Works matching DE "ADVERTISING spending"

Results: 474

DO ADS INFLUENCE EDITORS? ADVERTISING AND BIAS IN THE FINANCIAL MEDIA.

Published in:

Quarterly Journal of Economics, 2006, v. 121, n. 1, p. 197, doi. 10.1162/qjec.2006.121.1.197

By:

Reuter, Jonathan;
Zitzewitz, Eric

Publication type:

Article

Following the money: trade associations, political activity and climate change.

Published in:

Climatic Change, 2022, v. 175, n. 3/4, p. 1, doi. 10.1007/s10584-022-03466-0

By:

Brulle, Robert;
Downie, Christian

Publication type:

Article

Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015.

Published in:

Climatic Change, 2020, v. 159, n. 1, p. 87, doi. 10.1007/s10584-019-02582-8

By:

Brulle, Robert J.;
Aronczyk, Melissa;
Carmichael, Jason

Publication type:

Article

Vermietung und Verpachtung – Umschuldung eines Fremdwährungsdarlehens.

Published in:: FinanzRundschau, 2021, v. 103, n. 4, p. 180, doi. 10.9785/fr-2021-1030415
Publication type:: Article

Arbeitnehmer.

Published in:

FinanzRundschau, 2019, v. 101, n. 14, p. 664, doi. 10.9785/fr-2019-1011407

By:

Müller-Gatermann, G.

Publication type:

Article

Strategic advertising in the aftermath of a corporate scandal.

Published in:

Manchester School (1463-6786), 2024, v. 92, n. 6, p. 663, doi. 10.1111/manc.12492

By:

Andina‐Díaz, Ascensión;
Campos, Javier;
Jiménez, Juan‐Luis;
Perdiguero, Jordi

Publication type:

Article

DIFFERING DIMENSIONS.

Published in:

Marketing Research, 2004, v. 16, n. 3, p. 8

By:

Ambler, Tim

Publication type:

Article

Spending Constraint Utilities with Applications to the Adwords Market.

Published in:

Mathematics of Operations Research, 2010, v. 35, n. 2, p. 458, doi. 10.1287/moor.1100.0450

By:

Vazirani, Vijay V.

Publication type:

Article

ADVERTISING COST INTERACTIONS AND THE OPTIMALITY OF PULSING.

Published in:

Management Science, 1991, v. 37, n. 2, p. 157, doi. 10.1287/mnsc.37.2.157

By:

Minhi Hahn;
Jin-Sok Hyun

Publication type:

Article

WHEN DOES LAG STRUCTURE REALLY MATTER IN OPTIMIZING ADVERTISING EXPENDITURES.

Published in:

Management Science, 1986, v. 32, n. 2, p. 182, doi. 10.1287/mnsc.32.2.182

By:

Magat, Wesley A.;
McCann, John M.;
Morey, Richard C.

Publication type:

Article

OPTIMAL ADVERTISING WITH STOCHASTIC DEMAND.

Published in:

Management Science, 1983, v. 29, n. 1, p. 106, doi. 10.1287/mnsc.29.1.106

By:

Monahan, George E.

Publication type:

Article

OPTIMAL AND NEAR OPTIMAL PRICE AND ADVERTISING STRATEGIES FOR FINITE AND INFINITE HORIZONS.

Published in:

Management Science, 1982, v. 28, n. 11, p. 1313, doi. 10.1287/mnsc.28.11.1313

By:

Welam, Ulf Peter

Publication type:

Article

A LONGITUDINAL MODEL TO DECOMPOSE THE EFFECTS OF AN ADVERTISING STIMULUS ON FAMILY CONSUMPTION.

Published in:

Management Science, 1980, v. 26, n. 1, p. 78, doi. 10.1287/mnsc.26.1.78

By:

Winer, Russell S.

Publication type:

Article

REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.

Published in:

Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101

By:

Lilien, Gary L.

Publication type:

Article

A COMMENT ON "MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS".

Published in:

Management Science, 1980, v. 26, n. 1, p. 97, doi. 10.1287/mnsc.26.1.97

By:

Farris, Paul W.;
Buzzell, Robert D.

Publication type:

Article

ADVISOR 2: MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS.

Published in:

Management Science, 1979, v. 25, n. 2, p. 191, doi. 10.1287/mnsc.25.2.191

By:

Lilien, Gary L.

Publication type:

Article

STRATEGIC ADVERTISING PLANNING: MERGING MULTIDIMENSIONAL SCALING AND ECONOMETRIC ANALYSIS.

Published in:

Management Science, 1978, v. 24, n. 16, p. 1687

By:

Clarke, Darral G.

Publication type:

Article

OPTIMAL RECRUITMENT ADVERTISING.

Published in:

Management Science, 1978, v. 24, n. 9, p. 910, doi. 10.1287/mnsc.24.9.910

By:

Chappell, David;
Peel, David A.

Publication type:

Article

DECOMPOSITION OF A MULTI-PERIOD MEDIA SCHEDULING MODEL IN TERMS OF SINGLE PERIOD EQUIVALENTS.

Published in:

Management Science, 1976, v. 23, n. 4, p. 349, doi. 10.1287/mnsc.23.4.349

By:

Srinivasan, V.

Publication type:

Article

OPTIMAL THEORETIC ADVERTISING STOCK MODELS: A GENERALIZATION INCORPORATING THE EFFECTS OF DELAYED RESPONSE FROM PROMOTIONAL EXPENDITURE.

Published in:

Management Science, 1975, v. 21, n. 7, p. 823, doi. 10.1287/mnsc.21.7.823

By:

Mann, Don H.

Publication type:

Article

OPTIMAL ADVERTISING EXPENDITURE.

Published in:

Management Science, 1971, v. 18, n. 4, p. P-64, doi. 10.1287/mnsc.18.4.P64

By:

Sasieni, Maurice W.

Publication type:

Article

CONSIDERING COMPETITION IN MEDIA PLANNING.

Published in:

Management Science, 1971, v. 17, n. 6, p. B-293, doi. 10.1287/mnsc.17.6.B293

By:

Lodish, Leonard M.

Publication type:

Article

COMPETITIVE ORGANIZATIONAL STRUCTURES IN COUPLED MARKETS.

Published in:

Management Science, 1968, v. 14, n. 12, p. B-663, doi. 10.1287/mnsc.14.12.B663

By:

Shakun, Melvin F.

Publication type:

Article

إستخدام الإعلانات الضمنية في الأفلام السينمائية الأجنبية وهو بحث مستل من رسالة ماجستير.

Published in:

Al-Bahith Al-Aalami, 2021, v. 13, n. 51, p. 169

By:

إيمان عباس سلمان;
هدى مالك شبيب

Publication type:

Article

Using OD to Enhance Shareholder Value: Delivering Business Results in BP Castrol Marine.

Published in:

Organization Development Journal, 2007, v. 25, n. 3, p. P97

By:

Gilmour, David;
Radford, Anne

Publication type:

Article

ТЕНДЕНЦИИ ПРИ ГЛОБАЛНИТЕ РАЗХОДИ ЗА РЕКЛАМА ЗА ПЕРИОДА 2012-2022. ВЛИЯНИЕ НА COVID-19.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 135

By:

Николова-Минков&, Венцислава

Publication type:

Article

ТЕНДЕНЦИИ В РАЗВИТИЕТО НА РЕКЛАМАТА ЗА ПЕРИОДА 2013 - 2019

Published in:

Management & Education / Upravlenie i Obrazovanie, 2020, v. 16, n. 2, p. 138

By:

Николова-Минкова, Венцислава

Publication type:

Article

The role of media connections in seasoned equity offerings.

Published in:

Journal of Financial Research, 2024, v. 47, n. 3, p. 667, doi. 10.1111/jfir.12370

By:

García‐Feijóo, Luis;
Gropper, Daniel;
Hossain, Md Miran;
Javakhadze, David

Publication type:

Article

Informativeness of mutual fund advertisements: Does advertising communicate fund quality to investors?

Published in:

Financial Management (Wiley-Blackwell), 2021, v. 50, n. 1, p. 203, doi. 10.1111/fima.12323

By:

Obaid, Khaled;
Pukthuanthong, Kuntara

Publication type:

Article

AN INVENTORY MODEL FOR COORDINATING ORDERING, PRICING AND ADVERTISEMENT POLICY FOR AN ADVANCE SALES SYSTEM.

Published in:

Yugoslav Journal of Operations Research, 2020, v. 30, n. 3, p. 325, doi. 10.2298/YJOR190315016A

By:

AGGARWAL, K. K.;
AHMED, Shuja;
MALIK, Fehmina

Publication type:

Article

ASYMMETRIC IMPACT OF ADVERTISING REVENUES ON CONSUMER BEHAVIOR: A BIVARIATE APPROACH.

Published in:

Central European Business Review, 2019, v. 8, n. 2, p. 1, doi. 10.18267/j.cebr.212

By:

Strong, J. T.;
Soydemir, G.;
Petratos, P.

Publication type:

Article

IMPLICATIONS OF A MODAL-DELAYED DISTRIBUTION LAG RESPONSE TO ADVERTISING EXPENDITURE.

Published in:

Decision Sciences, 1975, v. 6, n. 4, p. 646, doi. 10.1111/j.1540-5915.1975.tb01050.x

By:

Mann, Don H.

Publication type:

Article

The extent of global alcohol marketing and its impact on youth.

Published in:

Contemporary Drug Problems, 2010, v. 37, n. 1, p. 57, doi. 10.1177/009145091003700104

By:

Jernigan, David H.

Publication type:

Article

Advertising expenditure in 1950s Britain.

Published in:

Business History, 2010, v. 52, n. 4, p. 651, doi. 10.1080/00076791003753194

By:

Clayton, David

Publication type:

Article

THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES.

Published in:

Bulletin of Economic Research, 2010, v. 62, n. 3, p. 243, doi. 10.1111/j.1467-8586.2009.00319.x

By:

Elliott, Caroline;
Wei, Yingqi;
Lenton, Pamela

Publication type:

Article

Inequality aversion in cooperative advertising in supply chain: an experimental study.

Published in:

International Journal of Production Research, 2022, v. 60, n. 23, p. 7113, doi. 10.1080/00207543.2021.2004465

By:

Li, Yue;
Zhao, Xiaobo;
Xie, Jinxing;
Zhu, Wanshan

Publication type:

Article

Advertising spend and its impact on FMCG profitability (A case study of Unilever and Procter & Gamble).

Published in:

Journal of Marketing & Management, 2024, v. 15, n. 1, p. 30

By:

Siddiq, Saima;
Ali, Tahir

Publication type:

Article

Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan - A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited.

Published in:

Journal of Marketing & Management, 2024, v. 15, n. 1, p. 1

By:

Kissa, Tatheer;
Ali, Tahir

Publication type:

Article

Impact of Advertising Expense on the Profitability of Banks: A Study on the Leading Banks of Pakistan.

Published in:

Journal of Marketing & Management, 2023, v. 14, n. 2, p. 30

By:

Arshad, Ammad;
Karachi, Tahir Ali

Publication type:

Article

Impact of Advertising Expenditure on the Sales of the Textile Industry: (A Case Study of Leading Textile Companies in Pakistan).

Published in:

Journal of Marketing & Management, 2023, v. 14, n. 1, p. 33

By:

Rizwan, Syeda Isbah

Publication type:

Article

Examining the Correlation Between Hofstede's Dimensions and the Media Expenditure in the Global Market.

Published in:

Journal of Marketing & Management, 2019, v. 10, n. 1, p. 19

By:

Alshboul, Abdullah;
Nowlin, William A.;
Glasgow, Emily

Publication type:

Article

Reconversion in a declining market: the return to profitability of the print newspaper industry.

Published in:

Journal of Media Business Studies, 2023, v. 20, n. 2, p. 204, doi. 10.1080/16522354.2022.2104556

By:

Rios-Rodríguez, Raul;
Fernández-López, Sara;
Dios-Vicente, Adrián;
Rodeiro-Pazos, David

Publication type:

Article

The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media.

Published in:: Journal of Media Business Studies, 2007, v. 4, n. 1, p. 41
Publication type:: Article

Advertising Media Efficiency of FMCG Firms in India: An Empirical Investigation Using Data Envelopment Analysis.

Published in:

IUP Journal of Management Research, 2016, v. 15, n. 1, p. 37

By:

Hezekiah;
Ramakhrishnan, Lalitha;
Shaban, Majid

Publication type:

Article

Strategic Responses to Entry in Communications Markets: Evaluating Financial Consequences for Incumbents.

Published in:

Antitrust Bulletin, 2019, v. 64, n. 2, p. 214, doi. 10.1177/0003603X19844629

By:

Majumdar, Sumit K.

Publication type:

Article

Social Media Sentiments and Firm Value.

Published in:

Applied Economics, 2022, v. 54, n. 26, p. 2983, doi. 10.1080/00036846.2021.2001421

By:

Benjamin, Samuel Jebaraj;
Biswas, Pallab Kumar;
M Marathamuthu, M Srikamalaladevi;
Arunachalam, Murugesh

Publication type:

Article

REKLAM HARCAMALARI BANKALARIN FİNANSAL PERFORMANSINI ETKİLER Mİ?

Published in:

World of Accounting Science, 2021, v. 23, n. 4, p. 665, doi. 10.31460/mbdd.837165

By:

TABAK AYDIN, Hande;
KARA, Oğuz

Publication type:

Article

Effect of Advertising Expenditure on Firm Performance of Filipino Corporations: A Two-Stage Least Squares Analysis.

Published in:

DLSU Business & Economics Review, 2020, v. 30, n. 1, p. 70

By:

Manala-O., Safa D.;
Atienza, Ringgold R.

Publication type:

Article

The contribution of managerial ability on customer satisfaction: an empirical investigation.

Published in:

Journal of Strategic Marketing, 2023, v. 31, n. 2, p. 343, doi. 10.1080/0965254X.2021.1904436

By:

Ngo, Thanh;
Mai, Shirley;
Siguaw, Judy;
Jory, Surendranath

Publication type:

Article

Can socially irresponsible firms benefit from corporate advertising?

Published in:

Journal of Strategic Marketing, 2020, v. 28, n. 2, p. 95, doi. 10.1080/0965254X.2018.1482366

By:

Sharpe, Stacey;
Hanson, Nicole

Publication type:

Article