Works matching DE "MASS markets"


Results: 460
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    The reflexive consumer.

    Published in:
    Marketing Theory, 2008, v. 8, n. 3, p. 299, doi. 10.1177/1470593108093558
    By:
    • Beckett, Antony;
    • Nayak, Ajit
    Publication type:
    Article
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    Is Segmentation History?

    Published in:
    Marketing Research, 2001, v. 13, n. 4, p. 26
    By:
    • Wedel, Michel
    Publication type:
    Article
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    RUMBLES FROM THE RANK AND FILE.

    Published in:
    Challenge (05775132), 1967, v. 15, n. 4, p. 28, doi. 10.1080/05775132.1967.11469932
    By:
    • Raskin, A. H.
    Publication type:
    Article
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    Are Standards Always Protectionist?

    Published in:
    Review of International Economics, 2010, v. 18, n. 1, p. 179, doi. 10.1111/j.1467-9396.2009.00856.x
    By:
    • Marette, Stéphan;
    • Beghin, John
    Publication type:
    Article
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