Works matching DE "POINT-of-sale advertising"

Results: 163

Putting the Pieces Together at the Point of Sale.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 32

By:

Young, Scott

Publication type:

Article

Exploring the potential of adopting geofence mobile technology in the South African retail sector.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2327126

By:

Cheruiyot, Koech;
Moenyane, Kalasipa

Publication type:

Article

The dynamics of customer value and brand love among shoppers in emerging market.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2272382

By:

Amegbe, Hayford;
Hanu, Charles;
Zungu, Nkululeko PraiseGod

Publication type:

Article

Merchandising Madness: Pills, Promises, and Better Living Through Chemistry.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2004, v. 38, n. 2, p. 369, doi. 10.1111/j.0022-3840.2004.00117.x

By:

Rubin, Lawrence C.

Publication type:

Article

What is the Right Supply Chain for Your Shopper? Exploring the Shopper Service Ecosystem.

Published in:

Journal of Business Logistics, 2016, v. 37, n. 2, p. 185, doi. 10.1111/jbl.12122

By:

Stolze, Hannah J.;
Mollenkopf, Diane A.;
Flint, Daniel J.

Publication type:

Article

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7

By:

Kumar, V.;
Choi, JeeWon;
Greene, Mallik

Publication type:

Article

The emergence of e‐cigarette retail shops in a regulated tobacco control environment.

Published in:

Health Promotion Journal of Australia, 2023, v. 34, n. 1, p. 185, doi. 10.1002/hpja.657

By:

Scott, Lucy;
McCausland, Kahlia;
Maycock, Bruce;
Jancey, Jonine

Publication type:

Article

The emergence of e‐cigarette retail shops in a regulated tobacco control environment.

Published in:

Health Promotion Journal of Australia, 2023, v. 34, n. 1, p. 185, doi. 10.1002/hpja.657

By:

Scott, Lucy;
McCausland, Kahlia;
Maycock, Bruce;
Jancey, Jonine

Publication type:

Article

A Backplane Fabricated by Evaporation Printing for the Production of a Cost-Competitive Electrophoretic e-Paper Electronic Shelf Label Display.

Published in:

SID Symposium Digest of Technical Papers, 2012, v. 43, n. 1, p. 702, doi. 10.1002/j.2168-0159.2012.tb05879.x

By:

Harrigal, Charles E.;
Brajovic, Vladimir;
Little, Whitten;
Amundson, Karl R.;
Paolini, Richard J.;
Bishop, Seth J.;
Witte, Russell J.

Publication type:

Article

SHOPPER MARKETING STRATEGY IN FOOD RETAILING.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2016, v. 63, n. 1, p. 189, doi. 10.5937/ekopolj1601189b

By:

Bogetić, Zoran;
Stojković, Dragan;
Milošević, Siniša

Publication type:

Article

Image Processing for Public Health Surveillance of Tobacco Point-of-Sale Advertising: Machine Learning-Based Methodology.

Published in:

2021

By:

English, Ned;
Anesetti-Rothermel, Andrew;
Zhao, Chang;
Latterner, Andrew;
Benson, Adam F;
Herman, Peter;
Emery, Sherry;
Schneider, Jordan;
Rose, Shyanika W;
Patel, Minal;
Schillo, Barbara A

Publication type:

journal article

THE INFLUENCE OF ADVERTISING AT THE POINT-OFPURCHASE ON SHOPPERS AND BRANDS: AN EMPIRICAL STUDY IN CONVENIENCE STORES.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 136, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.9

By:

Duarte SILVEIRA, Paulo;
MARREIROS, Cristina

Publication type:

Article

THE NECESSITY OF CORELATING COMMERCIAL DEBTS, COMMERCIAL CLAIMS AND MERCHANDISE STOCKS.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2010, p. 141

By:

RADA, Doina;
RADA, Dănuţ

Publication type:

Article

When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns.

Published in:

Production & Operations Management, 2014, v. 23, n. 5, p. 877, doi. 10.1111/poms.12081

By:

Alptekinoğlu, Aydın;
Grasas, Alex

Publication type:

Article

CONSUMER PERCEPTION OF FOOD-TO-GO PRODUCTS.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, v. 65, n. 6, p. 1895, doi. 10.11118/actaun201765061895

By:

Drexler, Denis;
Mokrý, Stanislav;
Dufek, Ondřej

Publication type:

Article

Evolución de la publicidad en el lugar de venta en la historia.

Published in:

Questiones Publicitarias, 2024, v. 7, n. 33, p. 21, doi. 10.5565/rev/qp.397

By:

López Iglesias, Matías;
Luque-Ortiz, Sergio

Publication type:

Article

Point-of-Purchase Displays, Product Organization, and Branch Purchase Likelihoods.

Published in:

Journal of the Academy of Marketing Science, 1999, v. 27, n. 4, p. 428, doi. 10.1177/0092070399274003

By:

Areni, Charles S.;
Duhan, Dale F.;
Kiecker, Pamela

Publication type:

Article

Corporate Officer Liability: FTC Expands Its Remedial Reach Over Deceptive Marketing Practices.

Published in:

Journal of the Academy of Marketing Science, 1998, v. 26, n. 2, p. 163

By:

Morakes, Ann C.

Publication type:

Article

Outdoor Advertising as Experiments.

Published in:

Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 229, doi. 10.1007/BF02726474

By:

Woodside, Arch G.

Publication type:

Article

New Dimensions In UNhidden Persuasion.

Published in:

Journal of the Academy of Marketing Science, 1973, v. 1, n. 2, p. 110, doi. 10.1007/BF02722013

By:

Gorschman, Harold S.

Publication type:

Article

Switching off TV, turning on touchpoints: New ways to communicate in a new world.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 266, doi. 10.69554/wkou6453

By:

BIRD, JON

Publication type:

Article

The point of purchase is wherever the consumer is, so what is the future for shopper marketing?

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 2, p. 139, doi. 10.69554/xvhg9515

By:

HATHAWAY, SIMON

Publication type:

Article

Assessing sense of community at farmers markets: A systematic review.

Published in:

Journal of Agriculture, Food Systems & Community Development, 2020, v. 10, n. 2, p. 489, doi. 10.5304/jafscd.2021.102.032

By:

Russomanno, Jennifer;
Tree, Jennifer M. Jabson

Publication type:

Article

WHAT'S IN IT FOR SHOPPERS; SHOPPER MARKETING -- AN EMPIRICAL ANALYSIS.

Published in:

International Journal of Sales, Retailing & Marketing, 2015, v. 4, n. 3, p. 50

By:

Mathur, Mini

Publication type:

Article

Literatur zum Thema: Store of the Future.

Published in:: 2022
Publication type:: Bibliography

The impacts of brand and generic advertising on meat demand.

Published in:

American Journal of Agricultural Economics, 1995, v. 77, n. 4, p. 969, doi. 10.2307/1243820

By:

Brester, Gary W.;
Schroeder, Ted C.

Publication type:

Article

Information and advertising: The case of fat consumption in the United States.

Published in:

American Economic Review, 1995, v. 85, n. 2, p. 91

By:

Ippolito, Pauline M.;
Mathios, Alan D.

Publication type:

Article

SHOPPER MARKETING INSIGHTS AT A RETAIL STORE -- A CONSUMER PERSPECTIVE.

Published in:

Vidwat: The Indian Journal of Management, 2017, v. 10, p. 21

By:

Kagita, Narendra

Publication type:

Article

Visual Search from the perspective of in-store exploration behavior: scale development and validation.

Published in:

Journal of Strategic Marketing, 2023, v. 31, n. 5, p. 1029, doi. 10.1080/0965254X.2022.2032287

By:

Ahmed, Sohel;
Hooi Ting, Ding

Publication type:

Article

A Store Cohort Study of Compliance With a Point-of-Sale Cigarette Display Ban in Melbourne, Australia.

Published in:

Nicotine & Tobacco Research, 2013, v. 15, n. 2, p. 444, doi. 10.1093/ntr/nts150

By:

Zacher, Meghan;
Germain, Daniella;
Durkin, Sarah;
Hayes, Linda;
Scollo, Michelle;
Wakefield, Melanie

Publication type:

Article

Test marketing of new smokeless tobacco products in four U.S. cities.

Published in:

Nicotine & Tobacco Research, 2010, v. 12, n. 1, p. 69, doi. 10.1093/ntr/ntp166

By:

Rogers, John D.;
Biener, Lois;
Clark, Pamela I.

Publication type:

Article

Increasing Brand Communication through Brand Visibility in Retail Outlets in Small Cities and Rural Areas of Bangladesh.

Published in:

International Management Review, 2010, v. 6, n. 2, p. 83

By:

Khaled, Moslehuddin

Publication type:

Article

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 9-10, p. 944, doi. 10.1080/0267257X.2016.1186106

By:

Vukadin, Ana;
Lemoine, Jean-François;
Badot, Olivier

Publication type:

Article

The Impact of Electronic Point of Sale Technology (EPOS) on Marketing Strategy and Retailer-Supplier Relationships.

Published in:

Journal of Marketing Management, 1990, v. 6, n. 2, p. 157, doi. 10.1080/0267257X.1990.9964123

By:

Lynch, James E.

Publication type:

Article

SEGMENTING THE MARKET OF IN-STORE DECISION MAKERS: IMPLICATIONS FOR SHOPPER MARKETING.

Published in:

Marketing Management Journal, 2022, v. 32, n. 1, p. 1

By:

COBB-WALGREN, CATHY J.;
DONTHU, NAVEEN;
PILLING, BRUCE

Publication type:

Article

More Than a Sporting Touchdown: The Making of American Football in England 1982-1990.

Published in:

Sociology of Sport Journal, 1990, v. 7, n. 3, p. 213, doi. 10.1123/ssj.7.3.213

By:

Maguire, Joe

Publication type:

Article

Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 734, doi. 10.1002/mar.21948

By:

Brengman, Malaika;
Willems, Kim;
De Gauquier, Laurens;
Vanderborght, Bram

Publication type:

Article

The Impact of Stress on Consumers' Willingness to Pay.

Published in:

Psychology & Marketing, 2014, v. 31, n. 9, p. 774, doi. 10.1002/mar.20733

By:

Maier, Erik;
Wilken, Robert

Publication type:

Article

The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation.

Published in:

Journal of Organizational Behavior Management, 2010, v. 30, n. 3, p. 222, doi. 10.1080/01608061.2010.499028

By:

Sigurdsson, Valdimar;
Engilbertsson, Halldor;
Foxall, Gordon

Publication type:

Article

أثر استخدام التسويق الرقمي في بناء ميزة تنافسية مستدامة لمنتجات أسوان التقميدية- دراسة ميدانية.

Published in:: Financial & Business Studies Journal / Maǧallaẗ Al-Dirāsāt Al-Māliyyaẗ wa Al-Tiǧāriyyaẗ, 2023, v. 33, n. 1, p. 192
Publication type:: Article

IN-STORE DISPLAY, PRODUCT QUALITY, AND PRICE DISCOUNTS ON IMPULSE BUYING DECISIONS AT THE INDAH BORDIR SIDOARJO STORE.

Published in:

Jurnal Indonesia Sosial Teknologi, 2023, v. 4, n. 10, p. 1761, doi. 10.59141/jist.v4i10.761

By:

Rahmania, Rizki Dwi;
Indayani, Lilik;
Oetarjo

Publication type:

Article

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data.

Published in:

Marketing Science, 2018, v. 37, n. 1, p. 153, doi. 10.1287/mksc.2017.1064

By:

Schneider, Matthew J.;
Jagpal, Sharan;
Gupta, Sachin;
Shaobo Li;
Yan Yu

Publication type:

Article

In-Store Advertising by Competitors.

Published in:

Marketing Science, 2017, v. 36, n. 3, p. 402, doi. 10.1287/mksc.2016.1015

By:

Kuksov, Dmitri;
Prasad, Ashutosh;
Zia, Mohammad

Publication type:

Article

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements.

Published in:

Marketing Science, 2008, v. 27, n. 6, p. 1065, doi. 10.1287/mksc.1080.0365

By:

Van Nierop, Erjen;
Fok, Dennis;
Franses, Philip Hans

Publication type:

Article

EVALUATING THE IMPACT OF ADVERTISING MEDIA PLANS: A MODEL OF CONSUMER PURCHASE DYNAMICS USING SINGLE-SOURCE DATA.

Published in:

Marketing Science, 1991, v. 10, n. 2, p. 111, doi. 10.1287/mksc.10.2.111

By:

Pedrick, James H.;
Zufryden, Fred S.

Publication type:

Article

A TWO-STATE MODEL OF PURCHASE INCIDENCE AND BRAND CHOICE.

Published in:

Marketing Science, 1991, v. 10, n. 1, p. 24, doi. 10.1287/mksc.10.1.24

By:

Bucklin, Randolph E.;
Lattin, James M.

Publication type:

Article

APPROACHES TO PROMOTION EVALUATION: A PRACTITIONER'S VIEWPOINT: COMMENTARY.

Published in:

Marketing Science, 1987, v. 6, n. 2, p. 150, doi. 10.1287/mksc.6.2.150

By:

Struse Ill, Rudolph W.

Publication type:

Article

How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares.

Published in:

Management Science, 2016, v. 62, n. 2, p. 571, doi. 10.1287/mnsc.2014.2113

By:

Minha Hwang;
Thomadsen, Raphael

Publication type:

Article

Will Products Look More Attractive When Presented Separately or Together?

Published in:

Journal of Consumer Research, 1998, v. 25, n. 2, p. 175, doi. 10.1086/209534

By:

Hsee, Christopher K.;
Leclerc, France

Publication type:

Article

Mood States and Consumer Behavior: A Critical Review.

Published in:

Journal of Consumer Research, 1985, v. 12, n. 3, p. 281, doi. 10.1086/208516

By:

Gardner, Meryl Paula

Publication type:

Article