PERCEPCIÓN DE 'GAMERS' UNIVERSITARIOS DE LA UPC SOBRE EL 'IN-GAME ADVERTISING' DE ADIDAS EN EL VIDEOJUEGO 'FIFA20'.
- Published in:
- Index.Comunicación, 2021, v. 11, n. 2, p. 21, doi. 10.33732/ixc/11/02Percep
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- Article
Works matching Advertising
Results: 5000
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2
Actitud y comportamiento del adolescente frente al influencer advertising sobre cuerpo y dieta en Perú.
- Published in:
- Revista de Comunicación, 2024, v. 23, n. 2, p. 213, doi. 10.26441/RC23.2-2024-3605
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- Publication type:
- Article
3
Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising.
- Published in:
- Área Abierta, 2023, v. 23, n. 3, p. 185, doi. 10.5209/arab.91630
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- Publication type:
- Article
4
Bilimsel İletişim Bağlamında "Dijital Reklamcılık" Çalışmalarının Bibliyometrik Analizi.
- Published in:
- Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2023, v. 63, p. 71, doi. 10.47998/ikad.1227007
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- Publication type:
- Article
5
100 Years of Advertising Studies in JMCQ.
- Published in:
- Journalism & Mass Communication Quarterly, 2023, v. 100, n. 4, p. 958, doi. 10.1177/10776990231197685
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- Publication type:
- Article
6
Pengaruh Advertising Disclosure Language terhadap Minat Beli Produk Beauty and Fashion di Instagram dengan Source Credibility sebagai Variabel Intervening.
- Published in:
- Jurnal Manajemen dan Organisasi, 2022, v. 13, n. 1, p. 12, doi. 10.29244/jmo.v13i1.37510
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- Publication type:
- Article
7
A LEGAL ANALYSIS OF SURROGATE ADVERTISING AND ITS ACCOUNTABILITY IN BRAZIL IN THE CONSUMER SOCIETY PARADIGM.
- Published in:
- Revista Jurídica (0103-3506), 2019, v. 2, n. 55, p. 106, doi. 10.6084/m9.figshare.8204657
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- Publication type:
- Article
8
Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca.
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- Revista Latinoamericana de Psicología, 2011, v. 43, n. 3, p. 511
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- Publication type:
- Article
9
La diffusion scientifique de la créativité publicitaire de 1965 à 2012.
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- Canadian Journal of Information & Library Sciences, 2014, v. 38, n. 1, p. 53, doi. 10.1353/ils.2014.0001
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- Publication type:
- Article
10
Creativos publicitarios en Perú: características y entorno laboral.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 47
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- Publication type:
- Article
11
Tüketicilerin Kadın Temalı Reklamcılık Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma.
- Published in:
- Ileti-s-im, 2019, n. 31, p. 169, doi. 10.16878/gsuilet.509226
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- Publication type:
- Article
12
STAVOVI POTROŠAČA PREMA WOKE OGLAŠAVANJU.
- Published in:
- International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 24, doi. 10.56321/IJMBS.9.15.24
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- Publication type:
- Article
13
REKLAMCILIK ÜZERİNE YAZILAN MAKALELERİN BİBLİYOMETRİK ANALİZİ.
- Published in:
- Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2024, v. 12, n. 2, p. 816, doi. 10.19145/e-gifder.1408453
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- Publication type:
- Article
14
Zur Wirkung von Out-of-Home-Werbung: Eine Metaanalyse von Kampagnen zur Ermittlung des Return on Advertising Spend (ROAS) und weiterer Merkmale aus dem Marken-Funnel.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 48
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- Publication type:
- Article
15
Die Wirkung von Service-added-Werbung und die Rolle des Advertising-Enqaqements.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 6
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- Publication type:
- Article
16
Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands.
- Published in:
- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 343, doi. 10.14198/MEDCOM.22948
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- Publication type:
- Article
17
O que a publicidade vende? - Michael Schudson e sua abordagem estética da publicidade.
- Published in:
- Revista Fronteiras, 2014, v. 16, n. 3, p. 169, doi. 10.4013/fem.2014.163.03
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- Publication type:
- Article
18
AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today's Realities in Advertising Education.
- Published in:
- Journal of Advertising Education, 2025, v. 29, n. 1, p. 53, doi. 10.1177/10980482251330587
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- Publication type:
- Article
19
The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects.
- Published in:
- Communications: The European Journal of Communication Research, 2022, v. 47, n. 3, p. 395, doi. 10.1515/commun-2020-0053
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- Publication type:
- Article
20
Advertising in social network sites -- Investigating the social influence of usergenerated content on online advertising effects.
- Published in:
- Communications: The European Journal of Communication Research, 2015, v. 40, n. 3, p. 341, doi. 10.1515/commun-2015-0011
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- Publication type:
- Article
21
FUNCTIONS OF ADVERTISING TEXT AS A UNIT OF ADVERTISING COMMUNICATION.
- Published in:
- Eurasian Journal of Philology: Science & Education, 2023, v. 190, n. 2, p. 68, doi. 10.26577/EJPh.2023.v190.i2.ph7
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- Publication type:
- Article
22
Reklama w metawersum. Perspektywa rozwoju internetu i reklamy internetowej.
- Published in:
- Studies & Work of the Collegium of Management & Finance / Studia i Prace Kolegium Zarzadzania i Finansów, 2023, n. 193, p. 227
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- Publication type:
- Article
23
Advertising Value Constructs' Implication on Purchase Intention: Social Media Advertising.
- Published in:
- Management Dynamics in the Knowledge Economy, 2022, v. 10, n. 3, p. 287, doi. 10.2478/mdke-2022-0019
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- Publication type:
- Article
24
페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.
- Published in:
- Journal of Digital Convergence, 2020, v. 18, n. 12, p. 251, doi. 10.14400/JDC.2020.18.12.251
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- Publication type:
- Article
25
모바일광고의 성장과 광고산업의 미래.
- Published in:
- Journal of Digital Convergence, 2016, v. 14, n. 8, p. 203, doi. 10.14400/JDC.2016.14.8.203
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- Publication type:
- Article
26
İKNA VE BELİRSİZLİĞİN REKLAM ALGISI ÜZERİNDE ETKİSİNİN VİRAL REKLAM VE TELEVİZYON REKLAMLARI KAPSAMINDA KARŞILAŞTIRILMASI.
- Published in:
- Sakarya Journal of Economics / Sakarya Iktisat Dergisi, 2015, v. 4, n. 2, p. 1
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- Publication type:
- Article
27
PUBLIC RELATIONS AND ADVERTISING: TRENDS, CHALLENGES AND PERSPECTIVES.
- Published in:
- Gymnasium: Scientific Journal of Education, Sports & Health, 2015, v. 16, n. 1, p. 51
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- Publication type:
- Article
28
Eu escolhi fazer publicidade: a identificação de jovens estudantes com o perfil profissional da propaganda.
- Published in:
- ECCOM: Educação, Cultura e Comunicação, 2022, v. 13, n. 26, p. 59
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- Publication type:
- Article
29
PAZARLAMA İLETİŞİMİ ARACI OLARAK REKLÂM: REKLÂM MALİYETLERİ VE MUHASEBELEŞTİRİLMESİ.
- Published in:
- Academic Review of Economics & Administrative Sciences, 2013, v. 6, n. 1, p. 9
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- Publication type:
- Article
30
服務業廣告中員工行為類型對服務品質預期、 廣告真實性、與品牌態度的影響
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 1, p. 101
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- Publication type:
- Article
31
讓行動廣告有效！ 影響行動廣告效果因素之研究.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 191
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- Publication type:
- Article
32
A study of the SMS Advertising Headlines and Appeals on Advertising Effect.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267
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- Publication type:
- Article
33
Does the advertising of plant‐based burgers attract meat consumers? The influence of new product advertising on consumer responses.
- Published in:
- Agribusiness, 2024, v. 40, n. 3, p. 680, doi. 10.1002/agr.21916
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- Publication type:
- Article
34
Coordinating traditional media advertising and online advertising in brand marketing.
- Published in:
- Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945
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- Publication type:
- Article
35
To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram In-Feed Native Advertising.
- Published in:
- Journal of Advertising Education, 2024, v. 28, n. 2, p. 137, doi. 10.1177/10980482241265660
- By:
- Publication type:
- Article
36
AEJMC Advertising Division 2020 Teaching Pre-Conference Review: Embracing Diversity Equity and Inclusion Across the Advertising Curriculum-Learning from the Pros.
- Published in:
- Journal of Advertising Education, 2021, p. 54, doi. 10.1177/10980482211010248
- By:
- Publication type:
- Article
37
A publicidade mente? Atualizando a discussão sobre publicidade enganosa no apelo emocional e informativo.
- Published in:
- Revista Fronteiras, 2013, v. 15, n. 2, p. 118, doi. 10.4013/fem.2013.152.05
- By:
- Publication type:
- Article
38
Consumer Perceptions of Advertising Standardization: A Cross-Country Study of Different Advertising Categories.
- Published in:
- International Management Review, 2007, v. 3, n. 4, p. 37
- By:
- Publication type:
- Article
39
GOLF PRODUCT ADVERTISING VALUE, ATTITUDE TOWARD ADVERTISING AND BRAND, AND PURCHASE INTENTION.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 5, p. 785, doi. 10.2224/sbp.2016.44.5.785
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- Publication type:
- Article
40
Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário.
- Published in:
- Palabra Clave, 2017, v. 20, n. 2, p. 444, doi. 10.5294/pacla.2017.20.2.7
- By:
- Publication type:
- Article
41
Publicidad chilena en un proceso de crecimiento económico: aspectos formales, apelaciones textuales y papeles atribuidos a los personajes en la publicidad gráfica del retail a fines de la década de 1990.
- Published in:
- Palabra Clave, 2016, v. 19, n. 1, p. 304, doi. 10.5294/pacla.2016.19.1.12
- By:
- Publication type:
- Article
42
Motywy religijne w komercyjnym przekazie reklamowym a sacrum w przekazie religijnym.
- Published in:
- Media Studies / Studia Medioznawcze, 2018, v. 73, n. 2, p. 85, doi. 10.33077/uw.24511617.ms.2018.0.264
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- Publication type:
- Article
43
Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects.
- Published in:
- International Journal of Information Technology & Decision Making, 2017, v. 16, n. 4, p. 981, doi. 10.1142/S0219622014400045
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- Publication type:
- Article
44
TÜRKİYE'DE REKLAMLARIN DENETİMİ: REKLAM KURULU KARARLARI ÜZERİNDEN BİR İNCELEME.
- Published in:
- Inonu University Law Review / İnönü Üniversitesi Hukuk Fakültesi Dergisi, 2018, v. 9, n. 2, p. 593, doi. 10.21492/inuhfd.483229
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- Publication type:
- Article
45
Online reclamewijsheid bij kinderen.
- Published in:
- Tijdschrift voor Communicatiewetenschap, 2016, v. 44, n. 1, p. 24
- By:
- Publication type:
- Article
46
Young adolescents and advertising on social network games: the influence of parents and school on advertising literacy and behavioural intentions.
- Published in:
- 2015
- By:
- Publication type:
- Abstract
47
Jongeren en reclame in sociaalnetwerkgames.
- Published in:
- Tijdschrift voor Communicatiewetenschap, 2015, v. 43, n. 4, p. 392, doi. 10.5117/2015.043.004.392
- By:
- Publication type:
- Article
48
基于微分对策的供应链品牌广告和大类广告策略研究.
- Published in:
- Application Research of Computers / Jisuanji Yingyong Yanjiu, 2014, v. 31, n. 7, p. 2048, doi. 10.3969/j.issn.1001-3695.2014.07.030
- By:
- Publication type:
- Article
49
Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.
- Published in:
- Behaviour & Information Technology, 2015, v. 34, n. 5, p. 520, doi. 10.1080/0144929X.2014.978380
- By:
- Publication type:
- Article
50
PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
- Published in:
- 2010
- By:
- Publication type:
- Case Study