Works matching DE "WORD of mouth advertising"
Results: 852
MARKET MAVENISM.
- Published in:
- Gadjah Mada International Journal of Business, 2009, v. 11, n. 1, p. 21, doi. 10.22146/gamaijb.5540
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- Article
EXPLORING RELATIONSHIPS AMONGST NEGATIVE BRAND EXPERIENCE (nBX), CONSUMER DISTRUST, AND NEGATIVE WORD-OF-MOUTH (nWOM).
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 2, p. 68
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- Article
COMPLAINING COMPLIMENTING AND WORD-OF-MOUTH IN THE DIGITAL AGE: TYPOLOGY AND TERMS.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2016, v. 29, p. 131
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- Article
Extraversion And Market Mavenism Mediate The Relationship Between Review Involvement And The Intention To Create Online Consumer Reviews.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2016, p. 31
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- Article
UNDERSTANDING TRIGGERS OF OFFLINE AND ONLINE CONSUMER RECOMMENDATIONS.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2011, v. 24, p. 56
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- Article
NEGATIVE WORD-OF-MOUTH AND REDRESS STRATEGIES: AN EXPLORATORY COMPARISON OF FRENCH AND AMERICAN MANAGERS.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2008, v. 21, p. 124
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- Article
fast fashion EVOLVES.
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- AATCC Review, 2006, v. 6, n. 8, p. 13
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- Publication type:
- Article
Backpacking in the Internet Age: Contextualizing the Use of Lonely Planet Guidebooks.
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- Tourism Recreation Research, 2012, v. 37, n. 2, p. 145, doi. 10.1080/02508281.2012.11081699
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- Article
SECOND-HOME OWNERSHIP AND PLACE ATTACHMENT: DRIVERS OF VISITATION, WORD-OF-MOUTH PROMOTION, AND HOSTING.
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- Tourism Analysis, 2012, v. 17, n. 5, p. 601, doi. 10.3727/108354212X13485873913886
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- Article
EXPLORING WINE TOURISM IN NEW ZEALAND: THE VISITORS' POINTS OF VIEWS.
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- Tourism Analysis, 2008, v. 13, n. 2, p. 171, doi. 10.3727/108354208785664247
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- Publication type:
- Article
The Effect of Satisfaction on Loyalty in Consumption and Service Industry Based on Meta-analysis and It’s Algorithm.
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- Wireless Personal Communications, 2018, v. 103, n. 1, p. 963, doi. 10.1007/s11277-018-5489-8
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- Publication type:
- Article
How social media trust and ostracism affect tourist self-disclosure on SNSs? The perspective of privacy management strategy.
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- Current Issues in Tourism, 2024, v. 27, n. 13, p. 2083, doi. 10.1080/13683500.2023.2223909
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- Publication type:
- Article
Fighting fake reviews with blockchain-enabled consumer-generated reviews.
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- Current Issues in Tourism, 2024, v. 27, n. 5, p. 739, doi. 10.1080/13683500.2023.2173054
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- Publication type:
- Article
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z.
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- Current Issues in Tourism, 2023, v. 26, n. 22, p. 3651, doi. 10.1080/13683500.2022.2144156
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- Publication type:
- Article
Being envied: the effects of perceived emotions on eWOM intention.
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- Current Issues in Tourism, 2023, v. 26, n. 9, p. 1499, doi. 10.1080/13683500.2022.2058465
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- Publication type:
- Article
THE IMPACT OF BANK SERVICE QUALITY ON SATISFACTION THAT IMPACTS WORD OF MOUTH PROMOTION.
- Published in:
- Jurnal Syntax Admiration, 2023, v. 4, n. 8, p. 1127, doi. 10.46799/jsa.v4i8.690
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- Article
Untitled.
- Published in:
- Marketing Research, 2012, v. 24, n. 2, p. 3
- Publication type:
- Article
PRELAUNCH FORECASTING ON NEW AUTOMOBILES.
- Published in:
- Management Science, 1990, v. 36, n. 4, p. 401, doi. 10.1287/mnsc.36.4.401
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- Publication type:
- Article
A MARKET ENTRY TIMING MODEL FOR NEW TECHNOLOGIES.
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- Management Science, 1986, v. 32, n. 2, p. 194, doi. 10.1287/mnsc.32.2.194
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- Publication type:
- Article
MODELS OF NEW PRODUCT DIFFUSION THROUGH ADVERTISING AND WORD-OR-MOUTH.
- Published in:
- Management Science, 1978, v. 24, n. 15, p. 1568, doi. 10.1287/mnsc.24.15.1568
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- Publication type:
- Article
The Influence of eWOM Source Credibility and Product Involvement on Travel Product Purchasing Intention of Malaysian Chinese.
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- KnE Social Sciences, 2018, v. 2018, p. 1582, doi. 10.18502/kss.v3i10.3495
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- Publication type:
- Article
The Influence of Product Quality on Purchase Intention Through Electronic Words of Mouth in PT. Telkomsel Medan.
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- KnE Social Sciences, 2018, v. 2018, p. 760, doi. 10.18502/kss.v3i10.3421
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- Publication type:
- Article
Predictors and effect of consumer price sensitivity: The case of Croatia.
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- Forum on Economics & Business / Közgazdász Fórum, 2016, v. 19, n. 129, p. 3
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- Publication type:
- Article
Social networking and microfame: Buzzwords or tools for the dental practice?
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- 2010
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- Publication type:
- Editorial
SPORTS SHOES PURCHASE INTENTION AMONG MALAYSIAN VOLLEYBALL PLAYERS VS. NON-VOLLEYBALL PLAYERS: A CONCEPTUAL PAPER.
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- International Journal of Organizational Leadership, 2013, v. 2, n. 2, p. 45, doi. 10.33844/ijol.2013.60306
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- Publication type:
- Article
Electronic Word of Mouth, Attitude, Motivation, and Travel Intention in the Post-COVID-19 Pandemic.
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- Journal of Tourism & Services, 2023, v. 14, n. 27, p. 181, doi. 10.29036/jots.v14i27.603
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- Publication type:
- Article
Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention: A Bayesian approach.
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- Wine Economics & Policy, 2024, v. 13, n. 1, p. 49, doi. 10.36253/wep-14395
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- Publication type:
- Article
Building loyalty in the fast fashion market: The key role of customer brand identification.
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- Journal of Global Fashion Marketing, 2025, v. 16, n. 1, p. 47, doi. 10.1080/20932685.2024.2396620
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- Publication type:
- Article
A social identity theory perspective on sustainable brand recommendation: The case of professional service providers.
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- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 300, doi. 10.69554/krlg1918
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- Publication type:
- Article
Heterogeneity of motivations among crowdinvestors: Evidence from the football industry.
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- Journal of Entrepreneurship, Management & Innovation, 2022, v. 18, n. 4, p. 157, doi. 10.7341/20221845
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- Publication type:
- Article
The Strength of an Opinion Leader's Supporters.
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- Annals of Business Administrative Science (ABAS), 2018, v. 17, n. 6, p. 241, doi. 10.7880/abas.0181009a
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- Publication type:
- Article
Encounter Satisfaction in E-tailing: Are the Relationships of Order Fulfillment Service Quality with its Antecedents and Consequences Moderated by Historical Satisfaction?
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- Decision Sciences, 2014, v. 45, n. 1, p. 5, doi. 10.1111/deci.12056
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- Publication type:
- Article
Why Brands Fail? Antecedents and Consequences of Brand Hate. A Study of Fashion Industry in Pakistan.
- Published in:
- Journal of Managerial Sciences, 2023, v. 17, n. 1, p. 78
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- Publication type:
- Article
Viral Marketing of Retail Products: A Study on the Influence of Attributes of Web Portals and Incentives Offered on User Registrations.
- Published in:
- IUP Journal of Marketing Management, 2010, v. 9, n. 1/2, p. 99
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- Publication type:
- Article
Advertisement Effectiveness: Role of 'Word-of-Mouth' in Success of Educational Institutes in Non-Metro Cities.
- Published in:
- IUP Journal of Management Research, 2010, v. 9, n. 1, p. 7
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- Publication type:
- Article
Diffusion Games.
- Published in:
- American Economic Review, 2020, v. 110, n. 1, p. 225, doi. 10.1257/aer.20180601
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- Publication type:
- Article
Way too sentimental? a credible model for online reviews.
- Published in:
- Information Systems Frontiers, 2019, v. 21, n. 2, p. 453, doi. 10.1007/s10796-017-9757-z
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- Publication type:
- Article
Factors that Influence Consumer Word-of-Mouth Promotion among Mobile Telecommunication Service Users in Malaysia.
- Published in:
- Global Business & Management Research, 2022, v. 14, p. 255
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- Publication type:
- Article
Do All the Satisfied Customers Promote the Service? A Closer Look at the Effect of Dining-out Behaviour.
- Published in:
- Global Business & Management Research, 2022, v. 14, p. 1366
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- Publication type:
- Article
THE EFFECT OF WORD-OF-MOUTH, KNOWLEDGE, AND PROMOTIONS ON PURCHASE INTENTION OF MEDICAL COSMETICS.
- Published in:
- International Journal of Organizational Innovation, 2014, v. 6, n. 3, p. 96
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- Publication type:
- Article
CONSUMER DECISIONS: THE EFFECT OF WORD-OF-MOUTH.
- Published in:
- International Journal of Organizational Innovation, 2012, v. 4, n. 3, p. 188
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- Publication type:
- Article
The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions.
- Published in:
- Journal of Relationship Marketing, 2007, v. 6, n. 1, p. 63, doi. 10.1300/J366v06n01_05
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- Publication type:
- Article
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior.
- Published in:
- Journal of Strategic Marketing, 2023, v. 31, n. 8, p. 1379, doi. 10.1080/0965254X.2022.2098525
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- Publication type:
- Article
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions.
- Published in:
- Journal of Strategic Marketing, 2023, v. 31, n. 1, p. 37, doi. 10.1080/0965254X.2020.1864454
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- Publication type:
- Article
Consumer attitude and intention toward ridesharing.
- Published in:
- Journal of Strategic Marketing, 2022, v. 30, n. 2, p. 115, doi. 10.1080/0965254X.2020.1733050
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- Publication type:
- Article
THE EMERGENCE OF THE SOCIAL MEDIA EMPOWERED CONSUMER.
- Published in:
- Irish Marketing Review, 2011, v. 21, n. 1/2, p. 32
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- Publication type:
- Article
Young internet users' evaluation of online consumer reviews. The case of the students from the University of the Basque Country (UPV/EHU).
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- Revista Latina de Comunicación Social, 2015, n. 70, p. 703, doi. 10.4185/RLCS-2015-1067en
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- Publication type:
- Article
Un análisis empírico de las recomendaciones comerciales en los sitios de redes sociales.
- Published in:
- INGENIARE - Revista Chilena de Ingeniería, 2014, v. 22, n. 3, p. 431
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- Publication type:
- Article
What drives consumers repurchase intention in mobile apps? An empirical study from Indonesia.
- Published in:
- Revista Espacios, 2020, v. 41, n. 19, p. 197
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- Publication type:
- Article
Relationships between perceived product values and three word of mouth variables.
- Published in:
- Journal of Customer Behaviour, 2015, v. 14, n. 4, p. 277, doi. 10.1362/147539215X14503490289260
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- Publication type:
- Article