Segmenting sport fans by eFANgelism: a cluster analysis of South Korean soccer fans. | EBSCOhost

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Title: Segmenting sport fans by eFANgelism: a cluster analysis of South Korean soccer fans.
Authors: Park, Sanghyun; Kim, Seungmo; Chiu, Weisheng
Publication: Managing Sport & Leisure, 2023, Vol 28, Issue 2, p182
ISSN: 2375-0472
Publication type: Academic Journal
DOI: 10.1080/23750472.2021.1873169