Works matching DE "TARGETED advertising"

Results: 73

Data, Competition, and Digital Platforms.

Published in:

American Economic Review, 2024, v. 114, n. 8, p. 2553, doi. 10.1257/aer.20230478

By:

Bergemann, Dirk;
Bonatti, Alessandro

Publication type:

Article

Shedding light on 'dark' ads.

Published in:

Continuum: Journal of Media & Cultural Studies, 2021, v. 35, n. 5, p. 761, doi. 10.1080/10304312.2021.1983258

By:

Trott, Verity;
Li, Nina;
Fordyce, Robbie;
Andrejevic, Mark

Publication type:

Article

Youth and Young Adult-targeted E-cigarette Warnings and Advertising Messages: An Experiment with Young Adults in the US.

Published in:

Journal of Health Communication, 2022, v. 27, n. 8, p. 574, doi. 10.1080/10810730.2022.2138640

By:

Kalaji, Motasem;
Mathios, Alan D;
Skurka, Chris;
Niederdeppe, Jeff;
Byrne, Sahara

Publication type:

Article

Molecular Roles of NADPH Oxidase-Mediated Oxidative Stress in Alzheimer's Disease: Isoform-Specific Contributions.

Published in:

International Journal of Molecular Sciences, 2024, v. 25, n. 22, p. 12299, doi. 10.3390/ijms252212299

By:

Kim, Junhyung;
Moon, Jong-Seok

Publication type:

Article

Mike Smith: Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers.

Published in:

Publishing Research Quarterly, 2015, v. 31, n. 3, p. 232, doi. 10.1007/s12109-015-9419-2

By:

Troland, Thomas

Publication type:

Article

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out.

Published in:

Marketing Science, 2025, v. 44, n. 2, p. 390, doi. 10.1287/mksc.2023.0117

By:

Ning, Z. Eddie;
Shin, Jiwoong;
Yu, Jungju

Publication type:

Article

Targeted and Personalized Online Advertising in the Age of Artificial Intelligence (AI): A Literature Review and Research Agenda.

Published in:

International Journal of Supply & Operations Management, 2025, v. 12, n. 1, p. 105, doi. 10.22034/ijsom.2024.110537.3205

By:

Reeyazati, Ashraf;
Samizadeh, Reza

Publication type:

Article

Affirmative or negative: a study of the effectiveness of advertising sentence patterns on green advertisements.

Published in:

Current Psychology, 2024, v. 43, n. 44, p. 34199, doi. 10.1007/s12144-024-06894-6

By:

Sun, Cheng-wen;
Obrenovic, Bojan;
Zhang, Yi-feng

Publication type:

Article

Construction of the Information Dissemination Model and Calculation of User Influence Based on Attenuation Coefficient.

Published in:

International Journal of Intelligent Systems, 2024, v. 2024, p. 1, doi. 10.1155/2024/2103945

By:

Guo, Lin;
Zhang, Su;
Liu, Xiaoying;
Khosravi, Mohamadreza

Publication type:

Article

Remarks on the Right of Publicity: Theory and Scope.

Published in:

2019

By:

McKenna, Mark P.

Publication type:

Speech

There and Back: Vindicating the Listener's Interests in Targeted Advertising in the Internet Information Economy.

Published in:

Columbia Journal of Law & the Arts, 2018, v. 12, n. 1, p. 85

By:

Jokubaitis, Caitlin E.

Publication type:

Article

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153

By:

Papadopoulou, Christina;
Hultman, Magnus;
Oghazi, Pejvak

Publication type:

Article

Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2711, doi. 10.1002/mar.21915

By:

Chang, Yaping;
Li, Xinlan;
Wang, Xingyu

Publication type:

Article

Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity.

Published in:

Psychology & Marketing, 2022, v. 39, n. 10, p. 1853, doi. 10.1002/mar.21703

By:

Ghanbarpour, Tohid;
Sahabeh, Easa;
Gustafsson, Anders

Publication type:

Article

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 889, doi. 10.1177/00222437221140052

By:

Choi, W. Jason;
Jerath, Kinshuk;
Sarvary, Miklos

Publication type:

Article

Optimal Microtargeting of Advertising.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 3, p. 564, doi. 10.1177/00222437221116034

By:

Danaher, Peter J.

Publication type:

Article

Variety Effects in Mobile Advertising.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 718, doi. 10.1177/00222437211056090

By:

Rafieian, Omid;
Yoganarasimhan, Hema

Publication type:

Article

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987

By:

Sahni, Navdeep S.;
Narayanan, Sridhar;
Kalyanam, Kirthi

Publication type:

Article

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 310, doi. 10.1177/0022243718817513

By:

Fong, Nathan;
Zhang, Yuchi;
Luo, Xueming;
Wang, Xiaoyi

Publication type:

Article

A Meta-Analysis of Marketing Communication Carryover Effects.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 990, doi. 10.1509/jmr.13.0580

By:

KÖHLER, CHRISTINE;
MANTRALA, MURALI K.;
ALBERS, SÖNKE;
KANURI, VAMSI K.

Publication type:

Article

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 752, doi. 10.1509/jmr.15.0443

By:

CHICA, MANUEL;
RAND, WILLIAM

Publication type:

Article

The Economics of Social Media.

Published in:

Journal of Economic Literature, 2024, v. 62, n. 4, p. 1422, doi. 10.1257/jel.20241743

By:

Aridor, Guy;
Jiménez-Durán, Rafael;
Levy, Ro'ee;
Song, Lena

Publication type:

Article

Improved targeted outdoor advertising based on geotagged social media data.

Published in:

Annals of GIS, 2017, v. 23, n. 4, p. 237, doi. 10.1080/19475683.2017.1382571

By:

Lai, Juntao;
Cheng, Tao;
Lansley, Guy

Publication type:

Article

Book review: Jeremy Wade Morris. Podcasting.

Published in:

2025

By:

Kipgen, Shehhopelien

Publication type:

Book Review

ECTOPIC: Autohistoria-teoría.

Published in:

Chicana/Latina Studies: The Journal of MALCS, 2024, v. 23, n. 2, p. 172

By:

Anderson, Britta

Publication type:

Article

A practical privacy-preserving targeted advertising scheme for IPTV users.

Published in:

International Journal of Information Security, 2016, v. 15, n. 4, p. 335, doi. 10.1007/s10207-015-0296-7

By:

Khayati, Leyli;
Orencik, Cengiz;
Savas, Erkay;
Ustaoglu, Berkant

Publication type:

Article

Spatial Intelligence in E-Commerce: Integrating Mobile Agents with GISs for a Dynamic Recommendation System.

Published in:

Algorithms, 2025, v. 18, n. 1, p. 28, doi. 10.3390/a18010028

By:

Shili, Mohamed;
Hammedi, Salah;
Elkhodr, Mahmoud

Publication type:

Article

Proteomic analysis of APOEε4 carriers implicates lipid metabolism, complement and lymphocyte signaling in cognitive resilience.

Published in:

Molecular Neurodegeneration, 2024, v. 19, n. 1, p. 1, doi. 10.1186/s13024-024-00772-2

By:

Walker, Keenan A.;
An, Yang;
Moghekar, Abhay;
Moaddel, Ruin;
Duggan, Michael R.;
Peng, Zhongsheng;
Tian, Qu;
Pilling, Luke C.;
Drouin, Shannon M.;
Espeland, Mark A.;
Rapp, Stephen R;
Hayden, Kathleen M;
Shadyab, Aladdin H.;
Casanova, Ramon;
Thambisetty, Madhav;
Rapp, Peter R.;
Kapogiannis, Dimitrios;
Ferrucci, Luigi;
Resnick, Susan M.

Publication type:

Article

Dame tus likes para mentirte mejor.

Published in:

Debates IESA, 2018, v. 23, n. 4, p. 44

By:

Blanco, Luis Ernesto

Publication type:

Article

Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment.

Published in:

Political Communication, 2019, v. 36, n. 3, p. 357, doi. 10.1080/10584609.2018.1548530

By:

Haenschen, Katherine;
Jennings, Jay

Publication type:

Article

Unity Versus Uniformity: Effects of Targeted Advertising on Perceptions of Group Politics.

Published in:

Political Communication, 2017, v. 34, n. 4, p. 530, doi. 10.1080/10584609.2017.1288183

By:

Ostfeld, Mara

Publication type:

Article

Too close for comfort: leveraging identity-based relevance through targeted health information backfires for Black Americans.

Published in:

Journal of Communication, 2023, v. 73, n. 5, p. 511, doi. 10.1093/joc/jqad022

By:

Derricks, Veronica;
Earl, Allison

Publication type:

Article

The more you know...? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads.

Published in:

International Journal of Advertising, 2025, v. 44, n. 3, p. 516, doi. 10.1080/02650487.2024.2390760

By:

Noetzel, Selina;
Binder, Alice;
Matthes, Jörg

Publication type:

Article

The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 316, doi. 10.1080/02650487.2017.1419416

By:

Zarouali, Brahim;
Poels, Karolien;
Walrave, Michel;
Ponnet, Koen

Publication type:

Article

WMLinks: Wearable Smart Devices and Mobile Phones Linking through Bluetooth Low Energy (BLE) and WiFi Signals.

Published in:

Electronics (2079-9292), 2024, v. 13, n. 16, p. 3268, doi. 10.3390/electronics13163268

By:

Guo, Naixuan;
Chen, Zhaofeng;
Xu, Heyang;
Liu, Yu;
Zhao, Zhechun;
Xu, Sen

Publication type:

Article

An Empirical Investigation of the Factors Affecting Social Media Advertisements on E-tailing in Odisha.

Published in:

Srusti Management Review, 2024, v. 17, n. 2, p. 291

By:

Dhal, Sharanika;
Sabat, Deepti Ranjan;
Hota, Pritidhara

Publication type:

Article

Streaming Big Data Analysis for Real-Time Sentiment based Targeted Advertising.

Published in:

International Journal of Electrical & Computer Engineering (2088-8708), 2017, v. 7, n. 1, p. 402, doi. 10.11591/ijece.v7i1.pp402-407

By:

Nair, Lekha R.;
Shetty, Sujala D.;
Shetty, Siddhant Deepak

Publication type:

Article

DIGITAL DILEMMAS: EVALUATING THE ETHICS AND EFFICACY OF PERSONALISED POLITICAL ADVERTISING IN MODERN DEMOCRACIES.

Published in:

Communication Today, 2024, v. 15, n. 2, p. 30, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.3

By:

MORAVEC, Václav;
HYNEK, Nik;
GAVUROVÁ, Beáta;
KUBÁK, Matúš

Publication type:

Article

INFLUÊNCIA DO GÊNERO NA OFENSIVIDADE DE PRODUTOS CONTROVERSOS: UM ESTUDO NO BRASIL.

Published in:

Revista de Administraçãao da UNIMEP, 2022, v. 19, n. 6, p. 58

By:

Hana Frade, João Lucas;
Caldeira de Oliveira, Jorge Henrique;
Engracia Giraldi, Janaina de Moura

Publication type:

Article

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels.

Published in:

SAGE Open, 2024, v. 14, n. 4, p. 1, doi. 10.1177/21582440241286727

By:

Jiang, Zhao;
Dan, Wu;
Huini, Zhou

Publication type:

Article

Game Over? Using (Not So) Innovative Interventions to Increase Digital Campaign Competence.

Published in:

Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241279253

By:

Minihold, Sophie;
Lecheler, Sophie;
Vreese, Claes de;
Kruikemeier, Sanne

Publication type:

Article

Targeted Advertising and Protection of Personal Data: Implementation in the Conditions of European Integration.

Published in:

Law, State & Telecommunications Review / Revista de Direito, Estado e Telecomunicações, 2024, v. 16, n. 1, p. 303, doi. 10.26512/lstr.v16i1.49305

By:

Bondarenko, Olha;
Utkina, Maryna;
Dehtiar, Ruslana

Publication type:

Article

FACTORS AFFECTING FACEBOOK ADVERTISEMENTS: EMPIRICAL STUDY.

Published in:

International Journal of Business, Marketing, & Decision Science, 2018, v. 11, n. 1, p. 124

By:

Baglione, Stephen L.;
Amin, Katen;
McCullough, Antron;
Tucci, Louis

Publication type:

Article

Factors Influencing Students' Decisions to Engage in International Education Opportunities Post-COVID.

Published in:

NACTA Journal, 2024, v. 68, n. 1, p. 83

By:

Wooten, Alison;
Wingenbach, Gary

Publication type:

Article

Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1237, doi. 10.1002/mar.21272

By:

Li, Cong

Publication type:

Article

Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them.

Published in:

Psychology & Marketing, 2018, v. 35, n. 7, p. 493, doi. 10.1002/mar.21101

By:

Gill, Tripat;
Lei, Jing

Publication type:

Article

Editor's Note: Special Section on Data Mining for Smart Cities.

Published in:: Data Mining & Knowledge Discovery, 2018, v. 32, n. 3, p. 736, doi. 10.1007/s10618-018-0567-9
Publication type:: Article

Targeted interest-driven advertising in cities using Twitter.

Published in:

Data Mining & Knowledge Discovery, 2018, v. 32, n. 3, p. 737, doi. 10.1007/s10618-017-0529-7

By:

Anagnostopoulos, Aris;
Petroni, Fabio;
Sorella, Mara

Publication type:

Article

X (TWITTER) TÜRKİYE EVRENİNİN DİKKAT EKONOMİSİ VE EKONOMİ POLİTİK ELEŞTİRİSİ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2024, v. 12, n. 2, p. 764, doi. 10.19145/e-gifder.1406473

By:

EVREN, Fuat Boğaç

Publication type:

Article

707 - Contemporary systemic treatment patterns in atopic dermatitis.

Published in:

British Journal of Dermatology, 2024, v. 191, p. 1, doi. 10.1093/bjd/ljae266.081

By:

Quick, Ann P;
Hurton, Lenka V;
Zolochevska, Olga;
Farberg, Aaron S;
Goldberg, Matthew S;
Silverberg, Jonathan I

Publication type:

Article