Found: 5000
Select item for more details and to access through your institution.
Building Brand, Building Value: The Impact of Customer-Based Brand Equity on Airline Ticket Premium Pricing.
- Published in:
- Systems, 2024, v. 12, n. 12, p. 531, doi. 10.3390/systems12120531
- By:
- Publication type:
- Article
How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty.
- Published in:
- Behavioral Sciences (2076-328X), 2024, v. 14, n. 12, p. 1226, doi. 10.3390/bs14121226
- By:
- Publication type:
- Article
Building a Sustainable Future: Challenges, Opportunities, and Innovative Strategies for Destination Branding in Tourism.
- Published in:
- Administrative Sciences (2076-3387), 2024, v. 14, n. 12, p. 312, doi. 10.3390/admsci14120312
- By:
- Publication type:
- Article
A new blueprint for powerful and authentic personal branding.
- Published in:
- Performance Improvement, 2008, v. 47, n. 6, p. 34, doi. 10.1002/pfi.20007
- By:
- Publication type:
- Article
Surviving the Corporate Jungle: The Apprentice as Equipment for Living in the Contemporary Work World.
- Published in:
- Western Journal of Communication, 2011, v. 75, n. 1, p. 75, doi. 10.1080/10570314.2010.536966
- By:
- Publication type:
- Article
Estimating organic premiums in the US fluid milk market.
- Published in:
- Renewable Agriculture & Food Systems, 2009, v. 24, n. 3, p. 197, doi. 10.1017/S1742170509002579
- By:
- Publication type:
- Article
IMAGE IS EVERYTHING: CORPORATE BRANDING AND RELIGIOUS ACCOMMODATION IN THE WORKPLACE.
- Published in:
- University of Pennsylvania Law Review, 2015, v. 163, n. 3, p. 699
- By:
- Publication type:
- Article
The 1968 Olympic Games: Tourism as Part of Nation Branding in Mexico.
- Published in:
- International Journal of the History of Sport, 2024, v. 41, n. 1, p. 69, doi. 10.1080/09523367.2024.2327337
- By:
- Publication type:
- Article
"I'm in:" presidential campaign announcement speeches among well known and unknown candidates.
- Published in:
- Atlantic Journal of Communication, 2024, v. 32, n. 2, p. 167, doi. 10.1080/15456870.2022.2099547
- By:
- Publication type:
- Article
Creating National Media Brand by Transmedia Storytelling in Animation Sector: A Comparison of Selected Cases from Turkey and Pakistan.
- Published in:
- Atlantic Journal of Communication, 2022, v. 30, n. 5, p. 498, doi. 10.1080/15456870.2021.1974441
- By:
- Publication type:
- Article
Data, Doppler, or Depth of Knowledge: How Do Television Stations Differentiate Local Weather?
- Published in:
- Atlantic Journal of Communication, 2010, v. 18, n. 1, p. 22, doi. 10.1080/15456870903340472
- By:
- Publication type:
- Article
The IoH: leading on growing horticultural careers.
- Published in:
- Horticulturist, 2013, v. 22, n. 2, p. 4
- By:
- Publication type:
- Article
A New Framework for Evaluating Social Transparency Factors and Personal Brands in Social Networks.
- Published in:
- Social Indicators Research, 2024, v. 171, n. 2, p. 701, doi. 10.1007/s11205-023-03289-1
- By:
- Publication type:
- Article
What Is Brand Activism? Explicating Consumers' Perceptions of Its Characteristics, Authenticity, and Effectiveness.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 4, p. 289, doi. 10.1080/15252019.2024.2346889
- By:
- Publication type:
- Article
Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 3, p. 215, doi. 10.1080/15252019.2024.2325410
- By:
- Publication type:
- Article
Using a Photo-Elicitation Procedure to Examine Consumers' Motivations to Post Visual Brand-Related User-Generated Content.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 1, p. 13, doi. 10.1080/15252019.2023.2282967
- By:
- Publication type:
- Article
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 1, p. 48, doi. 10.1080/15252019.2023.2295258
- By:
- Publication type:
- Article
Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales.
- Published in:
- Journal of Interactive Advertising, 2023, v. 23, n. 4, p. 307, doi. 10.1080/15252019.2023.2273253
- By:
- Publication type:
- Article
Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use.
- Published in:
- Journal of Interactive Advertising, 2023, v. 23, n. 1, p. 73, doi. 10.1080/15252019.2022.2163859
- By:
- Publication type:
- Article
Using Influencers to Build Self–Brand Connections: The Impact of Influencer Presence, Ad Source, and Consumer Age.
- Published in:
- Journal of Interactive Advertising, 2022, v. 22, n. 3, p. 207, doi. 10.1080/15252019.2022.2096157
- By:
- Publication type:
- Article
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories.
- Published in:
- Journal of Interactive Advertising, 2022, v. 22, n. 2, p. 157, doi. 10.1080/15252019.2022.2087809
- By:
- Publication type:
- Article
The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads.
- Published in:
- Journal of Interactive Advertising, 2022, v. 22, n. 2, p. 178, doi. 10.1080/15252019.2022.2035282
- By:
- Publication type:
- Article
Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses.
- Published in:
- Journal of Interactive Advertising, 2021, v. 21, n. 1, p. 34, doi. 10.1080/15252019.2020.1860168
- By:
- Publication type:
- Article
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers.
- Published in:
- Journal of Interactive Advertising, 2021, v. 21, n. 2, p. 121, doi. 10.1080/15252019.2021.1919251
- By:
- Publication type:
- Article
Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty.
- Published in:
- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 209, doi. 10.1080/15252019.2020.1811177
- By:
- Publication type:
- Article
To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media.
- Published in:
- Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 124, doi. 10.1080/15252019.2017.1381579
- By:
- Publication type:
- Article
Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism.
- Published in:
- Journal of Interactive Advertising, 2017, v. 17, n. 1, p. 28, doi. 10.1080/15252019.2017.1295291
- By:
- Publication type:
- Article
Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework.
- Published in:
- Journal of Interactive Advertising, 2017, v. 17, n. 1, p. 13, doi. 10.1080/15252019.2017.1315321
- By:
- Publication type:
- Article
Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising.
- Published in:
- Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 43, doi. 10.1080/15252019.2015.1021432
- By:
- Publication type:
- Article
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students.
- Published in:
- Journal of Interactive Advertising, 2014, v. 14, n. 2, p. 98, doi. 10.1080/15252019.2014.942473
- By:
- Publication type:
- Article
HEALTH ORGANIZATIONS' USE OF FACEBOOK FOR HEALTH ADVERTISING AND PROMOTION.
- Published in:
- Journal of Interactive Advertising, 2011, v. 12, n. 1, p. 62, doi. 10.1080/15252019.2011.10722191
- By:
- Publication type:
- Article
FOLLOW ME! GLOBAL MARKETERS' TWITTER USE.
- Published in:
- Journal of Interactive Advertising, 2011, v. 12, n. 1, p. 4, doi. 10.1080/15252019.2011.10722187
- By:
- Publication type:
- Article
ARE YOU FOLLOWING ME? A CONTENT ANALYSIS OF TV NETWORKS' BRAND COMMUNICATION ON TWITTER.
- Published in:
- Journal of Interactive Advertising, 2011, v. 12, n. 1, p. 17, doi. 10.1080/15252019.2011.10722188
- By:
- Publication type:
- Article
Leveraging News and Advertising to Introduce New Brands on the Web.
- Published in:
- Journal of Interactive Advertising, 2008, v. 9, n. 1, p. 33, doi. 10.1080/15252019.2008.10722144
- By:
- Publication type:
- Article
Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance.
- Published in:
- Journal of Interactive Advertising, 2008, v. 9, n. 1, p. 14, doi. 10.1080/15252019.2008.10722145
- By:
- Publication type:
- Article
The making and consolidation of the first national trademark system: the diffusion of trademarks across Spanish regions, 1850–1920.
- Published in:
- Regional Studies, 2022, v. 56, n. 2, p. 256, doi. 10.1080/00343404.2021.1887472
- By:
- Publication type:
- Article
Innovating the product innovation process to enable co‐creation.
- Published in:
- R&D Management, 2022, v. 52, n. 3, p. 484, doi. 10.1111/radm.12492
- By:
- Publication type:
- Article
War for talents-How perceived organizational innovativeness affects employer attractiveness.
- Published in:
- R&D Management, 2017, v. 47, n. 2, p. 299, doi. 10.1111/radm.12230
- By:
- Publication type:
- Article
National Library Websites: How Do They Market the Library?
- Published in:
- Alexandria, 2008, v. 20, n. 2, p. 67, doi. 10.1177/095574900802000202
- By:
- Publication type:
- Article
Arvind launches anti-viral shirting fabric under 'Intellifabrix' brand.
- Published in:
- 2020
- Publication type:
- Product Review
Composite Materials Ltd renamed as Base Materials.
- Published in:
- Man-Made Textiles in India, 2013, v. 41, n. 7, p. 258
- Publication type:
- Article
Brand building in textiles important, says Plan panel.
- Published in:
- Man-Made Textiles in India, 2007, v. 50, n. 11, p. 417
- Publication type:
- Article
Telling the Story of the Superhero and the Anti-Politician as President: Donald Trump's Branding on Twitter.
- Published in:
- Political Studies Review, 2019, v. 17, n. 3, p. 210, doi. 10.1177/1478929918807712
- By:
- Publication type:
- Article
Brand love: the emotional bridge between tourists' perceived value and well-being.
- Published in:
- Asia Pacific Journal of Tourism Research, 2020, v. 25, n. 12, p. 1329, doi. 10.1080/10941665.2020.1853577
- By:
- Publication type:
- Article
Destination brand identity: scale development and validation.
- Published in:
- Asia Pacific Journal of Tourism Research, 2016, v. 21, n. 12, p. 1310, doi. 10.1080/10941665.2016.1156003
- By:
- Publication type:
- Article
Brand-as-Person versus Brand-as-User: An Anthropomorphic Issue in Tourism-related Self-Congruity Studies.
- Published in:
- Asia Pacific Journal of Tourism Research, 2015, v. 20, n. 8, p. 839, doi. 10.1080/10941665.2014.935738
- By:
- Publication type:
- Article
The Impact of Brand Relationship and Attributions on Passenger Response to Service Failure.
- Published in:
- Asia Pacific Journal of Tourism Research, 2014, v. 19, n. 12, p. 1441, doi. 10.1080/10941665.2013.866582
- By:
- Publication type:
- Article
Suitable Festival Activities for Taiwan's Tourism and Nation Branding with the Application of the PR AHP Program.
- Published in:
- Asia Pacific Journal of Tourism Research, 2014, v. 19, n. 12, p. 1381, doi. 10.1080/10941665.2013.866579
- By:
- Publication type:
- Article
Effect of Capital Constraint in a Dual-Channel Supply Chain.
- Published in:
- Complexity, 2020, p. 1, doi. 10.1155/2020/1585270
- By:
- Publication type:
- Article
Personal Branding Still in Future For Most Newspaper Reporters.
- Published in:
- Newspaper Research Journal, 2012, v. 33, n. 4, p. 63, doi. 10.1177/073953291203300406
- By:
- Publication type:
- Article