Calidad de la publicidad radiofónica en España: el impacto de los perfiles profesionales y las dinámicas laborales.
- Published in:
- Doxa Comunicación, 2025, n. 40, p. 493, doi. 10.31921/doxacom.n40a2654
- By:
- Publication type:
- Article
Works matching Radio advertising
Results: 340
1
2
Advertising Radio Discourse - Lexical Analysis.
- Published in:
- Ovidius University Annals, Series Economic Sciences, 2017, v. 17, n. 1, p. 174
- By:
- Publication type:
- Article
3
El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias.
- Published in:
- Historia y Comunicación Social, 2021, v. 26, n. 2, p. 403, doi. 10.5209/hics.77077
- By:
- Publication type:
- Article
4
Sales effects of in-store radio advertising.
- Published in:
- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 285, doi. 10.1080/13527266.2010.528208
- By:
- Publication type:
- Article
5
Sonic identity and audio branding elements in Spanish radio advertising.
- Published in:
- Analisi: Quaderns de Comunicacio i Cultura, 2021, v. 65, p. 103, doi. 10.5565/rev/analisi.3330
- By:
- Publication type:
- Article
6
The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 1, p. 15, doi. 10.1080/08911762.2015.1119919
- By:
- Publication type:
- Article
7
RADYO PROGRAMLARINDA REKLAM KULLANIMI: PROGRAM YAPIMCISI PERSPEKTİFİNDEN RADYO REKLAMLARININ DEĞERLENDİRİLMESİ.
- Published in:
- Journal of International Social Research, 2018, v. 11, n. 59, p. 1251, doi. 10.17719/jisr.2018.2731
- By:
- Publication type:
- Article
8
Radio Publicidad Burgalesa (1931-1933): la emisora que desplaza a Radio Castilla como pionera de la radiodifusión comercial de Burgos.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 267, doi. 10.1387/zer.25085
- By:
- Publication type:
- Article
9
WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION.
- Published in:
- Social Behavior & Personality: an international journal, 2007, v. 35, n. 2, p. 157, doi. 10.2224/sbp.2007.35.2.157
- By:
- Publication type:
- Article
10
Avaliação da propaganda de medicamentos veiculada em emissoras de rádio.
- Published in:
- Revista Ciência & Saúde Coletiva, 2013, v. 18, n. 2, p. 553, doi. 10.1590/S1413-81232013000200027
- By:
- Publication type:
- Article
11
Recall of radio advertising in low and high advertising clutter formats.
- Published in:
- International Journal of Advertising, 2006, v. 25, n. 1, p. 71, doi. 10.1080/02650487.2006.11072952
- By:
- Publication type:
- Article
12
دور الإعلان الإذاعي في تعزيز قرارات الشراء لدى المواطن العراقي
- Published in:
- Al-Bahith Al-Aalami, 2019, v. 11, n. 43, p. 77, doi. 10.33282/abaa.v11i43.245
- By:
- Publication type:
- Article
13
Riding the rural radio wave: The impact of a community-led drug and alcohol radio advertising campaign in a remote Australian Aboriginal community.
- Published in:
- Australian Journal of Rural Health, 2017, v. 25, n. 5, p. 290, doi. 10.1111/ajr.12345
- By:
- Publication type:
- Article
14
Combinations of Creative Elements in Radio Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 87, doi. 10.1080/10641734.1993.10504997
- By:
- Publication type:
- Article
15
Evaluación de la publicidad de medicamentos en los principales medios televisivos, radiofónicos y escritos en Costa Rica.
- Published in:
- Revista Colombiana de Ciencias Químico-Farmacéuticas, 2020, v. 49, n. 2, p. 1, doi. 10.15446/rcciquifa.v49n2.89677
- By:
- Publication type:
- Article
16
Is Radio Advertising a Distinct Local Market? An Empirical Analysis.
- Published in:
- Review of Industrial Organization, 1999, v. 14, n. 3, p. 239, doi. 10.1023/A:1007700822663
- By:
- Publication type:
- Article
17
Radio advertising influence, selection factors and advertisers' satisfaction of radio broadcasting in one city.
- Published in:
- International Research Journal of Science, Technology, Education, & Management (IRJSTEM), 2022, v. 2, n. 4, p. 66, doi. 10.5281/zenodo.7559681
- By:
- Publication type:
- Article
18
Internal and External Competition for Advertising Revenues in the Greek Radio Market.
- Published in:
- Journal of Radio & Audio Media, 2009, v. 16, n. 1, p. 102, doi. 10.1080/19376520902848020
- By:
- Publication type:
- Article
19
The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase.
- Published in:
- El Profesional de la Información, 2022, v. 31, n. 5, p. 1, doi. 10.3145/epi.2022.sep.21
- By:
- Publication type:
- Article
20
R (on the application of London Christian Radio Ltd) v Radio Advertising Clearance Centre.
- Published in:
- Oxford Journal of Law & Religion, 2014, v. 3, n. 2, p. 368, doi. 10.1093/ojlr/rwu005
- By:
- Publication type:
- Article
21
Standard Southern British English as referee design in Irish radio advertising.
- Published in:
- Linguistics, 2017, v. 55, n. 3, p. 525, doi. 10.1515/ling-2017-0003
- By:
- Publication type:
- Article
22
Indigenous Language Advertising on Radio: Perceptions of MTN Subscribers about Setswana Radio Commercials in Mahikeng, South Africa.
- Published in:
- e-BANGI Journal, 2024, v. 21, n. 4, p. 42, doi. 10.17576/ebangi.2024.2104.04
- By:
- Publication type:
- Article
23
\THE ROLE OF AUDIENCE EXCLUSIVITY: A STUDY OF RADIO ADVERTISING PRICES.
- Published in:
- Journal of Media Business Studies, 2010, v. 7, n. 3, p. 37, doi. 10.1080/16522354.2010.11073510
- By:
- Publication type:
- Article
24
LA PUBLICIDAD RADIOFÓNICA EN LA PROGRAMACIÓN DE LAS DISTINTAS FRANJAS HORARIAS: REFLEXIONES DESDE LA PERSPECTIVA DE GÉNERO.
- Published in:
- Aposta, 2015, n. 64, p. 1
- By:
- Publication type:
- Article
25
La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz.
- Published in:
- Revista Latina de Comunicación Social, 2018, n. 73, p. 1163, doi. 10.4185/RLCS-2018-1301
- By:
- Publication type:
- Article
26
RADIO ADVERTISING RESEARCH: A TRIANGULAR DESIGN PERSPECTIVE FROM AN AFRICAN CONTEXT.
- Published in:
- Communication Journal of New Zealand, 2010, v. 11, n. 1, p. 54
- By:
- Publication type:
- Article
27
The Effects of Imagery-Evoking Radio Advertising Strategies on Affective Responses.
- Published in:
- Psychology & Marketing, 1997, v. 14, n. 4, p. 337, doi. 10.1002/(SICI)1520-6793(199707)14:4<337::AID-MAR3>3.0.CO;2-A
- By:
- Publication type:
- Article
28
Music Format Effects in Radio Advertising.
- Published in:
- Psychology & Marketing, 1990, v. 7, n. 2, p. 97, doi. 10.1002/mar.4220070203
- By:
- Publication type:
- Article
29
Evolución histórica y perspectivas de futuro en la gestión del patrimonio radiofónico, cinematográfico, televisivo y publicitario.
- Published in:
- Revista General de Información y Documentación, 2018, v. 28, n. 2, p. 659, doi. 10.5209/RGID.60805
- By:
- Publication type:
- Article
30
THE PROCESSING OF INFORMATION IN THE YOUNG CONSUMER: THE IMPACT OF COGNITIVE DEVELOPMENTAL STAGE ON TELEVISION, RADIO AND PRINT ADVERTISING.
- Published in:
- Journal of Advertising, 1983, v. 12, n. 3, p. 4, doi. 10.1080/00913367.1983.10672843
- By:
- Publication type:
- Article
31
Vernacularisation and authenticity in Irish radio advertising.
- Published in:
- World Englishes, 2017, v. 36, n. 2, p. 269, doi. 10.1111/weng.12258
- By:
- Publication type:
- Article
32
The Influence of Humor in Radio Advertising on Program Enjoyment and Future Intent to Listen.
- Published in:
- Journal of Radio Studies, 2006, v. 13, n. 2, p. 169, doi. 10.1080/10955040701313198
- By:
- Publication type:
- Article
33
Inequidad de género, estereotipos y exclusión de la voz femenina en la publicidad radiofónica en México.
- Published in:
- Revista Interdisciplinaria de Estudios de Género de El Colegio de México, 2021, v. 7, p. 1, doi. 10.24201/reg.v7i1.701
- By:
- Publication type:
- Article
34
CHILDREN'S ATTITUDES TOWARD ADVERTISING ON TELEVISION AND RADIO AND IN CHILDREN'S MAGAZINES AND COMIC BOOKS.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 407
- By:
- Publication type:
- Article
35
Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation.
- Published in:
- Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 36, doi. 10.1080/19376529.2014.891213
- By:
- Publication type:
- Article
36
Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 4, p. 219, doi. 10.1177/002224298605000407
- By:
- Publication type:
- Article
37
Hora do intervalo: a evolução do espaço de publicidade no rádio sob a ótica regulatória.
- Published in:
- Estudos em Jornalismo e Mídia, 2020, v. 17, n. 2, p. 45, doi. 10.5007/1984-6924.2020v17n2p45
- By:
- Publication type:
- Article
38
Does Humor in Radio Advertising Affect Recognition of Novel Product Brand Names.
- Published in:
- Journal of General Psychology, 2001, v. 128, n. 2, p. 194, doi. 10.1080/00221300109598907
- By:
- Publication type:
- Article
39
La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia.
- Published in:
- Palabra Clave, 2012, v. 15, n. 2, p. 224
- By:
- Publication type:
- Article
40
A Paid Radio Advertising Campaign to Promote Parent-Child Communication about Alcohol.
- Published in:
- Journal of Health Communication, 2003, v. 8, n. 5, p. 489, doi. 10.1080/713852114
- By:
- Publication type:
- Article
41
THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION.
- Published in:
- Law & Contemporary Problems, 1958, v. 23, n. 1, p. 3, doi. 10.2307/1190262
- By:
- Publication type:
- Article
42
New guidance for prescription drug TV and radio advertising proposed.
- Published in:
- JAMA: Journal of the American Medical Association, 1997, v. 278, n. 13, p. 1054
- Publication type:
- Article
43
Publicidade no rádio: Classificação dos formatos de anúncio a partir do critério de ordenamento dos conteúdos na estrutura narrativa da programação.
- Published in:
- Comunicação, Mídia e Consumo, 2012, v. 9, n. 24, p. 227
- By:
- Publication type:
- Article
44
Health-Related Content of TV and Radio Advertising of Dietary Supplements—Analysis of Legal Aspects after Introduction of Self-Regulation for Advertising of These Products in Poland.
- Published in:
- International Journal of Environmental Research & Public Health, 2022, v. 19, n. 13, p. 8037, doi. 10.3390/ijerph19138037
- By:
- Publication type:
- Article
45
Social Responsibility and Misleading Advertising of Health Products on the Radio. The Opinion of the Professionals.
- Published in:
- International Journal of Environmental Research & Public Health, 2021, v. 18, n. 13, p. 6912, doi. 10.3390/ijerph18136912
- By:
- Publication type:
- Article
46
Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor's Protection Time Slot from a Media Responsibility Perspective.
- Published in:
- International Journal of Environmental Research & Public Health, 2020, v. 17, n. 23, p. 8873, doi. 10.3390/ijerph17238873
- By:
- Publication type:
- Article
47
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
48
Youth exposure to alcohol advertising on radio -- United States, June-August 2004.
- Published in:
- 2006
- Publication type:
- Journal Article
49
Youth Exposure to Alcohol Advertising on Radio -- United States, June-August 2004.
- Published in:
- MMWR: Morbidity & Mortality Weekly Report, 2006, v. 55, n. 34, p. 937
- By:
- Publication type:
- Article
50
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review