Works matching DE "CONSUMER behavior -- Social aspects"


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    Competition in a Status Goods Market.

    Published in:
    Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 609, doi. 10.1509/jmr.11.0005
    By:
    • Kuksov, Dmitri;
    • Ying Xie
    Publication type:
    Article
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    The Measurement of Attributed Image.

    Published in:
    California Management Review, 1972, v. 14, n. 4, p. 70, doi. 10.2307/41164385
    By:
    • Settle, Robert B.;
    • Gibby, L. Bruce
    Publication type:
    Article
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