Works matching Advertising to children
Results: 1592
Is Child Advertising Inherently Unfair?
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- Journal of Business Ethics, 2019, v. 158, n. 3, p. 603, doi. 10.1007/s10551-017-3742-9
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ADVERTISING TO CHILDREN AND PARENTAL BUYING BEHAVIOR IN THE MUNICIPALITY OF GEVGELIJA.
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- Economic Development / Ekonomiski Razvoj, 2016, v. 18, n. 1/2, p. 225
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Children's advertising: the ethics of economic socialisation.
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- International Journal of Consumer Studies, 2004, v. 28, n. 4, p. 364, doi. 10.1111/j.1470-6431.2004.00401.x
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ADVERTISING TARGETED AT CHILDREN AND CURRENT APPROACH TO IT IN THE CENTRAL EUROPEAN REGION WITH EMPHASIS ON CZECH AND GERMAN EXAMPLES. A BRIEF LINGUISTIC-EDUCATIONAL ANALYSIS.
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- Caracteres: Estudios Culturales y Criticos de la Esfera Digital, 2017, v. 6, n. 2, p. 226
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Children's understanding of television advertising: a qualitative approach.
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- Journal of Marketing Communications, 2003, v. 9, n. 2, p. 59, doi. 10.1080/1352726032000080858
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Everything Under Control: A Child's Eye View of Advertising.
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- Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 433, doi. 10.1362/026725703321663737
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The Use of Children in Advertising and the Impact of Advertising Aimed at Children.
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- International Journal of Advertising, 1987, v. 6, n. 2, p. 169, doi. 10.1080/02650487.1987.11107013
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Children's Exposure to Advertising on Games Sites in Brazil and Spain.
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- Comunicar, 2015, v. 23, n. 45, p. 169, doi. 10.3916/C45-2015-18
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Television Food Advertising to Children: A Global Perspective.
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- American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267
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Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands.
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- Journal of Children & Media, 2010, v. 4, n. 1, p. 77, doi. 10.1080/17482790903407333
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Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising.
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- Human Communication Research, 2012, v. 38, n. 2, p. 199, doi. 10.1111/j.1468-2958.2011.01425.x
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CHILDREN'S ATTITUDES TOWARD ADVERTISING ON TELEVISION AND RADIO AND IN CHILDREN'S MAGAZINES AND COMIC BOOKS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 407
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Children's understanding of television advertising: A grounded theory approach.
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- Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333
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Autorregulación en la publicidad de alimentos para niños a través de PAOS: un estudio internacional.
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- Cuadernos.info, 2013, n. 32, p. 59, doi. 10.7764/cdi.32.491
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The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 255, doi. 10.1080/00913367.2018.1463580
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Fantasy in Food Advertising Targeted at Children.
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- Journal of Advertising, 2012, v. 41, n. 3, p. 75, doi. 10.2753/joa0091-3367410305
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HOW ARE CHILDREN'S ATTITUDES TOWARD ADS AND BRANDS AFFECTED BY GENDER-RELATED CONTENT IN ADVERTISING?
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- Journal of Advertising, 2010, v. 39, n. 1, p. 35, doi. 10.2753/JOA0091-3367390103
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INTEGRATING RESULTS FROM CHILDREN'S TELEVISION ADVERTISING RESEARCH.
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- Journal of Advertising, 1979, v. 8, n. 3, p. 3, doi. 10.1080/00913367.1979.10673282
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Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors.
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- Journal of Advertising, 1978, v. 7, n. 4, p. 9, doi. 10.1080/00913367.1978.10673249
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Knowing the Child Consumer through Box Tops: Data Collection, Measurement, and Advertising to Children, 1920–1945.
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- Critical Studies in Media Communication, 2015, v. 32, n. 2, p. 112, doi. 10.1080/15295036.2014.1000351
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Reducing Children's Susceptibility to Commercials: Mechanisms of Factual and Evaluative Advertising Interventions.
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- Media Psychology, 2007, v. 9, n. 2, p. 411, doi. 10.1080/15213260701291361
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Children's Understanding of Television Advertising Intent.
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- Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 411, doi. 10.1362/026725703321663728
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda.
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- Journal of Marketing Management, 2002, v. 18, n. 5-6, p. 481, doi. 10.1362/0267257022683659
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The influence of the Children's Food and Beverage Advertising Initiative: change in children's exposure to food advertising on television in Canada between 2006-2009.
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- International Journal of Obesity, 2014, v. 38, n. 4, p. 558, doi. 10.1038/ijo.2014.4
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EXPLORING THE ROLE PLAYED BY CHILDREN AND TWEENS IN ADVERTISING USING CONTENT ANALYSIS.
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- Annals of DAAAM & Proceedings, 2011, p. 473
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ADVERTISING CONNOISSEURS: CHILDREN'S ACTIVE ENGAGEMENT WITH AND ENJOYMENT OF TELEVISION ADVERTISING.
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- Irish Marketing Review, 2009, v. 20, n. 1, p. 23
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Exploring parents’ perceptions of television food advertising directed at children: A South Australian study.
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- Nutrition & Dietetics, 2007, v. 64, n. 1, p. 50, doi. 10.1111/j.1747-0080.2007.00069.x
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The Influence of Model Age on Children's Reactions to Advertising Stimuli.
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- Psychology & Marketing, 1990, v. 7, n. 4, p. 295, doi. 10.1002/mar.4220070405
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Television Advertising and Children's Attitudes Toward Proprietary Medicine.
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- Psychology & Marketing, 1987, v. 4, n. 3, p. 213, doi. 10.1002/mar.4220040305
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Discrepancies Between Parents' and Children's Attitudes Toward TV Advertising.
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- Journal of Genetic Psychology, 2009, v. 170, n. 2, p. 176, doi. 10.3200/GNTP.170.2.176-192
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The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.
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- Journal of Business Ethics, 2010, v. 91, n. 2, p. 299, doi. 10.1007/s10551-009-0084-2
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Children and the Changing World of Advertising.
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- Journal of Business Ethics, 2004, v. 52, n. 2, p. 161, doi. 10.1023/B:BUSI.0000035907.66617.f5
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Assessing Compliance with Industry Self-Regulation of Television Advertising to Children.
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- Journal of Applied Communication Research, 1993, v. 21, n. 2, p. 148, doi. 10.1080/00909889309365363
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Children and television advertising: When do they understand persuasive intent?
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- Journal of Consumer Behaviour, 2002, v. 1, n. 3, p. 238, doi. 10.1002/cb.69
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Food advertising on Australian television: the extent of children's exposure.
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- Health Promotion International, 2005, v. 20, n. 2, p. 105, doi. 10.1093/heapro/dah601
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Commentary Mismeasurement of children's understanding of the persuasive intent of advertising.
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- Journal of Children & Media, 2010, v. 4, n. 1, p. 109, doi. 10.1080/17482790903407358
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Advertisers' Implementation of CARU Guidelines for Advertising Targeted at Children.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 27, doi. 10.1080/10641734.2007.10505214
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Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 1, p. 53, doi. 10.1080/10641734.2005.10505173
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An Investigation of the Fine Print in Children's Television Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 77, doi. 10.1080/10641734.1995.10505034
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Television advertising to children: An analysis of selected New Zealand commercials.
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- Marketing Bulletin, 1993, v. 4, p. 19
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Children's Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge.
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- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 235, doi. 10.1007/s10603-014-9257-1
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A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour.
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- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 161, doi. 10.1007/s10603-013-9250-0
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Children's understanding of TV advertising: Effects of age, gender, and parental influence.
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- Journal of Consumer Policy, 1998, v. 21, n. 2, p. 171, doi. 10.1023/A:1006831206697
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Children's Interaction with Adult Orientated Advertising.
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- Marketing Review, 2006, v. 6, n. 1, p. 73, doi. 10.1362/146934706776861537
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Children's Perceived Truthfulness of Television Advertising and Parental Influence: A Hong Kong Study.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 207
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THE ROLE OF KNOWLEDGE IN THE EFFECTS OF TELEVISION ADVERTISING ON CHILDREN.
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- Advances in Consumer Research, 1986, v. 13, n. 1, p. 147
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OVERVIEW OF "CAN AND SHOULD THE FTC RESTRICT ADVERTISING TO CHILDREN" WORKSHOP.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 3
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PERCEPTIONS OF CHILDREN'S TELEVISION ADVERTISING: AN EMPIRICAL INVESTIGATION OF THE BELIEFS AND ATTITUDES OF CONSUMER, INDUSTRY, AND GOVERNMENT RESPONDENTS.
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- Advances in Consumer Research, 1975, v. 2, n. 1, p. 879
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Regulate or Educate? Parental Perception of Food Advertising Targeting Children, its Regulation and Food Industry Self-Regulation in the Czech Republic.
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- European Food & Feed Law Review, 2016, v. 11, n. 2, p. 94
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Stricter Rules on Food Advertising Directed at Children in the Netherlands.
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- European Food & Feed Law Review, 2015, v. 10, n. 1, p. 54
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