Self-reported and electroencephalogram responses to evaluate sponsorship congruence efficacy.
- Published in:
- 2024
- By:
- Publication type:
- Journal Article
Works matching DE "TELEVISION advertising
Results: 2434
1
2
Ontological insecurity, nostalgia, and social media: Viewing YouTube videos of old TV commercials reestablishes continuity of the self over time.
- Published in:
- 2022
- By:
- Publication type:
- Journal Article
3
The effect of gender stereotype content, program congruity, and liking on unconventional French television advertisement recall and purchase intention.
- Published in:
- 2021
- By:
- Publication type:
- Journal Article
4
Divergent temporal courses for liking versus wanting in response to persuasion.
- Published in:
- 2020
- By:
- Publication type:
- Journal Article
5
The universality of the portrayal of gender in television advertisements: A review of the studies this century.
- Published in:
- 2019
- By:
- Publication type:
- Journal Article
6
Novel or consistent music? An electrophysiological study investigating music use in advertising.
- Published in:
- 2017
- By:
- Publication type:
- Journal Article
7
Does a TV public service advertisement campaign for suicide prevention really work? A case from South Korea.
- Published in:
- 2017
- By:
- Publication type:
- Journal Article
8
Television advertisements create false memories for competitor brands.
- Published in:
- 2015
- By:
- Publication type:
- Journal Article
9
The cognitive tax of self-objectification: Examining sexually objectifying music videos and female emerging adults’ cognitive processing of subsequent advertising.
- Published in:
- 2015
- By:
- Publication type:
- Journal Article
10
Age and sex stereotypes in British television advertisements.
- Published in:
- 2013
- By:
- Publication type:
- Journal Article
11
Positive and negative content in commercials airing on nine television channels.
- Published in:
- 2013
- By:
- Publication type:
- Journal Article
12
Positively valenced, calming political ads: Their influence on the correspondence between implicit and explicit attitudes.
- Published in:
- 2013
- By:
- Publication type:
- Journal Article
13
Opening the 'black box' of electrodermal activity in consumer neuroscience research.
- Published in:
- 2012
- By:
- Publication type:
- Journal Article
14
Exposure to slim images in mass media: Television commercials as reminders of restriction in restrained eaters.
- Published in:
- 2011
- By:
- Publication type:
- Journal Article
15
Vicarious belongingness: Effects of socioemotional commercials under mortality salience.
- Published in:
- 2011
- By:
- Publication type:
- Journal Article
16
Motivated processing of fear appeal and disgust images in televised anti-tobacco ads.
- Published in:
- 2011
- By:
- Publication type:
- Journal Article
17
Violence and sex as advertising strategies in television commercials.
- Published in:
- 2010
- By:
- Publication type:
- Journal Article
18
Suicide prevention public service announcements: Perceptions of young adults.
- Published in:
- 2010
- By:
- Publication type:
- Journal Article
19
Muscular ideal media images and men's body image: Social comparison processing and individual vulnerability.
- Published in:
- 2009
- By:
- Publication type:
- Journal Article
20
Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations.
- Published in:
- 2005
- By:
- Publication type:
- Journal Article
21
Violence and sex impair memory for television ads.
- Published in:
- 2002
- By:
- Publication type:
- Journal Article
22
Effects of television violence on memory for commercial messages.
- Published in:
- 1998
- By:
- Publication type:
- Journal Article
23
Changes in the stereotypical portrayal of men and women in British television advertisements.
- Published in:
- 1997
- By:
- Publication type:
- Journal Article
24
Effectiveness of subliminal messages in television commercials: Two experiments.
- Published in:
- 1994
- By:
- Publication type:
- Journal Article
25
Alienation, the self, and television: Psychological life in mass culture.
- Published in:
- 1991
- By:
- Publication type:
- Journal Article
26
Sex-role stereotyping in television commercials: A verbal response mode and content analysis.
- Published in:
- 1987
- By:
- Publication type:
- Journal Article
27
The representation of women, the elderly and minorities in Canadian television commercials.
- Published in:
- 1985
- By:
- Publication type:
- Journal Article
28
Influence of television commercials on women's self-confidence and independent judgment.
- Published in:
- 1980
- By:
- Publication type:
- Journal Article
29
Reducing alcohol consumption through television advertising.
- Published in:
- 1989
- By:
- Publication type:
- Journal Article
30
Peers as mediators of television food advertisements aimed at children.
- Published in:
- 1981
- By:
- Publication type:
- Journal Article
31
Application of selective attention theory to television advertising displays.
- Published in:
- 1978
- By:
- Publication type:
- Journal Article
32
Television's impact on society.
- Published in:
- 1955
- By:
- Publication type:
- Journal Article
33
The recall values of positive and negative advertising appeals.
- Published in:
- 1930
- By:
- Publication type:
- Journal Article
34
A reply to Heller's note.
- Published in:
- 1951
- By:
- Publication type:
- Comment/Reply
35
Moran's 'Measuring Exposure to Advertisements'.
- Published in:
- 1951
- By:
- Publication type:
- Comment/Reply
36
Psychology in the News.
- Published in:
- 1959
- By:
- Publication type:
- Journal Article
37
An Analysis of the Type and Content of TV Ads in the 2002 Jamaican General Election.
- Published in:
- Caribbean Quarterly, 2007, v. 53, n. 3, p. 1, doi. 10.1080/00086495.2007.11672324
- By:
- Publication type:
- Article
38
ABSTRACTS.
- Published in:
- 2007
- Publication type:
- Abstract
39
Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry.
- Published in:
- Service Industries Journal, 2011, v. 31, n. 6, p. 897, doi. 10.1080/02642060902960800
- By:
- Publication type:
- Article
40
The Advertising of Services: Consumer Views v. Normative Guidelines.
- Published in:
- Service Industries Journal, 1998, v. 18, n. 3, p. 4, doi. 10.1080/02642069800000029
- By:
- Publication type:
- Article
41
An Empirical Examination of Factual Information Content among Service Advertisements.
- Published in:
- Service Industries Journal, 1995, v. 15, n. 2, p. 216, doi. 10.1080/02642069500000021
- By:
- Publication type:
- Article
42
"Advertising is the official art of advanced capitalism": mobile telephones and the interpellated subject.
- Published in:
- Social Alternatives, 1998, v. 17, n. 4, p. 40
- By:
- Publication type:
- Article
43
It's a Small World After All.
- Published in:
- Social Alternatives, 1996, v. 15, n. 1, p. 11
- By:
- Publication type:
- Article
44
How The Bicentennary Helped The Aboriginal Nation Grow.
- Published in:
- Social Alternatives, 1989, v. 8, n. 1, p. 9
- By:
- Publication type:
- Article
45
DIALOGICALITY AND DIALOGUE: AN ANALYSIS OF COMPLEXITY AND DYNAMICS OF FICTITIOUS DIALOGUES IN SPANISH AND MEXICAN TELEVISION ADVERTISING.
- Published in:
- Pragmatics, 2012, v. 22, n. 4, p. 615
- By:
- Publication type:
- Article
46
Talking Text and Talking Back: “My BFF Jill” from Boob Tube to YouTube.
- Published in:
- Journal of Computer-Mediated Communication, 2009, v. 14, n. 4, p. 1050, doi. 10.1111/j.1083-6101.2009.01481.x
- By:
- Publication type:
- Article
47
BEST TV COMMERCIALS OF THE YEAR (Book).
- Published in:
- 1967
- By:
- Publication type:
- Book Review
48
THE TELEVISION COMMERCIAL (Book).
- Published in:
- 1955
- By:
- Publication type:
- Book Review
49
TELEVISION ADVERTISING AND PRODUCTION HANDBOOK (Book).
- Published in:
- 1954
- By:
- Publication type:
- Book Review
50
Accent on Living.
- Published in:
- 1951
- Publication type:
- Abstract