Works matching DE "MARKETING theory"

Results: 1075

What do capitalists do? Social ownership in alternative market economies.

Published in:

Review of Social Economy, 2025, v. 83, n. 1, p. 1, doi. 10.1080/00346764.2023.2232343

By:

Willoughby, John;
Fignole, Christian

Publication type:

Article

EXPLAINING VARIATION IN PERCEPTIONS OF RED TAPE: A PROFESSIONALISM-MARKETIZATION MODEL.

Published in:

Public Administration, 2010, v. 88, n. 2, p. 418, doi. 10.1111/j.1467-9299.2010.01827.x

By:

BREWER, GENE A.;
WALKER, RICHARD M.

Publication type:

Article

Marketing and the theatre of the absurd.

Published in:

Marketing Theory, 2025, v. 25, n. 2, p. 241, doi. 10.1177/14705931241249020

By:

Södergren, Jonatan;
Ahlberg, Oscar;
Hjelm, Mattias

Publication type:

Article

Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market.

Published in:

Marketing Theory, 2024, v. 24, n. 4, p. 643, doi. 10.1177/14705931231207684

By:

Mwangi, Virginia Nyambura;
Cocker, Hayley Louise;
Piacentini, Maria G

Publication type:

Article

Leveraging an 'economy of kindness' through non-monetary value exchange to improve community well-being.

Published in:

Marketing Theory, 2024, v. 24, n. 3, p. 449, doi. 10.1177/14705931231202446

By:

Saunders, Stephen Graham;
Truong, V Dao

Publication type:

Article

Looking back on the fragile extended self.

Published in:

Marketing Theory, 2024, v. 24, n. 4, p. 575, doi. 10.1177/14705931241280700

By:

Fitchett, James

Publication type:

Article

Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming.

Published in:

Marketing Theory, 2024, v. 24, n. 3, p. 525, doi. 10.1177/14705931231207328

By:

Cronin, James;
Fitchett, James;
Coffin, Jack

Publication type:

Article

Meaningful choice: Existential consumer theory.

Published in:

Marketing Theory, 2024, v. 24, n. 4, p. 591, doi. 10.1177/14705931231207317

By:

Anker, Thomas Boysen

Publication type:

Article

Marketing objects as talking machines: The performative capacity of product packages.

Published in:

Marketing Theory, 2024, v. 24, n. 3, p. 481, doi. 10.1177/14705931231207319

By:

Singer, Amy E

Publication type:

Article

In the difference between money and capital, everything happens.

Published in:

Marketing Theory, 2024, v. 24, n. 2, p. 205, doi. 10.1177/14705931231195187

By:

Bradshaw, Alan

Publication type:

Article

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory.

Published in:

Marketing Theory, 2023, v. 23, n. 4, p. 725, doi. 10.1177/14705931231154947

By:

Rinallo, Diego;
Santana, Jannsen;
Zanette, Maria Carolina;
Appau, Samuelson;
Coffin, Jack;
Eckhardt, Giana M.;
Eichert, Christian A.;
Husemann, Katharina C.;
Kedzior, Richard;
Moufahim, Mona;
Rodner, Victoria;
Stevens, Lorna

Publication type:

Article

Academic integrity, quality scholarship, and critical perspectives cannot be suppressed.

Published in:

Marketing Theory, 2023, v. 23, n. 4, p. 557, doi. 10.1177/14705931231199557

By:

Chatzidakis, Andreas;
Kerrigan, Finola;
Varman, Rohit

Publication type:

Article

Introduction to the special section: Tribal marketing after Covid.

Published in:

Marketing Theory, 2023, v. 23, n. 2, p. 267, doi. 10.1177/14705931231153119

By:

Coffin, Jack;
Cova, Bernard;
Shankar, Avi

Publication type:

Article

Sycomorphism in city branding: The case of Amazon HQ2.

Published in:

Marketing Theory, 2023, v. 23, n. 2, p. 207, doi. 10.1177/14705931221108426

By:

Sullivan, Katie R;
Rennstam, Jens;
Bertilsson, Jon

Publication type:

Article

'Clap for "some" carers': Problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers.

Published in:

Marketing Theory, 2023, v. 23, n. 1, p. 11, doi. 10.1177/14705931221123991

By:

Higgins, Leighanne;
O'Leary, Killian

Publication type:

Article

"Sometime in the future"—The technology entrepreneur as utopian market hero.

Published in:

Marketing Theory, 2023, v. 23, n. 1, p. 99, doi. 10.1177/14705931221137729

By:

Luri, Ignacio;
Kaliyamurthy, Ashok Kumar;
Farmer, Matthew

Publication type:

Article

Bleak signs of our times: Descent into 'Terminal Marketing'.

Published in:

Marketing Theory, 2022, v. 22, n. 4, p. 667, doi. 10.1177/14705931221095604

By:

Ahlberg, Oscar;
Coffin, Jack;
Hietanen, Joel

Publication type:

Article

Writing telepathy back into marketing theory.

Published in:

Marketing Theory, 2022, v. 22, n. 3, p. 421, doi. 10.1177/14705931221095611

By:

Tadajewski, Mark

Publication type:

Article

Object-oriented marketing theory.

Published in:

Marketing Theory, 2022, v. 22, n. 3, p. 401, doi. 10.1177/14705931221079407

By:

Franco, Paolo;
Canniford, Robin;
Phipps, Marcus

Publication type:

Article

Less than net zero: Redirecting capitalist fantasies through fetishistic reversal.

Published in:

Marketing Theory, 2022, v. 22, n. 3, p. 465, doi. 10.1177/14705931221075367

By:

Coffin, Jack

Publication type:

Article

Introduction to special issue: Hierarchies of knowledge in marketing theory.

Published in:

Marketing Theory, 2022, v. 22, n. 2, p. 127, doi. 10.1177/14705931221089326

By:

Kravets, Olga;
Varman, Rohit

Publication type:

Article

Hierarchies of knowledge about intersectionality in marketing theory and practice.

Published in:

Marketing Theory, 2022, v. 22, n. 2, p. 175, doi. 10.1177/14705931221075372

By:

Rosa-Salas, Marcel;
Sobande, Francesca

Publication type:

Article

Crossing wires: short-circuiting marketing theory.

Published in:

Marketing Theory, 2022, v. 22, n. 2, p. 275, doi. 10.1177/14705931221074722

By:

Coffin, Jack;
Eichert, Christian A;
Bettany, Shona;
Lindridge, Andrew;
Oakenfull, Gillian;
Ostberg, Jacob;
Peñaloza, Lisa;
Rinallo, Diego;
Rowe, David;
Santana, Jannsen;
Visconti, Luca M.;
Walther, Luciana

Publication type:

Article

Machines driving machines: Deleuze and Guattari's asignifying unconscious.

Published in:

Marketing Theory, 2021, v. 21, n. 4, p. 501, doi. 10.1177/14705931211035160

By:

Coffin, Jack

Publication type:

Article

It's no joke: The critical power of a laughing chorus.

Published in:

Marketing Theory, 2021, v. 21, n. 3, p. 297, doi. 10.1177/14705931211001548

By:

Kravets, Olga

Publication type:

Article

Failure: Perspectives and prospects in marketing and consumption theory.

Published in:

Marketing Theory, 2021, v. 21, n. 2, p. 277, doi. 10.1177/1470593121992539

By:

Kjeldgaard, Dannie;
Nøjgaard, Mikkel;
Hartmann, Benjamin Julien;
Bode, Matthias;
Lindberg, Frank;
Mossberg, Lena;
Östberg, Jacob

Publication type:

Article

Toward a divine economic system: Understanding exchanges in a religious consumption field.

Published in:

Marketing Theory, 2021, v. 21, n. 2, p. 177, doi. 10.1177/1470593120973234

By:

Appau, Samuelson

Publication type:

Article

The value in de-emphasizing structure in liquidity.

Published in:

Marketing Theory, 2020, v. 20, n. 4, p. 573, doi. 10.1177/1470593120941038

By:

Eckhardt, Giana M.;
Bardhi, Fleura

Publication type:

Article

The interrupted world: Surrealist disruption and altered escapes from reality.

Published in:

Marketing Theory, 2020, v. 20, n. 4, p. 459, doi. 10.1177/1470593120914705

By:

Jones, Scott;
Cronin, James;
Piacentini, Maria

Publication type:

Article

Theorizing rightist anti-consumption.

Published in:

Marketing Theory, 2020, v. 20, n. 3, p. 385, doi. 10.1177/1470593119895792

By:

Cambefort, Marine;
Pecot, Fabien

Publication type:

Article

Modifying markets: Consumerism and institutional work in nonprofit marketing.

Published in:

Marketing Theory, 2020, v. 20, n. 3, p. 343, doi. 10.1177/1470593119885169

By:

Yngfalk, Anna Fyrberg;
Yngfalk, Carl

Publication type:

Article

Four Fanatical Friends and Other Alliterative Allegories.

Published in:

Marketing Theory, 2020, v. 20, n. 2, p. 195, doi. 10.1177/1470593119897760

By:

Joubert, Alison M.;
Coffin, Jack

Publication type:

Article

Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis.

Published in:

Marketing Theory, 2019, v. 19, n. 4, p. 559, doi. 10.1177/1470593119865932

By:

Patsiaouras, Georgios

Publication type:

Article

Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia.

Published in:

Marketing Theory, 2020, v. 20, n. 1, p. 123, doi. 10.1177/1470593119870215

By:

Kariippanon, Kishan;
Gordon, Ross;
Jayasinghe, Laknath;
Gurruwiwi, Glen

Publication type:

Article

What is an advert? A sociological perspective on marketing media.

Published in:

Marketing Theory, 2019, v. 19, n. 4, p. 405, doi. 10.1177/1470593119856645

By:

Cluley, Robert;
Nixon, Elizabeth

Publication type:

Article

Habit as a central concept in marketing.

Published in:

Marketing Theory, 2019, v. 19, n. 4, p. 447, doi. 10.1177/1470593119847251

By:

Tadajewski, Mark

Publication type:

Article

Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic.

Published in:

Marketing Theory, 2019, v. 19, n. 4, p. 467, doi. 10.1177/1470593118821725

By:

Molesworth, Mike;
Grigore, Georgiana

Publication type:

Article

Marketing's metaphors have expired: An argument for a new dominant metaphor.

Published in:

Marketing Theory, 2019, v. 19, n. 3, p. 391, doi. 10.1177/1470593118796697

By:

Delbaere, Marjorie;
Slobodzian, Adam D.

Publication type:

Article

Bacteria and the market.

Published in:

Marketing Theory, 2019, v. 19, n. 3, p. 237, doi. 10.1177/1470593118796678

By:

Campbell, Norah;
Deane, Cormac

Publication type:

Article

Materializing digital collecting: An extended view of digital materiality.

Published in:

Marketing Theory, 2018, v. 18, n. 4, p. 543, doi. 10.1177/1470593118767725

By:

Mardon, Rebecca;
Belk, Russell

Publication type:

Article

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations.

Published in:

Marketing Theory, 2018, v. 18, n. 4, p. 521, doi. 10.1177/1470593118767723

By:

Mamali, Elizabeth;
Nuttall, Peter;
Shankar, Avi

Publication type:

Article

The subsistence marketplaces approach to poverty.

Published in:

Marketing Theory, 2017, v. 17, n. 3, p. 341, doi. 10.1177/1470593117704282

By:

Venugopal, Srinivas;
Viswanathan, Madhubalan

Publication type:

Article

Theory of marketplace morality and impoverished consumers.

Published in:

Marketing Theory, 2018, v. 18, n. 3, p. 411, doi. 10.1177/1470593117753983

By:

Hill, Ronald Paul

Publication type:

Article

City elements propelling city brand meaning-making processes.

Published in:

Marketing Theory, 2018, v. 18, n. 3, p. 349, doi. 10.1177/1470593117753978

By:

Green, Amelia;
Grace, Debra;
Perkins, Helen

Publication type:

Article

Corrigendum.

Published in:: 2018
Publication type:: Correction Notice

“Am I as extended as you say I am?” Consumer’s emic perspectives on the extended self.

Published in:

Marketing Theory, 2017, v. 17, n. 4, p. 559, doi. 10.1177/1470593117708466

By:

Stone, Tim;
Gould, Stephen J.;
Szabó-Douat, Teodóra

Publication type:

Article

Redefining the bottom of the pyramid from a marketing perspective.

Published in:

Marketing Theory, 2017, v. 17, n. 3, p. 289, doi. 10.1177/1470593117704265

By:

Yurdakul, Dicle;
Atik, Deniz;
Dholakia, Nikhilesh

Publication type:

Article

Markets and marketing at the bottom of the pyramid.

Published in:

Marketing Theory, 2017, v. 17, n. 3, p. 261, doi. 10.1177/1470593117702286

By:

Mason, Katy;
Chakrabarti, Ronika;
Singh, Ramendra

Publication type:

Article

Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes, practices, and assemblages.

Published in:

Marketing Theory, 2017, v. 17, n. 2, p. 149, doi. 10.1177/1470593116679869

By:

Woermann, Niklas

Publication type:

Article

Hyper-power, the marketing concept and consumer as ‘boss’.

Published in:

Marketing Theory, 2016, v. 16, n. 4, p. 513, doi. 10.1177/1470593116666408

By:

Tadajewski, Mark;
Jones, D. G. Brian

Publication type:

Article