Works matching Cell phone advertising

Results: 194

CELL PHONE USAGE AND ADVERTISING ACCEPTANCE AMONG COLLEGE STUDENTS: A FOUR-YEAR ANALYSIS.

Published in:

International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 67

By:

Hanley, Michael;
Becker, Michael

Publication type:

Article

Emotional Factors in Advertising Via Mobile Phones.

Published in:

International Journal of Human-Computer Interaction, 2012, v. 28, n. 9, p. 597, doi. 10.1080/10447318.2011.641899

By:

Park, Taezoon;
Salvendy, Gavriel

Publication type:

Article

EDITOR'S LETTER.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 1

By:

Hanley, Michael

Publication type:

Article

A study of the SMS Advertising Headlines and Appeals on Advertising Effect.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267

By:

Wen-Kuei Wu;
Wan-Yun Luo

Publication type:

Article

Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers.

Published in:

Brazilian Business Review (English Edition), 2014, v. 11, n. 4, p. 130, doi. 10.15728/bbr.2014.11.4.6

By:

Hor-Meyll, Luis Fernando;
Correia de Lima, Marcel;
Brantes Ferreira, Jorge

Publication type:

Article

GraphLoc: a graph-based method for indoor subarea localization with zero-configuration.

Published in:

Personal & Ubiquitous Computing, 2017, v. 21, n. 3, p. 489, doi. 10.1007/s00779-017-1011-7

By:

Chen, Yuanyi;
Guo, Minyi;
Shen, Jiaxing;
Cao, Jiannong

Publication type:

Article

Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1151, doi. 10.1007/s11747-019-00649-7

By:

Wang, Feng;
Zuo, Li;
Yang, Zhi;
Wu, Yueyan

Publication type:

Article

IMPROVING THE ADVERTISING INFLUENCE OF MOBILE OPERATORS AMONG YOTH AUDIENCES.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 35

By:

Spasova, Lyubomira

Publication type:

Article

LOCATION BASE ADVERTISING: ADVERTISEMENTS WITH YOUR FOOTSTEP.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2015, v. 6, n. 4, p. 21

By:

GUPTA, SHWETA

Publication type:

Article

CONSUMER PERCEPTIONS TOWARDS SMS MARKETING.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 11, p. 104

By:

MURTHY, SRI B. G. K.

Publication type:

Article

E-WOM AND SIMILAR EMERGING TERMS: A LITERATURE REVIEW.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 11, p. 99

By:

GOEL, DEEPTI

Publication type:

Article

VZNIK REKLAMNÍHO PRUMYSLU V CESKÝCH ZEMÍCH.

Published in:

Communication Today, 2013, n. 1, p. 48

By:

PAVLU, Dušan

Publication type:

Article

PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.

Published in:

2010

By:

Mijung Kim;
Jun Heo;
Chan-Olmsted, Sylvia M.

Publication type:

Case Study

Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study.

Published in:

Production & Operations Management, 2023, v. 32, n. 8, p. 2438, doi. 10.1111/poms.13984

By:

Keshanian, Kimia;
Ramasubbu, Narayan;
Dutta, Kaushik

Publication type:

Article

A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales.

Published in:

Production & Operations Management, 2017, v. 26, n. 2, p. 189, doi. 10.1111/poms.12647

By:

Hao, Lin;
Guo, Hong;
Easley, Robert F.

Publication type:

Article

Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 2, p. 17

By:

ŞAHİN, Ayşe;
AYTEKİN, Pınar

Publication type:

Article

SMS Advertising In Turkey: Factors Affecting Consumer Attitudes.

Published in:

Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2008, v. 21, p. 447

By:

SUHER, Hasan Kemal;
İSPİR, Nevzat Bilge

Publication type:

Article

Connection is power: Near optimal advertisement infrastructure placement for vehicular fogs.

Published in:

Peer-to-Peer Networking & Applications, 2018, v. 11, n. 4, p. 756, doi. 10.1007/s12083-017-0571-7

By:

Xu, Wanru;
Yang, Panlong;
Jiang, Lijing

Publication type:

Article

Emerging media and challenges in Chinese communities.

Published in:

Chinese Journal of Communication, 2010, v. 3, n. 4, p. 377, doi. 10.1080/17544750.2010.516572

By:

Ha, Louisa

Publication type:

Article

Predicting Chinese young consumers' acceptance of mobile advertising: a structural equation modeling approach.

Published in:

Chinese Journal of Communication, 2010, v. 3, n. 4, p. 435, doi. 10.1080/17544750.2010.516577

By:

Yang, Hongwei;
Liu, Hui;
Zhou, Liuning

Publication type:

Article

Local start-up aims to acquire mobile advertising firm.

Published in:

2009

By:

Leung, Teresa

Publication type:

Interview

Going Mobile?

Published in:: Marketing Health Services, 2011, v. 31, n. 4, p. 28
Publication type:: Article

Technology to Empower People: Kevin Scott.

Published in:: Research Technology Management, 2018, v. 61, n. 2, p. 64, doi. 10.1080/08956308.2018.1421386
Publication type:: Article

Optimizing Location-Based Mobile Advertising Using Predictive Analytics.

Published in:

Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 43, doi. 10.1080/15252019.2018.1441080

By:

Rosenkrans, Ginger;
Myers, Keli

Publication type:

Article

Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App.

Published in:

Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 133, doi. 10.1080/15252019.2016.1237315

By:

Ahmed, Rahnuma;
Beard, Fred;
Yoon, Doyle

Publication type:

Article

From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 82, doi. 10.1080/15252019.2015.1071677

By:

Alhabash, Saleem;
McAlister, Anna R.;
Lou, Chen;
Hagerstrom, Amy

Publication type:

Article

Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 111, doi. 10.1080/15252019.2015.1064795

By:

Limpf, Nina;
Voorveld, Hilde A.M.

Publication type:

Article

Mobile Finds Girls' Taste: Knorr's New Product Development.

Published in:

Journal of Interactive Advertising, 2009, v. 9, n. 2, p. 48, doi. 10.1080/15252019.2009.10722153

By:

Okazaki, Shintaro

Publication type:

Article

Validation of a Novel Delay Discounting of Text Messaging Questionnaire.

Published in:

Psychological Record, 2016, v. 66, n. 2, p. 253, doi. 10.1007/s40732-016-0167-2

By:

Reed, Derek;
Becirevic, Amel;
Atchley, Paul;
Kaplan, Brent;
Liese, Bruce

Publication type:

Article

MOBILE ADVERTISING: A USER'S PERSPECTIVE.

Published in:

Sarhad Journal of Management Sciences, 2022, v. 8, n. 2, p. 193

By:

ur Rehman, Zia;
Khuhro, Rafique Ahmed;
Zia, Seema

Publication type:

Article

The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence.

Published in:

International Journal of Advertising, 2024, v. 43, n. 5, p. 798, doi. 10.1080/02650487.2023.2251287

By:

Le, Hoang Tran Phuoc Mai;
Yoo, Weonsang;
Park, Jungkun

Publication type:

Article

The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk.

Published in:

International Journal of Advertising, 2022, v. 41, n. 5, p. 930, doi. 10.1080/02650487.2021.1974204

By:

Jung, A-Reum;
Heo, Jun

Publication type:

Article

Global Consumer Culture and Advertising Research.

Published in:

2018

By:

Taylor, Charles R.

Publication type:

Editorial

Influences of motivations and lifestyles on intentions to use smartphone applications.

Published in:

International Journal of Advertising, 2018, v. 37, n. 3, p. 385, doi. 10.1080/02650487.2016.1246510

By:

Kim, Juran;
Lee, Ki Hoon

Publication type:

Article

Consumer attitudes and interactive digital advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 3, p. 501, doi. 10.2501/S0265048709200710

By:

Ming-Sung Cheng, Julian;
Blankson, Charles;
Shih-Tse Wang, Edward;
Shui-Lien Chen, Lily

Publication type:

Article

Mobile advertising: A review of the literature.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 161, doi. 10.1362/146934715X14373846573586

By:

Billore, Aditya;
Sadh, Ashish

Publication type:

Article

Consumer behaviour in the context of SMS-based marketing.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 135, doi. 10.1362/146934715X14373846573540

By:

Shareef, Mahmud Akhter;
Dwivedi, Yogesh K.;
Rana, Nripendra P.

Publication type:

Article

Editorial.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 133, doi. 10.1362/146934715X14373846573504

By:

Egan, John

Publication type:

Article

AN EMPIRICAL STUDY OF THE RECREATIONAL-EXPRESSIVE AND REFERENTIAL ROLES OF THE CELL PHONE AMONG YOUNG STUDENTS AND THEIR POTENTIAL APPLICATIONS TO ADVERTISING.

Published in:

Revista Prisma Social, 2016, p. 261

By:

García Guardia, Mª Luisa;
Llorente Barroso, Carmen

Publication type:

Article

Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in Mobile Phone Advertising.

Published in:

Styles of Communication, 2015, v. 7, n. 1, p. 107

By:

Springer, Paul;
Moraru (Buga), Mădălina

Publication type:

Article

SHIFTING MEDIA USES AND GRATIFICATIONS AMONG SINGAPOREAN TEENS AND UNIVERSITY STUDENTS: A FUTURE RIPE FOR MOBILE APPLICATIONS.

Published in:

Communicative Business. Italian Research Review on Business Communication, 2009, p. 33

By:

La Ferle, Carrie;
Edwards, Steven M.

Publication type:

Article

BIBLIOGRAPHY Electronic Marketing.

Published in:

2011

By:

Krkoska, Baseema Banoo

Publication type:

Bibliography

How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective.

Published in:

International Journal of Integrated Marketing Communications, 2011, v. 3, n. 2, p. 49

By:

Hanley, Michael;
Boostrom Jr., Robert E.

Publication type:

Article

An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.

Published in:

International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52

By:

McGrath, MaryAnn;
Ren, Mars;
Li, Tina

Publication type:

Article

Mobile Phones and Growth of Microenterprises: A Case Study of Safaricom's "Zidisha Biashara" Customers.

Published in:

2013

By:

Wandeto Mwangi, Geoffrey;
Acosta, Freddie R.

Publication type:

Case Study

Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 698, doi. 10.1080/0267257X.2013.770051

By:

Richard, JamesE.;
Meuli, PaulG.

Publication type:

Article

The Effect of Media Multitasking on Advertising Message Effectiveness.

Published in:

Psychology & Marketing, 2017, v. 34, n. 2, p. 138, doi. 10.1002/mar.20980

By:

Garaus, Marion;
Wagner, Udo;
Bäck, Anna-Maria

Publication type:

Article

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.

Published in:

Marketing Science, 2016, v. 35, n. 2, p. 218, doi. 10.1287/mksc.2015.0905

By:

Andrews, Michelle;
Xueming Luo;
Zheng Fang;
Ghose, Anindya

Publication type:

Article

Selectively Emotional: How Smartphone Use Changes User-Generated Content.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 259, doi. 10.1177/0022243718815429

By:

Melumad, Shiri;
Inman, J. Jeffrey;
Pham, Michel Tuan

Publication type:

Article

Mobile Targeting.

Published in:

Management Science, 2014, v. 60, n. 7, p. 1738, doi. 10.1287/mnsc.2013.1836

By:

Xueming Luo;
Andrews, Michelle;
Zheng Fang;
Chee Wei Phang

Publication type:

Article