Works matching Advertising to children

Results: 1592

Is Child Advertising Inherently Unfair?

Published in:

Journal of Business Ethics, 2019, v. 158, n. 3, p. 603, doi. 10.1007/s10551-017-3742-9

By:

Rowthorn, David

Publication type:

Article

ADVERTISING TO CHILDREN AND PARENTAL BUYING BEHAVIOR IN THE MUNICIPALITY OF GEVGELIJA.

Published in:

Economic Development / Ekonomiski Razvoj, 2016, v. 18, n. 1/2, p. 225

By:

MARENCHEVA, DRAGICA;
PETROVSKA, ILIJANA;
BUNDALESKA, ELENA;
TOMOVSKA, ANA

Publication type:

Article

Children's advertising: the ethics of economic socialisation.

Published in:

International Journal of Consumer Studies, 2004, v. 28, n. 4, p. 364, doi. 10.1111/j.1470-6431.2004.00401.x

By:

Preston, Chris

Publication type:

Article

ADVERTISING TARGETED AT CHILDREN AND CURRENT APPROACH TO IT IN THE CENTRAL EUROPEAN REGION WITH EMPHASIS ON CZECH AND GERMAN EXAMPLES. A BRIEF LINGUISTIC-EDUCATIONAL ANALYSIS.

Published in:

Caracteres: Estudios Culturales y Criticos de la Esfera Digital, 2017, v. 6, n. 2, p. 226

By:

TESAŘOVÁ, PAVLÍNA;
KRAŤKOVÁ, JINDŘIŠKA

Publication type:

Article

Children's understanding of television advertising: a qualitative approach.

Published in:

Journal of Marketing Communications, 2003, v. 9, n. 2, p. 59, doi. 10.1080/1352726032000080858

By:

Oates, Caroline;
Blades, Mark;
Gunter, Barrie;
Don, Jacquie

Publication type:

Article

Everything Under Control: A Child's Eye View of Advertising.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 433, doi. 10.1362/026725703321663737

By:

Bartholomew, Alice;
O'Donohoe, Stephanie

Publication type:

Article

The Use of Children in Advertising and the Impact of Advertising Aimed at Children.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 169, doi. 10.1080/02650487.1987.11107013

By:

Kinsey, Joanna

Publication type:

Article

Children's Exposure to Advertising on Games Sites in Brazil and Spain.

Published in:

Comunicar, 2015, v. 23, n. 45, p. 169, doi. 10.3916/C45-2015-18

By:

Marti-Pellón, Daniel;
Saunders-Uchoa-Craveiro, Pâmela

Publication type:

Article

Television Food Advertising to Children: A Global Perspective.

Published in:

American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267

By:

Kelly, Bridget;
Halford, Jason C. G.;
Boyland, Emma J.;
Chapman, Kathy;
Bautista-Castaño, Inmaculada;
Berg, Christina;
Caroli, Margherita;
Cook, Brian;
Coutinho, Janine G.;
Effertz, Tobias;
Grammatikaki, Evangelia;
Keller, Kathleen;
Leung, Raymond;
Manios, Yannis;
Monteiro, Renata;
Pedley, Claire;
Prell, Hillevi;
Raine, Kim;
Recine, Elisabetta;
Serra-Majem, Lluis

Publication type:

Article

Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands.

Published in:

Journal of Children & Media, 2010, v. 4, n. 1, p. 77, doi. 10.1080/17482790903407333

By:

Rozendaal, Esther;
Buijzen, Moniek;
Valkenburg, Patti

Publication type:

Article

Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising.

Published in:

Human Communication Research, 2012, v. 38, n. 2, p. 199, doi. 10.1111/j.1468-2958.2011.01425.x

By:

Rozendaal, Esther;
Buijzen, Moniek;
Valkenburg, Patti M.

Publication type:

Article

CHILDREN'S ATTITUDES TOWARD ADVERTISING ON TELEVISION AND RADIO AND IN CHILDREN'S MAGAZINES AND COMIC BOOKS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 407

By:

Lindquist, Jay D.

Publication type:

Article

Children's understanding of television advertising: A grounded theory approach.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333

By:

Andronikidis, Andreas I.;
Lambrianidou, Maria

Publication type:

Article

Autorregulación en la publicidad de alimentos para niños a través de PAOS: un estudio internacional.

Published in:

Cuadernos.info, 2013, n. 32, p. 59, doi. 10.7764/cdi.32.491

By:

GONZÁLEZ DÍAZ, CRISTINA

Publication type:

Article

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising.

Published in:

Journal of Advertising, 2018, v. 47, n. 3, p. 255, doi. 10.1080/00913367.2018.1463580

By:

De Jans, Steffi;
Vanwesenbeeck, Ini;
Cauberghe, Veroline;
Hudders, Liselot;
Rozendaal, Esther;
van Reijmersdal, Eva A.

Publication type:

Article

Fantasy in Food Advertising Targeted at Children.

Published in:

Journal of Advertising, 2012, v. 41, n. 3, p. 75, doi. 10.2753/joa0091-3367410305

By:

Rose, Gregory M.;
Merchant, Altaf;
Bakir, Aysen

Publication type:

Article

HOW ARE CHILDREN'S ATTITUDES TOWARD ADS AND BRANDS AFFECTED BY GENDER-RELATED CONTENT IN ADVERTISING?

Published in:

Journal of Advertising, 2010, v. 39, n. 1, p. 35, doi. 10.2753/JOA0091-3367390103

By:

Bakir, Aysen;
Palan, Kay M.

Publication type:

Article

INTEGRATING RESULTS FROM CHILDREN'S TELEVISION ADVERTISING RESEARCH.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 3, doi. 10.1080/00913367.1979.10673282

By:

Resnik, Alan J.;
Stern, Bruce L.;
Alberty, Barbara

Publication type:

Article

Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors.

Published in:

Journal of Advertising, 1978, v. 7, n. 4, p. 9, doi. 10.1080/00913367.1978.10673249

By:

Barry, Thomas E.

Publication type:

Article

Knowing the Child Consumer through Box Tops: Data Collection, Measurement, and Advertising to Children, 1920–1945.

Published in:

Critical Studies in Media Communication, 2015, v. 32, n. 2, p. 112, doi. 10.1080/15295036.2014.1000351

By:

Asquith, Kyle

Publication type:

Article

Reducing Children's Susceptibility to Commercials: Mechanisms of Factual and Evaluative Advertising Interventions.

Published in:

Media Psychology, 2007, v. 9, n. 2, p. 411, doi. 10.1080/15213260701291361

By:

Buijzen, Moniek

Publication type:

Article

Children's Understanding of Television Advertising Intent.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 411, doi. 10.1362/026725703321663728

By:

Lawlor, Margaret-Anne;
Prothero, Andrea

Publication type:

Article

The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda.

Published in:

Journal of Marketing Management, 2002, v. 18, n. 5-6, p. 481, doi. 10.1362/0267257022683659

By:

Lawlor, Margaret-Anne;
Prothero, Andrea

Publication type:

Article

The influence of the Children's Food and Beverage Advertising Initiative: change in children's exposure to food advertising on television in Canada between 2006-2009.

Published in:

International Journal of Obesity, 2014, v. 38, n. 4, p. 558, doi. 10.1038/ijo.2014.4

By:

Potvin Kent, M;
Wanless, A

Publication type:

Article

EXPLORING THE ROLE PLAYED BY CHILDREN AND TWEENS IN ADVERTISING USING CONTENT ANALYSIS.

Published in:

Annals of DAAAM & Proceedings, 2011, p. 473

By:

Cosoi, Carmen Maria

Publication type:

Article

ADVERTISING CONNOISSEURS: CHILDREN'S ACTIVE ENGAGEMENT WITH AND ENJOYMENT OF TELEVISION ADVERTISING.

Published in:

Irish Marketing Review, 2009, v. 20, n. 1, p. 23

By:

Lawlor, Margaret-Anne

Publication type:

Article

Exploring parents’ perceptions of television food advertising directed at children: A South Australian study.

Published in:

Nutrition & Dietetics, 2007, v. 64, n. 1, p. 50, doi. 10.1111/j.1747-0080.2007.00069.x

By:

IP, Joyce;
MEHTA, Kaye P.;
COVENEY, John

Publication type:

Article

The Influence of Model Age on Children's Reactions to Advertising Stimuli.

Published in:

Psychology & Marketing, 1990, v. 7, n. 4, p. 295, doi. 10.1002/mar.4220070405

By:

Macklin, M. Carole

Publication type:

Article

Television Advertising and Children's Attitudes Toward Proprietary Medicine.

Published in:

Psychology & Marketing, 1987, v. 4, n. 3, p. 213, doi. 10.1002/mar.4220040305

By:

Rossano, Matt J.;
Butter, Eliot J.

Publication type:

Article

Discrepancies Between Parents' and Children's Attitudes Toward TV Advertising.

Published in:

Journal of Genetic Psychology, 2009, v. 170, n. 2, p. 176, doi. 10.3200/GNTP.170.2.176-192

By:

Baiocco, Roberto;
D'Alessio, Maria;
Laghi, Fiorenzo

Publication type:

Article

The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.

Published in:

Journal of Business Ethics, 2010, v. 91, n. 2, p. 299, doi. 10.1007/s10551-009-0084-2

By:

Bakir, Aysen;
Vitell, Scott

Publication type:

Article

Children and the Changing World of Advertising.

Published in:

Journal of Business Ethics, 2004, v. 52, n. 2, p. 161, doi. 10.1023/B:BUSI.0000035907.66617.f5

By:

Moore, Elizabeth S.

Publication type:

Article

Assessing Compliance with Industry Self-Regulation of Television Advertising to Children.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 2, p. 148, doi. 10.1080/00909889309365363

By:

Kunkel, Dale;
Gantz, Walter

Publication type:

Article

Children and television advertising: When do they understand persuasive intent?

Published in:

Journal of Consumer Behaviour, 2002, v. 1, n. 3, p. 238, doi. 10.1002/cb.69

By:

Oates, Caroline;
Blades, Mark;
Gunter, Barrie

Publication type:

Article

Food advertising on Australian television: the extent of children's exposure.

Published in:

Health Promotion International, 2005, v. 20, n. 2, p. 105, doi. 10.1093/heapro/dah601

By:

Neville, Leonie;
Thomas, Margaret;
Bauman, Adrian

Publication type:

Article

Commentary Mismeasurement of children's understanding of the persuasive intent of advertising.

Published in:

Journal of Children & Media, 2010, v. 4, n. 1, p. 109, doi. 10.1080/17482790903407358

By:

Kunkel, Dale

Publication type:

Article

Advertisers' Implementation of CARU Guidelines for Advertising Targeted at Children.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 27, doi. 10.1080/10641734.2007.10505214

By:

Ji, Mindy F.;
Laczniak, Russell N.

Publication type:

Article

Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 1, p. 53, doi. 10.1080/10641734.2005.10505173

By:

Mallalieu, Lynnea;
Palan, Kay M.;
Laczniak, Russell N.

Publication type:

Article

An Investigation of the Fine Print in Children's Television Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 77, doi. 10.1080/10641734.1995.10505034

By:

Kolbe, Richard H.;
Muehling, Darrel D.

Publication type:

Article

Television advertising to children: An analysis of selected New Zealand commercials.

Published in:

Marketing Bulletin, 1993, v. 4, p. 19

By:

Hoek, Janet;
Laurence, Kelly

Publication type:

Article

Children's Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge.

Published in:

Journal of Consumer Policy, 2014, v. 37, n. 2, p. 235, doi. 10.1007/s10603-014-9257-1

By:

Verhellen, Yann;
Oates, Caroline;
Pelsmacker, Patrick;
Dens, Nathalie

Publication type:

Article

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour.

Published in:

Journal of Consumer Policy, 2014, v. 37, n. 2, p. 161, doi. 10.1007/s10603-013-9250-0

By:

Büttner, Oliver;
Florack, Arnd;
Serfas, Benjamin

Publication type:

Article

Children's understanding of TV advertising: Effects of age, gender, and parental influence.

Published in:

Journal of Consumer Policy, 1998, v. 21, n. 2, p. 171, doi. 10.1023/A:1006831206697

By:

Bijmolt, Tammo H. A.;
Claassen, Wilma

Publication type:

Article

Children's Interaction with Adult Orientated Advertising.

Published in:

Marketing Review, 2006, v. 6, n. 1, p. 73, doi. 10.1362/146934706776861537

By:

Preston, Christopher

Publication type:

Article

Children's Perceived Truthfulness of Television Advertising and Parental Influence: A Hong Kong Study.

Published in:

Advances in Consumer Research, 2001, v. 28, n. 1, p. 207

By:

Chan, Kara

Publication type:

Article

THE ROLE OF KNOWLEDGE IN THE EFFECTS OF TELEVISION ADVERTISING ON CHILDREN.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 147

By:

Sanft, Henrianne

Publication type:

Article

OVERVIEW OF "CAN AND SHOULD THE FTC RESTRICT ADVERTISING TO CHILDREN" WORKSHOP.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 3

By:

Mazis, Michael B.

Publication type:

Article

PERCEPTIONS OF CHILDREN'S TELEVISION ADVERTISING: AN EMPIRICAL INVESTIGATION OF THE BELIEFS AND ATTITUDES OF CONSUMER, INDUSTRY, AND GOVERNMENT RESPONDENTS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 879

By:

Culley, James D.

Publication type:

Article

Regulate or Educate? Parental Perception of Food Advertising Targeting Children, its Regulation and Food Industry Self-Regulation in the Czech Republic.

Published in:

European Food & Feed Law Review, 2016, v. 11, n. 2, p. 94

By:

Karel, Tomáš;
Lhotáková, Markéta;
Olšanová, Květa

Publication type:

Article

Stricter Rules on Food Advertising Directed at Children in the Netherlands.

Published in:

European Food & Feed Law Review, 2015, v. 10, n. 1, p. 54

By:

Hoogenraad, Ebba;
Duivenvoorde, Bram

Publication type:

Article