Works matching Radio advertising

Results: 623

El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias.

Published in:

Historia y Comunicación Social, 2021, v. 26, n. 2, p. 403, doi. 10.5209/hics.77077

By:

Fajula Payet, Anna;
Barbeito Veloso, Mariluz;
Perona Páez, Juan José

Publication type:

Article

Calidad de la publicidad radiofónica en España: el impacto de los perfiles profesionales y las dinámicas laborales.

Published in:

Doxa Comunicación, 2025, n. 40, p. 493, doi. 10.31921/doxacom.n40a2654

By:

Fitó-Carreras, María;
Vidal-Mestre, Montserrat;
Freire-Sánchez, Alfonso

Publication type:

Article

The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising.

Published in:

Journal of Global Marketing, 2016, v. 29, n. 1, p. 15, doi. 10.1080/08911762.2015.1119919

By:

Reinares-Lara, Eva;
Martín-Santana, Josefa D.;
Muela-Molina, Clara

Publication type:

Article

Sales effects of in-store radio advertising.

Published in:

Journal of Marketing Communications, 2012, v. 18, n. 4, p. 285, doi. 10.1080/13527266.2010.528208

By:

Areni, CharlesS.;
Miller, Rohan

Publication type:

Article

Sonic identity and audio branding elements in Spanish radio advertising.

Published in:

Analisi: Quaderns de Comunicacio i Cultura, 2021, v. 65, p. 103, doi. 10.5565/rev/analisi.3330

By:

Fraile, Estrella Barrio;
María Enrique Jiménez, Ana;
Barbeito Veloso, María Luz;
Payet, Anna Fajula

Publication type:

Article

Youth Exposure to Alcohol Advertising on Radio -- United States, June-August 2004.

Published in:

MMWR: Morbidity & Mortality Weekly Report, 2006, v. 55, n. 34, p. 937

By:

Jernigan, D. H.;
Ostroff, J.;
Ross, C. S.;
Naimi, T. S.;
Brewer, R. D.

Publication type:

Article

دور الإعلان الإذاعي في تعزيز قرارات الشراء لدى المواطن العراقي

Published in:

Al-Bahith Al-Aalami, 2019, v. 11, n. 43, p. 77, doi. 10.33282/abaa.v11i43.245

By:

مدين عمران التميمي;
محمد رشك كاظم

Publication type:

Article

Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation.

Published in:

Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 36, doi. 10.1080/19376529.2014.891213

By:

Zheng, Lu

Publication type:

Article

Evaluación de la publicidad de medicamentos en los principales medios televisivos, radiofónicos y escritos en Costa Rica.

Published in:

Revista Colombiana de Ciencias Químico-Farmacéuticas, 2020, v. 49, n. 2, p. 1, doi. 10.15446/rcciquifa.v49n2.89677

By:

Corrales-Cubillo, Yenifer;
Saborío-Quesada, Nathalie;
Alfaro-Mora, Ramsés

Publication type:

Article

LA PUBLICIDAD RADIOFÓNICA EN LA PROGRAMACIÓN DE LAS DISTINTAS FRANJAS HORARIAS: REFLEXIONES DESDE LA PERSPECTIVA DE GÉNERO.

Published in:

Aposta, 2015, n. 64, p. 1

By:

Gil Benítez, Eva María

Publication type:

Article

WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION.

Published in:

Social Behavior & Personality: an international journal, 2007, v. 35, n. 2, p. 157, doi. 10.2224/sbp.2007.35.2.157

By:

Lu Hsu, Jane;
Shuen-An Yang;
Li-Chang Su

Publication type:

Article

Combinations of Creative Elements in Radio Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 87, doi. 10.1080/10641734.1993.10504997

By:

Abernethy, Avery M.;
Gray, James I.;
Rotfeld, Herbert J.

Publication type:

Article

Recall of radio advertising in low and high advertising clutter formats.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 71, doi. 10.1080/02650487.2006.11072952

By:

Riebe, Erica;
Dawes, John

Publication type:

Article

The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase.

Published in:

El Profesional de la Información, 2022, v. 31, n. 5, p. 1, doi. 10.3145/epi.2022.sep.21

By:

Barrio-Fraile, Estrella;
Enrique-Jiménez, Ana-María;
Fajula-Payet, Anna;
Barbeito-Veloso, María-Luz;
Perona-Páez, Juan-José

Publication type:

Article

Vernacularisation and authenticity in Irish radio advertising.

Published in:

World Englishes, 2017, v. 36, n. 2, p. 269, doi. 10.1111/weng.12258

By:

O'SULLIVAN, JOAN;
KELLY ‐ HOLMES, HELEN

Publication type:

Article

Radio Active: Advertising and Consumer Activism, 1935-1947.

Published in:

2005

By:

Smulyan, Susan

Publication type:

Book Review

Music Format Effects in Radio Advertising.

Published in:

Psychology & Marketing, 1990, v. 7, n. 2, p. 97, doi. 10.1002/mar.4220070203

By:

Sullivan, Gary L.

Publication type:

Article

Psyche and Society: radio advertising and social psychology in America, 1923-1936.

Published in:

Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856

By:

Socolow, Michael J.

Publication type:

Article

Radio advertising to women in twenties America: `A latchkey to every home'.

Published in:

Historical Journal of Film, Radio & Television, 1993, v. 13, n. 3, p. 299, doi. 10.1080/01439689300260271

By:

Smulyan, Susan

Publication type:

Article

Radio Active: Advertising and Consumer Activism, 1935-1947.

Published in:

2006

By:

Hangen, Tona J.

Publication type:

Book Review

Practical Radio Advertising (Book).

Published in:

1938

By:

Gill, S. E.

Publication type:

Book Review

Hora do intervalo: a evolução do espaço de publicidade no rádio sob a ótica regulatória.

Published in:

Estudos em Jornalismo e Mídia, 2020, v. 17, n. 2, p. 45, doi. 10.5007/1984-6924.2020v17n2p45

By:

Morgado, Fernando

Publication type:

Article

A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 276

By:

Coulter, Robin Higie;
Sewall, Murphy A.

Publication type:

Article

Inequidad de género, estereotipos y exclusión de la voz femenina en la publicidad radiofónica en México.

Published in:

Revista Interdisciplinaria de Estudios de Género de El Colegio de México, 2021, v. 7, p. 1, doi. 10.24201/reg.v7i1.701

By:

Ávila, Virginia Medina;
López, Rosa Azucena Mecalco

Publication type:

Article

Radio Active: Advertising and Consumer Activism, 1935-1947.

Published in:

2005

By:

Kitch, Carolyn

Publication type:

Book Review

The Effects of Imagery-Evoking Radio Advertising Strategies on Affective Responses.

Published in:

Psychology & Marketing, 1997, v. 14, n. 4, p. 337, doi. 10.1002/(SICI)1520-6793(199707)14:4<337::AID-MAR3>3.0.CO;2-A

By:

Miller, Darry W.;
Marks, Lawrence J.

Publication type:

Article

Radio Active: Advertising and Consumer Activism, 1935-1947.

Published in:

2005

By:

Razlogova, Elena

Publication type:

Book Review

BGH: Gestaltung des Vertriebssystems eines marktbeherrschenden Vermittlers (hier von Radiowerbezeiten).

Published in:: Computer und Recht, 2021, v. 37, n. 5, p. 346, doi. 10.9785/cr-2021-370522
Publication type:: Article

RADIO ADVERTISING RESEARCH: A TRIANGULAR DESIGN PERSPECTIVE FROM AN AFRICAN CONTEXT.

Published in:

Communication Journal of New Zealand, 2010, v. 11, n. 1, p. 54

By:

Hmensa, Patience Afrakoma

Publication type:

Article

Standard Southern British English as referee design in Irish radio advertising.

Published in:

Linguistics, 2017, v. 55, n. 3, p. 525, doi. 10.1515/ling-2017-0003

By:

O'Sullivan, Joan

Publication type:

Article

THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION.

Published in:

Law & Contemporary Problems, 1958, v. 23, n. 1, p. 3, doi. 10.2307/1190262

By:

MILLER, DAVID

Publication type:

Article

Indigenous Language Advertising on Radio: Perceptions of MTN Subscribers about Setswana Radio Commercials in Mahikeng, South Africa.

Published in:

e-BANGI Journal, 2024, v. 21, n. 4, p. 42, doi. 10.17576/ebangi.2024.2104.04

By:

Ogundeyi, Olanrewaju;
Molale, Tshepang;
Nkamta, Paul

Publication type:

Article

Investigated the relationship between TV and Radio Advertising on changing driver behavior (Model Tpb) (Case Study: slow down drivers in Mazandaran province).

Published in:

2014

By:

hamedani, Iman ghasemi;
Taherikia, Fariz;
Saravi, Mohsen Mohammadin

Publication type:

Case Study

Advanced Dublin English in Irish radio advertising.

Published in:

World Englishes, 2013, v. 32, n. 3, p. 358, doi. 10.1111/weng.12036

By:

O'SULLIVAN, JOAN

Publication type:

Article

La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia.

Published in:

Palabra Clave, 2012, v. 15, n. 2, p. 224

By:

Perelló-Oliver, Salvador;
Muela-Molina, Clara

Publication type:

Article

A Paid Radio Advertising Campaign to Promote Parent-Child Communication about Alcohol.

Published in:

Journal of Health Communication, 2003, v. 8, n. 5, p. 489, doi. 10.1080/713852114

By:

Surkan, Pamela J.;
Dejong, William;
Herr-Zaya, Kathleen M.;
Rodriguez-Howard, Mayra;
Fay, Kevin

Publication type:

Article

Meyers, A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio.

Published in:

2017

By:

Bay, Jessica

Publication type:

Book Review

The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 25, doi. 10.1080/10641734.2004.10505154

By:

Flaherty, Karen;
Weinberger, Marc G.;
Gulas, Charles S.

Publication type:

Article

Quantitative and Qualitative Differences in Older and Younger Consumers' Recall of Radio Advertising.

Published in:

Advances in Consumer Research, 1995, v. 22, n. 1, p. 617

By:

Cole, Catherine A.;
Castellano, Nadine M.;
Schum, Donald

Publication type:

Article

Music and Radio Advertising: Effects of Tempo and Placement.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 286

By:

Booker, Geprge;
Wheatley, John J.

Publication type:

Article

An Analysis of Health-Related Advertising in Spanish Radio.

Published in:

Cuadernos de Información, 2011, n. 29, p. 67

By:

Perelló, Salvador;
Muela, Clara

Publication type:

Article

Does Humor in Radio Advertising Affect Recognition of Novel Product Brand Names.

Published in:

Journal of General Psychology, 2001, v. 128, n. 2, p. 194, doi. 10.1080/00221300109598907

By:

Berg, Eron M.;
Lippman, Louis G.

Publication type:

Article

Music-brand congruency in high- and low-cognition radio advertising.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141

By:

Lavack, Anne M.;
Thakor, Mrugank V.;
Bottausci, Ingrid

Publication type:

Article

Looking at Listening: Gender and Race in Commercial Advertising for Radio Sets in Southern Africa from the 1950s to the 1970s.

Published in:

Journal of African Cultural Studies, 2024, v. 36, n. 1, p. 74, doi. 10.1080/13696815.2023.2262940

By:

Brooke, Peter

Publication type:

Article

Radio advertising and entrepreneurial conjunctions in Benin: producers, styles and technologies.

Published in:

Journal of African Cultural Studies, 2013, v. 25, n. 1, p. 42, doi. 10.1080/13696815.2013.749779

By:

Grätz, Tilo

Publication type:

Article

Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More.

Published in:

Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 175, doi. 10.2501/JAR-2024-008

By:

Michelon, Aaron;
Bellman, Steven;
Faulkner, Margaret;
Cohen, Justin;
Bruwer, Johan

Publication type:

Article

Advanced Dublin English as audience and referee design in Irish radio advertising.

Published in:

English World-Wide, 2018, v. 39, n. 1, p. 60, doi. 10.1075/eww.00003.osu

By:

O’Sullivan, Joan

Publication type:

Article

Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach.

Published in:

JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 235, doi. 10.1080/14241277.2004.9669406

By:

Athiyaman, Adee

Publication type:

Article

PREFERENCE OF VOICE AND PERFORMANCE STYLE IN RADIO ADVERTISING.

Published in:

Eesti Rakenduslingvistika Ühingu Aastaraamat, 2024, v. 20, p. 181, doi. 10.5128/ERYa20.11

By:

Pajupuu, Hille;
Altrov, Rene;
Pajupuu, Jaan

Publication type:

Article

Using Radio Advertising to Promote Blood Donation.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2018, v. 30, n. 1, p. 52, doi. 10.1080/10495142.2017.1326340

By:

Martín-Santana, Josefa D.;
Reinares-Lara, Eva;
Reinares-Lara, Pedro

Publication type:

Article