Will You Listen? An Examination of Parasocial Interaction and Credibility in Radio.
- Published in:
- Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 3, doi. 10.1080/19376529.2014.891214
- By:
- Publication type:
- Article
Works matching DE "RADIO advertising effectiveness"
Results: 4
1
2
Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation.
- Published in:
- Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 36, doi. 10.1080/19376529.2014.891213
- By:
- Publication type:
- Article
3
LA PUBLICIDAD RADIOFÓNICA EN LA PROGRAMACIÓN DE LAS DISTINTAS FRANJAS HORARIAS: REFLEXIONES DESDE LA PERSPECTIVA DE GÉNERO.
- Published in:
- Aposta, 2015, n. 64, p. 1
- By:
- Publication type:
- Article
4
Investigated the relationship between TV and Radio Advertising on changing driver behavior (Model Tpb) (Case Study: slow down drivers in Mazandaran province).
- Published in:
- 2014
- By:
- Publication type:
- Case Study