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- Title
Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention.
- Authors
Son, Sang-Chul; Jeong, Soo-Cheol; Kim, Kyung Hoon
- Abstract
Consumers wish to purchase eco-friendly products, but their perception of the environmental friendliness of products and services can be influenced differently by organizational agility and the personality traits of sustainability-oriented chief executive officers (CEOs). Therefore, it is crucial to study consumer perceptions and responses to environmental friendliness. This study investigates the impact of the combination of sustainability-oriented CEOs' personality traits and organizational agility on customers' perceived environmental friendliness using upper echelons theory. The research is conducted through a survey and analyzed using structural equation modeling. The results indicate that the personality traits of sustainability-oriented CEOs influence customers' perceptions of environmental friendliness differently depending on organizational agility. Additionally, the degree whereto customers perceive environmental friendliness affects their continuous purchase decisions. This study provides practical insights for practitioners and managers in the marketing field, contributing to existing research on consumer behavior and competitive advantage through sustainability.
- Subjects
PERSONALITY; CONSUMER behavior; PERCEPTION (Philosophy); GREEN products; GEOGRAPHICAL perception
- Publication
Journal of Global Scholars of Marketing Science, 2025, Vol 35, Issue 1, p24
- ISSN
2163-9159
- Publication type
Academic Journal
- DOI
10.1080/21639159.2024.2400975