Works matching DE "FASHION marketing"

Results: 192

ANALYSIS OF SOCIAL INFLUENCE, INFLUENCER CREDIBILITY, AND PARASOCIAL RELATIONSHIPS ON BRAND CREDIBILITY AND PURCHASE INTENTION OF FASHION PRODUCTS ON THE INSTAGRAM PLATFORM.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 3, p. 2683, doi. 10.59188/eduvest.v5i3.50936

By:

Bagjamaghfira, Aulia Galuh;
Sumarwan, Ujang;
Hasanah, Nur

Publication type:

Article

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2334677

By:

Sutanto, Jeskhael Este;
Harianto, Eric;
Nursaid;
Krisprimandoyo, Denpharanto Agung

Publication type:

Article

Creating a sustainable future: insights into brand marketing in the luxury fashion industry.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2328391

By:

Kaur, Harpreet;
Choudhary, Shruti;
Manoj, Adarsh;
Tyagi, Muskan

Publication type:

Article

Social media and management fashions.

Published in:

Cogent Business & Management, 2015, v. 2, n. 1, p. 1, doi. 10.1080/23311975.2015.1122256

By:

Madsen, Dag Øivind;
Slåtten, Kåre;
Nisar, Tahir

Publication type:

Article

تصميم موقع تسويق الكتروني لألزياءاملستدامة.

Published in:

Al-Academy, 2020, n. 98, p. 271, doi. 10.35560/jcofarts98/271-286

By:

صيتهبنتمحمد امل&;
بشايريوسف التوي&;
روان يوسف العلي;
شهد عبد الحكيم ا&#1605

Publication type:

Article

The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention.

Published in:

Journal of Global Scholars of Marketing Science, 2023, v. 33, n. 4, p. 497, doi. 10.1080/21639159.2023.2248154

By:

Lee, Hojae;
Ko, Eunju;
Lee, Sanghoon

Publication type:

Article

O Plus Size sob a Perspectiva Teórica da Construção de Mercados.

Published in:

Journal of Administrative Sciences / Revista Ciências Administrativas, 2020, v. 26, n. 2, p. 1, doi. 10.5020/2318-0722.2020.26.2.9524

By:

Bortotti Favero, Marcela;
David Vieira, Francisco Giovanni

Publication type:

Article

VISUAL MAPPING STRATEGIES TO ORGANIZE, COMMUNICATE AND MAINTAIN DESIGN KNOWLEDGE.

Published in:

Annals of the University of Oradea. Fascicle of Textiles, Leatherwork, 2021, v. 22, n. 1, p. 101

By:

Jocelyn, BELLEMARE

Publication type:

Article

GREENWASHING AND THE NATURE OF EDUCATION IN RELATION TO CONSUMER TRUST IN FAST FASHION MARKETING COMMUNICATION.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 86, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.6

By:

MARKO, Marianna;
KUSÁ, Alena

Publication type:

Article

Editorial.

Published in:

2023

By:

Murár, Peter

Publication type:

Editorial

Udržitelnost a cirkularita módní produkce z pohledu českého spotřebitele a výrobce (průzkumy 2021).

Published in:

Waste Forum, 2022, n. 4, p. 284

By:

PUDIVÍTROVÁ, Jitka;
DOLEŽALOVÁ, Hana

Publication type:

Article

Marketing and Social Influence of Fashion on Clothing Purchase Behavior of Consumers.

Published in:

Revista Romana de Economie, 2024, v. 58, p. 1

By:

GIGAURI, Zaza

Publication type:

Article

O ponto de vendas de produtos de luxo da moda de vestuário feminino no Brasil.

Published in:

Cadernos EBAPE.BR, 2010, v. 8, n. 3, p. 514, doi. 10.1590/S1679-39512010000300009

By:

de Sá, Ricardo Rocha Leal Gomes;
Marcondes, Reynaldo Cavalheiro

Publication type:

Article

Strategic SWOT - factor analysis of a textile company - a case study.

Published in:

Industria Textila, 2023, v. 74, n. 5, p. 547, doi. 10.35530/IT.074.05.2022137

By:

JOVANOVIĆ, MARINA;
UROŠEVIĆ, SNEŽANA;
ZLATEV, ZLATIN;
VUKOVIĆ, MILOVAN;
BABIĆ, GORAN;
VUKOVIĆ, ALEKSANDRA

Publication type:

Article

Research on fabric classification based on graph neural network.

Published in:

Industria Textila, 2023, v. 74, n. 1, p. 3, doi. 10.35530/IT.074.01.202224

By:

PENG TAO;
CAO WENLI;
CHEN JIA;
LV XINGHANG;
ZHANG ZILI;
LIU JUNPING;
HU XINRONG

Publication type:

Article

Analysis of green consumer behaviour towards the intention to purchase upcycled fashion products.

Published in:

Industria Textila, 2022, v. 73, n. 5, p. 587, doi. 10.35530/IT.073.05.202283

By:

ONCIOIU, IONICA;
IFRIM, ANA MARIA

Publication type:

Article

The concept of fashion marketing as an instrument of reducing tensions between designers and marketing experts in fashion companies.

Published in:

Industria Textila, 2018, v. 69, n. 2, p. 158, doi. 10.35530/it.069.02.1409

By:

GAŠOVIĆ, MILAN M.;
VUKAJLOVIĆ, DJURDJICA D. J.;
ĆURČIĆ, NIKOLA V.

Publication type:

Article

Selling Glamour: Marketing Western Women's Fashion in Interwar Bucharest.

Published in:

Transylvanian Review, 2023, v. 32, n. 1, p. 106

By:

Andraș, Sonia D.

Publication type:

Article

Pabaigos teorijos mados ir meno diskurse.

Published in:

Acta Academiae Artium Vilnensis, 2021, n. 103, p. 281, doi. 10.37522/aaav.103.2021.88

By:

Kvašytė, Liucija

Publication type:

Article

Playing Dress-Up: Digital Fashion and Gamic Extensions of Televisual Experience in Gossip Girl's Second Life.

Published in:

Cinema Journal, 2009, v. 48, n. 3, p. 116, doi. 10.1353/cj.0.0121

By:

STEIN, LOUISA

Publication type:

Article

IMPACT OF ARTIFICIAL INTELLIGENCE TO MARKETING IN FASHION INDUSTRY IN VIETNAM.

Published in:

Special Education, 2022, v. 1, n. 43, p. 6003

By:

Le Thuy Huong;
Pham Thi Huyen;
Nguyen Thu Lan;
Pham Thai Ha Anh;
Cao Thi Thanh;
Phan Thanh Hung

Publication type:

Article

Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising.

Published in:

International Tax & Public Finance, 2023, v. 30, n. 1, p. 20, doi. 10.1007/s10797-022-09735-z

By:

d'Andria, Diego

Publication type:

Article

Muslim millennials' attitudes towards fashion advertising.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 796, doi. 10.1080/02650487.2019.1585648

By:

Salam, Muhammad Talha;
Muhamad, Nazlida;
Leong, Vai Shiem

Publication type:

Article

Medios digitales y producción del género: el embarazo en tres sitios virtuales.

Published in:

Investigaciones Feministas, 2022, v. 13, n. 1, p. 195, doi. 10.5209/infe.75310

By:

Palomar Verea, Cristina;
Contreras Tinoco, Karla Alejandra

Publication type:

Article

CUSTOMER LOYALTY-RELATED MARKETING MEASURES IN FASHION MARKETS.

Published in:

Central European Business Review, 2020, v. 9, n. 1, p. 43, doi. 10.18267/j.cebr.228

By:

Möslein-Tröppner, B.;
Stros, M.;
Ríha, D.

Publication type:

Article

IMPACTS OF AUGMENTED REALITY MARKETING ON GEN-Z FASHION CONSUMERS' BEHAVIORAL INTENTION.

Published in:: Journal of Textiles & Engineers / Tekstil ve Mühendis, 2024, v. 31, n. 136, p. 6
Publication type:: Article

When Modesty Meets Aesthetic Labor: Islamic Modesty as Antithetical to Muslimah Social Media Influencers' Aesthetic Labor.

Published in:

Feminist Formations, 2023, v. 35, n. 2, p. 174, doi. 10.1353/ff.2023.a907926

By:

Islam, Inaash

Publication type:

Article

LOJA FÍSICA VERSUS E-COMMERCE: ESTUDO COMPARATIVO SOBRE O CONSUMO DE SEMI JOIAS.

Published in:

Revista de Administraçãao da UNIMEP, 2019, v. 17, n. 2, p. 77

By:

Alberto Gonçalves, Carlos;
Belintani Shigaki, Helena;
Simões Gomes, Glauco Ricardo;
Aburachid Rocha, Amanda;
Romeiro Filho, Eduardo

Publication type:

Article

Immersive innovations for the communication of heritage, handcraft and sustainability.

Published in:

International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 15, doi. 10.1080/17543266.2023.2277264

By:

Cross, Karen;
Mesjar, Lyndsay;
Steed, Josie;
Jiang, Yang

Publication type:

Article

Integrating eye tracking into a visual merchandising classroom: an exploratory study.

Published in:

International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 47, doi. 10.1080/17543266.2024.2332785

By:

Agnew, Lauren;
Lee, Seung-Eun;
Mull, Ian

Publication type:

Article

Developing digital skills: a fashion business masterclass in virtual 3D prototyping with Style3D.

Published in:

International Journal of Fashion Design, Technology & Education, 2024, v. 17, n. 1, p. 76, doi. 10.1080/17543266.2023.2247425

By:

Conlon, Jo;
Gallery, Charlene

Publication type:

Article

Chinese Gen Z's emotional dimensions for fashion design during the pandemic.

Published in:

International Journal of Fashion Design, Technology & Education, 2023, v. 16, n. 1, p. 119, doi. 10.1080/17543266.2022.2126897

By:

Jin, Mingyao;
Choi, Sun Young

Publication type:

Article

Teaching neuromarketing to fashion students: an application of Kirkpatrick's model.

Published in:

International Journal of Fashion Design, Technology & Education, 2021, v. 14, n. 2, p. 185, doi. 10.1080/17543266.2021.1909660

By:

Lee, Seung-Eun (Joy)

Publication type:

Article

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 562, doi. 10.1080/0267257X.2013.778324

By:

Wolny, Julia;
Mueller, Claudia

Publication type:

Article

Perception of fashion sustainability in online community.

Published in:

Journal of the Textile Institute, 2014, v. 105, n. 9, p. 971, doi. 10.1080/00405000.2013.866334

By:

Shen, Bin;
Zheng, Jin-Hui;
Chow, Pui-Sze;
Chow, Ka-Yan

Publication type:

Article

Determinants of online brand communities' and millennials' characteristics: A social influence perspective.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 794, doi. 10.1002/mar.21470

By:

Ozuem, Wilson;
Willis, Michelle;
Howell, Kerry;
Lancaster, Geoff;
Ng, Raye

Publication type:

Article

Effects of online brand communities on millennials' brand loyalty in the fashion industry.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 774, doi. 10.1002/mar.21466

By:

Ozuem, Wilson;
Willis, Michelle;
Howell, Kerry;
Helal, Guida;
Ranfagni, Silvia;
Lancaster, Geoff

Publication type:

Article

A Model of the "It" Products in Fashion.

Published in:

Marketing Science, 2013, v. 32, n. 1, p. 51, doi. 10.1287/mksc.1120.0742

By:

Kuksov, Dmitri;
Kangkang Wang

Publication type:

Article

THE SADLER’S WELLS BALLET: ‘AMBASSADRESSES OF FASHION’ 1949–1951.

Published in:

TEXT (1366476X), 2021, v. 48, n. 1, p. 30

By:

CONNOLLY, RUTH

Publication type:

Article

THE IMPORTANCE AND SIGNIFICANCE OF THE MARKETING MIX ELEMENTS IN A FASHION RETAILING.

Published in:

InterEULawEast: Journal for International & European Law, Economics & Market Integrations, 2021, v. 8, n. 1, p. 15, doi. 10.22598/iele.2021.8.1.2

By:

Kovač, Ivan;
Palić, Mirko;
Tolić, Maja

Publication type:

Article

Neutrosophic Marketing Strategy and Consumer Behavior.

Published in:

Neutrosophic Sets & Systems, 2023, v. 62, p. 209

By:

Sánchez, Jimena Montes De Oca;
Sánchez, Myriam Paulina Barreno;
Burbano, Miriam Janeth Pantoja;
Peña, Osmanys Pérez

Publication type:

Article

Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers' purchase intentions toward fur coats.

Published in:

Fashion & Textiles (2198-0802), 2021, v. 8, n. 1, p. 1, doi. 10.1186/s40691-020-00229-2

By:

Shin, Daeun Chloe;
Jin, Byoungho Ellie

Publication type:

Article

ESTRATEGIAS DE MARKETING SOCIAL Y COMUNICACIÓN DE LA SLOW FASHION COMO HERRAMIENTA DE HAPPINESS MANAGEMENT.

Published in:

Anduli: Revista Andaluza de Ciencias Sociales, 2023, v. 23, p. 99, doi. 10.12795/anduli.2023.i23.06

By:

Elías-Zambrano, Rodrigo;
Jiménez-Marín, Gloria;
Galiano-Coronil, Araceli

Publication type:

Article

Sustainable Clothing Buying Behavior of Generations X and Y.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2024, v. 15, n. 3, p. 151, doi. 10.21272/mmi.2024.3-12

By:

Vrablikova, Maria;
Ubreziova, Iveta;
Kubickova, Miroslava;
Skodova, Liliana

Publication type:

Article

The Influence of Audio Marketing on Fashion Stores Among Generation Z: Case Study in the Highly Competitive Environment of the V4 Group.

Published in:

Journal of Competitiveness, 2024, v. 16, n. 3, p. 122, doi. 10.7441/joc.2024.03.06

By:

Fafílek, Michael;
Rybová, Magdalena;
Kramoliš, Jan

Publication type:

Article

Dynamic pricing for fashion goods with partial backlogging.

Published in:

International Journal of Production Research, 2014, v. 52, n. 14, p. 4299, doi. 10.1080/00207543.2014.881576

By:

Huang, Yeu-Shiang;
Hsu, Chia-Shuo;
Ho, Jyh-Wen

Publication type:

Article

Fashion City: How Jewish Londoners Shaped Global Style: Bethan Bide and Lucie Whitmore London: Bloomsbury, 2024.

Published in:

2024

By:

Bellamy, Sophie

Publication type:

Book Review

Disseminating Dress: Britain’s Fashion Networks, 1600–1970.

Published in:

Dress (Taylor & Francis Ltd), 2024, v. 50, n. 1, p. 139, doi. 10.1080/03612112.2023.2267340

By:

MAYAGOITIA, EMILY

Publication type:

Article

Celebrity Fashion Marketing: Developing a Human Fashion Brand.

Published in:

Dress (Taylor & Francis Ltd), 2024, v. 50, n. 1, p. 127, doi. 10.1080/03612112.2023.2256571

By:

Chan, Fykaa;
Lee, Angela

Publication type:

Article

Dressing Up: The Women Who Influenced French Fashion: Elizabeth L. Block, Cambridge, MA: MIT Press, 2021.

Published in:

Dress (Taylor & Francis Ltd), 2023, v. 49, n. 1, p. 93, doi. 10.1080/03612112.2022.2152973

By:

Baxter, Denise Amy

Publication type:

Article