OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
- Published in:
- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
- By:
- Publication type:
- Article
Works matching DE "NEW product advertising"
Results: 35
1
2
MARKET SHARE REWARDS TO PIONEERING BRANDS: AN EMPIRICAL ANALYSIS AND STRATEGIC IMPLICATIONS.
- Published in:
- Management Science, 1986, v. 32, n. 6, p. 645, doi. 10.1287/mnsc.32.6.645
- By:
- Publication type:
- Article
3
The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 3, p. 15, doi. 10.1080/00913367.1988.10673119
- By:
- Publication type:
- Article
4
KNOWLEDGE EFFECTS ON CURIOSITY AND NEW PRODUCT ADVERTISING.
- Published in:
- Journal of Advertising, 1986, v. 15, n. 4, p. 28, doi. 10.1080/00913367.1986.10673035
- By:
- Publication type:
- Article
5
THE COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING FOR A NEW BRAND ON USERS OF THE DOMINANT BRAND.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 1, p. 14
- By:
- Publication type:
- Article
6
CORRELATES OF CONSUMER SUSCEPTIBILITY TO COUPONS IN NEW GROCERY PRODUCT INTRODUCTIONS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 31, doi. 10.1080/00913367.1980.10673328
- By:
- Publication type:
- Article
7
SOME IMPLICATIONS OF VARIETY SEEKING FOR ADVERTISING AND ADVERTISERS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 2, p. 17, doi. 10.1080/00913367.1980.10673314
- By:
- Publication type:
- Article
8
CONSUMER PERCEPTIONS OF THE MEDIA AND THEIR ADVERTISING CONTENT.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 5, doi. 10.1080/00913367.1979.10717969
- By:
- Publication type:
- Article
9
Preannouncement messages: impetus for electronic word-of-mouth.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 54, doi. 10.1080/02650487.2017.1391679
- By:
- Publication type:
- Article
10
How Advertising and the Economy Work Together: A Series of Hypotheses Concerning the Benefits to the Economy of Different Types of Advertising.
- Published in:
- International Journal of Advertising, 1986, v. 5, n. 1, p. 37, doi. 10.1080/02650487.1986.11106951
- By:
- Publication type:
- Article
11
New Product Launch- From Booth to Amphitheater.
- Published in:
- Strategic Finance, 2013, v. 95, n. 5, p. 59
- By:
- Publication type:
- Article
12
The Effect of New Product Preannouncements on the Evaluation of Other Brand Products.
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 3, p. 342, doi. 10.1111/jpim.12280
- By:
- Publication type:
- Article
13
Linking Innovation to Design: Consumer Responses to Visual Product Newness.
- Published in:
- Journal of Product Innovation Management, 2011, n. s1, p. 208, doi. 10.1111/j.1540-5885.2011.00871.x
- By:
- Publication type:
- Article
14
Reflecting on the Haves vs. the Have-Nots.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
15
A road map to new product success: warranty, advertisement and price.
- Published in:
- Annals of Operations Research, 2015, v. 226, n. 1, p. 669, doi. 10.1007/s10479-014-1650-2
- By:
- Publication type:
- Article
16
Successive product generations: financial implications of industry release rhythm alignment.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1174, doi. 10.1007/s11747-019-00709-y
- By:
- Publication type:
- Article
17
A Taste of "Nextopia".
- Published in:
- Journal of Advertising, 2011, v. 40, n. 4, p. 33, doi. 10.2753/JOA0091-3367400403
- By:
- Publication type:
- Article
18
The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
- Published in:
- Journal of Business Ethics, 1993, v. 12, n. 1, p. 45, doi. 10.1007/BF01845786
- By:
- Publication type:
- Article
19
The Information Content and the Stock Market's Reaction to New Product Announcements in the Computer Industry.
- Published in:
- Journal of Applied Management Accounting Research, 2009, v. 7, n. 1, p. 21
- By:
- Publication type:
- Article
20
Guest Editorial: Reliability and Validity in Dental Materials Testing.
- Published in:
- 1991
- By:
- Publication type:
- Opinion
21
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
- By:
- Publication type:
- Article
22
Brand Introduction Strategies and Competitive Environments.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 390, doi. 10.2307/3172625
- By:
- Publication type:
- Article
23
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 4, doi. 10.1509/jmkg.67.1.4.18594
- By:
- Publication type:
- Article
24
Retaliatory Behavior to New Product Entry.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976
- By:
- Publication type:
- Article
25
New product announcement signals and incumbent reactions.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 3, p. 1, doi. 10.1177/002224299505900301
- By:
- Publication type:
- Article
26
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 3, p. 97, doi. 10.1177/002224299405800307
- By:
- Publication type:
- Article
27
Copy Testing in a Competitive Environment.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117
- By:
- Publication type:
- Article
28
The Venture Team: A New Concept in Marketing Organization.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 3, p. 44, doi. 10.2307/1251039
- By:
- Publication type:
- Article
29
The Influence of Package Copy Claims on Consumer Product Evaluations.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 34, doi. 10.2307/1250975
- By:
- Publication type:
- Article
30
Dynamics of New Product Campaigns.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 60, doi. 10.2307/1249572
- By:
- Publication type:
- Article
31
Test Marketing of New Consumer Products.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 4, p. 29, doi. 10.2307/1248401
- By:
- Publication type:
- Article
32
INFORMATIVE ROLE OF RECOMMENDER SYSTEMS IN ELECTRONIC MARKETPLACES: A BOON OR A BANE FOR COMPETING SELLERS.
- Published in:
- MIS Quarterly, 2020, v. 44, n. 4, p. 1957, doi. 10.25300/MISQ/2020/14614
- By:
- Publication type:
- Article
33
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249
- By:
- Publication type:
- Article
34
Overlap Among Self-Designated Opinion Leaders: A Study of Selected Dental Products and Services.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 255, doi. 10.2307/3149901
- By:
- Publication type:
- Article
35
Use of Transformations.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 247, doi. 10.2307/3149900
- By:
- Publication type:
- Article