Works matching DE "TEST marketing"

Results: 101

Sensatex Begins Beta Testing of Shirt to Monitor Human Vital Signs.

Published in:: AATCC Review, 2006, v. 6, n. 6, p. 6
Publication type:: Article

A BAYESIAN APPROACH TO TEST MARKET SELECTION.

Published in:

Management Science, 1981, v. 27, n. 12, p. 1351, doi. 10.1287/mnsc.27.12.1351

By:

Rao, Vithala R.;
Winter, Frederick W.

Publication type:

Article

OPTIMAL CONSTRUCTION OF EXPERIMENTAL CLUSTERS.

Published in:

Management Science, 1979, v. 25, n. 2, p. 182, doi. 10.1287/mnsc.25.2.182

By:

Murphy, Richard A.;
Tatham, Ronald L.

Publication type:

Article

FREE FOR ALL.

Published in:

1967

By:

Howard, Ronald A.;
Weiser, Herbert J.;
Shuchman, Abe;
Tobey, Harry

Publication type:

Letter

TESTING GOOD SECURITIES DISCLOSURE: TALES OF THE REASONABLE INVESTOR.

Published in:

Monash University Law Review, 2012, v. 38, n. 2, p. 25

By:

DUFFY, MICHAEL J.

Publication type:

Article

Welding defect pattern recognition in TOFD signals Part 1. Linear classifiers.

Published in:

Insight: Non-Destructive Testing & Condition Monitoring, 2005, v. 47, n. 12, p. 777, doi. 10.1784/insi.2005.47.12.777

By:

de Moura, E P;
Siqueira, M H S;
da Silva, R R;
Rebello, J M A;
Calôba, L P

Publication type:

Article

A MARKET TEST FOR BAYH-DOLE PATENTS.

Published in:

Cornell Law Review, 2017, v. 102, n. 2, p. 271

By:

Ayres, Ian;
Ouellette, Lisa Larrimore

Publication type:

Article

Austrian Economics and the Market Test Reexamined.

Published in:

Quarterly Journal of Austrian Economics, 2007, v. 10, n. 1, p. 49, doi. 10.1007/s12113-007-9003-5

By:

Sutter, Daniel

Publication type:

Article

AUSTRIAN ECONOMICS AND THE 'MARKET TEST': A COMMENT ON LABAND AND TOLLISON.

Published in:

Quarterly Journal of Austrian Economics, 2000, v. 3, n. 3, p. 63, doi. 10.1007/s12113-000-1021-5

By:

Anderson, William L.

Publication type:

Article

THE TACTICS OF SECONDHANDISM.

Published in:

Quarterly Journal of Austrian Economics, 2000, v. 3, n. 3, p. 51, doi. 10.1007/s12113-000-1020-6

By:

Yeager, Leland B.

Publication type:

Article

Impact of the customer demand on order fulfilment strategies based on floating decoupling point: a simulation analysis.

Published in:

International Journal of Production Research, 2016, v. 54, n. 24, p. 7359, doi. 10.1080/00207543.2016.1186295

By:

Calle, Marcos;
González-R, Pedro L.;
Pierreval, Henri

Publication type:

Article

THE SECRETS OF A SUCCESSFUL TEST.

Published in:: Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 85
Publication type:: Article

THE ECONOMIC SELECTION OF SAMPLE SIZES FOR LIST TESTING.

Published in:

Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 5, doi. 10.1002/(SICI)1520-6653(199822)12:3<5::AID-DIR2>3.0.CO;2-9

By:

Pfeifer, Phillip E.

Publication type:

Article

THE MARKET PRICE OF RISK, SIZE OF MARKET AND INVESTOR'S RISK AVERSION: A REPLY.

Published in:

Review of Economics & Statistics, 1972, v. 54, n. 2, p. 206, doi. 10.2307/1926286

By:

Lintner, John

Publication type:

Article

Monitoring Infrequent Failures of High-volume Production Processes.

Published in:

Quality & Reliability Engineering International, 2005, v. 21, n. 5, p. 521, doi. 10.1002/qre.738

By:

Di Bucchianico, A.;
Mooiweer, G. D.;
Moonen, E. J. G.

Publication type:

Article

Experimental design.

Published in:

Marketing Research, 1997, v. 9, n. 3, p. 39

By:

Wyner, Gordon A.

Publication type:

Article

The product portfolio.

Published in:

Marketing Research, 1996, v. 8, n. 4, p. 44

By:

Wyner, Gordon A.

Publication type:

Article

Advancing concept research.

Published in:

Marketing Research, 1995, v. 7, n. 2, p. 42

By:

Gold, Laurence N.

Publication type:

Article

Improving validation: Process vs. product.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 48

By:

Gershowitz, Howard

Publication type:

Article

Choosing simulated test marketing systems.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 14

By:

Prince, Melvin

Publication type:

Article

Brand Equity Measures: Some Recent Advances.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 70

By:

Winters, Lewis C.

Publication type:

Article

How Marketing Researchers Can Harness the Power of Brand Equity.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 30

By:

Chay, Richard F.

Publication type:

Article

Pricing Research: Pre-Test-Market Alternatives.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 73

By:

Winters, Lewis C.

Publication type:

Article

TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.

Published in:

Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281

By:

Givon, Moshe

Publication type:

Article

Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data.

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 130, doi. 10.2307/3152070

By:

Bockenholt, Ulf;
Dillon, William R.

Publication type:

Article

Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 397, doi. 10.2307/3172951

By:

Tashchian, Armen;
White, J. Dennis;
Sukgoo Pak

Publication type:

Article

Growth Curve Analysis in Marketing: Method and Application.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 391, doi. 10.2307/3172950

By:

Lessne, Greg J.;
Hanumara, R. Choudary

Publication type:

Article

A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 363, doi. 10.2307/3172947

By:

Chatterjee, Rabikar;
Eliashberg, Jehoshua;
Gatignon, Hubert;
Lodish, Leonard M.

Publication type:

Article

Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 29, doi. 10.2307/3151751

By:

Kamins, Michael A.;
Assael, Henry

Publication type:

Article

Combining Tests of Significance in Test Marketing Research Experiments.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 118, doi. 10.2307/3151799

By:

Dutka, Solomon

Publication type:

Article

Effects of Information Format and Similarity Among Alternatives on Consumer Choice Processes.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 239, doi. 10.1177/0092070393213007

By:

Cooper-Martin, Elizabeth

Publication type:

Article

Self-Audits, Penalties, and Taxpayer Compliance .

Published in:

Journal of the American Taxation Association, 1994, v. 16, n. 2, p. 63

By:

Hemmer, Thomas;
Stinson, Christopher H.;
Vaysman, Igor

Publication type:

Article

DEMON: A Management Model for Marketing New Products.

Published in:

California Management Review, 1968, v. 11, n. 1, p. 31, doi. 10.2307/41164141

By:

Charnes, A.;
Cooper, W. W.;
Devoe, J. K.;
Learner, D. B.

Publication type:

Article

OLED Hybrid Integrated Polymer Microfluidic Biosensing for Point of Care Testing.

Published in:

Micromachines, 2015, v. 6, n. 9, p. 1406, doi. 10.3390/mi6091406

By:

Acharya, Ashwin;
Packirisamy, Muthukumaran;
Izquierdo, Ricardo

Publication type:

Article

Competing for Quality--a Manager's Guide to Market Testing.

Published in:

1994

By:

Jones, Gareth

Publication type:

Book Review

Contracting-Out and Market-Testing in the UK Defence Sector: Theory, Evidence and Issues.

Published in:

Public Money & Management, 1993, v. 13, n. 1, p. 55, doi. 10.1080/09540969309387750

By:

Uttley, Matthew

Publication type:

Article

UNDERSTANDING THE RELATIONSHIPS BETWEEN FUNCTIONAL, SYMBOLIC, AND EXPERIENTIAL BRAND BELIEFS, PRODUCT EXPERIENTIAL ATTRIBUTES, AND PRODUCT SCHEMA ADVERTISING-TRIAL INTERACTIONS REVISITED.

Published in:

Journal of Marketing Theory & Practice, 2007, v. 15, n. 3, p. 219, doi. 10.2753/MTP1069-6679150303

By:

Orth, Ulrich R.;
de Marchi, Renata

Publication type:

Article

'What Counts is What Works'? Constructing Evaluations Of Market Mechanisms.

Published in:

Public Administration, 2001, v. 79, n. 1, p. 89, doi. 10.1111/1467-9299.00247

By:

Newman, Janet

Publication type:

Article

A Better Statistical Method for A/B Testing in Marketing Campaigns.

Published in:

Marketing Bulletin, 2006, v. 17, p. 1

By:

Burk, Scott

Publication type:

Article

CLUSTER ANALYSIS IN TEST MARKET SELECTION.

Published in:

Management Science, 1967, v. 13, n. 8, p. B-387, doi. 10.1287/mnsc.13.8.B387

By:

Green, Paul E.;
Frank, Ronald E.;
Robinson, Patrick J.

Publication type:

Article

A MODEL FOR TESTING TECHNOSTRESS IN THE ONLINE EDUCATION ENVIRONMENT: AN EXPLORATORY STUDY.

Published in:

Issues in Information Systems, 2014, v. 15, n. 2, p. 214

By:

Booker, Queen Ester;
Rebman Jr, Carl M.;
Kitchens, Fred L.

Publication type:

Article

NEWS AND NOTES.

Published in:

Death Studies, 2004, v. 28, n. 10, p. 991, doi. 10.1080/07481180490890542

By:

Sofka, CarlsJ.

Publication type:

Article

COMPETITIVE TENDERING POLICIES IN THE PUBLIC AND PRIVATE SECTORS.

Published in:

Australian Journal of Public Administration, 1993, v. 52, n. 4, p. 401

By:

Domberger, S.;
Hensher, D.;
Wedde, S.

Publication type:

Article

A COMPOSITE MCI MODEL FOR INTEGRATING ATTRIBUTE AND IMPORTANCE INFORMATION.

Published in:

Advances in Consumer Research, 1984, v. 11, n. 1, p. 109

By:

Cooper, Lee G.;
Finkbeiner, Carl T.

Publication type:

Article

The Marketing Research Practices of Nigerian Companies: An Exploratory Study.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 81, doi. 10.1300/J156v03n01_05

By:

Osuagwu, Linus

Publication type:

Article

Multinational Clinical Trials.

Published in:

Applied Clinical Trials, 2003, v. 12, n. 9, p. 24

By:

Stober, Mary

Publication type:

Article

FAT CONTENT LABELS INFLUENCE ACCEPTABILITY RATINGS.

Published in:

Journal of Family & Consumer Sciences, 2001, v. 93, n. 5, p. 54

By:

Lindsay, Jam K.;
Hunt, Alice E.;
Ryan, Cass;
Tolman, Nancy M.

Publication type:

Article

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues.

Published in:

Journal of Consumer Research, 2008, v. 34, n. 6, p. 807, doi. 10.1086/523286

By:

Krishna, Aradhna;
Morrin, Maureen

Publication type:

Article

Some Empirical Contributions to Buyer Behavior Theory.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 43, doi. 10.1086/208599

By:

Lehmann, Donald R.;
O'Brien, Terrence V.;
Farley, John U.;
Howard, John A.

Publication type:

Article

Consultant Scores with Mathematical Modeling.

Published in:

Financial Executive, 2006, v. 22, n. 3, p. 10

By:

Marshall, Jeffrey

Publication type:

Article