A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 43, doi. 10.1086/383422
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2004 AND VI 31 AND IP 1
Results: 21
1
2
Marketplace Mythology and Discourses of Power.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 162, doi. 10.1086/383432
- By:
- Publication type:
- Article
3
A Consumers' Republic: The Politics of Mass Consumption in Postwar America.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
4
Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 220, doi. 10.1086/383437
- By:
- Publication type:
- Article
5
Not Necessarily Better, but Certainly Different: A Limit to the Advertising Misinformation Effect on Memory.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 229, doi. 10.1086/383438
- By:
- Publication type:
- Article
6
The Material Values Scale: Measurement Properties and Development of a Short Form.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 209, doi. 10.1086/383436
- By:
- Publication type:
- Article
7
Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 199, doi. 10.1086/383435
- By:
- Publication type:
- Article
8
Brand Credibility, Brand Consideration, and Choice.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 191, doi. 10.1086/383434
- By:
- Publication type:
- Article
9
When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 181, doi. 10.1086/383433
- By:
- Publication type:
- Article
10
The Consumption of Television Programming: Development and Validation of the Connectedness Scale.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 150, doi. 10.1086/383431
- By:
- Publication type:
- Article
11
Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 136, doi. 10.1086/383430
- By:
- Publication type:
- Article
12
Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 125, doi. 10.1086/383429
- By:
- Publication type:
- Article
13
Stimulus Context and the Formation of Consumer Ideals.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 112, doi. 10.1086/383428
- By:
- Publication type:
- Article
14
Points of View and Pieces of Time: A Taxonomy of Image Attributes.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 102, doi. 10.1086/383427
- By:
- Publication type:
- Article
15
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 87, doi. 10.1086/383426
- By:
- Publication type:
- Article
16
Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 78, doi. 10.1086/383425
- By:
- Publication type:
- Article
17
The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 63, doi. 10.1086/383424
- By:
- Publication type:
- Article
18
When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 52, doi. 10.1086/383423
- By:
- Publication type:
- Article
19
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 26, doi. 10.1086/383421
- By:
- Publication type:
- Article
20
When Good Brands Do Bad.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 1, doi. 10.1086/383419
- By:
- Publication type:
- Article
21
On Decisions That Lead to Decisions: Direct and Derived Evaluations of Preference.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 17, doi. 10.1086/383420
- By:
- Publication type:
- Article