The brand personalities of brand communities: An analysis of online communication.
- Published in:
- 2018
- By:
- Publication type:
- Abstract
Works matching DE "BRAND personification"
Results: 443
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THE ROLE OF PRICE PERCEPTION IN INTEREST IN BUYING SMARTPHONES THROUGH OPTIMIZATION OF PRODUCT QUALITY AND BRAND IMAGE.
- Published in:
- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 447, doi. 10.17358/jabm.10.2.447
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- Publication type:
- Article
3
Between Self Congruity, Destination Relationship and Memorable Tourist Experience: an Empirical Study on Destination Loyalty.
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- JDM: Jurnal Dinamika Manajemen, 2019, v. 10, n. 1, p. 111, doi. 10.15294/jdm.v10i1.17408
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- Publication type:
- Article
4
Marka Kişiliği Kavramı Bağlamında Netnografik Bir Araştırma: Starbucks ve Kahve Dünyası Örneği.
- Published in:
- Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, n. 3, p. 86
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- Publication type:
- Article
5
Fast fashion consumer engagement on Instagram: a case study.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2322111
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- Publication type:
- Article
6
How brand personality, brand identification and service quality influence service brand equity.
- Published in:
- Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329
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- Publication type:
- Article
7
How brand personality, brand identification and service quality influence service brand equity.
- Published in:
- Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329
- By:
- Publication type:
- Article
8
Analyzing the Brand Values of Online Shopping Website in China - Focused on Taobao and Jingdong -.
- Published in:
- Journal of Digital Convergence, 2018, v. 16, n. 1, p. 293, doi. 10.14400/JDC.2018.16.1.293
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- Publication type:
- Article
9
The Relationship between Brand Experience, Brand Personality and Customer Loyalty.
- Published in:
- International Journal of Business & Economics, 2017, v. 16, n. 2, p. 109
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- Publication type:
- Article
10
Istraživanje odnosa između karakteristika ličnosti potrošača, ličnosti brenda i lojalnosti potrošača.
- Published in:
- Marketing (0354-3471), 2022, v. 53, n. 3, p. 171
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- Publication type:
- Article
11
The influence of design on flower personality: the moderating role of human personalit.
- Published in:
- Journal of Marketing Trends (1961-7798), 2021, v. 7, n. 1, p. 31
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- Publication type:
- Article
12
Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance.
- Published in:
- ASEAN Marketing Journal, 2013, v. 5, n. 2, p. 1
- By:
- Publication type:
- Article
13
Determining the Antecedents and Consequences of the Airline Brand Personality.
- Published in:
- Journal of Airline & Airport Management, 2019, v. 9, n. 1, p. 1, doi. 10.3926/jairm.121
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- Publication type:
- Article
14
More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers' Purchase Intention Toward Sincere vs. Exciting Brands.
- Published in:
- Frontiers in Psychology, 2020, v. 11, p. 1, doi. 10.3389/fpsyg.2020.01258
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- Publication type:
- Article
15
ULUS MARKALAŞMASININ DEĞİŞEN EKONOMİK BOYUTLARI VE ÜLKELERE KATTIĞI DEĞER.
- Published in:
- Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 21, n. 45, p. 1113, doi. 10.46928/iticusbe.1095634
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- Publication type:
- Article
16
DIGITAL MARKETING STRATEGIES BASED ON CONSUMER PERCEPTION OF THE BRAND. MAGAZIA MORĂRIȚEI CASE STUDY, IASI, ROMANIA.
- Published in:
- Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2024, v. 24, n. 4, p. 423
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- Publication type:
- Article
17
Brand Name Translation as a Decisive Factor in Positioning Foreign Brands On Chinese Market (II).
- Published in:
- Revista Transilvania, 2018, n. 4, p. 57
- By:
- Publication type:
- Article
18
Making an exciting brand big: Brand personality, logo size and brand evaluation.
- Published in:
- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2020, v. 37, n. 3, p. 259, doi. 10.1002/cjas.1545
- By:
- Publication type:
- Article
19
The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market.
- Published in:
- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2017, v. 34, n. 1, p. 47, doi. 10.1002/cjas.1321
- By:
- Publication type:
- Article
20
Take a Ride on Credibility: The Role of Brand Personality in Users' Loyalty to Virtual Brands in the Sharing Economy.
- Published in:
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2021, v. 16, n. 2, p. 221, doi. 10.18568/internext.v16i2.670
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- Publication type:
- Article
21
AN ASSESSMENT OF CUSTOMER PERCEPTION OF THE BRAND PERSONALITY OF GLOBACOM, NIGERIA.
- Published in:
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2020, v. 15, n. 3, p. 128, doi. 10.18568/internext.v15i3.574
- By:
- Publication type:
- Article
22
BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY.
- Published in:
- Management & Marketing Journal, 2022, v. 20, n. 1, p. 34, doi. 10.52846/MNMK.20.1.03
- By:
- Publication type:
- Article
23
Consumer Engagement with Retail Businesses: A Systematic Literature Review and Future Agendas.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
24
BRAND PERSONALITY AS A DETERMINANT OF CONSUMER LOYALTY OF MOBILE PHONES AND CARS IN THE REPUBLIC OF SERBIA1.
- Published in:
- Economic Themes, 2022, v. 60, n. 4, p. 513, doi. 10.2478/ethemes-2022-0028
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- Publication type:
- Article
25
TRANSPORTING SERVICES TO THE CUSTOMER: EXPLORING USER-GENERATED CONTENT AND ENTREPREUNERSHIP.
- Published in:
- Journal of Business & Entrepreneurship, 2015, v. 27, n. 1, p. 108
- By:
- Publication type:
- Article
26
Physicians' Brand Personality: Building Brand Personality Scale.
- Published in:
- Services Marketing Quarterly, 2022, v. 43, n. 1, p. 48, doi. 10.1080/15332969.2021.1989890
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- Publication type:
- Article
27
The Influence of Service Brand Perceptions and Ideals on Consumption Intentions.
- Published in:
- Services Marketing Quarterly, 2021, v. 42, n. 1/2, p. 38, doi. 10.1080/15332969.2020.1830641
- By:
- Publication type:
- Article
28
The Impact of Services Brand Personality on Consumer–Brand Relationship Quality.
- Published in:
- Services Marketing Quarterly, 2016, v. 37, n. 3, p. 185, doi. 10.1080/15332969.2016.1184544
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- Publication type:
- Article
29
Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality.
- Published in:
- Services Marketing Quarterly, 2015, v. 36, n. 1, p. 62, doi. 10.1080/15332969.2015.976523
- By:
- Publication type:
- Article
30
新媒体环境下的服装品牌人格化营销策略.
- Published in:
- Wool Textile Journal, 2021, v. 49, n. 11, p. 58, doi. 10.19333/j.mfkj.20210104406
- By:
- Publication type:
- Article
31
The language of marketing hyperbole and consumer perception–The case of Glasgow.
- Published in:
- PLoS ONE, 2023, v. 18, n. 12, p. 1, doi. 10.1371/journal.pone.0295132
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- Publication type:
- Article
32
Private label personality: applying brand personality to private label brands.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2015, v. 25, n. 4, p. 362, doi. 10.1080/09593969.2015.1017772
- By:
- Publication type:
- Article
33
Correction.
- Published in:
- 2024
- Publication type:
- Correction Notice
34
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
- Published in:
- Journal of Marketing Management, 2020, v. 36, n. 11/12, p. 1031, doi. 10.1080/0267257X.2020.1764080
- By:
- Publication type:
- Article
35
The projected destination brand personalities of European capital cities and their positioning.
- Published in:
- Journal of Marketing Management, 2019, v. 35, n. 11/12, p. 1135, doi. 10.1080/0267257X.2019.1647274
- By:
- Publication type:
- Article
36
Human-like underdog brands: How brand personality affects self-service technology adoption.
- Published in:
- Social Behavior & Personality: an international journal, 2022, v. 50, n. 4, p. 1, doi. 10.2224/sbp.11237
- By:
- Publication type:
- Article
37
Self-service versus human interaction in private consumption: The moderating role of brand personality.
- Published in:
- Social Behavior & Personality: an international journal, 2022, v. 50, n. 4, p. 1, doi. 10.2224/sbp.11322
- By:
- Publication type:
- Article
38
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty.
- Published in:
- Social Behavior & Personality: an international journal, 2019, v. 47, n. 7, p. 1, doi. 10.2224/sbp.7680
- By:
- Publication type:
- Article
39
COGNITIVE, EXPERIENTIAL, AND MARKETING FACTORS MEDIATE THE EFFECT OF BRAND PERSONALITY ON BRAND EQUITY.
- Published in:
- Social Behavior & Personality: an international journal, 2017, v. 45, n. 1, p. 1, doi. 10.2224/sbp.5621
- By:
- Publication type:
- Article
40
EFFECTS OF FLOW AND SELF-CONSTRUAL ON PLAYER PERCEPTION OF BRAND PERSONALITY IN ADVERGAMES.
- Published in:
- Social Behavior & Personality: an international journal, 2015, v. 43, n. 7, p. 1181, doi. 10.2224/sbp.2015.43.7.1181
- By:
- Publication type:
- Article
41
CONSUMPTION OF BRANDED FASHION APPAREL: GENDER DIFFERENCES IN BEHAVIOR.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, p. 1, doi. 10.2224/sbp.2014..S1
- By:
- Publication type:
- Article
42
MODELLING THE INTERDEPENDENCES BETWEEN BRAND LOGO DESIGN AND CONSUMERS' PERCEPTIONS REGARDING BRAND PERSONALITY DIMENSIONS.
- Published in:
- Economic Computation & Economic Cybernetics Studies & Research, 2021, v. 55, n. 1, p. 269, doi. 10.24818/18423264/55.1.21.17
- By:
- Publication type:
- Article
43
El uso de los arquetipos en la industria de la moda en Colombia.
- Published in:
- Estudios Gerenciales, 2014, v. 30, n. 130, p. 48, doi. 10.1016/j.estger.2014.01.012
- By:
- Publication type:
- Article
44
A CONCEPTUAL REVIEW OF THE LITERATURE ON BRAND PERSONALITY.
- Published in:
- Estudios de Administración, 2022, v. 29, n. 1, p. 81, doi. 10.5354/0719-0816.2022.67025
- By:
- Publication type:
- Article
45
EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY IMPROVEMENT ON REVISIT INTENTION DURING COVID-19.
- Published in:
- Tourism & Hospitality Management, 2023, v. 29, n. 3, p. 455, doi. 10.20867/thm.29.3.12
- By:
- Publication type:
- Article
46
BRAND PERSONALITY AND REVISIT INTENTION: THE MEDIATING ROLE OF TOURISTS' SELF-IMAGE CONGRUITY.
- Published in:
- Tourism & Hospitality Management, 2023, v. 29, n. 2, p. 235, doi. 10.20867/thm.29.2.8
- By:
- Publication type:
- Article
47
Brand Action for Environmental Sustainability: Is Brand A Hero or A Caregiver?
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 183
- By:
- Publication type:
- Article
48
How Intimate are You with Your Preferred Brand? - A Study on Brand Personality Congruence.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2017, v. 25, n. 2, p. 723
- By:
- Publication type:
- Article
49
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence.
- Published in:
- Asia Pacific Journal of Tourism Research, 2021, v. 26, n. 8, p. 849, doi. 10.1080/10941665.2021.1925314
- By:
- Publication type:
- Article
50
South Korea's Medical Tourism Destination Brand Personality and the Influence of Personal Values.
- Published in:
- Asia Pacific Journal of Tourism Research, 2015, v. 20, n. 5, p. 563, doi. 10.1080/10941665.2014.904804
- By:
- Publication type:
- Article