Works matching DE "NEUROMARKETING"

Results: 397

The State of the Art of Emotional Advertising in Tourism: A Neuromarketing Perspective.

Published in:

Tourism Review International, 2022, v. 26, n. 2, p. 139, doi. 10.3727/154427221X16317419620246

By:

De-Frutos-Arranz, Sara;
López, Maria-Francisca Blasco

Publication type:

Article

Brandscapes of control? Surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism.

Published in:

Marketing Theory, 2013, v. 13, n. 1, p. 47, doi. 10.1177/1470593112467264

By:

Wood, David Murakami;
Ball, Kirstie

Publication type:

Article

Ergonomics and Aesthetics of Seats Based on Users' Preferences: Neuroergonomics and EEG Approach.

Published in:

Journal of Design Thinking, 2024, v. 5, n. 1, p. 17, doi. 10.22059/JDT.2024.383155.1133

By:

Shahri, Mahdiyeh Jafarnejad;
Sadat Jahromi, Zahra;
Sadeghi Naeini, Hassan;
Filabadi, Mehran Shirvani;
Donyamali, Naemeh;
Shokranipour, Neda;
Karuppiah, Karmegam

Publication type:

Article

THE ROLE OF COLOR AND PACKAGING SHAPE ON CONSUMER EMOTIONAL RESPONSES: A NEUROMARKETING STUDY WITH EEG.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 3, p. 3319, doi. 10.59188/eduvest.v5i3.50961

By:

Nugroho, Dony Ari

Publication type:

Article

GIFTS OF THE NEURO-MAGI.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 10

By:

GREEN, SEAN;
HOLBERT, NEIL

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

THE IMPORTANCE OF EMOTIONS IN CONSUMER PURCHASE DECISIONS -- A NEUROMARKETING APPROACH.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 44, n. 2, p. 87, doi. 10.2478/minib-2022-0010

By:

Pluta-Olearnik, Mirosława;
Szulga, Patrycja

Publication type:

Article

Neuromarketing algorithms' consumer privacy and ethical considerations: challenges and opportunities.

Published in:

2024

By:

Goncalves, Marcus;
Yiwei Hu;
Aliagas, Irene;
Manuel Cerdá, Luis

Publication type:

Literature Review

Neuromarketing research in the last five years: a bibliometric analysis.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1978620

By:

Alsharif, Ahmed H.;
Md Salleh, Nor Zafir;
Baharun, Rohaizat;
Rami Hashem E, Alharthi

Publication type:

Article

EyeTracker Technology in Elderly People: How Integrated Television Content is Paid Attention to and Processed.

Published in:

Comunicar, 2015, v. 23, n. 45, p. 75, doi. 10.3916/C45-2015-08

By:

Añaños, Elena

Publication type:

Article

NEUROMARKETING E INTELIGENCIA ARTIFICIAL: EL CASO DE LA CAMPAÑA 'CON MUCHO ACENTO' DE CRUZCAMPO.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 147, doi. 10.33732/ixc/13/02Neurom

By:

Ferruz-González, Sonia-Aránzazu;
Sidorenko-Bautista, Pavel;
Santos López, Cristina

Publication type:

Article

A REVIEW OF THE USE OF PLS-SEM IN NEUROMARKETING RESEARCH.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 119, doi. 10.33732/ixc/13/02Arevie

By:

Vasilica-Maria, Margalina;
Jiménez-Sánchez, Álvaro;
Susanne Ehrlich, Janna

Publication type:

Article

LA APLICABILIDAD DEL 'NEUROMARKETING' EN LA PUBLICIDAD DE LUJO: SITUACIÓN ACTUAL Y POTENCIAL.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 97, doi. 10.33732/ixc/13/02Laapli

By:

Cenizo, Coral

Publication type:

Article

TENDENCIAS EMERGENTES EN 'NEUROMARKETING': ANÁLISIS BIBLIOMÉTRICO CON CITESPACE (2017-2021).

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 75, doi. 10.33732/ixc/13/02Tenden

By:

Dongye Lyu;
Mañas-Viniegra, Luis

Publication type:

Article

MAYORÍA DE EDAD DEL NEUROMARKETING: MAPA CIENTÍFICO DE 18 AÑOS DE INVESTIGACIÓN EN EL ÁREA.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 47, doi. 10.33732/ixc/13/02Mayori

By:

Paz Gil, Iria;
Zagala, Kacper;
Cerdá Suárez, Luis Manuel

Publication type:

Article

PANORAMA DE LA INVESTIGACIÓN Y DIVULGACIÓN CIENTÍFICAS EN NEUROMARKETING.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 13, doi. 10.33732/ixc/13/02Panora

By:

Gil-Torres, Alicia;
López-López, Aurora;
Sánchez-Sandoval, Raquel;
Mall, Bibi Ayesha

Publication type:

Article

A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science.

Published in:

GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021, v. 9, n. 2, p. 1

By:

Camilo Ortigueira-Sánchez, Luis;
Luis Risco-Martínez, Santiago

Publication type:

Article

Conceptualizing neuroscience in management and marketing.

Published in:

Studia Commercialia Bratislavensia, 2024, p. 92

By:

Hanuláková, Eva;
Mravec, Martin

Publication type:

Article

THE EVALUATION OF A SUCCESSFUL POLITICAL CAMPAIGN USING EYE-TRACKING AS A NEUROMARKETING METHOD.

Published in:

Studia Commercialia Bratislavensia, 2023, v. 16, n. 55, p. 45

By:

Hula, Róbert

Publication type:

Article

Neuromarketing research using method of electroencephalography.

Published in:

Studia Commercialia Bratislavensia, 2022, v. 15, n. 51, p. 114

By:

Šášky, Michael

Publication type:

Article

Neuroveda ako východisko pre neuromarketing a jeho implementáciu.

Published in:

Studia Commercialia Bratislavensia, 2021, v. 14, n. 47, p. 38

By:

Hula, Róbert

Publication type:

Article

Editorial.

Published in:

Revista Pensamento Contemporâneo em Administração, 2024, v. 18, n. 4, p. i

By:

Moraes, Joysi

Publication type:

Article

Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press.

Published in:

Digital Journalism, 2025, v. 13, n. 2, p. 213, doi. 10.1080/21670811.2021.1919536

By:

Zamith, Fernando;
Mañas-Viniegra, Luis;
Núñez-Gómez, Patricia

Publication type:

Article

THE CURRENT POSITION OF NEUROMARKETING AS A TOOL OF MARKETING AND COMMUNICATION STRATEGY.

Published in:

Communication Today, 2024, v. 15, n. 2, p. 164, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.10

By:

PÁTÍK, Ladislav

Publication type:

Article

GREENWASHING AND THE NATURE OF EDUCATION IN RELATION TO CONSUMER TRUST IN FAST FASHION MARKETING COMMUNICATION.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 86, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.6

By:

MARKO, Marianna;
KUSÁ, Alena

Publication type:

Article

BEYOND BRAND IMAGE: A NEUROMARKETING PERSPECTIVE.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 22, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.2

By:

JUKIĆ, Dinko

Publication type:

Article

Neuromarketing - A New Possibility in Marketing Research at FMK UCM in Trnava.

Published in:

Communication Today, 2021, v. 12, n. 2, p. 196

By:

Krajčovič, Peter;
Darázs, Tamás

Publication type:

Article

CZYM JEST NEUROMARKETING?

Published in:

Communication Today, 2013, n. 1, p. 18

By:

BREMER, Józef W.

Publication type:

Article

Modern Materialism Through the Lens of Indo-Tibetan Buddhism.

Published in:

International Journal of Transpersonal Studies, 2011, v. 30, n. 1/2, p. 171

By:

Pope, Alan

Publication type:

Article

THE MARKETING OF NEUROMARKETING: BRAND DIFFERENTIATION STRATEGIES EMPLOYED BY PROMINENT NEUROMARKETING FIRMS TO ATTRACT MEDIA CLIENTS.

Published in:

Journal of Media Business Studies, 2013, v. 10, n. 1, p. 25, doi. 10.1080/16522354.2013.11073558

By:

McDowell, Walter S.;
Dick, Steven J.

Publication type:

Article

Distinción conceptual y teórica de marketing sensorial: Tendencias y perspectivas.

Published in:

Investigación y Ciencia de la Universidad Autónoma de Aguascalientes, 2021, n. 83, p. 1, doi. 10.33064/iycuaa2021832750

By:

Geraldine Yactayo-Moreno, Andrea;
Alberto Vargas-Merino, Jorge

Publication type:

Article

NEW TENDENCIES IN CONSUMER BEHAVIOUR.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2012, v. 14, n. 2, p. 613

By:

POPESCU, GABRIELA;
IOSIM, IASMINA

Publication type:

Article

TEORII DESPRE EFECTELE PUBLICITĂŢII. ASPECTE INTRODUCTIVE CU PRIVIRE LA NEUROMARKETING.

Published in:

Studia Universitatis Babeș-Bolyai, Ephemerides, 2009, v. 54, n. 1, p. 111

By:

Balaban, Della Cristina

Publication type:

Article

An Interview with Jyrki Suomala About Neuromarketing.

Published in:

2016

By:

Shaughnessy, Michael F.

Publication type:

Interview

BRANDSPHERE: EXPECTED VALUE VS COGNITION VALUE.

Published in:

Interdisciplinary Management Research, 2010, v. 6, p. 751

By:

Jukić, Dinko;
Dunković, Božica

Publication type:

Article

Aesthetic package design: A behavioral, neural, and psychological investigation

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 4, p. 431, doi. 10.1016/j.jcps.2010.06.009

By:

Reimann, Martin;
Zaichkowsky, Judith;
Neuhaus, Carolin;
Bender, Thomas;
Weber, Bernd

Publication type:

Article

Combining Eye-Tracking and Choice-Based Conjoint Analysis in a Bottom-Up Experiment.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2018, v. 11, n. 1, p. 28, doi. 10.1037/npe0000084

By:

Meyerding, Stephan G. H.

Publication type:

Article

Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2009, v. 2, n. 1, p. 21, doi. 10.1037/a0015462

By:

Ohme, Rafal;
Wiener, Dawid;
Reykowska, Dorota;
Choromanska, Anna

Publication type:

Article

NEUROMARKETING IN MARKET RESEARCH.

Published in:

Interdisciplinary Description of Complex Systems, 2016, v. 14, n. 2, p. 139, doi. 10.7906/indecs.14.2.3

By:

Ćosić, Dijana

Publication type:

Article

EEG-Based Preference Classification for Neuromarketing Application.

Published in:

Computational Intelligence & Neuroscience, 2023, p. 1, doi. 10.1155/2023/4994751

By:

Sourov, Injamamul Haque;
Ahmed, Faiyaz Alvi;
Opu, Md. Tawhid Islam;
Mutasim, Aunnoy K.;
Bashar, M. Raihanul;
Tipu, Rayhan Sardar;
Amin, Md. Ashraful;
Islam, Md. Kafiul

Publication type:

Article

Knowing what consumers think.

Published in:: Marketing Health Services, 2009, v. 29, n. 1, p. 4
Publication type:: Article

Buyology.

Published in:: Hedgehog Review, 2012, v. 14, n. 2, p. 71
Publication type:: Article

Brands of the Brain.

Published in:

Innovation, 2013, v. 12, n. 1, p. 36

By:

Calvert, Gemma

Publication type:

Article

SEM model in neuromarketing as a planning tool in higher education.

Published in:

Texto Livre / Texto Livre: Linguagem e Tecnologia, 2022, v. 15, p. 1, doi. 10.35699/1983-3652.2022.40501

By:

Mónico Bordino, Adriana Estefanía

Publication type:

Article

Detection of Olfactory Stimulus in Electroencephalogram Signals Using Machine and Deep Learning Methods.

Published in:

Electrica, 2024, v. 24, n. 1, p. 175, doi. 10.5152/electrica.2024.23111

By:

Akbugday, Burak;
Akbugday, Sude Pehlivan;
Sadikzade, Riza;
Akan, Aydin;
Unal, Sevtap

Publication type:

Article

NEUROMARKETING RESEARCH ON INDIVIDUAL RESPONSES TO ARTWORK: IMPLICATIONS FOR GALLERIES.

Published in:

Scientific Papers NaUKMA. Economics, 2021, v. 6, p. 122, doi. 10.18523/2519-4739.2021.6.1.122-129

By:

Chala, N.;
Pichyk, K.;
Voropai, O.

Publication type:

Article

Influencia del neuromarketing en la percepción de carteles publicitarios: factores determinantes en la atención.

Published in:

Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2023, v. 11, n. 22, p. 133, doi. 10.5565/rev/grafica.256

By:

Fondevila-Gascón, Joan-Francesc;
Gutiérrez-Aragón, Óscar;
Vidal-Portés, Eduard;
Pujol, Oriol

Publication type:

Article

Digital neuromarketing and advertising in consumers of shopping centers in a region of Peru in times of Covid-19.

Published in:

Espirales Revista Multidisciplinaria de Investigación, 2021, v. 5, n. 38, p. 45, doi. 10.31876/er.v5i38.784

By:

Paredes-Pérez, Marco Antonio José;
Palomino-Crispín, Antonio Eleodoro;
Cárdenas Tapia, Víctor Renzo;
Alania Contreras, Rubén Darío

Publication type:

Article

Impact of Neuromarketing Applications on Consumers.

Published in:

Journal of Business & Management, 2020, v. 26, n. 2, p. 33, doi. 10.1504/jbm.2020.141282

By:

Singh, Surabhi

Publication type:

Article

Applications, Challenges, Promises and Potential Role of Neuromarketing as an Emerging Tool of Market Research.

Published in:

ANWESH: International Journal of Management & Information Technology, 2021, v. 6, n. 2, p. 1

By:

S., Jayadatta;
Shivappa;
Ramanjaneyalu, N.

Publication type:

Article