Works matching DE "MACROMARKETING"

Results: 332

On marketing theory and service-dominant logic: Connecting some dots.

Published in:

Marketing Theory, 2011, v. 11, n. 1, p. 3, doi. 10.1177/1470593110393715

By:

Vargo, Stephen L.

Publication type:

Article

АНАЛІТИЧНЕ ОЦІНЮВАННЯ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ АВТОСЕРВІСНИХ ПІДПРИЄМСТВ УКРАЇНИ

Published in:

Institute of Accounting, Control & Analysis in the Globalization Circumstances / Ìnstitut Buhgaltersʹkogo Oblìku, Kontrolʹ ta Analìz v Umovah Globalìzacìï, 2019, n. 3/4, p. 54, doi. 10.35774/ibo2019.03.054

By:

Микола, Городецький

Publication type:

Article

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 151, doi. 10.1080/21639159.2020.1785920

By:

Vitell, Scott J.

Publication type:

Article

Hope for a stronger discipline of marketing.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 162, doi. 10.1080/21639159.2020.1785914

By:

Peterson, Mark;
Park, Heejung

Publication type:

Article

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 142, doi. 10.1080/21639159.2020.1785913

By:

Varadarajan, Rajan

Publication type:

Article

US foreign direct investment, macro markets and labour relations: the case of enlarged Europe Bernd Brandl et al. US FDI, macro markets and labour relations.

Published in:

Industrial Relations Journal, 2010, v. 41, n. 6, p. 622, doi. 10.1111/j.1468-2338.2010.00590.x

By:

Brandl, Bernd;
Strohmer, Sonja;
Traxler, Franz

Publication type:

Article

Theories of markets: Insights from marketing and the sociology of markets.

Published in:

Marketing Review, 2012, v. 12, n. 1, p. 61

By:

Diaz Ruiz, Carlos A.

Publication type:

Article

A Model of Internal Marketing for Building and Sustaining a Competitive Service Advantage.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 41, doi. 10.1080/0267257X.1995.9964328

By:

Varey, Richard J.

Publication type:

Article

A Macromarketing Analysis of Prescription Drugs in the U.S.

Published in:

Journal of Research for Consumers, 2008, n. 14, p. 1

By:

Wymer, Walter

Publication type:

Article

PARADIGM OF SUSTAINABLE DEVELOPMENT IN MARKETING.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 2, p. 63

By:

Kamiński, Jacek

Publication type:

Article

Targeted Audiences in Anti-Drug Ads: Message Cues, Perceived Exposure, Perceived Effects, and Support for Funding.

Published in:

Media Psychology, 2008, v. 11, n. 2, p. 283, doi. 10.1080/15213260801893059

By:

Meirick, PatrickC.

Publication type:

Article

ANÁLISIS DE LA CONTRIBUCIÓN DE HOLLANDER AL MACROMERCADEO.

Published in:

Estudios Gerenciales, 2008, v. 24, n. 107, p. 87, doi. 10.1016/S0123-5923(08)70038-X

By:

Molina, Yaromir Muñoz;
Arenas, Carlos Enriquevecino

Publication type:

Article

Editorial: The post-industrial/post-capitalist citizen and marketing.

Published in:

Journal of Customer Behaviour, 2010, v. 9, n. 4, p. 317, doi. 10.1362/147539210X543529

By:

Varey, Richard J.

Publication type:

Article

Artiﬁcial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 2, p. 337, doi. 10.1177/02761467251323840

By:

Dholakia, Nikhilesh;
Repo, Petteri;
Fırat, A. Fuat;
Campos, Inês;
Timonen, Päivi

Publication type:

Article

From Microhistory to Macromarketing: Tracing the Rural Costa Rican Pulpería.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 2, p. 280, doi. 10.1177/02761467241307324

By:

Conejo, Francisco J.

Publication type:

Article

Product-Form Strategy and the Macro Structures of Service Ecosystems.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 1, p. 68, doi. 10.1177/02761467241300926

By:

Frias, Kellilynn M.;
Ghosh, Mrinal

Publication type:

Article

Macromarketing Pedagogy at the 2024 Conference.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 1, p. 74, doi. 10.1177/02761467241299334

By:

Stanton, Julie V.;
Shapiro, Stanley J.

Publication type:

Article

The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 328, doi. 10.1177/02761467241244538

By:

Wooliscroft, Ben

Publication type:

Article

Marketing & Society in the Classroom: The Scaffolded Controversies Approach.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 679, doi. 10.1177/02761467241260406

By:

Watson, Forrest;
Beninger, Stefanie;
Stanton, Julie

Publication type:

Article

Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 582, doi. 10.1177/02761467241253992

By:

Ulusoy, Emre;
Vicdan, Handan;
Ekici, Ahmet;
Tillotson, Jack S.;
Hong, Soonkwan;
Mimoun, Laetitia

Publication type:

Article

Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 602, doi. 10.1177/02761467241241236

By:

Grefils, Melvin;
Gorge, Hélène;
Özçağlar-Toulouse, Nil

Publication type:

Article

Meaningful Consumption.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 637, doi. 10.1177/02761467241236485

By:

Gupta, Aditya;
Eilert, Meike;
Gentry, James W.

Publication type:

Article

Towards a Sharper "Golden Anniversary" Focus for Macromarketing?

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 335, doi. 10.1177/02761467241229637

By:

Shapiro, Stanley J.

Publication type:

Article

Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 276, doi. 10.1177/02761467231182300

By:

Brush, Gregory J.;
Guo, Xiaoling;
Hunting, Amabel;
Frethey-Bentham, Catherine

Publication type:

Article

Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 1, p. 224, doi. 10.1177/02761467231210590

By:

Anderson, Kelley Cours;
Zmich, Louis J.;
Mertz, Breanne A.;
Hass, Ashley

Publication type:

Article

Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 1, p. 74, doi. 10.1177/02761467231222536

By:

Stanton, Julie V.;
DeQuero-Navarro, Beatriz;
Domegan, Christine;
Wooliscroft, Ben

Publication type:

Article

Macromarketing Pedagogy at the 2023 Conference.

Published in:

2023

By:

Stanton, Julie V.

Publication type:

Proceeding

Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 3, p. 403, doi. 10.1177/02761467231178550

By:

Yoon, Hyunsun;
Kelly, Aidan J.

Publication type:

Article

An Assessment of the Supreme Court's Ruling in South Dakota V. Wayfair : A Macromarketing Case Study.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 3, p. 418, doi. 10.1177/02761467231171548

By:

Adams, Ronald J.

Publication type:

Article

WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 2, p. 171, doi. 10.1177/02761467231169880

By:

Wooliscroft, Ben;
Ko, Eunju

Publication type:

Article

Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 1, p. 61, doi. 10.1177/02761467211054349

By:

Akaka, Melissa Archpru;
Vargo, Stephen L.;
Nariswari, Angeline;
O'Brien, Matthew

Publication type:

Article

Transacting with Strangers in a Digital World.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 1, p. 76, doi. 10.1177/0276146720951629

By:

Shen, Jie;
Malter, Alan J.;
Rindfleisch, Aric

Publication type:

Article

Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 4, p. 554, doi. 10.1177/02761467221134685

By:

Laczniak, Gene;
Shultz, Clifford

Publication type:

Article

Building on a Long Needed Seminal Contribution.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 4, p. 603, doi. 10.1177/02761467211073515

By:

Shapiro, Stanley J.

Publication type:

Article

Despair, Rigging, Anger, and Degrowth.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 3, p. 345, doi. 10.1177/02761467221086299

By:

Benton Jr, Raymond

Publication type:

Article

Macromarketing Our Way to a Zero-carbon Future.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 2, p. 262, doi. 10.1177/02761467221088254

By:

Helm, Sabrina;
Little, Vicki

Publication type:

Article

Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 2, p. 326, doi. 10.1177/02761467221074002

By:

Stanton, Julie

Publication type:

Article

Selling for the Social Good: A Commentary and Extension to Pedagogy Place.

Published in:

Journal of Macromarketing, 2022, v. 42, n. 2, p. 328, doi. 10.1177/02761467211064630

By:

Cummins, Shannon

Publication type:

Article

An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications.

Published in:

2022

By:

Latino, Maria Elena;
Corallo, Angelo;
Menegoli, Marta;
Nuzzo, Biagio

Publication type:

Literature Review

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 4, p. 531, doi. 10.1177/02761467211043074

By:

Spry, Amanda;
Figueiredo, Bernardo;
Gurrieri, Lauren;
Kemper, Joya A.;
Vredenburg, Jessica

Publication type:

Article

Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 4, p. 610, doi. 10.1177/0276146720983420

By:

Witkowski, Terrence H.

Publication type:

Article

Animals in our Lives: An Interactive Well-Being Perspective.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 4, p. 646, doi. 10.1177/0276146720984815

By:

Wünderlich, Nancy V.;
Mosteller, Jill;
Beverland, Michael B.;
Downey, Hilary;
Kraus, Karen;
Lin, Meng-Hsien;
Syrjälä, Henna

Publication type:

Article

Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 3, p. 484, doi. 10.1177/0276146721997540

By:

Kunchamboo, Vimala;
Lee, Christina Kwai Choi;
Brace-Govan, Jan

Publication type:

Article

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 3, p. 441, doi. 10.1177/0276146720979134

By:

Hyman, Michael R.;
Kostyk, Alena;
Shabbir, Haseeb A.

Publication type:

Article

A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 2, p. 181, doi. 10.1177/02761467211001544

By:

Shabbir, Haseeb A.;
Hyman, Michael R.;
Kostyk, Alena

Publication type:

Article

The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 2, p. 332, doi. 10.1177/0276146720960282

By:

Mele, Cristina;
Spena, Tiziana Russo

Publication type:

Article

Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 172, doi. 10.1177/0276146721994344

By:

Wooliscroft, Ben;
Ko, Eunju

Publication type:

Article

The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 10, doi. 10.1177/0276146721990987

By:

Hunt, Shelby D.;
Hass, Ashley;
Manis, Kerry T.

Publication type:

Article

Macromarketing, the Indispensable Discipline.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 5, doi. 10.1177/0276146720983405

By:

Shultz, Clifford J.;
Wilkie, William L.

Publication type:

Article

A Macromarketing Call to Action—Because Black Lives Matter!

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 132, doi. 10.1177/0276146720981718

By:

Francis, June N.P.

Publication type:

Article