Bilingualism and the Emotional Intensity of Advertising Language.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1012, doi. 10.1086/595022
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2009 AND VI 35 AND IP 6
Results: 12
1
2
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1026, doi. 10.1086/593949
- By:
- Publication type:
- Article
3
When Brand Personality Matters: The Moderating Role of Attachment Styles.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 985, doi. 10.1086/593948
- By:
- Publication type:
- Article
4
Specification Seeking: How Product Specifications Influence Consumer Preference.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 952, doi. 10.1086/593947
- By:
- Publication type:
- Article
5
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 890, doi. 10.1086/593946
- By:
- Publication type:
- Article
6
It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 877, doi. 10.1086/593700
- By:
- Publication type:
- Article
7
Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 925, doi. 10.1086/593699
- By:
- Publication type:
- Article
8
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1039, doi. 10.1086/593698
- By:
- Publication type:
- Article
9
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 941, doi. 10.1086/593692
- By:
- Publication type:
- Article
10
Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 967, doi. 10.1086/593293
- By:
- Publication type:
- Article
11
The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1003, doi. 10.1086/593292
- By:
- Publication type:
- Article
12
Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 906, doi. 10.1086/593291
- By:
- Publication type:
- Article