Works matching DE "TELEVISION advertising effectiveness"

Results: 18

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7

By:

Kumar, V.;
Choi, JeeWon;
Greene, Mallik

Publication type:

Article

Some Interesting Findings about Super Bowl Advertising.

Published in:

2016

By:

Taylor, Charles R.

Publication type:

Editorial

Do new forms of television advertising occasion better recall than traditional advertising spots?

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 281, doi. 10.2501/IJA-32-2-281-300

By:

Arrazola, María;
de Hevia, José;
Reinares, Pedro;
Reinares Lara, Ricardo

Publication type:

Article

Advertising creativity and repetition.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231

By:

Lehnert, Kevin;
Till, Brian D.;
Carlson, Brad D.

Publication type:

Article

Why Do Smokers Talk About Antismoking Campaigns? Predictors of the Occurrence and Content of Campaign-Generated Conversations.

Published in:

Health Communication, 2017, v. 32, n. 12, p. 1539, doi. 10.1080/10410236.2016.1239301

By:

Brennan, Emily;
Durkin, Sarah J.;
Wakefield, Melanie;
Kashima, Yoshihisa

Publication type:

Article

An Alcohol Message Beneath the Surface of ER : How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education.

Published in:

Journal of Health Communication, 2014, v. 19, n. 8, p. 876, doi. 10.1080/10810730.2013.837556

By:

Kim, Kyongseok;
Lee, Mina;
Macias, Wendy

Publication type:

Article

Emotional Expressions in Antismoking Television Advertisements: Consequences of Anger and Sadness Framing on Pathways to Persuasion.

Published in:

Journal of Health Communication, 2014, v. 19, n. 6, p. 692, doi. 10.1080/10810730.2013.837550

By:

Kim, SunnyJung;
Niederdeppe, Jeff

Publication type:

Article

Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room.

Published in:

Journal of Consumer Research, 2013, v. 40, n. 1, p. 104, doi. 10.1086/668889

By:

JAYASINGHE, LAKNATH;
RITSON, MARK

Publication type:

Article

A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects.

Published in:

Journal of Advertising, 2017, v. 46, n. 4, p. 487, doi. 10.1080/00913367.2017.1392911

By:

Chang, Chingching

Publication type:

Article

How Related Multiscreening Could Positively Affect Advertising Outcomes.

Published in:

Journal of Advertising, 2017, v. 46, n. 4, p. 455, doi. 10.1080/00913367.2017.1372233

By:

Segijn, Claire M.;
Voorveld, Hilde A.M.;
Smit, Edith G.

Publication type:

Article

PROGRAM-INVOLVEMENT EFFECTS ON COMMERCIAL ATTENTION AND RECALL OF SUCCESSIVE AND EMBEDDED ADVERTISING.

Published in:

Journal of Advertising, 2012, v. 41, n. 2, p. 25, doi. 10.2753/JOA0091-3367410202

By:

Moorman, Marjolein;
Willemsen, Lotte M.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs.

Published in:

Psychology & Marketing, 2015, v. 32, n. 8, p. 795, doi. 10.1002/mar.20819

By:

Droulers, Olivier;
Lacoste‐Badie, Sophie;
Malek, Faten

Publication type:

Article

What if We Randomize the Governor's Schedule? Evidence on Campaign Appearance Effects From a Texas Field Experiment.

Published in:

Political Communication, 2012, v. 29, n. 2, p. 137, doi. 10.1080/10584609.2012.671231

By:

Shaw, DaronR.;
Gimpel, JamesG.

Publication type:

Article

Separation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections.

Published in:

Political Communication, 2012, v. 29, n. 1, p. 1, doi. 10.1080/10584609.2011.619509

By:

Ridout, TravisN.;
Franz, Michael;
Goldstein, KennethM.;
Feltus, WilliamJ.

Publication type:

Article

Campaign Advertising and the Stimulation and Activation of the Authoritarian Personality.

Published in:

Political Communication, 2012, v. 29, n. 1, p. 24, doi. 10.1080/10584609.2011.616874

By:

Richey, Sean

Publication type:

Article

CONTENT ANALYSIS OF CHILDREN BASED FOOD AND BEVERAGES ADVERTISEMENTS.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 7, p. 14

By:

TABECK, POOJA SEHGAL;
BANERJEE, SONALI P.

Publication type:

Article

Medicalization and Teen Girls' Bodies in the Gardasil Cervical Cancer Vaccine Campaign.

Published in:

Feminist Media Studies, 2012, v. 12, n. 2, p. 281, doi. 10.1080/14680777.2011.597106

By:

Vardeman-Winter, Jennifer

Publication type:

Article

How to mix brand placements in television programmes to maximise effectiveness.

Published in:

International Journal of Market Research, 2016, v. 58, n. 5, p. 649, doi. 10.2501/IJMR-2016-022

By:

Dens, Nathalie;
De Pelsmacker, Patrick;
Goos, Peter;
Aleksandrovs, Leonids

Publication type:

Article