Works matching Sensory Marketing

Results: 346

DUYUSAL PAZARLAMA ÜZERİNE YAPILAN ÇALIŞMALARIN VOSVİEWER İLE BİBLİOMETRİK ANALİZİ.

Published in:

Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2024, v. 17, n. 47, p. 888, doi. 10.14520/adyusbd.1415853

By:

OKAY, Suat

Publication type:

Article

Análisis bibliométrico y contextual de la producción científica del marketing sensorial.

Published in:

Religación: Revista de Ciencias Sociales y Humanidades, 2022, v. 7, n. 31, p. 1, doi. 10.46652/rgn.v7i31.883

By:

Sailema Altamirano, Jessica Carolina;
Vargas Lizano, Jimena Carolina;
Medina Chicaiza, Ricardo Patricio

Publication type:

Article

استراتيجيات التسويق الحسي المستخدمة في البيع الشخصي: بالتطبيق على المنظمات العاملة في مصر .

Published in:

Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2020, n. 30, p. 331

By:

مي محمود عبد الل&#1591

Publication type:

Article

Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2022, v. 17, n. 2, p. 751, doi. 10.3390/jtaer17020039

By:

Hamacher, Kevin;
Buchkremer, Rüdiger

Publication type:

Article

Is it ethical to use sensory marketing for food products: A perspective regarding sense of taste?

Published in:

African Journal of Diabetes Medicine, 2021, v. 29, n. 1, p. 1, doi. 10.54931/2053-4787.29-1-2

By:

Baretić, Maja;
Seljan, Marko;
Baretić, Fran

Publication type:

Article

The Impact of Sensory Marketing on Managing a Sustainable Fast-Food Business in Egypt.

Published in:

International Journal for Tourism, Archeology & Hospitality (IJTAH), 2023, v. 3, n. 1, p. 161

By:

Sayed, Mohammed Saber

Publication type:

Article

The Relationship Between Sensory Marketing, Packaging, and Purchasing Decisions (a Study of Coffesia’s Coffee Product).

Published in:

KnE Social Sciences, 2021, p. 256, doi. 10.18502/kss.v5i5.8814

By:

Gosal, Gladys Greselda;
Sutrisno, Timotius F. C. W.;
Filbert, Vincent

Publication type:

Article

Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men's Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 19, p. 12547, doi. 10.3390/su141912547

By:

Jiménez-Marín, Gloria;
Alvarado, María del Mar Ramírez;
González-Oñate, Cristina

Publication type:

Article

Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 22, p. 6430, doi. 10.3390/su11226430

By:

Jang, Ha-Won;
Lee, Soo-Bum

Publication type:

Article

THE ROLE OF SENSORY MARKETING IN THE CREATION OF A TOURISM EXPERIENCE.

Published in:

Tourism & Hospitality Management, 2023, v. 29, n. 4, p. 653, doi. 10.20867/thm.29.4.16

By:

Šker, Irena

Publication type:

Article

تأثیر بازاریابی چندحسی بر اثربخشی تبلیغات با میانجیگری نگرش مصرفکننده به تبلیغ (موردمطالعه: صنعت خردهفروشی آنالین).

Published in:

Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2022, v. 9, n. 4, p. 110

By:

عادل قائدی;
نادر سید امیری;
پانتهآ فرودی

Publication type:

Article

ZMYSLOVY MARKETING AKO NASTROJ BUDOVANIA ZNAČKY NA MEDZINÁRODNOM TRHU.

Published in:

Journal of International Relations / Medzinarodne Vztahy, 2017, v. 15, n. 4, p. 371

By:

Nadányiová, Margaréta

Publication type:

Article

Distinción conceptual y teórica de marketing sensorial: Tendencias y perspectivas.

Published in:

Investigación y Ciencia de la Universidad Autónoma de Aguascalientes, 2021, n. 83, p. 1, doi. 10.33064/iycuaa2021832750

By:

Geraldine Yactayo-Moreno, Andrea;
Alberto Vargas-Merino, Jorge

Publication type:

Article

OS EFEITOS DO MARKETING SENSORIAL SOBRE A EXPERIÊNCIA DE COMPRA DO CONSUMIDOR NO PONTO DE VENDA.

Published in:

Revista Interdisciplinar de Marketing (RIMAR), 2018, v. 8, n. 1, p. 51, doi. 10.4025/rimar.v8i1.34590

By:

Acevedo, Claudia Rosa;
Lopes Fairbanks, Victor Sérgio

Publication type:

Article

Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception.

Published in:

Journal of Consumer Research, 2019, v. 46, n. 4, p. 708, doi. 10.1093/jcr/ucz018

By:

Biswas, Dipayan;
Szocs, Courtney;
Abell, Annika

Publication type:

Article

EVALUATION OF SENSORY MARKETING IN COFFEE SHOPS FROM AN EXPERIENTIAL VALUE PERSPECTIVE AMONG UNIVERSITY STUDENTS.

Published in:

Humanitas: International Journal of Social Sciences / Uluslararasi Sosyal Bilimler Dergisi, 2024, v. 12, n. 23, p. 195, doi. 10.20304/humanitas.1383225

By:

ETİ, Hasan Selçuk

Publication type:

Article

The Impact of Sensory Marketing on the Development of Organisations in the Fashion Industry.

Published in:

Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics & Applied Informatics, 2022, v. 28, n. 1, p. 111, doi. 10.35219/eai15840409253

By:

CRISTACHE, Nicoleta;
SUSANU, Irina Olimpia;
BUSILA, Andreea Valentina;
MATIS, CIPRIAN;
PRICOPOAIA, Oana

Publication type:

Article

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1398, doi. 10.1002/mar.21661

By:

Shahid, Shadma;
Paul, Justin;
Gilal, Faheem Gul;
Ansari, Shiveen

Publication type:

Article

The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing.

Published in:

Psychology & Marketing, 2018, v. 35, n. 10, p. 727, doi. 10.1002/mar.21130

By:

Haase, Janina;
Wiedmann, Klaus‐Peter

Publication type:

Article

Sensory Marketing Strategies and Personal Selling in Egyptian Organizations.

Published in:

Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2020, n. 30, p. 73

By:

Abd El-latif, Mai Mahmoud

Publication type:

Article

Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda.

Published in:

International Journal of Consumer Studies, 2025, v. 49, n. 1, p. 1, doi. 10.1111/ijcs.70007

By:

Pandey, Vaishali;
Tripathi, Vibhuti

Publication type:

Article

USING SENSORY ANALYSIS AND SENSORY MARKETING AS MODERN MEANS OF SATISFYING CONSUMER PREFERENCES.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2022, v. 22, n. 1, p. 399

By:

MARCUTA, Liviu;
POPESCU, Agatha;
MARCUTA, Alina

Publication type:

Article

O papel do live marketing e marketing sensorial no evento Rock In Rio Brasil 2017 sob a ótica da oferta dos stakeholders e a dinâmica do destino turístico.

Published in:

Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2021, v. 2, n. 36, p. 631, doi. 10.34624/rtd.v36i2.9505

By:

FRITZ MACHADO, ANNAELISE;
SOUSA, BRUNO;
FIGUEIRA, VICTOR;
VAREIRO, LAURENTINA

Publication type:

Article

Um contributo do marketing sensorial para o marketing da experiência turística rural. A contribute to sensory marketing rural tourist experiences.

Published in:

Pasos: Revista de Turismo y Patrimonio Cultural, 2014, v. 12, n. 3, p. 611, doi. 10.25145/j.pasos.2014.12.045

By:

Agapito, Dora Lúcia;
da Costa Mendes, Júlio;
Valle, Patrícia Susana;
de Almeida, Hugo

Publication type:

Article

التسويق الحسي ودوره في تعزيز الأداء التسويقي "دراسة تحليلية لآراء عينة من العاملين في المطاعم الأربعة والخمسة نجوم في مدينة دهوك".

Published in:

Humanities Journal of University of Zakho (HJUOZ), 2024, v. 12, n. 4, p. 787, doi. 10.26436/hjuoz.2024.12.4.1404

By:

ريفنك محمد سليم;
میفان صالح رشید;
سامي فريق صالح

Publication type:

Article

A bibliometric review and content analysis of research trends in sensory marketing.

Published in:

2024

By:

Saraiva Antunes, Inês Filipa;
Cristóvão Veríssimo, José Manuel

Publication type:

Literature Review

Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2196788

By:

Silaban, Pantas H.;
Chen, Wen-Kuo;
Eunike, Ixora Javanisa;
Silalahi, Andri Dayarana K.

Publication type:

Article

Conceptual Interface Between Sensory Marketing and Impulsive Buying Behaviour of Millennials in South Africa.

Published in:

Journal of Accounting & Management (2284-9459), 2024, v. 14, n. 1, p. 83

By:

Ntobela, Thandazile Samukelisiwe;
Mbukanma, Ifeanyi

Publication type:

Article

Marketing sensorial y perfil del consumidor: la psicología del color en el diseño del producto.

Published in:

Pensando Psicología, 2022, v. 18, n. 1, p. 1, doi. 10.16925/2382-3984.2022.01.03

By:

Moral Jiménez, María de la Villa;
González Carreño, Celia

Publication type:

Article

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 3, p. 332, doi. 10.1016/j.jcps.2011.08.003

By:

Krishna, Aradhna

Publication type:

Article

UNIVERSITY STUDENTS’ ONLINE FOOD DELIVERY (OFD) USAGE INTENTION: INVESTIGATING THE ROLE OF SENSORY MARKETING AND PERCEIVED BENEFITS.

Published in:

Journal of Nusantara Studies, 2024, v. 9, n. 2, p. 297, doi. 10.24200/jonus.vol9iss2pp297-317

By:

Kong Shun Han;
Abdul Rahman, Abdul Rais;
Chik, Chemah Tamby;
Nur’afifah, Siti

Publication type:

Article

O marketing sensorial e os panoramas de equivalências na área de secretariado executivo.

Published in:

Revista Expectativa, 2023, v. 22, n. 3, p. 42, doi. 10.48075/revex.v22i3.30968

By:

da Silva Nascimento, Victor;
Pontes Machado, Suelen;
Rocha, Carla Marlana

Publication type:

Article

APLICACIÓN DE LAS TÉCNICAS DE MARKETING SENSORIAL EN LOS ESTABLECIMIENTOS DE MODA: EL CASO DE ZARA Y STRADIVARIUS.

Published in:

Revista de Comunicación 'Vivat Academia', 2022, n. 155, p. 17, doi. 10.15178/va.2022.155.e1392

By:

Marín Dueñas, Pedro Pablo;
Gómez Carmona, Diego

Publication type:

Article

SENSORY MARKETING: THE CONCEPT, ITS TECHNIQUES AND ITS APPLICATION AT THE POINT OF SALE.

Published in:

Revista de Comunicación 'Vivat Academia', 2019, n. 148, p. 121, doi. 10.15178/va.2019.148.121-147

By:

Jiménez-Marín, Gloria;
Bellido-Pérez, Elena;
López-Cortés, Ángela

Publication type:

Article

Employing Sensory Marketing as a Promotional Advantage for Creating Brand Differentiation and Brand Loyalty.

Published in:

Pakistan Journal of Commerce & Social Sciences, 2016, v. 10, n. 3, p. 725

By:

Ibn-e-Hassan;
Iqbal, Jawad

Publication type:

Article

"Multimodal Sensory Marketing" in retailing: the role of intra- and intermodality transductions.

Published in:

Consumption, Markets & Culture, 2022, v. 25, n. 3, p. 252, doi. 10.1080/10253866.2022.2046564

By:

Lick, Erhard

Publication type:

Article

IMPACT OF SENSORY MARKETING ON CONSUMER´S BUYING BEHAVIOUR.

Published in:

Slovak Journal of Food Sciences / Potravinarstvo, 2017, v. 11, n. 1, p. 709, doi. 10.5219/835

By:

Géci, Andrej;
Nagyová, Ľudmila;
Rybanská, Jana

Publication type:

Article

The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number.

Published in:

Behavioral Sciences (2076-328X), 2023, v. 13, n. 3, p. 227, doi. 10.3390/bs13030227

By:

Li, Bingcan;
Jiang, Yi;
Wu, Yuanzhi;
Wang, Lei

Publication type:

Article

SENSORY MARKETING – SENSORY COMMUNICATION AND ITS SOCIAL PERCEPTION.

Published in:

Communication Today, 2019, v. 10, n. 2, p. 146

By:

KOSZEMBAR-WIKLIK, Małgorzata

Publication type:

Article

Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers' prior experience and gender.

Published in:

Anatolia: An International Journal of Tourism & Hospitality Research, 2020, v. 31, n. 4, p. 523, doi. 10.1080/13032917.2020.1783692

By:

Kim, Woo-Hyuk;
Lee, Sang-Ho;
Kim, Kyung-Sook

Publication type:

Article

SENSORY MARKETING FOR PROMOTING MORE SUSTAINABLE PURCHASING BEHAVIOR.

Published in:

Journal of Entrepreneurship & Sustainability Issues, 2025, v. 12, n. 3, p. 34, doi. 10.9770/g8668796372

By:

Išoraitė, Margarita;
Aktas, Daiva

Publication type:

Article

Sensory marketing strategies. Case study: Oltenia.

Published in:

Theoretical & Applied Economics, 2014, v. 21, n. 7, p. 43

By:

STĂNCIOIU, Aurelia-Felicia;
DIŢOIU, Mihail-Cristian;
TEODORESCU, Nicolae;
ONIŞOR, Lucian-Florin;
PÂRGARU, Ion

Publication type:

Article

The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 917, doi. 10.1080/0267257X.2017.1323775

By:

Hung, Yu-chen;
Zheng, Xue;
Carlson, Jamie;
Giurge, Laura M.

Publication type:

Article

Exploring the Influence of Sensory Marketing on Brand Perception.

Published in:

Our Economy / Nase Gospodarstvo, 2023, v. 69, n. 3, p. 45, doi. 10.2478/ngoe-2023-0017

By:

Krupka, Zoran

Publication type:

Article

Impact of Sensory Marketing on Purchase Intention: Mediated Role of Sensory Experience and Moderated Role of Switching Cost.

Published in:

Jinnah Business Review, 2022, v. 10, n. 1, p. 87, doi. 10.53369/GAKB8969

By:

Ahmad, F.;
Shoaib, A.

Publication type:

Article

The One Thing You Need to Change Is Emotions: The Effect of Multi-Sensory Marketing on Consumer Behavior.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 4, p. N.PAG, doi. 10.3390/su14042334

By:

Abdolmohamad Sagha, Moein;
Seyyedamiri, Nader;
Foroudi, Pantea;
Akbari, Morteza

Publication type:

Article

Marketing sensorial no contexto das livrarias de São Paulo.

Published in:

Gestión Joven, 2022, v. 23, n. 1, p. 27

By:

Dal Mas Eulálio, Victor;
Cordeiro de Brito, Lucas;
Saquete dos Santos, Gustavo Luiz;
Duganiero Wagner, Gabriel;
Aguero Diaz Leon, Felix Hugo;
Toledo, Luciano Augusto

Publication type:

Article

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 42, doi. 10.1016/j.intmar.2018.07.004

By:

Petit, Olivia;
Velasco, Carlos;
Spence, Charles

Publication type:

Article

Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping.

Published in:

Global Economic Observer, 2021, v. 9, n. 2, p. 127

By:

PLATON, OTILIA-ELENA

Publication type:

Article

Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis.

Published in:

Energies (19961073), 2021, v. 14, n. 7, p. 1966, doi. 10.3390/en14071966

By:

Jiménez-Marín, Gloria;
Elías Zambrano, Rodrigo;
Galiano-Coronil, Araceli;
Ravina-Ripoll, Rafael;
Salonitis, Konstantinos

Publication type:

Article