Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 543, doi. 10.1086/653099
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- Publication type:
- Article
Works matching IS 00935301 AND DT 2010 AND VI 37 AND IP 3
Results: 13
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Dimensional Range Overlap and Context Effects in Consumer Judgments.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 530, doi. 10.1086/652415
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- Publication type:
- Article
3
Street Art, Sweet Art? Reclaiming the "Public" in Public Place.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 511, doi. 10.1086/652731
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- Publication type:
- Article
4
Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 490, doi. 10.1086/652464
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- Publication type:
- Article
5
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 473, doi. 10.1086/653656
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- Publication type:
- Article
6
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 456, doi. 10.1086/653492
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- Publication type:
- Article
7
You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 443, doi. 10.1086/653139
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- Publication type:
- Article
8
Motivational Compatibility and Choice Conflict.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 429, doi. 10.1086/653044
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- Publication type:
- Article
9
Commentary on Scheibehenne, Greifeneder, and Todd. Choice Overload: Is There Anything to It?
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 426, doi. 10.1086/655200
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- Publication type:
- Article
10
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload.
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- Journal of Consumer Research, 2010, v. 37, n. 3, p. 409, doi. 10.1086/651235
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- Publication type:
- Article
11
Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 393, doi. 10.1086/653043
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- Publication type:
- Article
12
Narrative and Persuasion in Fashion Advertising.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 368, doi. 10.1086/653087
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- Publication type:
- Article
13
When Healthy Food Makes You Hungry.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 357, doi. 10.1086/652248
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- Publication type:
- Article