Works matching DE "BRAND awareness"

Results: 742

Strengthening brand awareness as a determinant of consumer loyalty.

Published in:

Studia Commercialia Bratislavensia, 2025, v. 18, n. 62, p. 110

By:

Žiak, Filip

Publication type:

Article

THE SYMBIOSIS BETWEEN LVMH AND THE PARIS 2024 OLYMPIC GAMES: A Case Study on Value Co-Creation in an Urban Context.

Published in:

Street Art & Urban Creativity Scientific Journal, 2025, v. 11, n. 2, p. 145, doi. 10.25765/sauc.v11.5720

By:

VÁZQUEZ SACRISTÁN, ISABEL A.;
RODRÍGUEZ HERNÁNDEZ, MARINA

Publication type:

Article

Antecedents of Donation Intention in the Indonesian Islamic Philanthropy Organization: The Role of Social Media.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. S2, p. 95

By:

Mazaya, Syahrina;
Hijrah Hati, Sri Rahayu

Publication type:

Article

Promoting Health and Brand Awareness - An Overview of Integrated Gamification Approach on Corporate Sector.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 113

By:

Respati, Titik;
Nugroho, Eko;
Setijono, Gilarsi W.

Publication type:

Article

Branding influence on consumer behaviour regarding olive oil.

Published in:

Outlook on Agriculture, 2019, v. 48, n. 2, p. 152, doi. 10.1177/0030727019841383

By:

Baziana, Sotiria;
Tzimitra-Kalogianni, Eirini

Publication type:

Article

The Influence of Social Media, Search Engine Optimization, and Influencer Marketing On Brand Awareness of Siloam Hospitals.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 12, p. 1494, doi. 10.59188/devotion.v5i12.25376

By:

Kurniadi, Kenny;
Saputra, Bobby W.

Publication type:

Article

Brand Awareness : PT Nutrifood Indonesia.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 899, doi. 10.59188/devotion.v5i8.778

By:

Lasmiandari, Fatin Afiati;
Regita, Rena;
Amalia, Bintang;
Nurfalah, Farida;
Andriany, Dian

Publication type:

Article

THE EFFECT OF BRAND DIGITALIZATION OF E-MAS TRANSACTIONS: E-MAS FEATURES ON THE MOBILE BSI MAQASHID SYARIAH FRAME WORK.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 13, p. 2330

By:

Arfarizan;
Hasan, Asyari

Publication type:

Article

THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND TRUST ON CONSUMER BUYING INTEREST.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 13, p. 2310, doi. 10.36418/dev.v3i13.278

By:

Utama, Andyan Pradipta;
Ambarwati, Aprilia Ningrum

Publication type:

Article

STRATEGY PUBLIC RELATIONS OF PT ANGKASA PURA I INCREASE BRAND AWARENESS DURING THE COVID19 PANDEMIC .

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 9, p. 859, doi. 10.36418/dev.v3i9.187

By:

Clara Kemur, Virginia Gaby;
Huwae, George Nicholas

Publication type:

Article

SHIELD AGENT AS A MIDDLEMAN AGENT TO INCREASE BRAND AWARENESS OF BPJS EMPLOYMENT AND THE NUMBER OF PARTICIPANTS WHO ARE NOT WAGE EARNERS (BPU).

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 4, p. 3908, doi. 10.59188/eduvest.v5i4.39016

By:

Aprianti, Melly;
Ridanasti, Erlita

Publication type:

Article

Prevention Strategy for Human Trafficking in the Issuance Process of The Republic of Indonesia Passport for Prospective Indonesian Migrant Workers.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 5326, doi. 10.59188/eduvest.v4i5.1470

By:

Saraswati, Atika Ariyani

Publication type:

Article

VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4677, doi. 10.59188/eduvest.v4i6.1146

By:

Wibisana Sudarta, Ida Bagus;
Mahyuni, Luh Putu

Publication type:

Article

PURCHASE INTENTION AMONG GENERATION Z: PRODUCT INNOVATION, GREEN MARKETING, BRAND AWARNESS, AND BRAND IMAGE.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4698, doi. 10.59188/eduvest.v4i6.1155

By:

Mita Adnyani, Ni Putu;
Teddy Prianthara, Ida Bagus

Publication type:

Article

THE EFFECT OF CUSTOMER VALUE AND BRAND AWARENESS ON CUSTOMER RETENTION WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 2, p. 443, doi. 10.59141/jrssem.v3i02.553

By:

Octavia, Bella;
Riza, Fahrul

Publication type:

Article

The Paradigm Model of Digital Marketing in Iraqi Handball: A Grounded Theory Study.

Published in:

Journal of New Studies in Sport Management, 2024, v. 5, n. 3, p. 1172, doi. 10.22103/jnssm.2024.21981.1214

By:

Javani, Vajiheh;
Jawad, Anmar Adnan;
Badriazarin, Yaghoob

Publication type:

Article

THE INFLUENCE OF JOB ROTATION, WORK ENVIRONMENT, AND JOB STRESS ON THE PERFORMANCE OF EAST JAKARTA ADMINISTRATIVE SATPOL PP.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 3, p. 986, doi. 10.46799/jss.v5i3.847

By:

Ambarsari, Dewi;
Krisnandi, Herry;
Digdowiseiso, Kumba

Publication type:

Article

Mazovia brand awareness among corporate customers: implications for local authorities.

Published in:

Central European Management Journal, 2023, v. 31, n. 1, p. 130, doi. 10.1108/CEMJ-10-2021-0114

By:

Młotkowska, Katarzyna;
Kowalik, Izabela

Publication type:

Article

The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector.

Published in:

Central European Management Journal, 2019, v. 27, n. 3, p. 2, doi. 10.7206/cemj.2658-0845.1

By:

Brzozowska-Woś, Magdalena;
Schivinski, Bruno

Publication type:

Article

BRAND AS A CUSTOMER VALUE DRIVER: RELATIONSHIPS WITH CUSTOMER ENGAGEMENT.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 43, n. 1, p. 53, doi. 10.2478/minib-2022-0003

By:

Maciejewski, Grzegorz;
Krowicki, Piotr

Publication type:

Article

INTERACTION EFFECT OF COUNTRY OF MANUFACTURE AND BRAND AWARENESS ON MALAYSIAN YOUNG ADULTS PURCHASE INTENTION OF LOW INVOLVEMENT PRODUCT.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2021, v. 39, n. 1, p. 67, doi. 10.2478/minib-2021-0004

By:

Chui Seong Lim;
Kay Tze Hong;
Siew Chin Wong;
Hew Wei Yee, Louisa

Publication type:

Article

Digital marketing: consumers' purchase intention towards e-commerce platform for urban region.

Published in:

International Journal of Human Capital in Urban Management, 2024, v. 9, n. 3, p. 473, doi. 10.22034/IJHCUM.2024.03.08

By:

Ali, A. Mohd;
Manogaran, S.;
Selvarajan, K.;
Tajuddin, N. I.;
Johan, M. R. Mohd;
Munikrishnan, U.

Publication type:

Article

Creating a parasocial relationship on social media: luxury brands playing cute in China.

Published in:

Asian Journal of Communication, 2020, v. 30, n. 6, p. 494, doi. 10.1080/01292986.2020.1840601

By:

Shen, Bin

Publication type:

Article

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY DIMENSIONS ON BRAND-RELATED CONSEQUENCES WITH THE MEDIATING ROLE OF CORPORATE BRANDING -- A CASE STUDY FROM THE IRANIAN INSURANCE SECTOR.

Published in:

Forum Scientiae Oeconomia, 2021, v. 9, n. 3, p. 73

By:

SOLEIMANI, MARYAM;
EBRAHIMI, PEJMAN;
FEKETE-FARKAS, MARIA

Publication type:

Article

Understanding Indian Millennials' Awareness Towards Brand Personality of Apparel Brands.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2024, v. 51, n. 1, p. 41, doi. 10.1177/09708464231209451

By:

Sikka, Simran;
Kumar, Jitender

Publication type:

Article

دراسة التأثير المباشر والغير المباشر للإعلان عبر الفايسبوك على الوعي بالعلامة والقرار الشرائي للمستهلك.

Published in:

Economic & Managerial Researshes, 2023, v. 17, n. 1, p. 127

By:

لحسن عطا الله

Publication type:

Article

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2318809

By:

Sánchez Garza, Miriam Nanyeli;
Sánchez Limón, Mónica Lorena;
Sánchez Tovar, Yesenia;
Qalati, Sikander Ali

Publication type:

Article

The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2168510

By:

Pratama, Abdul Aziz Nugraha;
Hamidi, M. Luthfi;
Cahyono, Edi

Publication type:

Article

The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses: The moderating role of brand awareness.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2105285

By:

Hien, Nguyen Ngoc;
Nhu, Tran Nguyen Huynh

Publication type:

Article

Understanding effective factors affecting brand equity.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2104431

By:

Gilitwala, Bhumiphat;
Nag, Amit Kumar

Publication type:

Article

Determinants of brand loyalty in the apparel industry: A developing country perspective.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1787736

By:

Ledikwe, Aobakwe;
Wright, Len Tiu

Publication type:

Article

Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1787733

By:

Febriyantoro, Mohamad Trio;
Wright, Len Tiu

Publication type:

Article

Social media and consumer awareness toward manufactured food.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1266786

By:

Hama Kareem, Jamal Ahmed;
Rashid, Wirya Najm;
Abdulla, Daroon Faridun;
Mahmood, Othman Kareem;
Nisar, Tahir

Publication type:

Article

Luxury values as drivers for affective commitment: The case of luxury car tribes.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1171192

By:

Loureiro, Sandra Maria Correia;
Kaufmann, Hans Ruediger;
Wright, Len Tiu

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger;
Wright, Len Tiu

Publication type:

Article

CEO narcissism, brand acquisition and disposal, and stock returns.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 777, doi. 10.1007/s11747-022-00850-1

By:

Cao, Zixia;
Xu, Kehan

Publication type:

Article

Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor-sponsee similarity.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 490, doi. 10.1007/s11747-014-0373-x

By:

Pappu, Ravi;
Cornwell, T. Bettina

Publication type:

Article

Perception and purchase behavior of young Indian consumers towards Chinese products under the backdrop of their economic and political rivalry.

Published in:: Journal of Public Affairs (14723891), 2022, v. 22, n. 1, p. 1, doi. 10.1002/pa.2388
Publication type:: Article

Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love.

Published in:

Journal of Public Affairs (14723891), 2021, v. 21, n. 3, p. 1, doi. 10.1002/pa.2455

By:

Iqbal, Jawad;
Malik, Mehak;
Yousaf, Saira;
Yaqub, Rana Muhammad Shahid

Publication type:

Article

Building Brand, Building Value: The Impact of Customer-Based Brand Equity on Airline Ticket Premium Pricing.

Published in:

Systems, 2024, v. 12, n. 12, p. 531, doi. 10.3390/systems12120531

By:

Santos, Carolina;
Dias, Álvaro Lopes;
Pereira, Leandro

Publication type:

Article

NEUROMARKETING E INTELIGENCIA ARTIFICIAL: EL CASO DE LA CAMPAÑA 'CON MUCHO ACENTO' DE CRUZCAMPO.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 147, doi. 10.33732/ixc/13/02Neurom

By:

Ferruz-González, Sonia-Aránzazu;
Sidorenko-Bautista, Pavel;
Santos López, Cristina

Publication type:

Article

BRAND PLACEMENT IN MUSIC VIDEOS: EFFECTIVENESS IN UK, SPAIN AND ITALY.

Published in:

Index.Comunicación, 2021, v. 11, n. 2, p. 135, doi. 10.33732/ixc/11/02Brandp

By:

Piazzolla, Sara;
García Medina, Irene;
Navarro-Beltrá, Marián

Publication type:

Article

Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers.

Published in:

Journal of Economic Development, Environment & People, 2014, v. 3, n. 4, p. 69, doi. 10.26458/jedep.v3i4.85

By:

DALDAL, Kübra Müge;
KILIÇ, Sabiha

Publication type:

Article

EXPLORING THE AWARENESS OF THE BRAND NAME: “THE GOP”.

Published in:

Journal of Business & Educational Leadership, 2021, v. 11, n. 1, p. 64

By:

Lovett, Marvin G.

Publication type:

Article

Marketing at Patanjali Ayurved: Creating Value in a Herbal Way.

Published in:

South Asian Journal of Business & Management Cases, 2020, v. 9, n. 1, p. 99, doi. 10.1177/2277977919881415

By:

Pandey, Neeraj;
Paul, Gaurav

Publication type:

Article

Building Brand Through B2B Route—Del Monte in India.

Published in:

South Asian Journal of Business & Management Cases, 2019, v. 8, n. 2, p. 215, doi. 10.1177/2277977919842477

By:

Sharma, Anuj

Publication type:

Article

Possibilities of sponsorship in golf.

Published in:

Studia Commercialia Bratislavensia, 2022, v. 15, n. 51, p. 84

By:

Malíčková, Lucia

Publication type:

Article

The Notoriety of Brands on the Romanian Market among Youth.

Published in:

BRAND: Broad Research in Accounting, Negotiation & Distribution, 2016, v. 7, n. 1, p. 51

By:

Ţimiraş, Laura Cătălina

Publication type:

Article

MERCHANDISING RULES FOR SHELF SPACE ALLOCATION WITH PRODUCT CATEGORIZATION AND VERTICAL POSITIONING.

Published in:

Business Informatics / Informatyka Ekonomiczna, 2021, v. 1, n. 59, p. 34, doi. 10.15611/ie.2021.1.02

By:

Czerniachowska, Kateryna;
Subbotin, Sergey

Publication type:

Article