The Information Content of Magazine Advertising in Market and Transition Economies.
- Published in:
- Journal of Consumer Policy, 2000, v. 23, n. 3, p. 257, doi. 10.1023/A:1007138219753
- By:
- Publication type:
- Article
Works matching AU PIETERS, RIK
Results: 92
1
2
Social and Psychological Foundations of Economic Analysis (Book).
- Published in:
- 1989
- By:
- Publication type:
- Book Review
3
When Satisfied Consumers Do Not Return: Variety Seeking's Effect on Short- and Long-Term Intentions.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 1, p. 15, doi. 10.1002/mar.20431
- By:
- Publication type:
- Article
4
“Never eat in that restaurant, I did!”: Exploring why people engage in negative word-of-mouth communication.
- Published in:
- Psychology & Marketing, 2007, v. 24, n. 8, p. 661, doi. 10.1002/mar.20178
- By:
- Publication type:
- Article
5
Customer Desire Expectations about Service Employees: An Analysis of Hierarchical Relations.
- Published in:
- Psychology & Marketing, 1998, v. 15, n. 8, p. 755, doi. 10.1002/(SICI)1520-6793(199812)15:8<755::AID-MAR3>3.0.CO;2-4
- By:
- Publication type:
- Article
6
Appraisal patterns of envy and related emotions.
- Published in:
- Motivation & Emotion, 2012, v. 36, n. 2, p. 195, doi. 10.1007/s11031-011-9235-8
- By:
- Publication type:
- Article
7
Consumer evaluation of money as a gift: A two-utility model and an empirical test.
- Published in:
- Kyklos, 1999, v. 52, n. 2, p. 173, doi. 10.1111/j.1467-6435.1999.tb01441.x
- By:
- Publication type:
- Article
8
Meta-Analysis in Marketing when Studies Contain Multiple Measurements.
- Published in:
- Marketing Letters, 2001, v. 12, n. 2, p. 157, doi. 10.1023/A:1011117103381
- By:
- Publication type:
- Article
9
The Stopping Power of Advertising: Measures and Effects of Visual Complexity.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048
- By:
- Publication type:
- Article
10
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 36, doi. 10.1509/jmkg.68.2.36.27794
- By:
- Publication type:
- Article
11
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 123, doi. 10.1509/jmkg.67.2.123.18610
- By:
- Publication type:
- Article
12
Online Advertising Suppresses Visual Competition during Planned Purchases.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 3, p. 374, doi. 10.1093/jcr/ucab017
- By:
- Publication type:
- Article
13
Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 4, p. 816, doi. 10.1093/jcr/ucx065
- By:
- Publication type:
- Article
14
Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 3, p. 692, doi. 10.1093/jcr/ucx081
- By:
- Publication type:
- Article
15
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle.
- Published in:
- Journal of Consumer Research, 2014, p. S283, doi. 10.1086/671564
- By:
- Publication type:
- Article
16
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 4, p. 615, doi. 10.1086/671564
- By:
- Publication type:
- Article
17
The Envy Premium in Product Evaluation.
- Published in:
- Journal of Consumer Research, 2011, v. 37, n. 6, p. 984, doi. 10.1086/657239
- By:
- Publication type:
- Article
18
The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 1, p. 98, doi. 10.1086/648520
- By:
- Publication type:
- Article
19
Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation.
- Published in:
- Journal of Consumer Research, 2008, v. 35, n. 3, p. 380, doi. 10.1086/589564
- By:
- Publication type:
- Article
20
Goal Control of Attention to Advertising: The Yarbus Implication.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 2, p. 224, doi. 10.1086/519150
- By:
- Publication type:
- Article
21
Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions.
- Published in:
- Journal of Consumer Research, 2005, v. 31, n. 4, p. 833, doi. 10.1086/426619
- By:
- Publication type:
- Article
22
Eye-Movement Analysis of Search Effectiveness.
- Published in:
- Journal of the American Statistical Association, 2008, v. 103, n. 482, p. 452, doi. 10.1198/016214507000000437
- By:
- Publication type:
- Article
23
A second look at hindsight.
- Published in:
- Journal of Behavioral Decision Making, 1988, v. 1, n. 3, p. 147
- By:
- Publication type:
- Article
24
Individual Differences in Reverse Hindsight Bias: I Never Thought Something Like Chernobyl Would Happen. Did I?
- Published in:
- Journal of Behavioral Decision Making, 1988, v. 1, n. 3, p. 131, doi. 10.1002/bdm.3960010302
- By:
- Publication type:
- Article
25
Future-oriented emotions: conceptualization and behavioral effects.
- Published in:
- European Journal of Social Psychology, 2008, v. 38, n. 4, p. 685, doi. 10.1002/ejsp.467
- By:
- Publication type:
- Article
26
Consequences of socially sharing emotions: testing the emotion-response congruency hypothesis.
- Published in:
- European Journal of Social Psychology, 2007, v. 37, n. 6, p. 1310, doi. 10.1002/ejsp.396
- By:
- Publication type:
- Article
27
Intention-behaviour consistency: effects of consideration set size, involvement and need for cognition.
- Published in:
- European Journal of Social Psychology, 1995, v. 25, n. 5, p. 531, doi. 10.1002/ejsp.2420250505
- By:
- Publication type:
- Article
28
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.
- Published in:
- Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882
- By:
- Publication type:
- Article
29
Ad Gist: Ad Communication in a Single Eye Fixation.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 59, doi. 10.1287/mksc.1110.0673
- By:
- Publication type:
- Article
30
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
- Published in:
- Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567
- By:
- Publication type:
- Article
31
Competitive Brand Salience.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327
- By:
- Publication type:
- Article
32
The Variety of an Assortment: An Extension to the Attribute-Based Approach.
- Published in:
- Marketing Science, 2002, v. 21, n. 3, p. 331, doi. 10.1287/mksc.21.3.331.144
- By:
- Publication type:
- Article
33
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 297, doi. 10.1287/mksc.19.4.297.11794
- By:
- Publication type:
- Article
34
Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 821, doi. 10.1177/00222437231205252
- By:
- Publication type:
- Article
35
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 625, doi. 10.1177/00222437221141052
- By:
- Publication type:
- Article
36
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 941, doi. 10.1177/00222437221077266
- By:
- Publication type:
- Article
37
Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 345, doi. 10.1177/0022243718821312
- By:
- Publication type:
- Article
38
Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 869, doi. 10.1177/0022243718811848
- By:
- Publication type:
- Article
39
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 563, doi. 10.1509/jmr.13.0398
- By:
- Publication type:
- Article
40
Consumers' Attributions of Proenvironmental Behavior, Motivation, and Ability to Self and Others.
- Published in:
- Journal of Public Policy & Marketing, 1998, v. 17, n. 2, p. 215
- By:
- Publication type:
- Article
41
Changing Garbage Disposal Patterns of Consumers: Motivation, Ability, and Performance.
- Published in:
- Journal of Public Policy & Marketing, 1991, v. 10, n. 2, p. 59
- By:
- Publication type:
- Article
42
Comparing Service Delivery to What Might Have Been: Behavioral Responses to Regret and Disappointment.
- Published in:
- Journal of Service Research, 1999, v. 2, n. 1, p. 86, doi. 10.1177/109467059921007
- By:
- Publication type:
- Article
43
Why Envy Outperforms Admiration.
- Published in:
- Personality & Social Psychology Bulletin, 2011, v. 37, n. 6, p. 784, doi. 10.1177/0146167211400421
- By:
- Publication type:
- Article
44
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.
- Published in:
- Management Science, 2002, v. 48, n. 6, p. 765, doi. 10.1287/mnsc.48.6.765.192
- By:
- Publication type:
- Article
45
Goal-directed Emotions.
- Published in:
- Cognition & Emotion, 1998, v. 12, n. 1, p. 1, doi. 10.1080/026999398379754
- By:
- Publication type:
- Article
46
Global and local covert visual attention: Evidence from a bayesian hidden markov model.
- Published in:
- Psychometrika, 2003, v. 68, n. 4, p. 519, doi. 10.1007/BF02295608
- By:
- Publication type:
- Article
47
Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003.
- Published in:
- Psychometrika, 2003, v. 68, n. 4, p. 557, doi. 10.1007/BF02295611
- By:
- Publication type:
- Article
48
The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 139, doi. 10.1509/jmr.11.0528
- By:
- Publication type:
- Article
49
Copy Alert: A Method and Metric to Detect Visual Copycat Brands.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 1, doi. 10.1509/jmr.11.0467
- By:
- Publication type:
- Article
50
Emotion-Induced Engagement in Internet Video Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 144, doi. 10.1509/jmr.10.0207
- By:
- Publication type:
- Article