Works matching Advertising and psychology
Results: 919
ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING.
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- eLearning & Software for Education, 2014, n. 2, p. 486, doi. 10.12753/2066-026X-14-130
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- Publication type:
- Article
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising.
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- Journal of Consumer Research, 1995, v. 22, n. 1, p. 62, doi. 10.1086/209435
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- Publication type:
- Article
Seducing the Subconscious: the Psychology of Emotional Influence in Advertising.
- Published in:
- 2013
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- Publication type:
- Book Review
how to use PSYCHOLOGY for better ADVERTISING.
- Published in:
- 1950
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- Publication type:
- Book Review
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
تحليل کارکرد فن اقناع در کارزارهای تبليغاتي فاکوپ.
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- Global Media Journal: Persian Edition, 2021, v. 15, n. 2, p. 79
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- Publication type:
- Article
PSYCHOLOGY, ADVERTISING AND LIFELONG LEARNING IN THE KNOWLEDGE SOCIETY.
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- eLearning & Software for Education, 2011, p. 1
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- Publication type:
- Article
Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle.
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- Journal for Cultural Research, 2013, v. 17, n. 4, p. 323, doi. 10.1080/14797585.2012.752161
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- Publication type:
- Article
J. B. Watson y la Publicidad, los Inicios de la Psicología del Consumidor.
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- Revista Colombiana de Psicología, 2013, v. 22, n. 2, p. 401
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- Article
A PIONEER IN MARKETING: Walter Dill Scott.
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- Journal of Marketing, 1961, v. 25, n. 5, p. 74, doi. 10.2307/1248967
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- Publication type:
- Article
HARLOW GALE AND THE ORIGINS OF THE PSYCHOLOGY OF ADVERTISING.
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- Journal of Advertising, 2007, v. 36, n. 4, p. 147, doi. 10.2753/JOA0091-3367360411
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- Publication type:
- Article
Social psychology applied to advertising: The effect of sound symbolism on perceived characteristics of brands.
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- Social Psychology / Psihologie Socială, 2015, n. 35, p. 53
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- Publication type:
- Article
Advertising: The contribution of applied cognitive psychology.
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- Applied Cognitive Psychology, 2019, v. 33, n. 2, p. 168, doi. 10.1002/acp.3458
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- Publication type:
- Article
The Role of Psychological Meaning In Advertising.
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- Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101
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- Publication type:
- Article
Advertising and Consumer Psychology (Book).
- Published in:
- 1988
- Publication type:
- Book Review
Advertising and Consumer Psychology (Book).
- Published in:
- 1985
- Publication type:
- Book Review
Memory for Brand-Product Information in Pictorial Advertising.
- Published in:
- Journal of Psychology, 1986, v. 120, n. 4, p. 363, doi. 10.1080/00223980.1986.9712634
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- Publication type:
- Article
Selling Ideas, Attitudes, and Behaviors.
- Published in:
- 2010
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- Publication type:
- Conference Paper/Materials
1. ADVERTISING.
- Published in:
- 1953
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- Publication type:
- Abstract
Advertising Psychology and Research.
- Published in:
- 1951
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- Publication type:
- Book Review
The effects of commercial advertising on children.
- Published in:
- International Journal of Advertising, 1999, v. 18, n. 4, p. 411, doi. 10.1080/02650487.1999.11104771
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- Publication type:
- Article
LEARNING AND BEHAVIOR WITHOUT AWARENESS: THEIR IMPLICATIONS TO CONSUMER BEHAVIOR AND SOVEREIGNTY.
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- California Management Review, 1970, v. 12, n. 4, p. 61, doi. 10.2307/41164306
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- Publication type:
- Article
Consumer Psychology behind the Purchase under the Influence of Advertising.
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- Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 8, p. 3581
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- Publication type:
- Article
Advertising Psychology and Research (Book).
- Published in:
- 1951
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- Publication type:
- Book Review
INFLUENCE OF SHANGHAI INTERACTIVE OUTDOOR ADVERTISING ON CONSUMER PSYCHOLOGY AND BEHAVIOR.
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- Dinasti International Journal of Digital Business Management (DIJDBM), 2022, v. 3, n. 6, p. 973, doi. 10.31933/dijdbm.v3i6
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- Publication type:
- Article
Psyche and Society: radio advertising and social psychology in America, 1923-1936.
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- Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856
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- Publication type:
- Article
Bloom's Job: The Role of the Advertisement Canvasser in Joyce's Dublin.
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- Modernism/Modernity, 2015, v. 22, n. 4, p. 651, doi. 10.1353/mod.2015.0061
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- Publication type:
- Article
Psychology in Advertising What Research Says about Subliminal Stimulation.
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- Journal of Education for Business, 1961, v. 36, n. 5, p. 205, doi. 10.1080/08832323.1961.10116385
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- Publication type:
- Article
Hiding from the Truth: When and How Cover Enables Information Avoidance.
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- Journal of Consumer Research, 2021, v. 47, n. 5, p. 675, doi. 10.1093/jcr/ucaa030
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- Publication type:
- Article
The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations.
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- Journal of Consumer Research, 2020, v. 46, n. 5, p. 974, doi. 10.1093/jcr/ucz035
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- Publication type:
- Article
Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming.
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- Journal of Consumer Research, 2019, v. 46, n. 1, p. 159, doi. 10.1093/jcr/ucy068
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- Publication type:
- Article
Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?
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- Journal of Consumer Research, 2017, v. 43, n. 6, p. 895, doi. 10.1093/jcr/ucw063
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- Publication type:
- Article
Strengthening the Influence of Advertised Reference Prices through Information Priming.
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- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1078, doi. 10.1086/674059
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- Publication type:
- Article
Judging Product Effectiveness from Perceived Spatial Proximity.
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- Journal of Consumer Research, 2013, v. 40, n. 2, p. 317, doi. 10.1086/670393
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- Publication type:
- Article
The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude.
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- Journal of Consumer Research, 2013, v. 40, n. 2, p. 223, doi. 10.1086/669476
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- Publication type:
- Article
An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association.
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- Journal of Consumer Research, 2013, p. S317, doi. 10.1086/660837
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- Publication type:
- Article
Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room.
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- Journal of Consumer Research, 2013, v. 40, n. 1, p. 104, doi. 10.1086/668889
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- Publication type:
- Article
Consumers' Trust in Feelings as Information.
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- Journal of Consumer Research, 2012, v. 39, n. 4, p. 720, doi. 10.1086/664978
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- Publication type:
- Article
An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association.
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- Journal of Consumer Research, 2011, v. 38, n. 3, p. 555, doi. 10.1086/660837
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- Publication type:
- Article
Narrative and Persuasion in Fashion Advertising.
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- Journal of Consumer Research, 2010, v. 37, n. 3, p. 368, doi. 10.1086/653087
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- Publication type:
- Article
Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge.
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- Journal of Consumer Research, 2010, v. 37, n. 2, p. 329, doi. 10.1086/651204
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- Publication type:
- Article
Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation.
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- Journal of Consumer Research, 2010, v. 36, n. 6, p. 983, doi. 10.1086/644763
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- Publication type:
- Article
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste.
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- Journal of Consumer Research, 2010, v. 36, n. 5, p. 748, doi. 10.1086/605327
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- Publication type:
- Article
Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes.
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- Journal of Consumer Research, 2009, v. 36, n. 4, p. 585, doi. 10.1086/605297
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- Publication type:
- Article
How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience.
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- Journal of Consumer Research, 2007, v. 34, n. 4, p. 494, doi. 10.1086/520072
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- Publication type:
- Article
Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images.
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- Journal of Consumer Research, 2007, v. 34, n. 3, p. 341, doi. 10.1086/519145
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- Publication type:
- Article
Goal Control of Attention to Advertising: The Yarbus Implication.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 2, p. 224, doi. 10.1086/519150
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- Publication type:
- Article
Threats to Hope: Effects on Reasoning about Product Information.
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- Journal of Consumer Research, 2007, v. 34, n. 2, p. 153, doi. 10.1086/519144
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- Publication type:
- Article
Distortion of Price Discount Perceptions: The Right Digit Effect.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 2, p. 162, doi. 10.1086/518526
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- Publication type:
- Article
Self-Accountability Emotions and Fear Appeals: Motivating Behavior.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 583, doi. 10.1086/500488
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- Publication type:
- Article