Works matching Customer Journey
Results: 469
¿Cualitativo o cuantitativo?: El estudio del Customer Journey desde un enfoque metodológico.
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- Lumina (0123-4072), 2023, v. 24, n. 2, p. 1, doi. 10.30554/lumina.v24.n2.4910.2023
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Reconociendo el customer journey mapping como clave para generar estrategias de mercadotecnia precisas, innovadoras y centradas en el cliente en México.
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- Anáhuac Journal, 2022, v. 22, n. 1, p. 98, doi. 10.36105/theanahuacjour.2022v22n1.04
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PUNCTUM ANALYTICS®: Eine intermediale Kommunikationsforschung unter Einbeziehung der Human-Touchpoints in der Customer Journey.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 2, p. 28
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The Theoretical and Practical Evolution of Customer Journey and Its Significance in Services Sustainability.
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- Sustainability (2071-1050), 2022, v. 14, n. 15, p. 9610, doi. 10.3390/su14159610
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Customer Journey sebagai Upaya Pemasaran Brand Image Sekolah Swasta (Studi Multi Situs).
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- Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS), 2024, v. 5, n. 6, p. 2727, doi. 10.38035/jmpis.v5i6
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Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector.
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- Electronic Commerce Research, 2023, v. 23, n. 3, p. 1515, doi. 10.1007/s10660-022-09654-5
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Consumer. Click. Commerce -- Touchpoints entlang der Online-Customer-Journey.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 47
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Supporting the customer journey with digital instruments of marketing communications.
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- Annales Universitatis Mariae Curie-Sklodowska, Sectio H: Oeconomia, 2019, v. 53, n. 2, p. 109, doi. 10.17951/h.2019.53.2.109-119
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Social media management in the traveller's customer journey: an analysis of the hospitality sector.
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- Current Issues in Tourism, 2021, v. 24, n. 12, p. 1768, doi. 10.1080/13683500.2020.1819969
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Design thinking in the customer journey in a sports center.
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- GeSec: Revista de Gestao e Secretariado, 2023, v. 14, n. 11, p. 19353, doi. 10.7769/gesec.v14i11.3121
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The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework.
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- Sustainability (2071-1050), 2020, v. 12, n. 10, p. 4157, doi. 10.3390/su12104157
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Evaluating Customer Experience through Customer Journey Mapping and Service Blueprinting at Edmonton Public Library: An Exploratory.
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- Partnership: The Canadian Journal of Library & Information Practice & Research, 2019, v. 14, n. 1, p. 1, doi. 10.21083/partnership.v14i1.4743
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HOW STUDENTS' INFORMATION SENSITIVITY, PRIVACY TRADE-OFFS, AND STAGES OF CUSTOMER JOURNEY AFFECT CONSENT TO UTILIZE PERSONAL DATA.
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- Interdisciplinary Journal of Information, Knowledge & Management, 2023, v. 18, p. 127, doi. 10.28945/5098
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Eliminating customer experience pain points in complex customer journeys through smart service solutions.
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- Psychology & Marketing, 2024, v. 41, n. 3, p. 592, doi. 10.1002/mar.21938
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Understanding customer journey from the lenses of complexity theory.
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- Service Industries Journal, 2019, v. 39, n. 11/12, p. 820, doi. 10.1080/02642069.2018.1445725
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The customer journey: a proposal of indicators to evaluate integration and customer orientation.
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- Journal of Marketing Communications, 2022, v. 28, n. 5, p. 528, doi. 10.1080/13527266.2022.2051584
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Customer Journey Construction of the Indonesian Open-Education Resources Platform.
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- International Journal of Emerging Technologies in Learning, 2019, v. 14, n. 24, p. 18, doi. 10.3991/ijet.v14i24.12045
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Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach.
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- Annals of Operations Research, 2024, v. 333, n. 2/3, p. 1019, doi. 10.1007/s10479-022-05079-3
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Applying Transactional NPS for Customer Journey Insight: Case Experiences and Lessons Learned.
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- Services Marketing Quarterly, 2018, v. 39, n. 3, p. 208, doi. 10.1080/15332969.2018.1471956
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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.
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- Journal of International Marketing, 2020, v. 28, n. 1, p. 28, doi. 10.1177/1069031X19898767
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Customer Journey Mapping as an Advocacy Tool for Disabled People: A Case Study.
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- Social Marketing Quarterly, 2012, v. 18, n. 1, p. 67, doi. 10.1177/1524500411435483
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How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses.
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- Journal of Technology Transfer, 2024, v. 49, n. 1, p. 69, doi. 10.1007/s10961-022-09978-2
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BUILDING CONSUMER ENGAGEMENT AND LOYALTY WHILE TRAVERSING THE CUSTOMER JOURNEY IN THE ONLINE SPACE.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 160, p. 39, doi. 10.29119/1641-3466.2022.160.3
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EACONS A S THE TOUCHPOINTS ON THE CUSTOMER JOURNEY.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 155, p. 17, doi. 10.29119/1641-3466.2022.155.2
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Shifting to phygital experience management with design science: a six-step method to manage customer journeys.
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- Journal of Strategic Marketing, 2023, v. 31, n. 5, p. 961, doi. 10.1080/0965254X.2021.2016894
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Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey.
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- International Journal of Electronic Commerce, 2020, v. 24, n. 1, p. 53, doi. 10.1080/10864415.2019.1683701
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Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test.
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- Journal of International Consumer Marketing, 2017, v. 29, n. 2, p. 104, doi. 10.1080/08961530.2016.1261647
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Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service.
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- Journal of Marketing Education, 2019, v. 41, n. 2, p. 127, doi. 10.1177/0273475318812551
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Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.
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- Management Science, 2024, v. 70, n. 8, p. 5115, doi. 10.1287/mnsc.2023.4914
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Traveling with Companions: The Social Customer Journey.
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- Journal of Marketing, 2021, v. 85, n. 1, p. 68, doi. 10.1177/0022242920908227
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Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals.
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- Journal of Marketing, 2020, v. 84, n. 4, p. 45, doi. 10.1177/0022242920920262
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Understanding Customer Experience Throughout the Customer Journey.
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- Journal of Marketing, 2016, v. 80, n. 6, p. 69, doi. 10.1509/jm.15.0420
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Access-based customer journeys.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 24, doi. 10.1007/s11747-023-00942-6
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Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1046, doi. 10.1007/s11747-023-00923-9
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How consumer digital signals are reshaping the customer journey.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w
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Information search behavior at the post-purchase stage of the customer journey.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 981, doi. 10.1007/s11747-022-00864-9
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Effective customer journey design: consumers' conception, measurement, and consequences.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 551, doi. 10.1007/s11747-018-00625-7
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Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice.
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- Journal of Interactive Marketing, 2018, v. 43, p. 116, doi. 10.1016/j.intmar.2018.02.001
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Managing Sustainable Consumption: Shaping the Customer Journey with a Focus on Sustainability in the Food Industry.
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- Education of Economists & Managers / Edukacja Ekonomistow i Menedzerow, 2021, v. 62, n. 4, p. 79, doi. 10.33119/EEIM.2021.62.4
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DIGITAL AUTO CUSTOMER JOURNEY - AN ANALYSIS OF THE IMPACT OF DIGITALIZATION ON THE NEW CAR SALES PROCESS AND STRUCTURE.
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- International Journal of Sales, Retailing & Marketing, 2020, v. 9, n. 2, p. 16
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Innovative Approaches To Fmcg Customer Journey Mapping: The Role Of Block Chain And Artificial Intelligence In Analyzing Consumer Behavior And Decision-Making.
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- Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 3, p. 20830
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Comparative Analysis of Attributions From Customer Experiences and Journeys.
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- International Journal of Market Research, 2022, v. 64, n. 5, p. 672, doi. 10.1177/14707853211060262
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Involving users in the development of a modeling language for customer journeys.
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- Software & Systems Modeling, 2023, v. 22, n. 5, p. 1589, doi. 10.1007/s10270-023-01081-w
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A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store.
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- Future Internet, 2022, v. 14, n. 12, p. 381, doi. 10.3390/fi14120381
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How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey's Touchpoints Optimisation.
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- Sustainability (2071-1050), 2021, v. 13, n. 12, p. 6845, doi. 10.3390/su13126845
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Integrating a Cross-Reference List and Customer Journey Map to Improve Industrial Design Teaching and Learning in "Project-Oriented Design Based Learning".
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- Sustainability (2071-1050), 2020, v. 12, n. 11, p. 4672, doi. 10.3390/su12114672
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Walking a Mile in the User's Shoes: Customer Journey Mapping as a Method to Understanding the User Experience.
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- Internet Reference Services Quarterly, 2015, v. 20, n. 3/4, p. 135, doi. 10.1080/10875301.2015.1107000
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Listening to Students: Customer Journey Mapping at Birmingham City University Library and Learning Resources.
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- New Review of Academic Librarianship, 2013, v. 19, n. 2, p. 161, doi. 10.1080/13614533.2013.800761
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EVALUATING THE EFFECTIVENESS OF "CUSTOMER JOURNEY" TOOLS FOR SERVICE DESIGN IN ONLINE EDUCATION.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 172, p. 467, doi. 10.29119/1641-3466.2023.172.28
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How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2021, v. 16, n. 5, p. 1369, doi. 10.3390/jtaer16050077
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