY ON IDENTITY AND BRAND PERSONALITY.
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- Polish Journal of Management Studies, 2017, v. 16, n. 2, p. 88, doi. 10.17512/pjms.2017.16.2.08
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CONSEQUENCES OF THE EXPERIENCE OF BRAND OF CONSUMERS IN THE SECTOR OF SMARTPHONES.
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- Dimensión Empresarial, 2019, v. 17, n. 4, p. 1, doi. 10.15665/dem.v17i4.1931
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Dimensions of Brand Equity: A Hybrid Approach.
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- Business Perspectives & Research, 2024, v. 12, n. 3, p. 361, doi. 10.1177/22785337221132623
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How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality.
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- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 381, doi. 10.69554/lysg9077
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Editorial.
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- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000
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What is brand personality? A historical and prescriptive account.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 466, doi. 10.69554/iosl2213
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The brand language brief: A pillar of sound brand strategy.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 265, doi. 10.69554/sacq3116
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Editorial.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 205, doi. 10.69554/yepj4862
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Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world.
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- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 312, doi. 10.69554/jsut6053
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THE EFFECT OF PERCEIVED BUSINESS ETHICS ON BRAND PERSONALITY DIMENSIONS & CREATION OF BRAND EQUITY IN DEVELOPING COUNTRIES.
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- Central European Business Review, 2014, v. 3, n. 3, p. 46, doi. 10.18267/j.cebr.93
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"DESCUBRA NUTELLA": A PERSONALIDADE DA MARCA SOB A ÓTICA DOS CONSUMIDORES.
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- Revista Eletrônica de Estratégia & Negócios, 2019, v. 12, n. 2, p. 228, doi. 10.19177/reen.v12e22019228-249
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The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products.
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- South East Asian Journal of Management, 2021, v. 15, n. 2, p. 169, doi. 10.21002/seam.v15i2.13336
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Zeitungsqualität und Markenimage: Eine quantitative Milieustudie zur Qualität deutscher Tageszeitungen.
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- MedienWirtschaft, 2022, v. 19, n. 3, p. 44, doi. 10.15358/1613-0669-2022-3-44
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Exploring Role of Political Human Brand Personality, Appearance and Behavioral as Political Brand Association in Political Campaigns for Voters' Preferences.
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- Journal of Managerial Sciences, 2024, v. 18, n. 2, p. 44
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The Proust Questionnaire as tool of studying the brand personality: an exploratory approach.
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- Romanian Journal of Marketing, 2016, n. 2, p. 77
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Take a Ride on Credibility: The Role of Brand Personality in Users' Loyalty to Virtual Brands in the Sharing Economy.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2021, v. 16, n. 2, p. 221, doi. 10.18568/internext.v16i2.670
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AN ASSESSMENT OF CUSTOMER PERCEPTION OF THE BRAND PERSONALITY OF GLOBACOM, NIGERIA.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2020, v. 15, n. 3, p. 128, doi. 10.18568/internext.v15i3.574
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Strategies in Building Brand Loyalty Based on Consumers' Experience, Trust and Satisfaction: A Study in Vietnamese Using Smartphone Context.
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- Journal of Informatics & Mathematical Sciences, 2018, v. 10, n. 4, p. 583, doi. 10.26713/jims.v10i4.1051
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Personalidad de marca de partidos políticos: Una mirada desde la comunidad estudiantil universitaria.
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- Revista Latinoamericana de Ciencias Sociales, Niñez y Juventud, 2014, v. 12, n. 1, p. 225, doi. 10.11600/1692715x.12113060713
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ANALYZING THE ROLE OF BRAND IDENTITY ELEMENTS IN SHAPING CONSUMER PERCEPTION: A REVIEW STUDY OF CULTURAL HERITAGE BRANDING IN TOURISM DESTINATION.
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- Annals of DAAAM & Proceedings, 2024, v. 35, p. 4, doi. 10.2507/35th.daaam.proceedings.001
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The language of marketing hyperbole and consumer perception–The case of Glasgow.
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- PLoS ONE, 2023, v. 18, n. 12, p. 1, doi. 10.1371/journal.pone.0295132
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Ülke Marka Kişiliği: İsveç'te Türkiye Algısı.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2019, v. 14, n. 54, p. 168, doi. 10.19168/jyasar.376916
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Marcas de lujo: Modelo de ecuaciones estructurales estudio de la relación entre la personalidad de marca, el sentido de pertenencia de grupo y el comportamiento de compra conspicua.
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- Acta Universitaria, 2024, n. 34, p. 1, doi. 10.15174/au.2024.4152
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Marketing destinations: the impact of destination personality on consumer attitude.
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- Journal of Strategic Marketing, 2020, v. 28, n. 1, p. 60, doi. 10.1080/0965254X.2018.1485726
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E-tailer personality and behavioral intentions: the application of self-congruity theory.
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- Journal of Strategic Marketing, 2018, v. 26, n. 4, p. 283, doi. 10.1080/0965254X.2016.1240213
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Atributos de la personalidad de marca socialmente responsable.
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- Revista Latina de Comunicación Social, 2020, n. 75, p. 97, doi. 10.4185/RLCS-2020-1418
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Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals.
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- Journal of Interactive Advertising, 2024, v. 24, n. 3, p. 185, doi. 10.1080/15252019.2024.2383212
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I Like What She's #Endorsing: The Impact of Female Social Media Influencers' Perceived Sincerity, Consumer Envy, and Product Type.
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- Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 76, doi. 10.1080/15252019.2020.1737849
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Voters' Personalities and Ideal Party Personality. Evidence from Poland.
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- Romanian Journal of Political Science, 2015, v. 15, n. 1, p. 159
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Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.
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- Marketing Science, 2022, v. 41, n. 2, p. 401, doi. 10.1287/mksc.2021.1326
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A Data Set of Brands and Their Characteristics.
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- Marketing Science, 2014, v. 33, n. 4, p. 609, doi. 10.1287/mksc.2014.0861
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基于扎根理论的品牌认同形成机制研究.
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- Journal of Changzhou University (Social Science Edition), 2020, v. 21, n. 3, p. 77, doi. 10.3969/j.issn.2095-042X.2020.03.009
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Brand Personalities of Video Game Consoles.
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- American Communication Journal, 2016, v. 18, n. 1, p. 63
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How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy.
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- Journal of Management & Marketing Review (JMMR), 2019, v. 4, n. 3, p. 184, doi. 10.35609/jmmr.2019.4.3(3)
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