Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 362, doi. 10.1086/209489
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1997 AND VI 23 AND IP 4
Results: 8
1
2
All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 351, doi. 10.1086/209488
- By:
- Publication type:
- Article
3
Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 326, doi. 10.1086/209487
- By:
- Publication type:
- Article
4
Family Structure, Materialism, and Compulsive Consumption.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 312, doi. 10.1086/209486
- By:
- Publication type:
- Article
5
The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 304, doi. 10.1086/209485
- By:
- Publication type:
- Article
6
The Impact of Interstimulus Interval and Background Silence on Recall.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 295, doi. 10.1086/209484
- By:
- Publication type:
- Article
7
The Role of Television in the Construction of Consumer Reality.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 278, doi. 10.1086/209483
- By:
- Publication type:
- Article
8
Consumer Information Search Revisited: Theory and Empirical Analysis.
- Published in:
- Journal of Consumer Research, 1997, v. 23, n. 4, p. 263, doi. 10.1086/209482
- By:
- Publication type:
- Article