On the Implications of Jointness in a Normative Model of Behavior Based on an Activity Hierarchy.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 445, doi. 10.1086/209127
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1987 AND VI 14 AND IP 3
Results: 13
1
2
A Protocol Analysis of Brand Choice Strategies Involving Recommendations.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 440, doi. 10.1086/209126
- By:
- Publication type:
- Article
3
Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 434, doi. 10.1086/209125
- By:
- Publication type:
- Article
4
The Power of Feelings in Understanding Advertising Effects.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 421, doi. 10.1086/209124
- By:
- Publication type:
- Article
5
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 404, doi. 10.1086/209123
- By:
- Publication type:
- Article
6
Happy and Sad TV Programs: How They Affect Reactions to Commercials.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 387, doi. 10.1086/209122
- By:
- Publication type:
- Article
7
Price Expectation and Price Recall Error: An Empirical Study.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 379, doi. 10.1086/209121
- By:
- Publication type:
- Article
8
Product Categorization and Inference Making: Some Implications for Comparative Advertising.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 372, doi. 10.1086/209120
- By:
- Publication type:
- Article
9
Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 363, doi. 10.1086/209119
- By:
- Publication type:
- Article
10
Social Ties and Word-of-Mouth Referral Behavior*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 350, doi. 10.1086/209118
- By:
- Publication type:
- Article
11
Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 334, doi. 10.1086/209117
- By:
- Publication type:
- Article
12
Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 316, doi. 10.1086/209116
- By:
- Publication type:
- Article
13
The Framing of Buying Decisions*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 301, doi. 10.1086/209115
- By:
- Publication type:
- Article