Works matching IS 00935301 AND DT 2011 AND VI 38 AND IP 1


Results: 15
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    The Zero-Comparison Effect.

    Published in:
    Journal of Consumer Research, 2011, v. 38, n. 1, p. 16, doi. 10.1086/657998
    By:
    • PALMEIRA, MAURICIO M.
    Publication type:
    Article
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