Works matching DE "SOCIAL media in marketing"

Results: 1254

The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience.

Published in:

Behavioral Sciences (2076-328X), 2025, v. 15, n. 5, p. 700, doi. 10.3390/bs15050700

By:

Beyari, Hasan;
Hashem, Tareq

Publication type:

Article

Optimizing YouTube Video Visibility and Engagement: The Impact of Keywords on Fisheries' Product Campaigns in the Supply Chain Sector.

Published in:

Information (2078-2489), 2025, v. 16, n. 5, p. 353, doi. 10.3390/info16050353

By:

Giankos, Emmanouil;
Giannakopoulos, Nikolaos T.;
Sakas, Damianos P.

Publication type:

Article

African Basketball in Photographs: Framing an Emerging Continental Sports League via Instagram.

Published in:

African Studies Quarterly, 2024, v. 22, n. 4, p. 3

By:

SLATER, KELSEY;
BURCH, LAUREN M.;
ZIMMERMAN, MATTHEW H.;
KNOLL, KELLY

Publication type:

Article

Combatting the Islamic State's Digital Dominance: Revitalizing U.S. Communication Strategy.

Published in:

Washington Quarterly, 2016, v. 39, n. 1, p. 29, doi. 10.1080/0163660X.2016.1170478

By:

Bole, Robert;
Kallmyer, Kevin

Publication type:

Article

Promoting Health and Brand Awareness - An Overview of Integrated Gamification Approach on Corporate Sector.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 113

By:

Respati, Titik;
Nugroho, Eko;
Setijono, Gilarsi W.

Publication type:

Article

Creating Strong Brand through Storytelling on an Application- Based Transportation Industry.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 231

By:

Widyakusumastuti, Maria Anggia;
Wiguna, Daniel Bermo Satria

Publication type:

Article

Why are some animals popular with wildlife tourists: insights from South Africa.

Published in:

Journal of Ecotourism, 2023, v. 22, n. 2, p. 312, doi. 10.1080/14724049.2021.2019261

By:

Mangachena, J. R.;
Pickering, C. M.

Publication type:

Article

Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things.

Published in:

Personal & Ubiquitous Computing, 2014, v. 18, n. 4, p. 997, doi. 10.1007/s00779-013-0714-7

By:

Jara, Antonio;
Parra, María;
Skarmeta, Antonio

Publication type:

Article

Can digital platforms support moralized markets? An analysis of affordances that matter to moralization.

Published in:

Marketing Theory, 2024, v. 24, n. 3, p. 465, doi. 10.1177/14705931231207321

By:

Bentsen, Kristin;
Pedersen, Per Egil

Publication type:

Article

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory.

Published in:

Marketing Theory, 2023, v. 23, n. 4, p. 607, doi. 10.1177/14705931231165098

By:

Simmons, Geoff;
Durkin, Mark

Publication type:

Article

The Influence of Social Media, Search Engines, Mobile Ads and Online Display Ads on Brand Awareness of Voucher X Products.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 11, p. 1331, doi. 10.59188/devotion.v5i11.20683

By:

Siahaya, Aubrey;
Tarigan, Samuel

Publication type:

Article

THE IMPORTANCE OF INVOLVEMENT: EXAMINING THE IMPACT OF SOMETHINC’S INSTAGRAM PAGE ON FUTURE PURCHASE INTENTION.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 8, p. 723

By:

Khoirunnisaa, Ulfah Windria;
Hidayat, Anas

Publication type:

Article

INFLUENCER MARKETING : ASSESSING THE EFFECT OF SELF-INFLUENCER COUNGRUENCE, PARASOCIAL RELATIONSHIPS, CREDIBILITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON SOCIAL MEDIA TIKTOK.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 2, p. 3197, doi. 10.59188/eduvest.v5i2.50782

By:

Peterson, Benedict;
Hanafi, Muh Hilman;
Justianto, Jerry S.

Publication type:

Article

DIGITAL CONTENT MARKETING DESIGN ON THE SOCIAL MEDIA ACCOUNT INSTAGRAM THE AWAN VILLAS, BALI IN INCREASING BRAND ENGAGEMENT.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 866, doi. 10.59188/eduvest.v5i1.50277

By:

Binar Baskara, I. Made;
Damayanti, Titien;
Dewa Rucika, Nyoman Gede

Publication type:

Article

FACTORS INFLUENCING FIRST-YEAR STUDENTS’ ACCEPTANCE OF UNIVERSITY-MANAGED SOCIAL MEDIA MARKETING.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 171, doi. 10.59188/eduvest.v5i1.1567

By:

Emal HS, Megawati Putri;
Hartono, Arif

Publication type:

Article

THE EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION : THE CASE OF VIDIO AS VIDEO STREAMING PLATFORM.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 10, p. 8990, doi. 10.59188/eduvest.v4i10.1361

By:

Sufajar, Insan Ariandanu;
Sobari, Nurdin

Publication type:

Article

UTILIZATION OF SOCIAL MEDIA AND ONLINE MARKETPLACE FOR THE DEVELOPMENT OF MARKETING OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN THE CLOTHING INDUSTRY (A STUDY ON CLOTHING COMPANIES IN MALANG).

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 7, p. 5961

By:

Sjadja’ah, Umar Syarifuddien;
Sopiah;
Rudijanto Wahyu Wardhana, Ery Tri Djatmika

Publication type:

Article

THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY IN MOBILE PHONE PRODUCTS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 1, p. 93

By:

Susanto, Bambang;
Ruswanti, Endang

Publication type:

Article

PULL STRATEGY AND DIGITAL MARKETING OPTIMIZATION FOR HOUSE OF GARMENT MSMES AS BRAND IDENTITY ENHANCEMENT BY LEGALITY MANAGEMENT, COMPANY PROFILE AND WEBSITE MAKING.

Published in:

Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 7, p. 1218, doi. 10.59188/eduvest.v3i7.864

By:

Afwan, Ihsanul;
Lupiyoadi, Rambat

Publication type:

Article

CONCENTRATION INVESTIGATING THE IMPACT OF COVID-19 ON THE OPERATION AND MANAGEMENT OF A DANCE STUDIO.

Published in:

Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 10, p. 2130, doi. 10.36418/eduvest.v2i10.626

By:

Salam, Amrullah Ibnus

Publication type:

Article

EXPLORING WAYS IN WHICH GREENWEARFAIR CAN IMPROVE THEIR DIGITAL MARKETING.

Published in:

Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 10, p. 1955, doi. 10.36418/eduvest.v2i10.598

By:

Kevin Alfputra, Muhammad Fathan

Publication type:

Article

Social media marketing and purchase decision: Insights from Indonesian MSMEs.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 2, p. 476

By:

Kusuma Negara, Wana Pramudyawardana

Publication type:

Article

The Impact of Artificial Intelligence on Sports Marketing: Applications and Limitations.

Published in:

Journal of New Studies in Sport Management, 2024, v. 5, n. 1, p. 1066, doi. 10.22103/jnssm.2023.22042.1218

By:

Momenifar, Fahimeh;
Pourranjbar, Mohammad;
Farazyani, Fateh

Publication type:

Article

Social Customer Relationship Management Capabilities in Sports Facilities.

Published in:

Journal of New Studies in Sport Management, 2023, v. 4, n. 4, p. 922, doi. 10.22103/jnssm.2023.21459.1191

By:

Pashaie, Sajjad;
Golmohammadi, Hamed;
Hoseini, Mir Davood

Publication type:

Article

Web-Based Delivery of a Family-Based Dating Violence Prevention Program for Youth Who Have Been Exposed to Intimate Partner Violence: Protocol for an Acceptability and Feasibility Study.

Published in:

JMIR Research Protocols, 2022, v. 11, n. 8, p. 1, doi. 10.2196/35487

By:

McNaughton Reyes, H. Luz;
Armora Langoni, Eliana Gabriela;
Sharpless, Laurel;
Blackburn, Natalie;
McCort, Agnieszka;
Macy, Rebecca J.;
Moracco, Kathryn E.;
Foshee, Vangie A.

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article

The Use of Video Marketing in the Communication Strategy of Business Universities.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 54, n. 4, p. 49, doi. 10.2478/minib-2024-0021

By:

Pluta-Olearnik, Mirosława;
Hasiak, Alisa

Publication type:

Article

EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY: THE MEDIATOR ROLE OF E-BRAND LOVE AND BRANDING CO-CREATION.

Published in:

Journal of Global Strategic Management, 2020, v. 14, n. 1, p. 69, doi. 10.20460/JGSM.2020.287

By:

ERCIS, Aysel;
HOS, Busra;
DEVECI, F. Gorgun

Publication type:

Article

Social Media Influencers (SMIs) as a Tactical Marketing Tool: Its Credibility and Role in the Beauty Market's Purchasing Behavior.

Published in:

Journal EJSDR- European Journal of Sustainable Development & Research, 2024, v. 8, n. 1, p. 41

By:

Kasapi, Irisi

Publication type:

Article

Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism.

Published in:

Istanbul Gelisim University Journal of Health Sciences / İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi, 2024, n. 24, p. 1040, doi. 10.38079/igusabder.1530240

By:

ÇETİN, Anıl;
BAŞAL, Murat

Publication type:

Article

SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 3, p. 619, doi. 10.15659/ppad.17.3.1448515

By:

KARAYALÇIN, Cem;
YARAŞ, Eyyup

Publication type:

Article

MECAZİ DİL UNSURLARININ TÜKETİCİ KATILIMI ÜZERİNDEKİ ETKİSİ: TÜRK HAVAYOLU INSTAGRAM SAYFALARI ÖRNEĞİ.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.15659/ppad.17.1.1251882

By:

KOÇAK, Cem Burak;
ATALIK, Özlem;
KOÇAK, Bahri Baran

Publication type:

Article

SOSYAL MEDYANIN HALK GASTRONOMİSİNE ETKİLERİ VE HALK EKONOMİSİ.

Published in:

Motif Academy Journal of Folklore, 2024, v. 17, n. 48, p. 2012, doi. 10.12981/mahder.1550477

By:

ŞENESEN, İsmail

Publication type:

Article

Clustering Social Media Data for Marketing Strategies: Literature Review Using Topic Modelling Techniques.

Published in:

Journal of Telecommunications & the Digital Economy, 2024, v. 12, n. 1, p. 510, doi. 10.18080/jtde.v12n1.889

By:

Chebil, Malek;
Jallouli, Rim;
Tobji, Mohamed Anis Bach

Publication type:

Article

Editorial: Emerging Technologies and Innovation for Digital Economy and Transformation.

Published in:

Journal of Telecommunications & the Digital Economy, 2024, v. 12, n. 1, p. 113, doi. 10.18080/jtde.v12n1.945

By:

Jallouli, Rim;
Tobji, Mohamed Anis Bach;
Soares, Ana Maria;
Casais, Beatriz;
Belkhir, Meriam

Publication type:

Article

An Empirical Study on Customer Perception Towards Digital Marketing in the Banking Sector.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2024, v. 51, n. 2, p. 91, doi. 10.1177/09708464241247877

By:

Pruthi, Nishita;
Bansal, Rohit

Publication type:

Article

A Systematic Literature Review on Social Media Marketing in Small and Medium Enterprises.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2023, v. 50, n. 1, p. 80, doi. 10.1177/09708464221129005

By:

Kanth, Grishma;
Prasad, R. Siva Rama

Publication type:

Article

PRO METHOD APPLIED IN DENTISTRY - DENTISTS AS PROTAGONISTS, PROACTIVE, AND PROMOTERS: A PILOT STUDY CONDUCTED IN THE DENTISTAPRO DIGITAL COMMUNITY.

Published in:

Journal of Clinical Dentistry & Research, 2024, v. 21, n. 2, p. 68, doi. 10.14436/2447-911x.21.2.068-085.art

By:

SOARES, Paulo Vinícius;
de ANDRADE, Marli Daniela;
de ARAÚJO, Consuelo Fernandes

Publication type:

Article

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2302311

By:

Manyanga, Wilbert;
Kanyepe, James;
Chikazhe, Lovemore;
Manyanga, Tendai

Publication type:

Article

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2273601

By:

Laradi, Sofiane;
Berber, Noureddine;
Rehman, Hafiz Mudassir;
Hossain, Md Billal;
Hiew, Lee-Chea;
Illés, Csaba Bálint

Publication type:

Article

Social media integration: An opportunity for SMEs sustainability.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2173859

By:

Bruce, Emmanuel;
Keelson, Solomon;
Amoah, John;
Bankuoru Egala, Sulemana

Publication type:

Article

Online brand community and consumer brand trust: Analysis from Czech millennials.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2149152

By:

Amoah, John;
Jibril, Abdul Bashiru;
Bankuoru Egala, Sulemana;
Keelson, Solomon A.

Publication type:

Article

The role of social brand engagement on brand equity and purchase intention for fashion brands.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2143308

By:

Vo Minh, Sang;
Nguyen Huong, Giang;
Dang Nguyen Ha, Giang

Publication type:

Article

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2062910

By:

Silaban, Pantas H.;
Silalahi, Andri Dayarana K.;
Octoyuda, Edgar;
Sitanggang, Yuni Kartika;
Hutabarat, Lamtiur;
Sitorus, Ade Irma Suryani

Publication type:

Article

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2034234

By:

Husain, Rehan;
Ahmad, Amna;
Khan, Bilal Mustafa

Publication type:

Article

Social Media Strategy: Marketing and Advertising in the Consumer Revolution.

Published in:

2016

By:

Kurtin, Kate S.

Publication type:

Book Review

Brand-generated social media content and its differential impact on loyalty program members.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1071, doi. 10.1007/s11747-022-00869-4

By:

Hernández-Ortega, Blanca I.;
Stanko, Michael A.;
Rishika, Rishika;
Molina-Castillo, Francisco-Jose;
Franco, José

Publication type:

Article

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 51, doi. 10.1007/s11747-020-00733-3

By:

Li, Fangfang;
Larimo, Jorma;
Leonidou, Leonidas C.

Publication type:

Article

Getting more likes: the impact of narrative person and brand image on customer–brand interactions.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1027, doi. 10.1007/s11747-019-00632-2

By:

Chang, Yaping;
Li, You;
Yan, Jun;
Kumar, V.

Publication type:

Article

The future of social media in marketing.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 79, doi. 10.1007/s11747-019-00695-1

By:

Appel, Gil;
Grewal, Lauren;
Hadi, Rhonda;
Stephen, Andrew T.

Publication type:

Article