Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict.
- Published in:
- Journal of Consumer Affairs, 2016, v. 50, n. 1, p. 166, doi. 10.1111/joca.12082
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- Article
Works matching Nutella (Trademark)
Results: 3
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German Court Orders Change to Nutrition Labelling on Nutella Due to its Misleading Nature.
- Published in:
- European Journal of Risk Regulation, 2012, v. 3, n. 1, p. 91
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- Article
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Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person.
- Published in:
- Journal of Marketing Communications, 2016, v. 22, n. 4, p. 385, doi. 10.1080/13527266.2014.894932
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- Article