Title: Contextual Fields of Rhetoric.
Authors: Ono, Kent A.
Abstract: This essay revisits and expands upon the Leff–McGee text-ideology debate by coining the concept "contextual fields." Contextual fields are the situating elements used to make sense of the rhetorical text, texts, intertexts, transtexts, paratexts, or even "discourse formations" under study. A contextual field may be the theory or theoretical field one uses to understand a text, the synchronic social-cultural context surrounding a text, or the diachronic history or genealogy that either anchors or situates the text temporally in some way. After situating contextual fields within the text-ideology debate and defining it conceptually, the essay then explores the way contextual fields manifest in intersectional rhetorical scholarship.
Subjects: RHETORIC; HISTORICAL sociology; GENEALOGY
Publication: Western Journal of Communication, 2020, Vol 84, Issue 3, p264
ISSN: 1057-0314
Publication type: Academic Journal
DOI: 10.1080/10570314.2019.1681497

Contextual Fields of Rhetoric.

Ono, Kent A.