Works matching Comparative advertising

Results: 437

Positive Versus Negative Comparative Advertising.

Published in:

Marketing Letters, 1993, v. 4, n. 4, p. 309, doi. 10.1007/BF00994350

By:

Jain, Shailendra Pratap

Publication type:

Article

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1444329

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

MOGUĆNOSTI I EFEKTI PRIMENE KOMPARATIVNOG OGLAŠAVANJA.

Published in:

Economic Annals / Ekonomski Anali, 2006, v. 51, n. 171, p. 90, doi. 10.2298/EKA0771090S

By:

Starčević, Slađana

Publication type:

Article

The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?

Published in:

Journal of Business & Psychology, 2010, v. 25, n. 1, p. 109, doi. 10.1007/s10869-009-9130-4

By:

Soscia, Isabella;
Girolamo, Simona;
Busacca, Bruno

Publication type:

Article

IS GEN Z SO DIFFERENT? AN ANALYSIS OF THE IMPACT OF COMPARATIVE ADVERTISING.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 66, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.5

By:

GAJANOVÁ, Ľubica;
NADÁNYIOVÁ, Margaréta;
MAJEROVÁ, Jana;
KOLLÁR, Boris;
PRAŽÁKOVÁ, Anna

Publication type:

Article

COMPARATIVE ADVERTISING IN THE CZECH REPUBLIC: AN EMPIRICAL STUDY.

Published in:

Central European Business Review, 2016, v. 5, n. 4, p. 34, doi. 10.18267/j.cebr.165

By:

Král, P.;
Machek, M.;
Karel, T.

Publication type:

Article

Comparative Advertising and the Consumer - Changing Dynamics.

Published in:

Journal of Intellectual Property Rights, 2017, v. 22, n. 3, p. 113

By:

Lenin, Biplab Kumar;
Babu, Arun

Publication type:

Article

Comparative Advertising: An Eye for an Eye Making the Consumers Blind.

Published in:

Journal of Intellectual Property Rights, 2008, v. 13, n. 1, p. 19

By:

Mittal, Rajat;
Singh, Aishwarya

Publication type:

Article

Comparative Advertising and Product Disparagement vis-à-vis Trademark Law.

Published in:

Journal of Intellectual Property Rights, 2006, v. 11, n. 6, p. 409

By:

Shukla, Uphar

Publication type:

Article

Comparative Advertising and In-Store Displays.

Published in:

Marketing Science, 2009, v. 28, n. 6, p. 1144, doi. 10.1287/mksc.1090.0521

By:

Shaffer, Greg;
Zettelmeyer, Florian

Publication type:

Article

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership.

Published in:

Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 1, p. 114, doi. 10.1080/21639159.2018.1552528

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis.

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 3, p. 271, doi. 10.1080/13527266.2013.867409

By:

Beard, Fred

Publication type:

Article

Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge.

Published in:

Journal of Marketing Communications, 2011, v. 17, n. 4, p. 229, doi. 10.1080/13527260903478367

By:

Bei, Lien-Ti;
Chu, Chia-Hsien;
Shen, Yung-Cheng

Publication type:

Article

LIMITATIONS OF COMPARATIVE ADVERTISING PERMISSIBILITY: DENIGRATION/DISPARAGEMENT.

Published in:

International & Comparative Law Review / Mezinárodní a Srovnávací Právní Revue, 2016, v. 16, n. 2, p. 117, doi. 10.1515/iclr-2016-0018

By:

Andrako, Jozef;
Sopúchová, Soňa Ralbovská

Publication type:

Article

COMPARATIVE ADVERTISING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 955

By:

Mihaela, Marcu

Publication type:

Article

Comparative Advertising Effectiveness: A Cross-Cultural Study.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 67, doi. 10.1080/10641734.2004.10505165

By:

Shao, Alan T.;
Bao, Yeqing;
Gray, Elizabeth

Publication type:

Article

Upgrading by Association: An Experimental Investigation of a New Format of Comparative Advertising.

Published in:

Advances in Consumer Research, 1997, v. 24, n. 1, p. 425

By:

Kara, Ali;
Kaynak, Erdener;
Lee, Donghoon

Publication type:

Article

Effects of print comparative political advertising on political decision-making and participation.

Published in:

Journal of Communication, 1998, v. 48, n. 4, p. 24, doi. 10.1111/j.1460-2466.1998.tb02768.x

By:

Pinkleton, Bruce E.

Publication type:

Article

Metatags and keywords as comparative advertising.

Published in:

Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 9, p. 770, doi. 10.1093/jiplp/jpu130

By:

Knaak, Roland

Publication type:

Article

Non‐Comparative and Comparative Advertising in Oligopolistic Markets.

Published in:

Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184

By:

Alipranti, Maria;
Mitrokostas, Evangelos;
Petrakis, Emmanuel

Publication type:

Article

COMPARING THE TRADEMARK PROTECTIONS IN COMPARATIVE AND KEYWORD ADVERTISING IN THE UNITED STATES AND EUROPEAN UNION.

Published in:

California Western International Law Journal, 2014, v. 44, n. 2, p. 149

By:

GRIGORIADIS, LAZAROS G.

Publication type:

Article

Comparative Advertising A Reexamination of the Issues.

Published in:

Journal of Consumer Affairs, 1978, v. 12, n. 2, p. 381, doi. 10.1111/j.1745-6606.1978.tb00899.x

By:

Scammon, Debra

Publication type:

Article

Free-Riding for the Common Good? Generics, Biosimilars and References to Originator Trademarks in Comparative Advertising in France.

Published in:: GRUR International: Journal of European & International IP Law, 2021, v. 70, n. 2, p. 134, doi. 10.1093/grurint/ikaa171
Publication type:: Article

Product Categorization and Inference Making: Some Implications for Comparative Advertising.

Published in:

Journal of Consumer Research, 1987, v. 14, n. 3, p. 372, doi. 10.1086/209120

By:

Sujan, Mita;
Dekleva, Christine

Publication type:

Article

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings.

Published in:

Journal of Consumer Research, 1984, v. 11, n. 2, p. 719, doi. 10.1086/209008

By:

Gorn, Gerald J.;
Weinberg, Charles B.

Publication type:

Article

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 362, doi. 10.1086/208975

By:

Demirdjian, Z. S.

Publication type:

Article

A FURTHER ASSESSMENT OF INDIRECT COMPARATIVE ADVERTISING CLAIMS OF SUPERIORITY OVER ALL COMPETITORS.

Published in:

Journal of Advertising, 2006, v. 35, n. 4, p. 53, doi. 10.2753/JOA0091-3367350404

By:

Miniard, Paul W.;
Barone, Michael J.;
Rose, Randall L.;
Manning, Kenneth C.

Publication type:

Article

THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES.

Published in:

Journal of Advertising, 2004, v. 33, n. 4, p. 75, doi. 10.1080/00913367.2004.10639176

By:

Choi, Yung Kyun;
Miracle, Gordon E.

Publication type:

Article

A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising.

Published in:

Journal of Advertising, 1998, v. 27, n. 2, p. 111, doi. 10.1080/00913367.1998.10673556

By:

Donthu, Naveen

Publication type:

Article

The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration.

Published in:

Journal of Advertising, 1997, v. 26, n. 1, p. 19, doi. 10.1080/00913367.1997.10673515

By:

Pinkleton, Bruce

Publication type:

Article

On The Need For Relative Measures When Assessing Comparative Advertising Effects.

Published in:

Journal of Advertising, 1993, v. 22, n. 3, p. 41, doi. 10.1080/00913367.1993.10673410

By:

Miniard, Paul W.;
Rose, Randall L.;
Barone, Michael J.;
Manning, Kenneth C.

Publication type:

Article

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility.

Published in:

Journal of Advertising, 1991, v. 20, n. 1, p. 38, doi. 10.1080/00913367.1991.10673205

By:

Gotlieb, Jerry B.;
Sarel, Dan

Publication type:

Article

Planning for Comparative Advertising Requires Special Attention.

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 26, doi. 10.1080/00913367.1979.10673268

By:

Etgar, Michael;
Goodwin, Stephen A.

Publication type:

Article

The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand.

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 13, doi. 10.1080/00913367.1978.10673232

By:

Shimp, Terence A.;
Dyer, David C.

Publication type:

Article

COMPARATIVE TELEVISION ADVERTISING: EXAMINING ITS NATURE AND FREQUENCY.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 15, doi. 10.1080/00913367.1977.10672720

By:

Brown, Stephen W.;
Jackson, Donald W.

Publication type:

Article

Comparative Advertising: Perspectives And Issues.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 15, doi. 10.1080/00913367.1975.10672603

By:

Barry, Thomas E.;
Tremblay, Roger L.

Publication type:

Article

A Case For Comparative Advertising.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 31, doi. 10.1080/00913367.1975.10672583

By:

Chevins, Anthony C.

Publication type:

Article

COMPARATIVE ADVERTISING, DISPARAGEMENT AND TRADEMARK INFRINGEMENT: AN INTERFACE.

Published in:

VIDHIGYA: The Journal of Legal Awareness, 2012, v. 7, n. 2, p. 18

By:

Suleman, Saadiya

Publication type:

Article

Trademarks, Comparative Advertising, and Product Imitations: An Untold Story of Law and Economics.

Published in:

Penn State Law Review, 2016, v. 121, n. 2, p. 421

By:

Dornis, Tim W.;
Wein, Thomas

Publication type:

Article

HOW COMPARATIVE IS COMPARATIVE ADVERTISING?

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 381

By:

Levy, Sidney J.

Publication type:

Article

COMPARATIVE ADVERTISING: SOME POSITIVE RESULTS.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 377

By:

Gorn, Gerlad J.;
Weinberg, Charles B.

Publication type:

Article

COMPARATIVE ADVERTISING: A REVIEW WITH IMPLICATIONS FOR FURTHER RESEARCH.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 370

By:

Ash, Stephen B.;
Wee, Chow-Hou

Publication type:

Article

COMPARATIVE ADVERTISING: ISSUES AND PROBLEMS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 63

By:

Etgar, Michael;
Goodwin, Stephen A.

Publication type:

Article

Examining the Effectiveness of Comparative Advertising: The Role of Attitude Accessibility.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 62, doi. 10.1080/10641734.1998.10505077

By:

Huiuk Yi;
Phelps, Joseph E.;
Roskos-Ewoldsen, David R.

Publication type:

Article

Comparative versus noncomparative advertising: A meta-analysis.

Published in:

Journal of Marketing, 1997, v. 61, n. 4, p. 1, doi. 10.1177/002224299706100401

By:

Grewal, Dhruv;
Kavanoor, Sukumar

Publication type:

Article

Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize Across the Atlantic?

Published in:

Journal of Public Policy & Marketing, 1995, v. 14, n. 2, p. 310

By:

Richards, Jef I.;
Petty, Ross D.;
Spink, Paul M.

Publication type:

Article

Legal Issues Surrounding the Use of Comparative Advertising: What the Non-Prescriptive Drug Industry Has Taught Us.

Published in:

Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 143

By:

Bixby, Michael B.;
Lincoln, Douglas J.

Publication type:

Article

Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran.

Published in:

Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 124

By:

Beck-Dudley, Carolyn L.;
Williams, Terrell G.

Publication type:

Article

The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission.

Published in:

Journal of Public Policy & Marketing, 1985, v. 4, n. 1, p. 112

By:

Muehling, Darrel D.;
Kangun, Norman

Publication type:

Article

THE COMPARATIVE PRICE ADVERTISING CONTROVERSY: CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES.

Published in:

Journal of Marketing, 1979, v. 43, n. 3, p. 85, doi. 10.1177/002224297904300309

By:

Sewall, Murphy A.;
Goldstein, Michael H.

Publication type:

Article