Works matching DE "TARGETED advertising"

Results: 94

From consuming food away from home to on-the-go consumption: a multi-study exploration using focus groups and fsQCA.

Published in:

Journal of Marketing Management, 2025, v. 41, n. 1/2, p. 1, doi. 10.1080/0267257X.2025.2460773

By:

Lim, Weng Marc;
Das, Manish;
Saha, Victor

Publication type:

Article

Prediction of the Impact and Performance of FinTech Companies' Advertisements on Customer Acquisition and Loyalty Using Deep Learning Techniques.

Published in:

International Journal of Multiphysics, 2025, v. 19, n. 1, p. 101

By:

Bandari, Samad;
Lotfi, Farhad Hosseinzadeh;
Najafi, Seyyed Esmaeil;
Edalatpanah, Seyyed Ahmad

Publication type:

Article

Development of a Deep Learning Model for Age Estimation Utilizing Multimodal Feature and Augmented Analysis.

Published in:

International Journal of Multiphysics, 2024, v. 18, n. 3, p. 1628

By:

Jumbadkar, Rupali;
Kamble, Vipin;
Parate, Mayur

Publication type:

Article

Dame tus likes para mentirte mejor.

Published in:

Debates IESA, 2018, v. 23, n. 4, p. 44

By:

Blanco, Luis Ernesto

Publication type:

Article

The Economics of Social Media.

Published in:

Journal of Economic Literature, 2024, v. 62, n. 4, p. 1422, doi. 10.1257/jel.20241743

By:

Aridor, Guy;
Jiménez-Durán, Rafael;
Levy, Ro'ee;
Song, Lena

Publication type:

Article

Pasar o pagar: ¿Prefieren los jóvenes un Instagram sin anuncios?

Published in:

Index.Comunicación, 2025, v. 15, n. 1, p. 125, doi. 10.62008/ixc/15/01Pasaro

By:

Sáez-Linero, Carolina;
Rodríguez-de-Dios, Isabel;
Jiménez-Morales, Mònika

Publication type:

Article

Practical Recommendations on Laboratory Monitoring in Patients with Atopic Dermatitis on Oral JAK Inhibitors.

Published in:

Dermatology & Therapy, 2024, v. 14, n. 9, p. 2653, doi. 10.1007/s13555-024-01243-8

By:

Kirchhof, Mark G.;
Prajapati, Vimal H.;
Gooderham, Melinda;
Hong, Chih-ho;
Lynde, Charles W.;
Maari, Catherine;
Turchin, Irina;
Papp, Kim A.

Publication type:

Article

707 - Contemporary systemic treatment patterns in atopic dermatitis.

Published in:

British Journal of Dermatology, 2024, v. 191, p. 1, doi. 10.1093/bjd/ljae266.081

By:

Quick, Ann P;
Hurton, Lenka V;
Zolochevska, Olga;
Farberg, Aaron S;
Goldberg, Matthew S;
Silverberg, Jonathan I

Publication type:

Article

Ethical Evaluation of a Proposed Statutory Regulation of Food Advertising Targeted at Minors in Spain.

Published in:

Public Health Ethics, 2016, v. 9, n. 3, p. 312, doi. 10.1093/phe/phw029

By:

Pino, Almudena del;
Royo-Bordonada, Miguel Angel

Publication type:

Article

"Come to Java": Colonial Tourism and the Fragile Illusion of an "Island Paradise".

Published in:

Itinerario, 2024, v. 48, n. 3, p. 294, doi. 10.1017/S0165115324000342

By:

van der Meer, Arnout

Publication type:

Article

Shedding light on 'dark' ads.

Published in:

Continuum: Journal of Media & Cultural Studies, 2021, v. 35, n. 5, p. 761, doi. 10.1080/10304312.2021.1983258

By:

Trott, Verity;
Li, Nina;
Fordyce, Robbie;
Andrejevic, Mark

Publication type:

Article

TABOO AND TECHNOLOGY: EXPERIMENTAL STUDIES OF DATA PROTECTION REFORM.

Published in:

New York University Journal of Legislation & Public Policy, 2024, v. 26, n. 2, p. 349

By:

Nielsen, Aileen

Publication type:

Article

The more you know...? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads.

Published in:

International Journal of Advertising, 2025, v. 44, n. 3, p. 516, doi. 10.1080/02650487.2024.2390760

By:

Noetzel, Selina;
Binder, Alice;
Matthes, Jörg

Publication type:

Article

The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 316, doi. 10.1080/02650487.2017.1419416

By:

Zarouali, Brahim;
Poels, Karolien;
Walrave, Michel;
Ponnet, Koen

Publication type:

Article

An Eventful Decade Gone, A New Decade Beckons.

Published in:

2020

By:

Batra, Puneet

Publication type:

Editorial

Missing the Mark: The Trademark Battle over Software-Based Contextually Targeted Advertising on the Internet.

Published in:

Case Western Reserve Law Review, 2004, v. 54, n. 3, p. 917

By:

Kline, Melinda M.

Publication type:

Article

DIGITAL DILEMMAS: EVALUATING THE ETHICS AND EFFICACY OF PERSONALISED POLITICAL ADVERTISING IN MODERN DEMOCRACIES.

Published in:

Communication Today, 2024, v. 15, n. 2, p. 30, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.3

By:

MORAVEC, Václav;
HYNEK, Nik;
GAVUROVÁ, Beáta;
KUBÁK, Matúš

Publication type:

Article

Private Offerings in the Age of Surveillance Capitalism and Targeted Advertising.

Published in:

Vanderbilt Law Review, 2021, v. 74, n. 4, p. 1187

By:

Claxton, Christina M.

Publication type:

Article

Thinking With Care About Personal Data Profiling: A More-Than-Human Approach.

Published in:

International Journal of Communication (19328036), 2020, v. 14, p. 3165

By:

LUPTON, DEBORAH

Publication type:

Article

Youth and Young Adult-targeted E-cigarette Warnings and Advertising Messages: An Experiment with Young Adults in the US.

Published in:

Journal of Health Communication, 2022, v. 27, n. 8, p. 574, doi. 10.1080/10810730.2022.2138640

By:

Kalaji, Motasem;
Mathios, Alan D;
Skurka, Chris;
Niederdeppe, Jeff;
Byrne, Sahara

Publication type:

Article

The Rise of Mass Advertising: Law, Enchantment, and the Cultural Boundaries of British Modernity.

Published in:

Victorian Studies, 2024, v. 66, n. 4, p. 720, doi. 10.2979/vic.00225

By:

Zieger, Susan

Publication type:

Article

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out.

Published in:

Marketing Science, 2025, v. 44, n. 2, p. 390, doi. 10.1287/mksc.2023.0117

By:

Ning, Z. Eddie;
Shin, Jiwoong;
Yu, Jungju

Publication type:

Article

Privacy in Personalized Advertising: A Comprehensive Review and Future Agenda.

Published in:

Communications of the Association for Information Systems, 2025, v. 56, p. 305, doi. 10.17705/1CAIS.05613

By:

De, Sourya Joyee;
Chattopadhyay, Manojit

Publication type:

Article

Too close for comfort: leveraging identity-based relevance through targeted health information backfires for Black Americans.

Published in:

Journal of Communication, 2023, v. 73, n. 5, p. 511, doi. 10.1093/joc/jqad022

By:

Derricks, Veronica;
Earl, Allison

Publication type:

Article

Big Data and Democracy.

Published in:: Foro Internacional, 2022, v. 62, n. 4, p. 929
Publication type:: Article

Advertising bidding involving consumer information sharing.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1033, doi. 10.1007/s10660-023-09712-6

By:

He, Xiang;
Li, Li;
Wang, Di;
Li, Zonghuo

Publication type:

Article

The effectiveness of cross-platform targeted advertising strategy.

Published in:

Electronic Commerce Research, 2024, v. 24, n. 4, p. 2831, doi. 10.1007/s10660-022-09659-0

By:

Liu, Juan;
Zhong, Weijun;
Zhang, Jianqiang;
Mei, Shu'e

Publication type:

Article

An Empirical Investigation of the Factors Affecting Social Media Advertisements on E-tailing in Odisha.

Published in:

Srusti Management Review, 2024, v. 17, n. 2, p. 291

By:

Dhal, Sharanika;
Sabat, Deepti Ranjan;
Hota, Pritidhara

Publication type:

Article

Eine Materialisierung des datenschutzrechtlichen Koppelungsverbots: Zur Regulierung des vertragslosen Tauschs von Daten gegen Leistungen.

Published in:

Computer und Recht, 2021, v. 37, n. 4, p. 230, doi. 10.9785/cr-2021-370409

By:

Becker, Maximilian

Publication type:

Article

Titelei.

Published in:: Computer und Recht, 2021, v. 37, n. 2, p. i, doi. 10.9785/cr-2021-frontmatter3702
Publication type:: Article

Inhalt.

Published in:: Computer und Recht, 2021, v. 37, n. 2, p. r13, doi. 10.9785/cr-2021-370201
Publication type:: Article

FACTORS AFFECTING FACEBOOK ADVERTISEMENTS: EMPIRICAL STUDY.

Published in:

International Journal of Business, Marketing, & Decision Science, 2018, v. 11, n. 1, p. 124

By:

Baglione, Stephen L.;
Amin, Katen;
McCullough, Antron;
Tucci, Louis

Publication type:

Article

Influence Of Online Apps In Increased Consumption Among Customers/Youth.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 3, p. 12277

By:

James, Jain;
Sudha, V.

Publication type:

Article

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153

By:

Papadopoulou, Christina;
Hultman, Magnus;
Oghazi, Pejvak

Publication type:

Article

Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2711, doi. 10.1002/mar.21915

By:

Chang, Yaping;
Li, Xinlan;
Wang, Xingyu

Publication type:

Article

Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity.

Published in:

Psychology & Marketing, 2022, v. 39, n. 10, p. 1853, doi. 10.1002/mar.21703

By:

Ghanbarpour, Tohid;
Sahabeh, Easa;
Gustafsson, Anders

Publication type:

Article

Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1237, doi. 10.1002/mar.21272

By:

Li, Cong

Publication type:

Article

Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them.

Published in:

Psychology & Marketing, 2018, v. 35, n. 7, p. 493, doi. 10.1002/mar.21101

By:

Gill, Tripat;
Lei, Jing

Publication type:

Article

Editor's Note: Special Section on Data Mining for Smart Cities.

Published in:: Data Mining & Knowledge Discovery, 2018, v. 32, n. 3, p. 736, doi. 10.1007/s10618-018-0567-9
Publication type:: Article

Targeted interest-driven advertising in cities using Twitter.

Published in:

Data Mining & Knowledge Discovery, 2018, v. 32, n. 3, p. 737, doi. 10.1007/s10618-017-0529-7

By:

Anagnostopoulos, Aris;
Petroni, Fabio;
Sorella, Mara

Publication type:

Article

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 889, doi. 10.1177/00222437221140052

By:

Choi, W. Jason;
Jerath, Kinshuk;
Sarvary, Miklos

Publication type:

Article

Optimal Microtargeting of Advertising.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 3, p. 564, doi. 10.1177/00222437221116034

By:

Danaher, Peter J.

Publication type:

Article

Variety Effects in Mobile Advertising.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 718, doi. 10.1177/00222437211056090

By:

Rafieian, Omid;
Yoganarasimhan, Hema

Publication type:

Article

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987

By:

Sahni, Navdeep S.;
Narayanan, Sridhar;
Kalyanam, Kirthi

Publication type:

Article

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 310, doi. 10.1177/0022243718817513

By:

Fong, Nathan;
Zhang, Yuchi;
Luo, Xueming;
Wang, Xiaoyi

Publication type:

Article

TV Viewing and Advertising Targeting.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 99, doi. 10.1509/jmr.15.0421

By:

YITING DENG;
MELA, CARL F.

Publication type:

Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 80, doi. 10.1509/jmr.16.0163

By:

ASCARZA, EVA

Publication type:

Article

A Meta-Analysis of Marketing Communication Carryover Effects.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 990, doi. 10.1509/jmr.13.0580

By:

KÖHLER, CHRISTINE;
MANTRALA, MURALI K.;
ALBERS, SÖNKE;
KANURI, VAMSI K.

Publication type:

Article

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 752, doi. 10.1509/jmr.15.0443

By:

CHICA, MANUEL;
RAND, WILLIAM

Publication type:

Article

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.

Published in:

Journal of Marketing, 2025, v. 89, n. 2, p. 119, doi. 10.1177/00222429241274727

By:

Lu, Shijie;
Yang, Sha;
Yao, Yao

Publication type:

Article