Works matching Native advertising
Results: 216
To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram In-Feed Native Advertising.
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- Journal of Advertising Education, 2024, v. 28, n. 2, p. 137, doi. 10.1177/10980482241265660
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- Article
Publicidad nativa y notas de prensa, un análisis comparado.
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- Question (1669-6581), 2020, v. 2, n. 67, p. 1, doi. 10.24215/16696581e433
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- Article
The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs.
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- Journal of Public Policy & Marketing, 2019, v. 38, n. 1, p. 110, doi. 10.1177/0743915618818576
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- Article
"It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media.
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- Journal of Media Business Studies, 2024, v. 21, n. 1, p. 82, doi. 10.1080/16522354.2023.2214448
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- Article
Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets.
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- Journal of Media Business Studies, 2019, v. 16, n. 2, p. 95, doi. 10.1080/16522354.2019.1596723
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- Article
Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford "Evaluating information" test.
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- Journal of Marketing Communications, 2021, v. 27, n. 2, p. 207, doi. 10.1080/13527266.2019.1655086
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- Article
Publicidad nativa: ¿fake news o recurso estratégico?
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- ComHumanitas: Revista Científica de Comunicación, 2020, v. 11, n. 2, p. 31, doi. 10.31207/rch.v11i2.238
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- Article
A Critical Analysis of Attempts to Regulate Native Advertising and Influencer Marketing.
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- International Journal of Communication (19328036), 2020, v. 14, p. 5729
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- Article
Brand disclosure and source partiality affect native advertising recognition and media credibility.
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- Newspaper Research Journal, 2019, v. 40, n. 3, p. 299, doi. 10.1177/0739532919849472
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- Article
Interplay of content type and product type in the consumer response to native advertising on social media.
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- Asian Journal of Communication, 2019, v. 29, n. 6, p. 464, doi. 10.1080/01292986.2019.1679852
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- Article
Examining native CSR advertising as a post-crisis response strategy.
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- International Journal of Advertising, 2022, v. 41, n. 2, p. 354, doi. 10.1080/02650487.2021.1914445
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- Article
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language.
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- International Journal of Advertising, 2020, v. 39, n. 1, p. 74, doi. 10.1080/02650487.2019.1585649
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- Article
When news sites go native: Redefining the advertising–editorial divide in response to native advertising.
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- Journalism, 2015, v. 16, n. 7, p. 849, doi. 10.1177/1464884914545441
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- Article
DO NOT TRUST ME: HOW NEWS READERS PERCEIVE AND RECOGNIZE NATIVE ADVERTISING.
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- IADIS International Journal on WWW/Internet, 2020, v. 18, n. 1, p. 1
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- Article
What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review.
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- Journal of Media Research, 2020, v. 13, n. 2, p. 59, doi. 10.24193/jmr.37.4
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- Article
EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS.
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- Studia Universitatis Babeș-Bolyai, Ephemerides, 2020, v. 65, n. 1, p. 85, doi. 10.24193/subbeph.2020.1.05
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- Article
Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education.
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- Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 378, doi. 10.1515/commun-2019-0120
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- Article
Advertising in disguise? How disclosure and content features influence the effects of native advertising.
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- Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 303, doi. 10.1515/commun-2019-0116
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- Article
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.
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- Marketing Science, 2020, v. 39, n. 1, p. 5, doi. 10.1287/mksc.2018.1125
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- Article
The Impact of Consumers' Dynamic Browsing Modes on the Effect of In-Feed Native Advertising.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.842906
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- Article
DOĞAL REKLAMLARIN MARKA TUTUMU BAĞLAMINDA İRDELENMESİ.
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- Visionary E-Journal / Vizyoner Dergisi, 2020, v. 11, n. 27, p. 514, doi. 10.21076/vizyoner.649888
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- Article
How News Organizations Sell Native Advertising: Discourses of Integration and Separation on In-House Content Studio Web Sites.
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- Journalism Studies, 2022, v. 23, n. 8, p. 915, doi. 10.1080/1461670X.2022.2058594
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- Article
Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence.
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- Journalism Studies, 2021, v. 22, n. 7, p. 916, doi. 10.1080/1461670X.2021.1906298
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- Article
CONTEST OVER AUTHORITY: Navigating native advertising’s impacts on journalism autonomy.
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- Journalism Studies, 2019, v. 20, n. 4, p. 523, doi. 10.1080/1461670X.2017.1397531
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- Article
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z
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- Article
Negative Consequences of Storytelling in Native Advertising.
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- Journal of Interactive Marketing, 2020, v. 52, p. 61, doi. 10.1016/j.intmar.2020.03.005
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- Article
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising.
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- Journal of Interactive Marketing, 2018, v. 43, p. 17, doi. 10.1016/j.intmar.2018.02.002
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- Article
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms.
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- Journal of Interactive Advertising, 2023, v. 23, n. 2, p. 85, doi. 10.1080/15252019.2022.2146991
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- Article
Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising.
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- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 273, doi. 10.1080/15252019.2020.1773353
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- Article
Examining Consumers' Recognition of Native and Banner Advertising on News Website Home Pages.
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- Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 1, doi. 10.1080/15252019.2019.1688737
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- Article
Digital Native Advertising: Practitioner Perspectives and a Research Agenda.
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- Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 80, doi. 10.1080/15252019.2017.1357513
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- Article
Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 20, doi. 10.1177/0022243719879711
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- Article
Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.
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- Journalism & Mass Communication Quarterly, 2021, v. 98, n. 4, p. 1129, doi. 10.1177/1077699020952131
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- Article
News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions.
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- Journalism & Mass Communication Quarterly, 2020, v. 97, n. 1, p. 161, doi. 10.1177/1077699019886589
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- Article
How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective.
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- Psychology & Marketing, 2024, v. 41, n. 6, p. 1289, doi. 10.1002/mar.21980
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- Article
Native advertising in mobile applications: Thinking styles and congruency as moderators.
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- Journal of Marketing Communications, 2020, v. 26, n. 6, p. 575, doi. 10.1080/13527266.2018.1547918
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- Article
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 1, p. 4, doi. 10.1080/02650487.2019.1658438
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- Article
Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance.
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- International Journal of Advertising, 2019, v. 38, n. 5, p. 651, doi. 10.1080/02650487.2019.1575109
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- Article
Regulating Native Advertising.
- Published in:
- Management Science, 2022, v. 68, n. 11, p. 8045, doi. 10.1287/mnsc.2021.4242
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- Article
Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses.
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- Journal of Interactive Advertising, 2022, v. 22, n. 2, p. 141, doi. 10.1080/15252019.2022.2065389
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- Publication type:
- Article
Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation.
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- Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 1, doi. 10.1080/15252019.2018.1520661
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- Article
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes's BrandVoice Unit.
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- Journal of Interactive Advertising, 2018, v. 18, n. 2, p. 148, doi. 10.1080/15252019.2018.1491349
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- Article
Building a Better Native Advertising Disclosure.
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- Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 150, doi. 10.1080/15252019.2017.1370401
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- Article
You don't fool me! Consumer perceptions of digital native advertising and banner advertising.
- Published in:
- Journal of Media Business Studies, 2019, v. 16, n. 4, p. 275, doi. 10.1080/16522354.2019.1640517
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- Article
The processing of native advertising compared to banner advertising: an eye-tracking experiment.
- Published in:
- Electronic Commerce Research, 2023, v. 23, n. 3, p. 1921, doi. 10.1007/s10660-021-09523-7
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- Article
Nuevos productos y servicios ofertados a las marcas por las principales cabeceras españolas: branded content y publicidad nativa.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 1, p. 299, doi. 10.14198/MEDCOM.19798
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- Article
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 82, doi. 10.1177/0022242918817549
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- Article
Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media.
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- Journal of Interactive Advertising, 2021, v. 21, n. 1, p. 1, doi. 10.1080/15252019.2021.1921084
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- Article
Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance.
- Published in:
- Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 109, doi. 10.1080/15252019.2017.1399838
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- Article
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 2, p. 157, doi. 10.1080/00913367.2015.1115380
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- Article