Works matching DE "TELEVISION commercials"

Results: 429

Thinking Causally APPLY SCIENTIFIC REASONING TO IMPROVE THE QUALITY OF YOUR DECISIONS.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 4

By:

Grapentine, Terry

Publication type:

Article

ENVIRONMENTAL ATTITUDES AND ENVIRONMENTALLY SENSITIVE TELEVISION COMMERCIALS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2022, v. 15, n. 1, p. 71, doi. 10.15659/ppad.15.1.263

By:

KALBURAN, Çetin;
ÖZÇİFÇİ, Vesile;
HAŞILOĞLU, Selçuk Burak

Publication type:

Article

Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials.

Published in:

Asian Journal of Communication, 2010, v. 20, n. 4, p. 423, doi. 10.1080/01292986.2010.496860

By:

Tsai, WanhsiuSunny

Publication type:

Article

One region, two worlds? Cultural values in Chinese and Indian TV commercials.

Published in:

Asian Journal of Communication, 2010, v. 20, n. 1, p. 69, doi. 10.1080/01292980903440863

By:

Cheng, Hong;
Patwardhan, Padmini

Publication type:

Article

Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study.

Published in:

Argumentation, 2018, v. 32, n. 4, p. 501, doi. 10.1007/s10503-018-9455-0

By:

Zhang, Chuanrui;
Xu, Cihua

Publication type:

Article

A Semiotics View Through Sexual Objectification of Women in TV Cigarette Commercials in Indonesia.

Published in:

Indonesian Journal of Social & Humanity Study / Wacana: Jurnal Sosial dan Humaniora, 2023, v. 26, n. 3, p. 145, doi. 10.21776/ub.wacana.2023.026.03.05

By:

Osydea, Ralira Alstromer;
Sholihah, Qomariyatus;
Rahmawati, Intan

Publication type:

Article

Co-occurrence network of TV advertisements revealing Japanese lifestyle.

Published in:

Applied Network Science, 2021, v. 6, n. 1, p. 1, doi. 10.1007/s41109-021-00393-4

By:

Ito, Mariko I.;
Ohnishi, Takaaki

Publication type:

Article

I'll (Always) Be Back: Virtual Performance and Post-Human Labor in the Age of Digital Cinema.

Published in:

2012

By:

Sperb, Jason

Publication type:

Essay

Bangladesh's Dynamic Toilet Soap Market: The Case of Keya.

Published in:

South Asian Journal of Business & Management Cases, 2018, v. 7, n. 2, p. 156, doi. 10.1177/2277977918784140

By:

Ahmed, Jashim Uddin;
Ahmed, Asma;
Begum, Fatema;
Majid, Mohammad Abdul;
Kabir, Gitiara

Publication type:

Article

VIEW JOURNAL: TIME FOR A JUBILEE.

Published in:: VIEW: Journal of European Television History & Culture, 2024, v. 13, n. 25, p. 1, doi. 10.18146/view.339
Publication type:: Article

"THE GROWING PRACTICE OF CALLING IN CONTINENTAL FILM GROUPS": THE EUROPEAN INFLUENCE ON PRODUCTION OF EARLY BRITISH TV ADVERTISING.

Published in:

VIEW: Journal of European Television History & Culture, 2017, v. 6, n. 11, p. 1, doi. 10.18146/2213-0969.2017.jethc124

By:

Payne, Alison

Publication type:

Article

TV COMMERCIALS' SECOND LIFE: COMMERCIALS AS REMEMBRANCE CULTURE IN THE NETHERLANDS.

Published in:

VIEW: Journal of European Television History & Culture, 2017, v. 6, n. 11, p. 1, doi. 10.18146/2213-0969.2017.jethc122

By:

Biernawska, Krystyna

Publication type:

Article

WHY SHOULD WE STUDY SOCIALIST COMMERCIALS?

Published in:

VIEW: Journal of European Television History & Culture, 2013, v. 3, n. 2, p. 65

By:

Imre, Anikó

Publication type:

Article

Promoting oral health on TV.

Published in:: British Dental Journal, 2012, v. 213, n. 7, p. 371, doi. 10.1038/sj.bdj.2012.921
Publication type:: Article

New campaign warns on spitting blood.

Published in:: British Dental Journal, 2012, v. 212, n. 12, p. 611, doi. 10.1038/sj.bdj.2012.544
Publication type:: Article

Managing Television Commercial Inventory under Competition: An Equilibrium Analysis.

Published in:

Decision Sciences, 2019, v. 50, n. 1, p. 170, doi. 10.1111/deci.12317

By:

Geng, Qin;
Mallik, Suman

Publication type:

Article

'Let's live like Galicians': Nationalism in advertising.

Published in:

Journal of Argumentation in Context, 2013, v. 2, n. 3, p. 299, doi. 10.1075/jaic.2.3.02scr

By:

Screti, Francesco

Publication type:

Article

WHEN THE ADVERTISED PRODUCT IS NOT THE TARGET: MULTIMODAL METAPHOR IN GREEK TV COMMERCIALS.

Published in:

Brno Studies in English, 2013, v. 39, n. 1, p. 107, doi. 10.5817/BSE2013-1-6

By:

TZANNE, ANGELIKI

Publication type:

Article

DER NACHHALTIGKEITSDISKURS IN DER LEBENSMITTELWERBUN.

Published in:

Linguistica, 2024, v. 64, n. 1, p. 139, doi. 10.4312/linguistica.64.1.139-160

By:

Bernardič, Nika;
Polajnar, Janja

Publication type:

Article

OLG Düsseldorf: Ausnahmslose Abschaffung des fliegenden Gerichtsstands.

Published in:: Computer und Recht, 2021, v. 37, n. 3, p. 200, doi. 10.9785/cr-2021-370318
Publication type:: Article

Diversity in broadcasting as an enabler of capabilities: The case of Palestinian-Israeli women on public and commercial radio and television.

Published in:

Feminist Media Studies, 2022, v. 22, n. 2, p. 390, doi. 10.1080/14680777.2020.1804978

By:

Shomron, Baruch;
Schejter, Amit

Publication type:

Article

“And she does it all in heels”: mothers in contemporary Israeli TV commercials.

Published in:

Feminist Media Studies, 2017, v. 17, n. 2, p. 215, doi. 10.1080/14680777.2016.1178160

By:

Barak-Brandes, Sigal

Publication type:

Article

“Women are from Venus and men play Oddset”: constructions of masculinity in responses to complaints of sexism against women in Danish TV commercials.

Published in:

2016

By:

Rudloff, Maja

Publication type:

Essay

The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm.

Published in:

Journal of Marketing Development & Competitiveness, 2023, v. 17, n. 1, p. 13, doi. 10.33423/jmdc.v17i1.5907

By:

Alvarez-Ruiz, Antón;
Castro Patiño, Celia

Publication type:

Article

TV REKLAMLARINDA KULLANILAN GRAFİK TASARIMLARIN MESAJ VE İKNA KAVRAMI ÜZERİNE ETKİSİ.

Published in:

Journal of Suleyman Demirel University Institute of Social Sciences, 2020, n. 37, p. 38

By:

ÜSTÜNDAĞ, Leman;
AKENGİN, Gültekin

Publication type:

Article

ANALIZA POTENCIJALA MALIH TRŽIŠTA ON LINE VIDEO OGLAŠAVANJA -- CASE STUDY SRBIJE.

Published in:

InfoM, 2011, n. 40, p. 10

By:

Orlić, Nenad;
Vasković, Vojkan

Publication type:

Article

THE CONUNDRUM OF EMERGING MEDIA AND TELEVISION ADVERTISING CLUTTER.

Published in:

Journal of Media Business Studies, 2011, v. 8, n. 1, p. 1, doi. 10.1080/16522354.2011.11073516

By:

Klopfenstein, Bruce C.

Publication type:

Article

The Future of TV Commercials: Not as Bleak as Proclaimed.

Published in:: Journal of Media Business Studies, 2008, v. 5, n. 2, p. 23
Publication type:: Article

The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media.

Published in:: Journal of Media Business Studies, 2007, v. 4, n. 1, p. 41
Publication type:: Article

Kuşakların Nostalji Temalı Televizyon Reklamları Sonrası Tutumlarını İnceleyen Bir Araştırma.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2021, v. 28, n. 1, p. 227, doi. 10.18657/yonveek.812554

By:

KARADENİZ, Tuğsan;
ŞAHİN, Ayşe

Publication type:

Article

Genuine Liking or the Need for Closure? The Differential Effects of Consumers' TV Drama Viewing Motivations on Commercial Viewership.

Published in:

Journal of Media Economics, 2019, v. 32, n. 3/4, p. 57, doi. 10.1080/08997764.2021.1883916

By:

Shi, Yang;
Wang, Tingting

Publication type:

Article

'Salesmen of the Will to Want': Advertising and its Critics in Britain 1951-1967.

Published in:

Contemporary British History, 2010, v. 24, n. 2, p. 213, doi. 10.1080/13619461003768306

By:

Nixon, Sean

Publication type:

Article

How persuasive messages can influence behavior without awareness

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 3, p. 338, doi. 10.1016/j.jcps.2010.06.005

By:

Russo, J. Edward;
Chaxel, Anne-Sophie

Publication type:

Article

The Challenges of Hosting Televised Deliberations in Ethiopian Media.

Published in:

International Journal of Press/Politics, 2023, v. 28, n. 1, p. 184, doi. 10.1177/19401612211020267

By:

Kiflu, Gebru K.;
Ali, Adem C.;
Nigussie, Hagos

Publication type:

Article

Multimodal narratives in SIA's “Singapore Girl” TV advertisements – from branding with femininity to branding with provenance and authenticity?

Published in:

Social Semiotics, 2016, v. 26, n. 2, p. 208, doi. 10.1080/10350330.2015.1092277

By:

Wang, Jiayu

Publication type:

Article

Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel.

Published in:

2009

By:

Carroll, Douglas M.

Publication type:

Case Study

Campaign to prevent bowel cancer deaths.

Published in:

Australian Journal of Pharmacy, 2010, v. 91, n. 1076, p. 3

By:

Gupte, Jayamala

Publication type:

Article

The creation of shared space and the definition of a ‘light’ community in Italian television in the 1980s.

Published in:

Modern Italy, 2013, v. 18, n. 1, p. 55, doi. 10.1080/13532944.2011.611491

By:

Rizzo, Marcella

Publication type:

Article

American television and off-screen registers: a corpus-based comparison.

Published in:

Corpora, 2017, v. 12, n. 1, p. 85, doi. 10.3366/cor.2017.0110

By:

Sardinha, Tony Berber;
Pinto, Marcia Veirano

Publication type:

Article

Propaganda de alimentos na televisão: uma ameaça à saúde do consumidor?

Published in:

Revista de Administração, 2010, v. 45, n. 4, p. 373, doi. 10.1016/S0080-2107(16)30468-X

By:

dos Santos, Silvana Lopes;
Batalha, Mário Otávio

Publication type:

Article

The Influence of TV Commercials on the Lifestyle of Youngsters.

Published in:

Bangladesh e-Journal of Sociology, 2016, v. 13, n. 2, p. 156

By:

Shah, Saddam Hussain

Publication type:

Article

Super Bowl LI Advertisers Strategic Playbook: Brand Promotion Working Overtime.

Published in:

Southwestern Mass Communication Journal, 2021, v. 36, n. 3, p. 1

By:

Craig, Clay M.;
Bichard, Shannon;
Brooks, Mary E.

Publication type:

Article

Cigars, Castro and Communism: Country Concept as a factor in Cuban tourism advertising effectiveness.

Published in:

Southwestern Mass Communication Journal, 2017, v. 33, n. 1, p. 1

By:

Fullerton, Jami;
Kendrick, Alice;
Broyles, Sheri J.

Publication type:

Article

Cigars, Castro and Communism: Country Concept as a factor in Cuban tourism advertising effectiveness.

Published in:

Southwestern Mass Communication Journal, 2016, v. 31, n. 2, p. 1

By:

Fullerton, Jami;
Kendrick, Alice;
Broyles, Sheri J.

Publication type:

Article

Comparisons of Presidential Election Campaigns: A Functional Approach to the Candidates' and their Parties' Web sites and TV Spots.

Published in:

Southwestern Mass Communication Journal, 2008, v. 24, n. 1, p. 63

By:

Yoon, Doyle;
Joseph, Seth

Publication type:

Article

WHO PAYS FOR THE BUY?

Published in:

Hedgehog Review, 2019, v. 21, n. 1, p. 13

By:

Herceg, Karen Corinne

Publication type:

Article

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure.

Published in:

Journal of Interactive Advertising, 2024, v. 24, n. 2, p. 169, doi. 10.1080/15252019.2024.2325408

By:

Eunjin (Anna) Kim;
Thorson, Esther;
Duffy, Margaret;
Shoenberger, Heather

Publication type:

Article

Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226

By:

Brown, Christopher R.

Publication type:

Article

Glocal Advertising: Examining The Interplay of Culture and Subscribers' Perception of Telecoms' Television Commercial in South-West, Nigeria.

Published in:

Journal of Family Business & Management Studies, 2024, v. 16, n. 2, p. 55

By:

Tejuoso, Wasiu;
Okunnu, Ganiyu;
Odunmbaku, Aliu;
Olajide, Jonathan

Publication type:

Article

Scheduling Promotion Vehicles to Boost Profits.

Published in:

Management Science, 2019, v. 65, n. 1, p. 50, doi. 10.1287/mnsc.2017.2926

By:

Baardman, Lennart;
Cohen, Maxime C.;
Panchamgam, Kiran;
Perakis, Georgia;
Segev, Danny

Publication type:

Article