Multicultural research.
- Published in:
- 2008
- Publication type:
- Excerpt
Works matching DE "AFRICAN American consumers"
Results: 52
1
2
Effects of Race and Ethnic Identity on Audience Evaluation of HIV Public Service Announcements.
- Published in:
- Howard Journal of Communications, 2008, v. 19, n. 1, p. 44, doi. 10.1080/10646170701802019
- By:
- Publication type:
- Article
3
The Tiebout hypothesis in the United States: An analysis of black consumer-voters, 1970-75.
- Published in:
- Public Choice, 1983, v. 41, n. 2, p. 307
- By:
- Publication type:
- Article
4
Alcohol and Tobacco Advertising in Black and General Audience Newspapers: Targeting with Message Cues?
- Published in:
- Journal of Health Communication, 2011, v. 16, n. 6, p. 566, doi. 10.1080/10810730.2011.551990
- By:
- Publication type:
- Article
5
The Pet Milk Company "Happy Family" Advertising Campaign.
- Published in:
- Journalism History, 2014, v. 40, n. 2, p. 70, doi. 10.1080/00947679.2014.12062933
- By:
- Publication type:
- Article
6
MOBILE MARKETING AND GENERATION Y AFRICAN-AMERICAN MOBILE CONSUMERS: THE ISSUES AND OPPORTUNITIES.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 62
- By:
- Publication type:
- Article
7
The Forgotten Fifteen Million: Black Radio, the "Negro Market" and the Civil Rights Movement.
- Published in:
- Radical History Review, 2000, n. 76, p. 115, doi. 10.1215/01636545-2000-76-115
- By:
- Publication type:
- Article
8
African-American consumerism: An exploratory analysis and classification.
- Published in:
- American Business Review, 1999, v. 17, n. 1, p. 113
- By:
- Publication type:
- Article
9
Social Class Differences in the Apparel Purchase Behavior of Single, Professional, Black Women.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 1, p. 25, doi. 10.1007/BF02721819
- By:
- Publication type:
- Article
10
Marketing Financial Services to the African-American Consumer: A COMPARATIVE ANALYSIS OF INVESTMENT PORTFOLIO COMPOSITION.
- Published in:
- California Management Review, 2002, v. 44, n. 4, p. 39, doi. 10.2307/41166142
- By:
- Publication type:
- Article
11
Negro Market--Fact or Fiction?
- Published in:
- California Management Review, 1971, v. 14, n. 1, p. 71, doi. 10.2307/41164368
- By:
- Publication type:
- Article
12
Consumption Behavior Across Ethnic Categories.
- Published in:
- California Management Review, 1971, v. 14, n. 1, p. 65, doi. 10.2307/41164367
- By:
- Publication type:
- Article
13
How Can You Activate 'Incongruence' in 'Customized Communications' Through African-American Stereotypes? Measuring 'Customized Communication Incongruity' in Advertising.
- Published in:
- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 83
- By:
- Publication type:
- Article
14
Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers.
- Published in:
- Journal of International Consumer Marketing, 2010, v. 22, n. 3, p. 259, doi. 10.1080/08961531003751165
- By:
- Publication type:
- Article
15
A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 67, doi. 10.1080/10641734.1992.10504981
- By:
- Publication type:
- Article
16
The Florida Classic: Performing African-American Community.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 578
- By:
- Publication type:
- Article
17
Ella's Elephants and the Three Blind White Guys.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 109
- By:
- Publication type:
- Article
18
PERCEPTION OF FANTASY IS NOT ALWAYS THE REALITY: AN EXPLORATORY EXAMINATION INTO BLACKS' LACK OF PARTICIPATION IN FANTASY SPORTS.
- Published in:
- International Journal of Sport Management, 2013, v. 14, n. 1, p. 81
- By:
- Publication type:
- Article
19
The Role of Normative Political Ideology in Consumer Behavior.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 511, doi. 10.1086/425086
- By:
- Publication type:
- Article
20
Book Review: Shopping While Black: Consumer Racial Profiling in America.
- Published in:
- Journal of Consumer Culture, 2023, v. 23, n. 1, p. 238, doi. 10.1177/14695405211050125
- By:
- Publication type:
- Article
21
The Marketing of Vices to Black Consumers.
- Published in:
- Business & Society Review (00453609), 1987, n. 62
- By:
- Publication type:
- Article
22
The Black Economic Giant Flexes Its Mighty Muscles.
- Published in:
- Business & Society Review (00453609), 1985, n. 53
- By:
- Publication type:
- Article
23
Comment.
- Published in:
- 1991
- By:
- Publication type:
- Abstract
24
5 Things PR Pros Can Learn From #BlackTwitter.
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 11, p. 13
- By:
- Publication type:
- Article
25
Immigrant Retail Entrepreneurship and Urban Black Population Size in the Late Nineteenth-Century United States.
- Published in:
- Sociological Focus, 2018, v. 51, n. 1, p. 69, doi. 10.1080/00380237.2017.1341232
- By:
- Publication type:
- Article
26
The broadband digital divide and the benefits of mobile broadband for minorities.
- Published in:
- Journal of Economic Inequality, 2015, v. 13, n. 3, p. 373, doi. 10.1007/s10888-015-9296-0
- By:
- Publication type:
- Article
27
The Salience of Race in Everyday Life.
- Published in:
- Work & Occupations, 2000, v. 27, n. 3, p. 353, doi. 10.1177/0730888400027003005
- By:
- Publication type:
- Article
28
Racial differences in restaurant tipping: A labour process perspective.
- Published in:
- Service Industries Journal, 2009, v. 29, n. 8, p. 1053, doi. 10.1080/02642060902764343
- By:
- Publication type:
- Article
29
$70 BILLION DOLLARS IN THE BLACK (Book).
- Published in:
- 1979
- By:
- Publication type:
- Book Review
30
To Choose (Not) to Eat Healthy: Social Norms, Self-affirmation, and Food Choice.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 8, p. 595, doi. 10.1002/mar.20902
- By:
- Publication type:
- Article
31
White response to potentially discriminatory actions in a services setting.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 2, p. 188, doi. 10.1002/mar.20386
- By:
- Publication type:
- Article
32
Cross-Cultural Consumer Socialization: An Exploratory Study of Socialization Influences across Three Ethnic Groups.
- Published in:
- Psychology & Marketing, 2003, v. 20, n. 10, p. 867, doi. 10.1002/mar.10100
- By:
- Publication type:
- Article
33
The $30 Billion Negro (Book).
- Published in:
- 1969
- By:
- Publication type:
- Book Review
34
MULTICULTURAL MARKETING AND CONSUMER WELL-BEING IN UNDERSERVED HISPANIC NEIGHBORHOODS.
- Published in:
- International Journal of Social Health Information Management, 2012, v. 5, n. 11, p. 18
- By:
- Publication type:
- Article
35
“Baseball Is Whack!”.
- Published in:
- Journal of Sport & Social Issues, 2015, v. 39, n. 4, p. 287, doi. 10.1177/0193723514561550
- By:
- Publication type:
- Article
36
African American Consumers' Evaluations of Ethnically Primed Advertisements.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 1, p. 94, doi. 10.1080/00913367.2015.1083919
- By:
- Publication type:
- Article
37
The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 3, p. 25, doi. 10.1080/00913367.1999.10673587
- By:
- Publication type:
- Article
38
The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African-Americans and Caucasians.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 3, p. 13, doi. 10.1080/00913367.1999.10673586
- By:
- Publication type:
- Article
39
Consumer Racial Profiling and Perceived Victimization: A Phone Survey of Philadelphia Area Residents.
- Published in:
- American Journal of Criminal Justice, 2007, v. 32, n. 1/2, p. 1, doi. 10.1007/s12103-007-9019-6
- By:
- Publication type:
- Article
40
Sold Down Tobacco Road.
- Published in:
- American Journal of Public Health, 2002, v. 92, n. 7, p. 1091
- Publication type:
- Article
41
For the Records.
- Published in:
- 2011
- By:
- Publication type:
- Essay
42
Consumers' Level of Prejudice and Response to Black Models in Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 341, doi. 10.2307/3150708
- By:
- Publication type:
- Article
43
The Appeal of Buying Black.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 141, doi. 10.2307/3149946
- By:
- Publication type:
- Article
44
Advertising in Black and White.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 149, doi. 10.2307/3149947
- By:
- Publication type:
- Article
45
Shopping While Nonwhite: Racial Discrimination among Minority Consumers.
- Published in:
- Journal of Consumer Affairs, 2015, v. 49, n. 2, p. 328, doi. 10.1111/joca.12060
- By:
- Publication type:
- Article
46
CONSUMER ECONOMIC POWER.
- Published in:
- Journal of Consumer Affairs, 1968, v. 2, n. 2, p. 155, doi. 10.1111/j.1745-6606.1968.tb00781.x
- By:
- Publication type:
- Article
47
Re-Conceptualizing Client Assistance Programs Using Culturally Sensitive Logic Models.
- Published in:
- Journal of Rehabilitation Administration, 2015, v. 39, n. 1, p. 3
- By:
- Publication type:
- Article
48
Commerce in Color: Race, Consumer Culture, and American Literature, 1893-1933.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
49
Factors Associated With Electronic Banking Adoption.
- Published in:
- Journal of Financial Counseling & Planning, 2020, v. 31, n. 1, p. 101, doi. 10.1891/JFCP-18-00079
- By:
- Publication type:
- Article
50
Culture and Consumer Ethics.
- Published in:
- Journal of Business Ethics, 2012, v. 108, n. 2, p. 201, doi. 10.1007/s10551-011-1070-z
- By:
- Publication type:
- Article